The 5 Charity Essentials from our Australian Communities Trends Report

Monday, May 02, 2016


The Australian Community Trends Report is a not-for-profit sector wide study that began in 2015. The study in 2015 found the top 5 charity essentials for organisations to follow as highlighted by Australian charitable givers.


Transparency of admin costs

Supporters of charitable organisations are becoming increasingly wary about the percentage of their donation that goes straight into administration for the organisation. Organisations that are more upfront about what this amount is and can explain why it is necessary are preferred by supporters.


Reporting specific impacts and results

The best gift you can give your supporters is telling them the impact of their donation and what it has done. Charitable givers appreciate seeing the direct result of their giving and seeing the difference it has made.


Where donations are allocated

Charitable givers want transparency from the organisations they support on where donations are allocated and where each dollar goes. Showing the work that is done and where it is done is key for charitable givers.


Amount raised from appeals

Transparency of financial statements including sharing the amount raised from appeals is an important item for supporters to have access to. Having this data available and accessible, perhaps on your website helps to build trust with your current and potential supporters.


Details of executives/ governance

Sharing the who’s who of the organisation is more important than you may think for charitable givers. Your current and potential supporters want to have access to be able to find out who your key leaders are so they can be sure the organisation is in good hands.


About the Australian Community Trends Report 2016 Study

This study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.


For more information, please contact Kirsten Brewer on:

E: kirsten@mcrindle.com.au

P: 02 8824 3422


W: australiancommunities.com.au

Generation Z at school

Friday, April 29, 2016

How well are our 19th Century Institutions connecting with 21st Century Students?

‘Schools are 19th Century institutions using 20th Century buildings to teach 21st Century students and we wonder why traditional education sometimes struggle to connect. So if they don’t learn the way we teach, then let’s teach the way we learn.’ – Mark McCrindle

The children of Australia are today’s students and tomorrow’s employees. And while each generation has passed through the student lifestage, Generation Z are the only ones to have done so in the 21st Century. They can be defined as being post-linear, post-literate, and post-logical.

They have been born into a time that has seen the printed word morph into an electronic form. Ironically, today an electronic document is perceived to have more currency, and therefore accuracy, than the printed page. Books give way to YouTube videos. The written word is replaced by icons and images. Education is shifting from structured classrooms to collaborative means, from textbooks to tablets and from reports to infographics and video presentations. Words in this global era are progressively replaced with symbols or universal icons. They have been labelled generation glass because it is this medium that communicates content: glass you don’t just look through but look at, and wear and carry and interact with.

Characteristics of today's learners

Post linear

While schools structure learning by subject, Generations Z live life in a hyperlinked world. For digital natives it is not a subject but a lifestyle. Teachers deliver formal lessons, yet students are experiential and participative. We test academic knowledge and memory in examinations yet they, with the always-on Internet, are living in an open-book world, only ever a few clicks away from any piece of information on the planet.

Generation Z and the emerging Generation Alpha are also the most technologically literate and socially empowered generation of children ever. They are highly intuitive and confident users of digital technology, with Facebook having been around more than a decade, and iPhones, iPads, apps and social media having been available to them from their formative years.

There are 4.5 million reasons to engage Generation Z, the students of today and university graduates, employees and leaders of tomorrow. What’s more, the future of education depends on understanding and engaging with these 21st century learners. In order to fulfil the demand for labour and to ensure the future of our employment sector, our education system will need to adapt to and accommodate the learning styles of today’s students.

Post literate

Note we use the term post-literate, not illiterate. They are writing more (emails) and sending more (text) messages, just in ways different to previous generations. The issue is that literate forms of communication alone just won’t connect in today’s visual world. Today’s learners are a multi-modal generation and therefore demand communication styles that engage multiple learning channels. While the chalk and talk teaching approach was the only style on offer in previous generations, this structured approach to classroom communication is far less engaging for today’s technologically savvy, multi-media, post-structured learners. Though many complain about the short attention spans of today’s youth, this is mainly exhibited in the context of old methods of teaching that largely involve passive models of communication.

Post logical

The language of today’s learners is one that communicates content as well as being exciting, social and creative. They value visual and interactive communication with quick and easy access to information. This is in distinct contrast to perception of the education system where learning and fun are seen as mutually exclusive. Learning must not just be an academic exercise- of logic and rationale, but a development experience- of social, emotional and visceral connection as well. The point is that students have changed, so approaches to teaching need to change as well.

Engaging with today's learners

It is excellent to see that schools and classrooms are responding effectively to these changing learning styles through the implementation of learning stations, shifting from ‘teacher’ to facilitator’, managing more group work, providing real world case studies, outdoor education and teaching through activity-based learning. This, to the credit of schools is how they’ve been able to engage with changing learner needs while maintaining educational excellence. That said, there are still more changes to be made. According to our survey on parents’ opinions on education, over 90 per cent would like to see schools work harder at engaging with students and making learning interesting.

Traditionally, children were pre-formatted to learn within a structured environment, having spent their preschool years in a household where formative character was set through routine, compliance and training. However, increasingly, many children enter formal schooling without such a background and when such a student does not complete year 12, it is said that ‘they failed school’ when actually ‘their school experience failed them’.

While in the past parents, extended family, Sunday school and the Scouts or sports teams all had a role in developing the character, values and socialisation skills of the child, today parents are juggling increasingly complex roles and the average young person is less connected with other formative institutions. Schools are increasingly the one social bottleneck through which young people pass and so have a key role of developing the whole person. That is, in addition to its academic aims, the education system is expected to develop people skills, character formation, life skills and resilience.

The four R's

Real

Not only must our communication style be credible, but we must be credible also. This generation doesn’t expect us to know all about their lifestyle, nor do they want us to embrace their culture. They are simply seeking understanding and respect. If we are less than transparent, it will be seen.

Relevant

Both the content and style in which we deliver it must be relevant to a generation which is visually educated and entertained. There is no point in going to a friend’s movie night with a rented DVD if they only have a streaming service. Similarly, we must communicate in the most appropriate format for those we are reaching. So in understanding the communication styles of our students we will be better equipped to reach them.

Responsive

Education can either be teacher-centric (traditional), curriculum targeted (with a predominate focus on state-wide testing) or learner focused (responsive to their learning styles and needs).

In a generation education has moved from ‘classes’ to individual learning plans. As part of the shift from students confirming to the system to education responding to the changing times, needs and learners.

Relational

The old saying in education circles still rings true for today’s students: ‘they don’t care how much you know until they know how much you care!’ Communicating to this generation requires more than just good content and new technology – it needs engagement and involvement. The more we create an environment conductive to engaging with the head (knowledge), hands (application) and heart (inspiration), the more likely they learning will be embedded, opportunities enlarged and futures shaped.

Listen to Mark McCrindle on 2SER talking about the 21st Century classroom


McCrindle Education Services

For more information on our education services, including research and providing content and presentations for School Professional Development Days, Executive Staff Sessions and Parents Evenings, please refer to our Education Pack below, or get in touch - we'd love to hear from you!

P: 02 8824 3422

E: ashley@mccrindle.com.au

Top 5 tips for engaging the next generation of charitable givers

Thursday, April 21, 2016


Today’s emerging generations are global, social, visual and technological. They are the most connected, educated and sophisticated generations ever with influence beyond their years. They are the early adopters, the brand influencers, the social media drivers, the pop-culture leaders, and they don’t just represent the future, they’re creating it.

To understand the trends, to respond to the changes, and to be positioned to thrive in these changing times, it is essential that not-for-profit organisations understand these next generations and how to involve them. So here are 5 of our top tips for engaging the next generation of charitable givers, derived from our 2015 ACT study of the not-for-profit sector.

1. Developing trust is key

The Australian Community Trends report in 2015 found that trust is key to engaging with the next generation of donors. Potential supporters need to trust the organisation and believe in the work they are doing before they will open up their wallets to donate.

2. Utilise peer to peer fundraising

Generations Y and Z respond well to peer to peer fundraising campaigns. This could include sponsoring a friend in a fun run or giving through a specific landing webpage tailored to the fundraising efforts of a friend or family member. Equipping existing supporters to engage with their own networks is key to connecting with potential supporters.

3. Focus on the relationship, not the transaction

To engage charitable givers with an organisation, those in Gen Y and Z appreciate a giving relationship rather than giving that focuses on transactions. This could include engaging with supporters through social media, in a non-invasive way that still builds the relationship. Thanking supporters for their donation is also key to having an ongoing relationship with them.

4. Be upfront about financial costs

Due to the media exposing charities that have not been transparent with their finances, charitable givers are becoming savvier and concerned about where their money is going. Charities that provide regular communication and measurable results of where donations are going and what is being achieved through them will be preferred by the next generation of charitable givers.

5. Offer flexible giving options

The ACT report in 2015 found that Australians are moving more from regular to sporadic giving and are moving away from giving with a longer term commitment in favour of giving when it suits them or when they have a bit of extra money in their budget. Providing a number of options of how to give is key to engage current supporters.


About the Australian Community Trends Report 2016 Study

This study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.


For more information, please contact Kirsten Brewer on:

E: kirsten@mcrindle.com.au

P: 02 8824 3422


W: australiancommunities.com.au

Does Generation Y have it easier than the Baby Boomers?

Thursday, April 14, 2016

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

Our Research Director, Eliane Miles, chats to Tony Delroy from ABC Nightlife about the future of Generation Y and whether we need to stop giving Gen Y a hard time.

Eliane, can you compare the wealth of the baby boomers at 25, to Gen Y at the same age – what story do the figures tell?

Well earnings have certainly increased, with average annual full-time annual in 1984 at $19,000 compared to $80,000 today. However houses were also cheaper, with the average price of a residential property costing just $64,000 compared to more than 10 times that across the nation today. In 1975, the median house price was just 5 times the average full-time earnings, but in 1996 this increased to 6 times and today it currently sits at 13 times! Property was cheap, and while it was more difficult to borrow, Baby Boomers were raised with a saving mindset so made the most of their hard work.

There has been a stereotype of Generation Y being demanding in the workplace, not being prepared to put in the hard yards at the bottom of the rung, of not holding loyalty towards employers – to what extent do you think any of those stereotypes ring true?

These stereotypes are the same stereotypes that were made 15 years ago towards Gen X. That somehow the economic mishaps of Gen Y are their own moral failure (lazy, expect too much, spend too much time on social endeavours). Yet there’s a lot of other factors at play and it’s not entirely bad. They’re not locking into a job the same way as their parents (average tenure is 2 years and 8 months for Gen Y compared to 6 years and 8 months for Baby Boomers) but it’s not all bad. Enduring education longer, staying at home longer, the reality of formal education and global connectedness means they’re more equipped and resourced to collaborate in the 21st century, more able to engage in a diverse workforce and lead in collaborative ways.

The fact that Gen Y’s value work-life balance is a good thing, they are less likely to get burned out, more relatable to life, not just saving their leave for one day in retirement but bringing life. Older generations bring experience and structured thinking, younger generations bring innovation, 21st century education, and greater cultural diversity to the working world.

Eliane, do you think there are certain expectations that Gen Y grew up with that they’re suddenly wondering if they’re actually going to happen?

Yes certainly. Gen Y’s saw the miracle wealth accumulation that their Baby Boomer parents had, and expect to start their economic lives in the same way their parents are ending theirs. Now, there’s a realisation that all of the factors that set up the Baby Boomer generation probably won’t be on-side for Gen Y. They’ve dreamt of having it all – the house, the car, the annual overseas trips, the dining out … but the reality of what they’ve been handed is that one or perhaps more of those things need to go.

How was the economic environment different for young baby boomers compared to young Generation Y’s?

Baby Boomers were handed a series of fortunate events. Rather than looking at income in the mid-20s let’s compare the two environments in which they became wealth accumulators.

Firstly, the path begins with their birth (1946-1964), a period of time or remarkable economic development after WW2 (post-war rations, high rate of savings). Beliefs about what the government should provide (health care, education, unemployment, and tax benefits) have reflected the priorities of this generation and the environment that they were raised in.

Then they benefited from the good economic times in the late 1990s and early 2000s, as they were already in the property market. Baby Boomers had a 27 year period of uninterrupted economic boom (from the recession in the early 1990s to 2008) which is likely to be unprecedented and never again seen among Australians of any generation.

Now the tables have turned.

Gen Y didn’t get access to free education, cheap rent while saving or union-protected and secure jobs. Young people today have little prospect of owning a home, so consumer spending improves their quality of life. Baby Boomers have a larger share of the pie while Gen Y, nor any other generation following the Baby Boomers for that matter, will reach a similar landmark. They benefited from advantageous tax systems and modest taxes. Their generation thrived in a unique, economic miracle.

But it’s not all bad news for Gen Y.

Australia is one of the few wealthy countries which has seen disposable income growth be higher for those aged 25-29 than those aged 65-69, with 27% growth compared with 14% growth between 1985 and 2010.

When it comes to homeownership amongst Gen Y members, how do they compare to the generations before them at a similar age?

In 1981, 61% of those aged 25-34 owned their own home and in 2011, this figure had dropped to 47% of those in the same age bracket. Across the board (not just in the younger years) we’ve seen a decline in home ownership. 20 years ago, 42% of Australians owned their home outright, which has decreased to less than 30% today. Furthermore, just 26% were renting, which has grown to almost a third today (31%).

So why this decline? This can be attributed to the emergence of single-person and single-parent households, the growing gap between house prices and average weekly earnings and tax concessions to owner occupiers. With government policies being geared towards home ownership, this means that Gen Y’s who start their earning lives later risk spending more of their income on housing costs when they retire.

Let’s set the crystal ball 50 years into the future – Eliane what do you see for Gen Y in 2066?

Demographically, Australia’s population will certainly have grown – Australia will have over 40 million people, Sydney over 8.4 million and Melbourne 8.5 million, having overtaken Sydney as Australia’s largest city by 2056. Migration will continue to drive growth, and with increasing cultural diversity and greater influence from Asia, the population growth will continue to drive house prices upwards.

Australia’s population will also be ageing. 58% of the population will be in their 50s or older in 2066, one quarter will be over 65 and 1 in 6 will be over 75. In a nutshell, there will be more people aged over 60 than under 20.

And lastly, we will have changed a lot in that time as well. In 2066 Gen Y’s will be aged 72 to 86, and Gen Z’s (those now aged 7-21), of whom there are already 4.43 million in Australia (comprising 18% of the population), will be nearing their retirement years (57 to 71). So by 2066 we’ll have seen 3 more generations emerge after Gen Alpha and we can be sure that these individuals will be shaped in completely different times.

ABOUT ELIANE MILES

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth and the ageing workforce to social trends such as changing household structures and emerging lifestyle expectations, from generational change to the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

With academic qualifications in community engagement and postgraduate studies in international development and global health, Eliane brings robust, research-based content to her engaging presentations and consulting. As a social researcher, she has been interviewed on these topics on prominent television programs such as National Nine News and Today, as well as on radio and in online media.

DOWNLOAD ELIANE'S SPEAKERS PACK HERE

To have Eliane present at your next event, please feel free to get in touch via email to ashley@mccrindle.com.au or call through to 02 8824 3422

Top 5 Speaking Trends

Tuesday, April 05, 2016

Each year the McCrindle Speakers are called on to deliver more than 150 keynote speeches, research presentations, and workshops across Australia and internationally.

Some of these are small executive sessions while others are national conferences, sometimes it is a short 30 minute address and other engagements are half-day interactive workshops.

This volume and varied contexts gives us a great perspective on the trends in audience engagement and what works best when it comes to speaking and presentations.

So here are our top 5 speaking trends:

1. Less is more

The trend is for shorter sessions but more of them to provide a better event. The pressure is on conference organisers to deliver more from events. Not only is it harder to get delegates to attend and stay at longer events, but the sit and listen approach is giving way to snappier sessions to accommodate shorter attention spans, busier lives and more distractions. Over the last decade the one-hour standard presentation has been replaced by the 45-minute session being the norm- and indeed the rise of the 30-minute keynote session.


2. Make it visual

It's called a presentation for a reason- what is seen and heard has more impact than a speech alone. The best communicators deliver great content in an engaging way- reinforcing their message through easily consumed visual cues. The power of a story, the cut through of an image, the cross-cultural connection of a picture, the speed of understanding an infographic and the retention power of a symbol are why visuals work.


3. Reinforce the message

Communication is more impacting when the presentation is supported with handouts or follow up materials. We find that professionally printed infographic cards, visual summaries, or industry report cards are very useful when attendees have such handouts for a presentation. Additionally more in-depth industry reports, research papers and the presentation slides can be made available electronically after the session to add more depth and impact.


4. Maximise the value

Corporate budgets are being kept tight and when an event cost can provide benefits beyond the one-off session, it is more likely to get the green light. The investment in a speaker can be also assisted with an additional workshop, participation in a Q and A panel, and providing new and specific content for social media and mainstream media to help create interest and activity around an event. However the impact can begin even before the event. As researchers, we often provide a survey for delegates or industry representatives to complete before the conference so that a “snapshot” of the organisation or industry can be presented. Such surveys not only provide valuable data and a big-picture overview, but the very process of surveying builds anticipation of the upcoming events and encourages registrations in the knowledge that the results will be presented at the event.


5. Keep it real

Speakers need to be engaging and dynamic but they must also ensure that they deliver solid content which is real-world. There has been a strong trend over the last decade to move from motivational sessions to practical, applicable presentations. The best communicators are not theorists but experts who are equipped not with ideas or anecdotes as much as relevant research and findings and so are able to deliver actionable insights.


TOP 5 TOPICS

From our terrain in the trends and change space we have analysed the Top 5 Topics in demand by business leaders and event organisers at the moment:

1. Changing Times, Emerging Trends: An overview of the megatrends transforming the business and consumer landscape from social change to transitioning technology, from population shifts to global trends.

2. Managing Change and Leading Innovation: Assisting teams through unprecedented change, managing a workforce of growing diversity and moving from a structured style to a collaborative environment are key skills for today’s leaders.

3. Effective Communication-: Bringing data to life: In a world of big data and information overload we need visual data and engaging communication. This session showcases how to find and tell the story behind the numbers.

4. Demographic Trends, Emerging Consumers:A snapshot of the ever-changing customer and the new consumer segments.

5. Understanding the New Generations: From Boomers and Xers to Generations Y and Z, the generational landscape is changing and engaging with diverse generations at work or as clients is essential.


McCrindle Speakers

Whether you are looking for a keynote address at national conference, an onsite professional development workshop, or a strategy briefing for senior leaders, our presenters have the experience to ensure your event is a success.

Our presenters not only deliver keynote addresses at national conferences but specialise in the delivery of executive level briefings, strategic retreats, executive planning days, and in-house PD sessions that provide top-level industry scans to equip teams with the latest strategies to succeed.

Market analysis briefings guide decision-makers on the latest consumer segments while industry future forums outline the current trends, implications, outcomes, and recommendations of a product or service offering.

FIND OUT MORE HERE

The Australian Communities Trends Report

Tuesday, March 29, 2016

The not-for-profit sector in Australia is at the very heart of our community and shapes and facilitates the values and spirit of our nation. From organisations that provide care and assistance to our nation’s most vulnerable, the not-for-profit sector has an immeasurable impact on our society.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.

This annual study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.


This infographic was developed from the 2015 Australian Communities Trends Report:

A snapshot of the external environment, the visibility of the community attitudes and perceptions plus the analysis of the key trends will be delivered through:

  • Identification of National Giving Macro Segments
  • Not-for-profit Awareness & Benchmarking Analysis
  • Identification of Giving Blockers & Enablers
  • Giving Sentiment Index
  • Not-for-profit Staff and Volunteer Snapshot
  • Expert Insights
  • Donor of the Future

“The results and data available from the Australian Community Trends Report are key for the future of the not-for-profit sector.”

- Australian Communities Forum Attendee

Why do the study?

Through conducting an industry wide study, participating organisations will benefit from the aggregated data which will identify trends and provide a comprehensive framework for understanding the behaviours of Australians when it comes to engaging with not-for-profits. Participating organisations receive their own data which can then be benchmarked against the national data. As well as adding significant breadth and depth to the strength of the research, this collaborative approach to an industry wide study will also provide valuable thought leadership material which will promote the work of the sector as a whole. The combined approach also allows for significant research to be conducted for organisations at a fraction of the price of a standard research project.

This national study will include the following stages:

  1. National surveys
  2. Young Australian survey
  3. Focus groups of the general public and some specifically of young is Australians
  4. Supporter survey
  5. Staff and volunteer survey
  6. Expert insights

Partnering with McCrindle for this inaugural Australian Community Trends study is R2L, one of Australia’s leading not-for-profit fundraising and advertising agencies who bring a wealth of experience and expertise in helping not-for-profits strategically engage with their stakeholders.

More about the Australian Community Trends national study can be found here.

For more information about the study please click here or contact Kirsten Brewer on (02) 8824 3422 or kirsten@mccrindle.com.au

Faith, belief and churchgoing in Australia

Thursday, March 24, 2016

While it is a stretch to describe diverse, 21st Century Australia as a Christian country, the national data on religious identity from the 2011 Census shows the majority of Australians (61.1%) identify their religion as Christianity, a slight decline from 63.9% in the 2006 Census. More than a quarter of the population (25.3%) identify as Catholic, with the second most common Christian affiliation being Anglican (17.1%) and third is the Uniting Church (5%).

The most common non-Christian religions were Buddhism (2.5%), Islam (2.2%) and Hinduism (1.3%). Not only is the total proportion of Australians identifying with a Christian denomination 24 times larger than the second most common religion (Buddhism), but Christianity is 8 times larger than all non-Christian religions combined (7.2%).

The rise in no religion

The fastest growing religion as identified over the two last census’ has been Hinduism, which increased from 0.7% to 1.3%, an increase of 127,410 adherents. However, the biggest growth in total numbers has been the rise in no religion from 18.7% in 2006 to 22.3% in 2011, which represents an increase in more than 1 million people over this time from 3.7 million to 4.8 million. Such has been the rise in Australians selecting no religion, it is now the most common “belief” category in 5 of Australia’s 8 states and territories (Western Australia, South Australia, Tasmania, the Australian Capital Territory and the Northern Territory). Yet in both Victoria and Queensland, Catholic (26.7% and 23.8% respectively) comes ahead of no religion (24.0% and 22.1%) while in NSW- Australia’s most religious state, both Catholic (27.5%) and Anglican (19.9%) are ahead of no religion (17.9%).

Not only is NSW the most religious state but Sydney is Australia’s most religious capital city, with those selecting no religion (17.6%) significantly lower than is found in Brisbane (22.8%), the city of churches – Adelaide (28.1%), Canberra (28.9%) and Hobart, Australia’s least religious capital, (29.4%).

Majority believe in God

Not only does most of Australia identify with Christianity, but more than half (55%) of the population believes in God, as defined as the Creator of the universe, the Supreme Being.

However, there are signs of fading belief in God with the majority of the oldest generation aged over 70 believing in God (61%) along with the majority of the fifty and sixty-something Baby Boomers (53%) compared to a slight minority of late thirties and forty-something Gen Xers (46%) and Generation Y (41%) but less than 1 in 3 Gen Z’s (31%) who are today’s teenagers and early twenties.

The most common category for Australians’ belief in God is that they are believers, who believe now and always have (47%) and second are non-believers who don’t believe in God and never have (26%). Although, changers, who used to believe and now don’t (18%) are twice as common as converters, who believe in God now but didn’t used to (8%).

1 in 6 Australians are church-goers

Regular church attendance has also been declining over the past few generations and has more than halved in around 4 decades from 1 in 3 Australians (36% in 1972) to 1 in 6 currently (15%, National Church Life Survey 2011). While in decline, the total numbers of church goers nationally total around 3.6 million Australians, which makes church much more attended than the other Australian religion - professional sport. In fact, when thinking about this Easter weekend, 13% of Australians say they will definitely go to church with an additional 10% stating that they probably will- and if they all do, that’s more than 4 million adults, plus many kids in tow.

The Healthy Futures Report

Monday, March 21, 2016

We’re proud to launch today, The Healthy Futures Report, commissioned by the Pharmacy Guild of Australia and data visualisation by the McCrindle team.

On Friday Mark McCrindle was delighted to present a summary of the results at the Australian Pharmacy Professional National Conference.

The research showed that Australians place a high level of trust in their health professionals, with GPs and pharmacists topping the ‘most trusted’ list. In this era of Dr Google, the internet is now the third most trusted source of medical information, but in an era of information overload medical products information and medicine brochures are not highly accessed as trusted sources (just 17%).

While Australians are comfortable with their medical records being checked on an eHealth platform (46% have already registered or are very comfortable), with 55% of Australians happy for their full health records to be uploaded, there is still some work to be done to engage with the other half of health consumers.

The summary results are in infographic form here:

To access part one of the full report, please click here.

To access part two of the full report, please click here.


This national study was a great example of how robust research, when visually designed and printed, and effectively presented at a national conference can engage a wider audience and ensure that the insights get understood and acted upon.

Image source: Australian Pharmacy Professional Conference 2016

The Top 10 Baby Names from 2015

Friday, March 18, 2016

This just in, Charlotte and Oliver are the top baby names for 2015! Data released by Births, Deaths and Marriages has been analysed by McCrindle Research to reveal the top 10 most popular names of choice for babies born in the last year.

Charlotte regains her position as the top baby girl name

Charlotte is, once again, the top baby name for 2015, regaining her position from Olivia who was the 2014 top baby girl name. Charlotte was the most popular girls’ name from 2011-2013, and has regained first position following the birth of the Princess Charlotte of Cambridge in May of 2015.

Traditional over trendy

There is a ‘Hundred-Year Return’ theme taking place, with many of the top names of today also amongst the top names a century ago, while names of a few decades ago have fallen out of favour. Today’s parents are not choosing names of their own generation, rather, century-old names dominate the Top 10 Baby Names list. William is an example of the ‘hundred-year’ return, having ranked 2nd overall in NSW in the 1910s and ranking second in 2015. Jack climbed up to 5th place in the 1920s before seeing a steep decline from the 1940s to 1970s, with a marked resurgence over the last decade and making it to top ten, and Oliver, Ethan and Thomas have similarly returned to popularity. Grace was a popular girls’ name at the turn of the 20th century, becoming almost extinct from the 1910s to 1970s but climbing significantly in popularity since the 1980s with the rise to the Top 10 with Charlotte and AVA having followed similar trends.

Flowing girls names, short boys’ names

Parents are choosing softer-sounding girls’ names and firmer sounding boys’, through the use of vowels and consonants. Half of the top 10 girls names end with the letter ‘a’ (Olivia, Amelia, Ava, Mia and Sofia). On the boy’s list, however, majority of the top 10 end with a consonant sound (all apart from Noah).

A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names. Prince William’s popularity first placed William in the Top 10 in 2001 and the name’s popularity has grown significantly since then. In 2011, the year of the royal wedding, William became the most popular boy’s name Australia-wide and maintained this position until 2012 when Oliver took the top spot.

The birth of the royal princess in May of last year, Charlotte Elizabeth Diana, has also contributed to the royal baby name trend. Like George’s rank, which increased from 71st to 42nd in 2014, we have seen the name of Charlotte regain first position for baby girls born in 2015.


Download the Top 10 Baby Names media release here


Sources

Baby Names Australia is produced from a comprehensive analysis of all of the registered baby names across the 8 Births, Deaths and Marriages offices in Australia (NSW, VIC, QLD, WA, SA, TAS and NT). Because NSW and SA have only released their top 10, we have only provided the top 10 list of baby names for 2015.


Media Contact

For media commentary, please contact ashley@mccrindle.com.au or the office on 02 8824 3422.


in the media


Australia's Kitchen Revolution

Monday, March 14, 2016

We were delighted to partner with Mitsubishi Electric to produce and launch the “Kitchen Revolution” report.


Canvassing more than 2,000 household grocery buyers across the country, the survey reveals the cooking and grocery purchasing habits of modern Australian families.


A change can be seen throughout Australian kitchens, relating to how often Australians cook at home, to how often they read ingredient labels and buy fresh produce. Today, cooking is not just about food provision but social connection, nutrition and expression.


Our research found three key findings:


1. Cooking and the Modern Man

Traditional gender roles are blurring thanks to men’s increasing interest in preparing meals at home and entertaining guests. The result is greater equality in the kitchen than in previous generations.

2. Generation Y Leading the Home Cooking Revolution

Generation Y is among the nation’s biggest cooking show fans, which may be impacting the generation’s evolving cooking values and habits.

3. Desire for Healthier, Family-Centric Homes

Australian families show a propensity for traditional, family-centric values with a growing preference for fresh, home cooked meals and the desire to know more about their food.


Bringing the research to life

Research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see. World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood. It was fantastic to see this research being launched and explored at an event. Research is best when it is brought to life.

  

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