Welcome to McCrindle Research Rooms

Friday, November 14, 2014

As social researchers, we understand the importance of research in informing the strategic direction of organisations. Understanding your customer and client base is key to this – so organisations who invest in research often thrive as a result, because changes and adaptions have been tested in and amongst their communities, consumers and clients. A core methodology to understand customers and clients is through qualitative focus groups – and here at McCrindle not only do we conduct this research, we also make our research room facilities available to others for hire.

McCrindle Research Rooms

McCrindle Research Rooms are fully equipped with all that you need to successfully conduct your focus groups, with a one way mirror, viewing room and recording facilities available.

Some other great features of our Research Rooms include:

• A great, convenient and easily accessible location

• Low price and great value

• No cancellation fee

For further information, head to researchrooms.com, or give us a call on 02 8824 3422.

If you would like to make a booking, please email through to kirsten@mccrindle.com.au

We look forward to welcoming you to our research rooms soon!

Parents Concerned with Schoolies Celebrations

Monday, November 10, 2014

In the span of a generation, celebrating the end of Year 12 by attending a schoolies week has emerged as a rite of passage. However Australian parents have mixed views of how the celebration is played out and a third of parent’s state that they would not allow their child to participate in a “Gold Coast type schoolies week”.

-Mark McCrindle

Schoolies week has become a tradition in Australia, and the norm for how Australian students reward themselves following months of studious diligence preparing for the HSC exams.

Yet parents aren’t altogether convinced of how their young people are celebrating – nearly all Australian parents have some concern with how schoolies is celebrated and a third would stop their children from participating.

In fact, if parents were given the choice, just 1 in 5 would suggest their child participate in schoolies week as is traditionally celebrated, in a place like the Gold Coast.


• 9 in 10 Australian parents uncomfortable with how Schoolies is celebrated.

• NSW the state with the most concerned parents.

• 3 in 4 parents would prefer their child participate in a volunteer experience over Schoolies week.

• Parents hold strong preference for formal schooling after the HSC.

• Fathers (36%) are more hopeful their child will go to university or TAFE than mothers (26%).

• Less than half of Australians say that schools are effective in equipping students for the workforce.

• Older Australians least optimistic about the current education system.

To read the full analysis please click here.

The Duke of Edinburgh Youth Pulse Research

Thursday, November 06, 2014
Claire and Kirsten at Youth Pulse Research Event

It was a privilege for our research to be featured at the KMPG Melbourne Cup Luncheon on Tuesday.

In attendance was Prince Edward, the Earl of Wessex, to commemorate more than 50 years of the Duke of Edinburgh Award in Australia.

As part of the Youth Pulse Research for The Duke of Edinburgh’s International Award in Australia, two of our team, Claire Madden and Kirsten Brewer were also honored to attend.

Youth Pulse Research

The Youth Pulse Research was designed and conducted in September 2014 on behalf of The Duke of Edinburgh’s International Award in Australia. As an annual survey, involving 879* Australian young people aged between 14 and 19 years of age from every state and territory in Australia, it seeks to better understand their attitudes, opinions and sentiment towards leadership, well being and community among young Australians.

The Top Findings

• Relationships and family the highest priority for young Australians today (68%)

• Influence over others considered for greater impact than a position of power

• Change starts locally, with young Australians taking ownership of their contribution for influence on those around them and within their local community

• Empowering leadership styles take precedence over traditional models

• Youth of today optimistic about Australia’s future (55% are Expectant Optimists)

• Nelson Mandela named the most inspiring leader from recent history, with 92% agreeing that leadership is about influence not authority, and 90% agreeing that leaders building teams is more important than managing tasks

Youth Pulse Research

The full report will be made available on the 17th November 2014.

*879 respondents aged 14-19 with 603 fully responding and 279 partially responding.

For more information on research visualisation, click here.

Claire Madden Speaking Pack Update

Monday, October 27, 2014

Claire Madden

Claire Madden is a social researcher and Director of Research at the internationally recognised McCrindle. Armed with her research methodologies, business acumen and communication skills, Claire effectively bridges the gap between the emerging generations and the business leaders and educators of today.

She is a next-gen expert, fluent in the social media, youth culture, and engagement styles of these global generations, and a professional in interpreting what this means for educators, managers and marketers.

With academic qualifications in communications and postgraduate studies in leadership, Claire brings robust, research-based content to her engaging presentations and consulting. As a social commentator, she has been interviewed on these topics on prominent television programs Sunrise and The Morning Show, as well as on the radio and in the print media.

To see Claire in the media click here.

Claire has delivered professional development sessions for school and tertiary teachers, given keynote addresses at conferences as well as board room strategy sessions. From conducting training days for corporate and not for profit clients, to addressing students, training rising leaders and facilitating youth panels, Claire is in a unique position to understand the emerging generations and communicate the key engagement strategies.

Some recent feedback about Claire:

“We received lots of positive feedback about Claire’s presentation on the day… it was great to have such an interactive and engaging presenter on board to present new and interesting content.” – The University of Adelaide

"Claire was excellent! She was warm in her presentation and full of useful information - it was very well received! ...It was exactly what we were after." – SU Queensland

“Claire’s ability to communicate the factual data in an engaging and interactive way was tremendous.” – Mentone Grammar

“We were extremely pleased with how both events went – Claire’s insights were highly valuable, as was the quality and professionalism of both her presentations” – Citi Bank Australia & New Zealand

Visit Claire’s website to find out more.

Download Claire’s updated speaking pack for more on her most requested topics, recent engagements and media exposure.

If you would like to inquire about having Claire at your next event, please contact ashley@mccrindle.com.au or our Sydney office on 02 8824 3422.

McCrindle Opens Melbourne Office

Tuesday, October 21, 2014

From our base in Sydney, McCrindle has worked with clients from across Australia and the world. Knowing the constantly changing nature of society today we are always looking for ways to increase our capacity to provide innovative social research solutions to our clients, spanning a multitude of sectors and locations.

With that in mind, we at McCrindle are excited to have extended our offering to our clients by establishing an office in Melbourne.

Heading up McCrindle in Melbourne is Nathan McMillan. Nathan is passionate about social research with a keen interest in equipping communities with the tools to understand and nurture the up and coming generations.

Meet Nathan McMillan

To get to know him a little more we caught up with him to ask a few questions:

Why do you love social research?

I love social research because it sheds light on the key questions of work, life, family and society. I am very much an action type of guy, so to put those answers into practical outcomes that will improve our communities and the emerging generations is what I am about.

What do you love about living in Melbourne?

I love the fact that there is still a fairly laid back vibe in a big city. The food is always a huge plus. And throw the fact that it is the religious epicentre of the greatest game ever played, AFL, and you are onto a winner!

Favourite café in Melbourne?

This is a hard one… In the South Eastern suburbs where I live I would have to say ‘Omar and the Marvellous Coffee Bird’. But there are so many!

What has been your first impressions of the McCrindle team?

Well, I was thrown into the deep end in many ways. However, meeting the team for the first time it became evident very quickly that the McCrindle team is one of the most well-oiled productivity machines I have ever seen. Yet at the same time they are among the friendliest and most welcoming people I have met. It is definitely nothing short of a privilege to be a part of an amazing team.

What fills your spare time?

I love being outside and around the water. As often as I can I will go spearfishing, water skiing or just for a swim. I’m always up for a drive or enjoying a good coffee. And when time permits I hit the slopes to ski.

So how can we contact the Melbourne office?

Call us on 03 9691 3579, email me: nathan@mccrindle.com.au or drop by our office on Level 4 at 737 Burwood Road, Hawthorn.

McCrindle Team Update

Tuesday, October 14, 2014

McCrindle Team Update

As Australia’s social researchers we take the pulse of the nation, we research communities, we survey society, we analyse the trends and we communicate the findings.

Our people are passionate and professional, solutions focused and innovative, and it is with great excitement that today we announce the addition of two new members to the McCrindle team.

Growing by a third of our current size, yesterday we welcomed Karl Wetzler and Nathan McMillan to the team. Both Karl and Nathan bring with them a wealth of experience and knowledge, ready to better our strong team of communicators, analysts and researchers.

Not only is McCrindle expanding in terms of its size, we are also expanding in our capacity to assist and influence. We are excited to inform our past, present and future clients that our Melbourne office will be opening in the coming weeks, and that some of our team will also be working from Newcastle.

As the times change and the need for relevance becomes all the more important, we look forward to how we can best help organisations adapt, respond to, and know the times more effectively than ever before.

To find out more about what we do, click here.

The Power of Visual: Top 5 Reasons That Research Visualisation Works

Wednesday, October 08, 2014

Research Visualisation

In an era of big data and information overload, the challenge for organisations is to deliver quality content in a compelling way. Attention spans are shorter, distractions are ever-present, and in this screenage, content is best presented visually.

And that's why we’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods but we’re also designers and we know what will communicate, and how to best engage. We’re in the business of making you look good and your data make sense.

Top 5 reasons why research is going visual

  1. In the 21st Century, visual literacy is very strong and most people can interpret visuals far more quickly than reading information.
  2. The brain retains visual content more effectively than written content. The reason memory experts and mnemonic tools use visual patterns is because unlike letters and numbers, there are no limits to the retention of visuals.
  3. In a world of big data you need a form which will communicate a massive amount of information in an easily understandable form. That's why the very important cousin of big data is visual data.
  4. Within a decade, 58% of the workforce will be comprised of Generations Y and Z. For these generations who are adept at watching a video explaining something over reading an article about something, and for a busy, easily distracted business audience, you need your data to tell a story, to move, to engage. That’s what visual and animated data is all about.
  5. Interact. Share. Like. When people hear- they forget, when they see- they are impacted, but when they interact- they are transformed. From apps to interactive splash pages, engagement with your data means being influenced by your data. The Holy Grail for business today is to create an active community of customers who engage and connect. When research and data tells a visual story, it is ready made to be interacted with, shared and liked.

Visit the Research Visualisation website or have a look at our infographics to find out more.

Research Visualisation Title Image

Research You Can See

Tuesday, October 07, 2014

McCrindle Infographic Wall

At McCrindle we're passionate about research that adds to understanding and leads to action. The sort of research that you can see not just read. Research that sits on a wall not in a folder. Because research should not sit on shelves but be presented in infographic form and shared on social media, or banners or buildings. We are excited to have transformed our foyer with a wall sized infographic.

Infographic Wall

Our research visualisation team have transformed research of many of our clients now - onto printed infographic cards, web splash pages, posters, animated videos, interactive annual reports, media campaigns - and now wall paper and pull up banners.

Infographic Wall

The Future of Shopping [IN THE MEDIA]

Friday, October 03, 2014

Mark McCrindle The Future of ShoppingFrom an ageing population to changing household structures, from population growth to generational change, and from increased sophistication to growing expectations, Australia has changed significantly over the last 20 years. An additional 8 million people have called our nation home and demographically we are ageing, having added 6.8 years to our median age and 6.3 years to our life expectancy. Our families are changing as marriages and births take place later and more babies are born than ever before.

These changes have striking implications for supermarket shopping. As economic, population and technological growth continues, supermarkets will respond to the demand for new innovations and shopping will be transformed into a vastly different experience than what it is today. By 2034, the transformation of our lives through technology will have disrupted how we think about shopping, what we buy, and where and how we shop. The shopping experience of the future will start much earlier than the moment we enter a store. It will begin at the time we make decisions about food. More and more, these decisions will be socially informed by recommendations made by family and friends as well as our digital communities with whom we share common interests – in hobbies, lifestyle or values.

Watch Mark talking about the future of shopping below or read more about our research in the Woolworths Future of Fresh report here.

Australia in 2034: What will our nation look like in 20 years?

Thursday, September 11, 2014

By 2034 Australia will have 33 million people and the dream of owning that quarter acre block will be nearly gone. What will Australia look like, how is our workforce changing, will households be smaller and will we recognise this new version of the ‘Aussie Dream’?

Mark McCrindle addresses these issues on a recent segment of Channel 7’s Morning Show. Australia is currently the fastest growing OECD nation and in 20 years time we will have an additional 10 million people calling Australia home. “It’s going to continue to boom, “ Mark says. “We are adding almost a million people every 2 years. And we are the fastest growing developed nation on the planet at the moment.”

Whilst a population boom brings the bonus of size, economies of scale and diversity in our cultural makeup it can also have negative impacts. The pain will be felt in rising house prices, traffic congestion and increased waiting time for public services. The increase in housing density will mean that the vast expanse of the Australian outback will remain virtually as it is but the major cities will continue to expand, particularly upwards, with more people living in apartments than ever before. The cherished Aussie dream of the quarter acre block will be gone, replaced by new land release block sizes which currently average 423 square metres or a tenth of an acre block.

Just as the population will grow larger it will also get older with more people aged over 85 years than ever before. People are living longer and living alone for longer, leading to an increase in at home care and multi-generational households. The rise in house prices coupled with an ageing population will see many families living living together with mum and dad caring for their own children as well as for their ageing parents. Mark explains, “We’ve been on this trend of smaller households for a century. We had 4.5 people per household 100 years ago. Now we are at 2.6 but we’ve turned the corner and we’ve got slightly larger households now, not that we are having more kids, just that we have more people under the one roof because of housing affordability.”

‘Density’ will be the word to describe Australia in 2034. More people will be living in more households on smaller bocks of land with more houses and apartments per square kilometre. There will be more people but fewer people of working age relative to the growing population. Mark says, “We are going to have older workers – the population is growing, Australia is going through a baby boom and people are living linger. Yet the working age proportion is not keeping pace with that population growth. So now we’ve got about 5 people for every retiree but in 40 years time we’ll have about half that – 2.7 people of working age for every retiree”. As a result people will be working longer with many not retiring until well into their 70’s! However, life expectancy at birth will be almost 90 by then.

Australia will be bigger, older, denser and even more multicultural in 20 years time! Some ‘Aussie Dreams’ will have disappeared such as the ‘quarter acre block’ and along with it the Hills Hoist garden shed and enough space for a game of backyard cricket. But no doubt new ‘Aussie Dreams’ will come to replace them – it is the Lucky Country after all!

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We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

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