Sophie is passionate about understanding people and organisations. She leads and guides our team at McCrindle in search of clear, strategic insights that bring clarity to complexity. Using a wide range of methodologies in her research, presentations and consulting, Sophie understands how evidence-based insights can inform strategy and help organisations to thrive amidst change.

Ashley is an expert communicator with a keen understanding of the emerging generations. She is passionate about helping organisations not only understand, but engage with the first truly global generation. Ashley brings a wealth of experience in keynote presentations, workshops and consulting to her role as the Director of Advisory. She is passionate about equipping organisations to navigate the complex terrain of the 21st century.

As a non-executive director himself, Grant understands the importance of reliable data, actionable insights and clear communication. Combining big-picture analysis with an eye for fine details and key questions, Grant’s strategic approach helps organisations identify how to leverage the power of research insights to drive their strategy and communications.

Geoff is passionate about understanding cities, organisations and people. His understanding of demographic and social trends combined with a strong grasp of the trends impacting organisations allows him to bring strategic insights to his keynotes and consulting. His wealth of experience in solution design also allows him to take clients’ complex business problems and design tailored solutions that provide a clearer picture so that leaders can move forwards confidently.

Shannon believes in the power of research to give a voice to people and communities. She is passionate about using both qualitative and quantitative methodologies to discover insights that lead to long term change within organisations and society. She leads and guides our team of researchers in search of clear, strategic insights that bring clarity to complexity.

Ben is a master of visualisation! He takes our insights and transforms them into stunning visuals that are easy to interpret. Through infographics, animated videos and digital media, he pushes the boundaries of the design world. His leadership of the McCrindle design team has developed its reputation for delivering fresh, dynamic and concise imagery.

Gathering and communicating complex insights is second-nature to Stephanie. As a social scientist she has honed her craft in Development and Anthropology, utilising qualitative and quantitative research methods to pursue her passion to understand people and facilitate meaningful strategies for change.

Kevin is a big picture thinker who makes the complex simple. He is passionate about delivering solutions that solve client challenges and inspire positive change. His ability to use population projections and demographic modelling to paint the picture of areas both now and into the future allows our clients to make informed, evidence-based decisions.

Jason has an ability to see the big picture, seeks out vision and purpose, and is then able to break this down into connected steps, details and actions. His strong strategic ability draws on a breadth of experiences in a range of operational and people leadership roles. Driven by a personal responsibility to see human flourishing, he strives to help leaders make evidence-based decisions that inform strategy and foster future success.

Passionate about people and getting to the heart of what drives them, Anna delights in delivering insights for our clients. Using the discipline of research while drawing on her strengths of empathy and relating to people, she brings a uniquely human touch that guides and informs our clients.

Hendrik is a graphic designer who specialises in data visualisation. With more than a decade of experience in directing a design agency, he is an expert in creating images that align our insights with our clients’ strategic narratives. He’s developed a style that is detailed and precise while being clear and timeless.

Translating client briefs into engaging stories, and converting ideas into stimulating visuals is what Marcelo loves doing most. His experience in graphic design and brand identity is anchored in helping clients engage effectively and communicate with clarity. Marcelo loves helping organisations create beautiful communications that are faithful to their purpose and identity.

People are her priority. With a wealth of experience in customer service Natalie is passionate about understanding our clients’ needs and finding the best solutions for them. She designs tailored solutions for world-class events that feature McCrindle Speakers. Alongside stimulating nationwide conversations in the media on the latest social trends and findings.

Luke loves understanding and solving client challenges with a positive experience. Completing studies in a Bachelor of Business he is a business communication specialist with a background in customer service and IT. Combining the rigour and precision of business with creative communication allows Luke to create content & experiences that informs, inspires and delights our clients.

With a background in working in publishing and leading large teams that keep organisations moving efficiently, Jinna Mae is a business administration expert. She delights in assisting our clients and making sure that they succeed in their engagement with McCrindle.

Whether it's organising meetings for the McCrindle team to speak with clients, or assisting internally with business administration, Dee is an asset to the McCrindle team. Completing a Bachelor Degree in Business Management, she ensures that every client has a positive experience with McCrindle.

A deep care for people and connecting with them is what motivates Holly most. With a warm and curious demeanour, she delights in assisting clients who are looking to engage our advisory team by understanding their unique needs and requirements. Combining her Bachelor of Business studies with extensive customer service experience, Holly is passionate about curating the best outcomes by tailoring personalised solutions that feature McCrindle Speakers.

Josh derives great satisfaction from discovering insights about people and then using that knowledge to make a positive impact in organisations. With a Bachelor of Business majoring in management & leadership as well as a background in Sales Management, Josh strives to provide evidence-based insights that are both impactful now, and sets up organisations to flourish and grow into the future.

As part of our insights team, Melisa enriches our insights-gathering capabilities through data analytics and interprets data sets to solve our client's biggest challenges. Her expertise elevates what our team can do, enabling us to stick to our mission of providing a clearer picture of the trends that help businesses and organisations make better decisions.

Hailing from a dynamic background in news and media, Abby brings a wealth of experience and a passion for communicating data through storytelling to our team. Her interest in seeing the world through data aligns seamlessly with our commitment to data-driven decision making. Her bright and smart approach, coupled with a genuine delight in collaboration provides an innate ability to capture the essence of the world around us for our clients.

Ingvald is the master of organisation and execution. With a wealth of experience in customer service and a genuine delight in connecting with people and understanding their needs. Ingvald is passionate about empowering the team to thrive and our clients to have the best experience. As Executive Assistant, he’s always happy to help and assist the McCrindle team and our clients by ensuring that the best outcomes are achieved.