McCrindle Research - shining a light on societal trends

  • Our focus is on understanding people.
  • Our expertise is in observing trends and future forecasts.
  • Our reputation is in defining the changing generations, behaviours and attitudes.
  • Our specialisation is in analysing brands, products and ideas in the light of people, society and culture.

We are regarded as a leading research agency in the fields of social trends, generational studies, and demographic shifts.

Our studies of the changing customer mind set and the demands of the ever-changing market segments are renown across the Asia Pacific.

While much of our research is commissioned by multinational companies, we have a pricing structure and a research method which ensures we remain relevant to smaller organizations and the non-profit sector.

Brand Resonance Analysis:

We do more than just analyse your brand: we test its resonance with your market.

This is not about what you think of the brand: it is an analysis of how your target market responds to it. It isn't focused on the internal congruency and consistency of your brand but more importantly how your customers see it.

Societal Engagement Surveys:

We are experts in engaging with this fast-moving 21 st Century society. This is more than just advertising, packaging and marketing research- our obsession is how to best engage with today's consumers. Our tools and procedures are focused on effectively communicating, motivating, and resonating with people today.

Cultural Relevance Audits:

From the words we use to the communication styles we employ we are creating a culture. The key question is: how relevant is our culture to that of the marketplace. McCrindle Research use technologies and strategies to audit products, brands and organisations. Before launching a product- scope its relevance. Before beginning a recruitment campaign- let us audit your employer brand to see its relevance to today's culture.


At McCrindle Research we help you understand the times.

Our Staff

Mark McCrindle - Social Researcher
BSc (Psychology), MA, QPMR.

Mark's background in psychology and social trends, his experience in conducting research projects and his reputation as an expert social researcher have led to him being commissioned to conduct research for many of Australia's largest organisations.

Contact: mark@mccrindle.com.au

Mark Beard - Marketing Communications
B. Bus. M. Mkting

Mark has an extensive academic and professional background in marketing. Mark is a strategy expert and recently graduated with distinction from the UNSW  Master of Marketing programme. He assists clients in the market place application of research findings and in turning theoretical models into practical campaigns. Mark is a published co-author of three books (1) Music Marketing, PR & Image Making (2) Music Event & Festival Management and (3) Copyright, Royalties & Publishing.

Contact: mark.beard@mccrindle.com.au

Jeff Gilling - Strategy & Research
BEc (Demographics / Finance)

Jeff has more than 15 years experience researching and reporting on generational and societal change. In
particular the impact on markets of an ageing population, understanding and communicating with the emerging generations, and how to advertise and market effectively using the internet.

Contact: jeff@mccrindle.com.au

Jazer Ocfemia - Reseearch Executive
BSc (Psych/Mktg)

Jazer has the perfect background for social research with his Psychology and Marketing qualifications. As a recent graduate from UNSW he is equipped with the latest research skills. He is trained in both quantitative methodologies and qualitative processes.

Contact: jazer@mccrindle.com.au

Emily Wolfinger - Publications Manager

Emily is currently completing a B.A. Communications (Journalism) with the UWS. She is a published academic writer and has written for a variety of regional newspapers. At McCrindle Emily translates social and generational research into publishable form both for internal and external clients.

Contact: emily@mccrindle.com.au

Andrew Pleffer, Research Executive
BMedia (Writing), BA Hons (Music)

Andrew is trained in both writing and researching, and is currently completing his Doctorate of Philosophy (PhD) at Macquarie University.  With a background in media studies and musicology, he also holds a Bachelor of Media (Writing) degree as well as a Bachelor of Arts (Honours) in Contemporary Music Studies.  In addition to his years of teaching experience, Andrew is also a published academic and continues to present papers at local and international conferences.

Contact: andrew@mccrindle.com.au

 

  

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Our recent clients include: