Many clients don't need to commission specific research but they do want a report, a meeting or a presentation on the changes affecting their industry and business.
Because we are constantly conducting research projects we are up with the latest trends and attitude shifts and are able to compile data and present findings for organisations at short notice.
This consulting takes many different forms such as:
- Advisory session with business leaders.
- Presentation or facilitated discussion.
- Policy or strategy meeting with decision makers.
- An industry whitepaper based on ongoing social or market research.
- A business analysis followed by written recommendations.
- In-depth interviews followed up with a written report
Consulting and Implementing Cultural Change Process
An established organisation needed to understand the new social reality, their customers' expectations, and the motivations of their staff. Mark wrote a paper highlighting the key cultural shifts and this was distributed through the organisation. He then addressed the board where he discussed the needs and values of Generation X and Y. Finally he gave a series of talks to the staff, which helped them identify their leadership and communication styles, and that of their bosses. In one day significant cultural change commenced.
Research Project and Report on Today's Customers
A large retailing organisation commissioned Mark to conduct a qualitative research project into the buying patterns of customers today, and the sales style and customer service they respond to best. With short notice Mark ran several focus groups and in-depth interviews from which he wrote a 15-page research report. He then presented the findings during a one-hour engaging address at their annual conference. .
One-Day Youth Forum for National Association
A large motoring association needed its management to better understand the views, behaviours, and attitudes of young people- their future market. The unique plan that Mark facilitated was a one-day forum, which Mark opened with a keynote address outlining the needs and issues affecting today's youth. Groups were then formed consisting of a mix of managers and invited young people, and they workshopped specific issues. The forum helped bridge the generational divide, provided excellent direct research for the managers, and generated implementable outcomes.
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