Know the times
About McCrindle Research
It is evident that we are living in times of great change – not just technologically but also demographically, economically and socially. Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. To increase sales, a deeper understanding of customers is imperative; to develop product innovations, an understanding of the changing trends and expectations is required; and to drive productivity, analysis of staff and their motivations is essential.
In just a few years, McCrindle Research has established a reputation for conducting relevant, world class and cost-effective research and importantly, communicating the insights in innovative, useable ways.
Our clients include some of our region’s largest multinationals, some of the nation’s best known brands, many government organisations and agencies, and some of Australia’s most recognised not-for-profits.
We have run demographic studies for numerous local, state and national government organisations, generational reports for some of Australia’s largest employers, customer research for leading entertainment brands and social analysis for many large companies.
Our profession is designing and deploying best practice research. Our expertise is analysing findings to communicate insights and strategies. Our passion is empowering organisations to thrive in changing times. It’s no longer enough just to observe the changes, businesses today need to know the times.