SCOPING PACK Total Cost: $8500+GST

Designed for businesses needing to survey their target market before designing a product, changing a service, investing in marketing or just needing to rev-up their offering.

The scoping pack includes:

• An initial briefing meeting with your team to find the key areas to research.
• a professionally designed and methodologically reliable research project.
• Two focus groups of your customers or potential market.
• A summary report of the key findings and recommendations.
• Phone briefing with you throughout the project to give you initial findings.
• A final meeting with you to present the outcomes and recommended actions.

STRATEGY PACK Total Cost: $16,500+GST

This is a more comprehensive research package where the investment and decisions to be made require some more in-depth research. It involves two sets of two focus groups and so it can research a couple of markets, locations, customer groups or issues.

The strategy pack includes:

• An initial briefing meeting with your team to find the key areas to research.
• a professionally designed and methodologically reliable research project.
• Four focus groups of your customers or potential market
• A mid-study review
• A substantial report of the key findings and recommendations
• Phone briefing with you throughout the project to give you initial findings
• A final meeting with you to present the outcomes and recommended actions.
• A powerpoint summary of the key findings
• A boardroom briefing.

SOLUTIONS PACK Total cost: $22,500+GST

A change in direction, a new product offering, or a start-up requires significant investment and therefore a substantial research project. The solutions pack is a comprehensive qualitative and quantitative research study which is priced at half what a similar customised projects would cost.

The solutions pack includes:

• An initial briefing meeting with your team to find the key areas to research.
• a professionally designed and methodologically reliable research project.
• Five focus groups of your customers or potential market.
• A mid-study review.
• An in-depth survey component.
• A comprehensive report of the key findings and recommendations.
• Phone briefing with you throughout the project to give you initial findings
• A final meeting with you to present the outcomes and recommended actions.
• A powerpoint summary of the key findings.
• A boardroom briefing.
• A conference or stakeholder presentation.
• 3 months of phone consultation after completion of the project