| McCrindle whitepapers | ||
These Whitepapers are our highly regarded in-depth research reports. >> Access our shorter, SNAPSHOTS reports |
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Baby Names Australia 2008
Shifting trends and contemporary attitudes in popular given names. Preliminary data from “Baby Names Australia 2009” is currently available from our Snapshot page. |
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Australia's Population Map Download this easy-to-read overview of Australia's demographic and generational data. |
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Bridging the Gap - An employers guide to managing and retaining the new generations of apprentices and trainees Easy-to-read employment guides: one for employers and the other for employees. Focuses on the new generations in trades and industry. |
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Bridging the Gap - An employees guide to understanding & communicating with your boss |
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Bridging the Gap - New Zealand Edition: Easy-to-read employers guide design specifically fpr New Zealand employers. |
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Seriously Cool - Marketing & Communicating with the Diverse Generations A comprehensive analysis of the emerging generations - packed with the most effective strategies to communicate and market to them. Download - 2.8MEG PDF |
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New Generations At Work - Attracting, Recruiting, Retaining & Training Gen Y Ground breaking research into Generation Y and their attitudes to work. Download - 0.4MEG PDF
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Word up - a Lexicon of Generations Y & Z and a guide to communicating with them. Research into the slang of the emerging generations. Download - 2.0MEG PDF
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Finances and the Under 40s A Research report on Generation X and their views on Superannuation. Prepared for the Parliament of Australia: House Standing Committee on Economics, Finance & Public Administration. Download - 0.6MEG PDF
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In Defence of Gen Y Read our recent contribution the generational marketing debate. As seen in Marketing, April 2007. Download - 0.5 MEG PDF
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From Builders & Boomers to Xers and Y's - A Social Report on Generations X & Y. A cross-generational analysis of emerging social trends. Download - 0.3MEG PDF
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Bridging The Gap - Generational Diversity at Work This paper analysis assesses the key strategies to bridge inter-generational challenges in the workplace. Download - 0.3MEG PDF |
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Engaging with 21st Century Graduates - Graduate Employment Study Based on ongoing generational research, and from research groups having just completed a Graduate Program at a large employer. Download - 0.2MEG PDF |
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