Whitepapers |
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These Whitepapers are our highly regarded in-depth research reports. |
Snapshots are an innovative tool designed to give you a brief overview of emerging issues. | |||
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Engaging with 21st Century Graduates - Graduate Employment Study Based on ongoing generational research, and from research groups having just completed a Graduate Program at a large employer. Download - 0.2MEG PDF |
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Australia's Top 10 Baby Names Many of us are well-versed in the celebrity baby names that are around today from Sunday, Download - PDF |
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Bridging the Gap - An employers guide to managing and retaining the new generations of apprentices and trainees Easy-to-read employment guides: one for employers and the other for employees. Focuses on the new generations in trades and industry. |
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Parenting in the 21st Century Social Researcher Mark McCrindle looks at some of the big issues affecting Australian mothers and parents in the 21st century. Download - PDF |
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Bridging the Gap - An employees guide to understanding & communicating with your boss |
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Who We Are: A Statistical Snapshot of 21st Century Australia. Download - PDF |
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Bridging the Gap - New Zealand Edition: Easy-to-read employers guide design specifically fpr New Zealand employers. |
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Australia's Population: breaking new records Australia has simultaneously recorded its largest annual population increase and lowest ever standardised death rate (SDR) since record keeping began in 1789. Read on... Download - PDF |
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Seriously Cool - Marketing & Communicating with the Diverse Generations A comprehensive analysis of the emerging generations - packed with the most effective strategies to communicate and market to them. Download - 2.8MEG PDF |
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Australia: 25 Years of Change It was 1983, Generation Y’s weren’t born, the Xers were unlabelled, music came on vinyl and Time’s Person of the Year was Ronald Reagan. Mark McCrindle crunches the numbers. Download - PDF
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New Generations At Work - Attracting, Recruiting, Retraining & Training Gen Y Ggroundbreaking research into Generation Y and their attitudes to work. Download - 0.4MEG PDF
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Face of Australia's Youth Social Researcher Mark McCrindle puts a face on the statistics of today’s young Australians. Download - PDF |
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Word up - a Lexicon of Generations Y & Z and A guide to how to communicate with them. Research into the slang of the emerging generations. Download - 2.0MEG PDF
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Australia in 2020: A Snapshot of the Future Mark McCrindle presents an analysis of the Australia in 2020. Download - PDF |
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Finances and the Under 40s A Research report on Generation X and their views on Superannuation. Prepared for the Parliament of Australia: House Standing Committee on Economics, Finance & Public Administration. Download - 0.6MEG PDF
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Australian's on the Road With the numbers of vehicles on the road setting new records, social researcher Mark McCrindle Download - PDF |
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In Defence of Gen Y Read our recent contribution the generational marketing debate. As seen in Marketing, April 2007. Download - 0.5 MEG PDF
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Work-Life Balance Download - PDF |
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From Builders & Boomers to Xers and Y's - A Social Report on Generations X & Y. A cross-generational analysis of emerging social trends. Download - 0.3MEG PDF
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Australia's Top 10 Baby Names We are currently completing a national study on the parenting styles of Generation X and an analysis of their children: Generation Z. One very interesting finding has been the names parents today are choosing for their children. Download - PDF |
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Bridging The Gap - Generational Diversity at Work This paper analysis assesses the key strategies to bridge inter-generational challenges in the workplace. Download - 0.3MEG PDF |
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The Sandwich Generation Over the past few decades the first generation of Australians sandwiched between the need to care for their dependent children and the responsibility of caring for their older parents has emerged. Download - PDF |
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Snapshot 2030 McCrindle Research takes a look at the demographics of year 2030.Download - PDF |
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The Downager Generation Generation X, now entering their 40s, is patiently waiting their turn for senior leadership roles. Find out more. Download - PDF |
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Re-bunking the Gen Y myths While recent reports claim to have debunked the myths surrounding Generation Y, in actual fact their statistics do more to confirm these commonly held views. |
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Generational Warfare Why does generational diversity cause so much angst today? We accept cultural diversity and gender diversity, but why is it that there is so little tolerance of the different generations? Download - PDF |
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hopping and Spending Habits As we approach the biggest shopping season of the year McCrindle Research has just released its research into the spending habits of Australians. Download - PDF |
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Australia hits 21,000,000 AustraliaÕs population reached 21 million at 9.31pm, Friday 29 June 2007. Mark McCrindle shares some insights Download - PDF
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Gen Y - Socially Conscious or Selfish & Materialistic? A snapshot of the social consciousness of the emerging generation. Download - PDF
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The Boomer Boom A snapshot of the demographic behemoth that is the Boomer generation Download - PDF |
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The Houseless Generation Intergenerational conflict over housing affordability is on the rise with Generation Y set to become AustraliaÕs houseless generation. Generation Y has only ever known expansion and prosperity. |
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Australians Eat Lunch on the Go With increasing time pressures, working Australians are less likely to bring lunch from home, and eating at the desk or skipping lunch altogether is the reality for many. Download - PDF |
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Why Gen Y - It's a Boomers & Xer's World Comparative Research on Generation Spend & Download - PDF |
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Intergenerational Workforce Trends A snapshot of baby boomers in the workforce. Download - PDF |
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25 Years of Change: 1982 - 2007 It was 1982, Generation Y’s weren’t born, the Xers were unlabelled, music came on vinyl and Time’s Person of the
Year was The Computer (the first time a non-person was chosen). With the latest Census results out, social researcher
and demographer Mark McCrindle crunches the numbers: Download - PDF |
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Australia's Man Drought Continues Social researcher and demographer Mark McCrindle outlines Australia's gender differences based on the latest census data. Download - PDF |
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Generation X-cluded Why the Older Generation isnÕt giving up leadership any time soon.
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The Difference Between Managers & Leaders An examination of the sociological dimensions of managers versus leaders. Download - PDF |
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Word Up Baby Boomers - Gen Y Speak is The Lick! A snapshot of the slang of the emerging generations. Download - PDF
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