McCrindle whitepapers  
   

These Whitepapers are our highly regarded in-depth research reports.

>> Access our shorter, SNAPSHOTS reports

Baby Names Australia 2008

Shifting trends and contemporary attitudes in popular given names.

Download Baby Names Australia 2008

Preliminary data from “Baby Names Australia 2009” is currently available from our Snapshot page.
“Baby Names Australia 2009” is due to be launched later in 2009.

Australia's Population Map

Download this easy-to-read overview of Australia's demographic and generational data.

Bridging the Gap - An employers guide to managing and retaining the new generations of apprentices and trainees

Easy-to-read employment guides: one for employers and the other for employees. Focuses on the new generations in trades and industry.

Download Employers Guide

Bridging the Gap - An employees guide to understanding & communicating with your boss

Download Employees Guide

Bridging the Gap - New Zealand Edition:
An employers guide to managing and retaining the new generations employees.

Easy-to-read employers guide design specifically fpr New Zealand employers.

Download NZ Employers Guide

Seriously Cool - Marketing & Communicating with the Diverse Generations

A comprehensive analysis of the emerging generations - packed with the most effective strategies to communicate and market to them.

Download - 2.8MEG PDF

New Generations At Work - Attracting, Recruiting, Retaining & Training Gen Y

Ground breaking research into Generation Y and their attitudes to work.

Download - 0.4MEG PDF
High Res Version - 15MEG PDF

 

 

Word up - a Lexicon of Generations Y & Z and a guide to communicating with them.

Research into the slang of the emerging generations.

Download - 2.0MEG PDF

 


Finances and the Under 40s

A Research report on Generation X and their views on Superannuation. Prepared for the Parliament of Australia: House Standing Committee on Economics, Finance & Public Administration.

Download - 0.6MEG PDF


 

In Defence of Gen Y

Read our recent contribution the generational marketing debate. As seen in Marketing, April 2007.

Download - 0.5 MEG PDF

 

From Builders & Boomers to Xers and Y's - A Social Report on Generations X & Y.

A cross-generational analysis of emerging social trends.

Download - 0.3MEG PDF

 

Bridging The Gap - Generational Diversity at Work

This paper analysis assesses the key strategies to bridge inter-generational challenges in the workplace.

Download - 0.3MEG PDF

Engaging with 21st Century Graduates - Graduate Employment Study

Based on ongoing generational research, and from research groups having just completed a Graduate Program at a large employer.

Download - 0.2MEG PDF