Baby Names 2017 Report

Monday, May 01, 2017

Around one in ten of Australia’s 300,000 babies born in the last year were given one of the Top 10 baby names. There were 2,145 boys named Oliver and 1,817 girls named Charlotte last year. You can read the full 2017 Baby Names Australia report here

Oliver and Charlotte take out the top baby names

Maintaining the top spot from 2014 is Oliver, having overtaken Jack and William which were first in 2011 and 2012-2013 respectively. Oliver was the top boys’ name in all states (except WA where Jack ranked number one). Jack also took out the top spot in the NT, while William was number one in the ACT.

Charlotte, with 1,817 occurrences is the top girl baby name in Australia for the second year in a row, exceeding Olivia – who held the top rank in 2014. Charlotte took out the top baby girl name in every state but NSW, where Olivia was more popular.

Four new boys’ and five new girls’ names enter the top 100

Last year four new boys’ names and five new girl’s names entered the top 100 list. For boys, Sonny (84th) makes a first ever entrance into the Top 100 along with Vincent (99th) and Parker (100th). Meanwhile John (94th) makes a comeback- having been the number one name nationally throughout much of the 1930’s and 1940’s. These names enter at the expense of Braxton, Jesse, Harley and Jett.

For girls, names making the Top 100 for the first time include Bonnie (82nd), Thea (85th), Quinn (90th), Florence (97th)and Brooklyn (99th). These names enter at the expense of Lillian, Leah, Gabriella, Maryam and Maggie.


Extinction and reinvention

Wayne, Darren, Brett and Craig all achieved popularity in the 1960s /70s, but by the 90s were also out of the Top 100. Jack, which has had more years at number one this century than any other boys name, was not even in the Top 100 in 1985. It is an example of the 100 year return, having been the fifth most popular name in the 1920s, before its decline until recent years. 

Throughout the 1960s, Sharon was a Top 10 name, even becoming the second most popular name for two years in the mid-1960s. However, by the late 1970s the name had dropped towards the end of the list and has not appeared in the Top 100 since 1983. Kylie, Donna and Tracey have encountered similar patterns of popularity in the 60s/70s, but have all dropped out of the Top 100 in the 80s/90s.

Grace was a moderately popular girls’ name at the turn of the 20th century, coming to a near decline from the 1910s to 1970s but climbing significantly in popularity since the 1980s. Over the last five years it has been consistently rising in popularity and for two years now has been in the Top 10. Charlotte is another example of a near extinct name that has significant resurgence. In 1989 it debuted back in the Top 100 for the first time in the modern era, at 86th, and by 2013 it achieved first position on the list, which it has retained for four of the last five years.

Top names in previous decades

Joshua was the most popular boys’ name in Australia for almost a decade from the mid 1990’s until 2003. Its reign at the top of the list is a feat unequalled even by Jack which replaced it as the top name in 2004 but only held an uninterrupted run for five years. Not since the dominance of David in the 1960’s or Michael in the 1970’s has a boys’ name had such a run. However the decline in popularity of Joshua has been consistent since then, falling 15 places to 29th just in the last five years. 20 years ago there were four times as many babies given the name Joshua each year compared to today.

Jessica was Australia’s most popular girls’ name for an unprecedented 16 years out of the 18 years from 1984 to 2001 inclusive. By the mid 1990’s, approximately one in every 30 girls born in Australia was named Jessica compared to just one in 85 today given the current top girls’ name Charlotte. In just over a decade, Jessica dropped from first to 29th. In the five years since 2013, Jessica has dropped another 47 places to 75th. Based on the current trends, Jessica will be out of the Top 100 by 2020, less than 20 years after it was in top spot.

Botanic themes

Girls’ names are strongly influenced by all things botanical with examples being Lily (13th), Ivy (20th) Willow (27th), Violet (38th), Jasmine (46th), Poppy (52nd), Rose (76th), Daisy (79th) and Olive (81st). In contrast, no Top 100 boys’ names have botanic influences.

A Royal Influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but contribute to significantly influence their choice in baby names. The younger generation of the Royal family have resonated with their contemporary generation Y’s in Australia who are now also in their family forming life-stage. The births of Prince George and Princess Charlotte have contributed to the popularity of these names. Like George’s rank which increased from 71st in 2012 to 38th in 2016, in 2015 we saw the name Charlotte overtake Olivia as the nation’s most popular baby girl name. Charlotte is once again the top baby girl name for 2016.

In addition to George and Charlotte, other well-known royal names that feature in the Top 100 include William, Henry, Edward, Charles, Elizabeth, Alexandra and Victoria.

Past reports 

Hills Business Performance Sentiment Index

Friday, April 28, 2017

On Friday in conjunction with The Hills Shire Council and the Sydney Hills Business Chamber, we released the Hills Business Performance Sentiment Index, which gives an ongoing measure of the local economic conditions and business confidence. This study, now in its third year is very important in an entrepreneurial hotspot like the Hills, which is home to more than 20,000 businesses and almost 100,000 employees. The area is also strong with start-ups, which are expanding the local economy. Every week in the Hills, 15 new businesses commence operations and with the new transport infrastructure, commercial constructions and emerging urban centres, the number of new business start-ups locally will likely accelerate.

This year’s results highlight the challenging conditions local businesses are currently experiencing. The overall rating this year is lower than last year although the forward forecast remains strong. The current economic conditions are subdued and business expenses are up, yet such is the way of Australian entrepreneurs, their sentiment and outlook is decidedly positive.

Of the 21 measures, the two that scored the lowest, highlighting the biggest challenges, were the increasing business costs and the local infrastructure challenges. The highest two scores indicated that revenue forecasts for the six months ahead will rise and that local businesses forecast they will take on more staff this year. Therefore, the flat domestic economy, issues from under-construction local infrastructure and higher costs to revenue metrics are all viewed as temporary, though challenging circumstances.

Our thanks go to The Hills Shire Council and the Sydney Hills Business Chamber who recognise the importance of this Business Performance Sentiment Index in a growing local economy, amidst volatile times and facing massive change. Their foresight to commission such a project, commitment to its ongoing deployment and generosity in making it freely available to the business community is to be heartily commended.

For the full report go to www.businesspsi.com.au



Click below to view the previous Hills PSI Reports

Sydney at 5 million and the growth of The Hills Shire

Monday, April 24, 2017

Sydney has now officially hit a new population milestone of 5 million, and almost half of the population (2.2 million) reside in the 14 local government areas that make up Western Sydney of which The Hills is one.

If Western Sydney was a city in its own right, it would be the 4th largest city in Australia after Melbourne, the rest of Sydney, and Brisbane. While Western Sydney is just slightly smaller than Brisbane’s population of 2.3 million, it is growing 30% faster than Brisbane.

The population of The Hills is greater than the population of Darwin, and the two local government areas of Blacktown and The Hills have a combined population almost the same size as the entire state of Tasmania. This growth is evident in the increasing development seen around the Hills. The increasing urbanisation has raised the density of The Hills to 4.15 people per hectare, above Hornsby Shire’s 3.69 and well above Hawkesbury’s 0.24.

What differs the hills to the rest of Sydney?

The Hills Shire is now almost 10% larger than that recorded in the 2011 Census. Not only is the Hills population growing faster than the national growth rate, but the average household is significantly larger than the Australian average (3.1 compared to 2.6 people per household) and the district is home to a higher proportion of students, university educated adults and full time workers than both the national and state averages. The region is more culturally diverse with 3 in 5 residents having at least one parent born overseas compared to less than half of Australians nationally. The proportion of school-age children locally is 20% higher than the Sydney average, and those in their 40’s, 50’s and 60’s are similarly well above the greater-Sydney average.

Age gap in the Hills Shire

There is a hole in the Hills’ demographic, a 15-year gap in the numbers of locals aged 23 to 38. This missing group, neatly lining up with Generation Y, is a staggering 20% smaller than is average across the rest of Sydney. In fact, while there has been an increase in numbers of almost every age group over the 5 years between the last two Census reports, for the mid 20’s to mid-30’s there has actually been a decrease in numbers.

Entrepreneurial hotspot

The Sydney Hills is also an entrepreneurial hotspot, with 32,191 actively trading local businesses. So while the local population represents less than 0.7% of Australia, the number of businesses is more than twice this share at 1.5% of all Australian businesses. And with the new transport infrastructure, commercial constructions and emerging urban centres, the number of new business start-ups in the Hills will only grow.

The future of the Hills Shire

The future for the Hills will include more pockets of urbanisation which will create options for those looking for apartment living, walkable communities and a café culture. However, the size and diversity of the area will mean that the suburban and semi-rural nature of other parts will remain and the overall density will never reach the highs of local government areas like Parramatta which currently has 27.48 people per hectare. Not too many parts of Australia offer high-density living options just 10 minutes’ drive from acreage. Little wonder The Hills is one of the fastest growing regions in NSW.


Mark McCrindle will present the results of the 2017 Hills Business PSI, the third year of this study this Friday at the Sydney Hills Chamber of Commerce Chairman’s Lunch at which the Premier will deliver the keynote address.

If you would like a copy of the full Hills PSI Report please let us know and we will make it available after Friday’s launch.

Changing Face of Sydney Transport

Wednesday, April 19, 2017

From high above, aerial images show Sydney un-earthed. These before and after images detail the changing face of Sydney’s suburbs. Major progress is being made on key Sydney infrastructure projects as the city prepares for ongoing population growth.

 Before After 

Sydney’s growing population

Sydney reached 5 million at the end of June 2016. While it took almost 30 years (1971 – 2000) for Sydney's population to increase from 3 million to 4 million people, it took only another 16 years to reach its next million. 

Growing by 83,000 people every 12 months (at 1.7%, above the national average of 1.4%), the city needs infrastructure to keep pace with this population growth.

NSW projections show that NSW will grow to 9.9 million people by 2036. Sydney is two-thirds of this number, so will reach 6.5 million in the next 20 years, and 8 million by 2050.

How we commute to work in Sydney

Almost 2 in 3 Australian commuters get to work by private car (65.5%, up from 65.3% 5 years ago) with just 1 in 10 relying on public transport. The 2011 Census showed that 58% of Sydneysiders commute to work by car, 9% by train, 5% by bus, and a further 4% walked. 

Social researcher Eliane Miles notes, "Sydney-siders are spending a significant amount of time moving each day. While the average work trip for a Sydneysider is around 35 minutes, for many Sydneysiders the journey to work takes much longer. Commuters in Sydney's outer suburbs are often spending five times this length (up to 2.5 hours) per trip each way. Sydney is investing more in infrastructure than other world cities of comparable population size, and it is critical that investment in both roads and public transport options continues." 

You can watch the full story on Nine News here


About Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the megatrends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth to social trends such as changing household structures, to generational change and the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

To have Eliane speak at your next event, feel free to contact Kimberley Linco on 02 8824 3422 or kim@mccrindle.com.au.

Download Eliane’s professional speakers pack here

Religion, Churchgoing and Easter

Friday, April 14, 2017

Each year Easter provides an opportunity for Australians to not just consume copious amounts of chocolate but also to reflect on the Christian meaning of this national holiday.

The rise of “No religion”

A decade ago, Australians selecting “No religion” in the Census ranked third, at 18.7%, after Catholic (25.8%) and Anglican (18.7%). By 2011, No religion rose by 4.5% points to 22.3%, overtaking Anglican (which had fallen slightly to 17.1%), though still ranked second after Catholic (down to 25.3%).

If this trend has continued, the Census 2016 results (to be released on 27 June) will be the first in Australia’s history to record No religion larger than any other religious grouping.

In the 2011 Census, only three of Australia’s eight states and territories had Catholic as the most dominant religion (NSW, Victoria and Queensland) while for the rest of the country, No religion was the most dominant. Based on the trends over the last decade, it is likely that in the 2016 results NSW will remain the only state or territory where No religion is not the most common worldview.

Christian religion, total: 61%

When all of the Christian denominations are combined, the 2011 Census results record this at 61%, down from 64% in 2006.

Christian, not just spiritual, total: 44%

In our Faith and Belief in Australia study, which will be launched in May, the results show that when Australians are given the option of selecting “spiritual but not any main religion” (an option not available in the Census) the total Christianity numbers drop to 44%.

I consider myself a Christian, total: 38%

When the religious identity question is personalised to the statement “I consider myself a Christian”, 38% of Australians agree.

Regular churchgoer, total: 14.5%

Of Australians who identify their religion as Christianity, 22% attend church weekly, with an additional 11% attending fortnightly or monthly. Regular church attendees, defined as those who attend church at least once per month, comprise in total 14.5% of the adult population.

How many Australians will attend church this Easter?

It is reasonable to predict that most of the quarterly and annual churchgoers will attend church at some point over Easter, along with the regular churchgoers. In total, this is 50% of Australians identifying with the Christian religion- or 22% of all adults. Therefore, Easter church services nationally will see around 3.9 million adults in attendance.

Census Update - In the media

Thursday, April 13, 2017

The Australian Census has been conducted every 5 years since 1911, and is the biggest democratic activity in Australia. While the election last year counted 14 million votes, the 2016 Census includes every household, age group, resident and visitor – all 24 million of us.

Here’s everything you need to know about the preliminary Census results, painting a picture of our changing nation.

WHO IS THE TYPICAL AUSSIE?

The typical Australian is a 38 year-old Gen X woman, born in 1979, who can expect to live past the age of 85. She is married with two children and lives in one of Australia’s capital city (like 3 in 5 Australians), which is worth $825,980 and which she owns with a mortgage. She has $427,847 equity in their home, which is the bulk of her wealth. She works full-time and gets to work by car, along with 69% of all commuters.

HOW IS AUSTRALIA CHANGING?

We are ageing

The median age of Australians has increased from 37 to 38 (from the 2011 to the 2016 Census). Queensland has shown a strong leap in ageing (from 36 to 38), as has the Northern Territory (from a median age of 31 in 2011 to 34 in 2016).

We are culturally diverse

Three states (NSW, VIC, and WA) now feature their ‘typical’ resident as a person who has at least one parent born overseas. In NSW, China is now the top country of birth for residents born overseas and in VIC the top country for residents born overseas is India.

Owning a home outright is not as common anymore

The typical person across all of the states and territories now no longer owns a home outright, but with a mortgage. Only NSW and TAS feature the typical person who owns a home outright, and in the NT, the typical person is renting their home.

McCrindle In the media

Mark McCrindle on The Daily Edition

Eliane Miles on SBS News

Mark McCrindle on Seven News

McCrindle In the media





Latest Census Results: The 'Typical Aussie'

Tuesday, April 11, 2017

As demographers and social researchers there are a few calendar events that cause for celebration. Among them include population milestones, special data set releases and, of course, the Census.

The preliminary results from the 2016 Census, released this morning, show a picture of a changing Australia. 

We now have a clearer picture of the ‘typical’ Australian

The typical Australian is a 38 year-old Gen X woman, born in 1979, who can expect to live past the age of 85. She is married with two children and lives in one of Australia’s capital city (like 3 in 5 Australians), which is worth $825,980 and which she owns with a mortgage. She has $427,847 equity in their home, which is the bulk of her wealth. She works full-time and gets to work by car, along with 69% of all commuters.

We also have a picture of a changing Australia

Evidence of an ageing Australia

The median age of Australians has increased from 37 to 38 (from the 2011 to the 2016 Census). Queensland has shown a strong leap in ageing (from 36 to 38), as has the Northern Territory (from a median age of 31 in 2011 to 34 in 2016). The median age is varied across Australia, with the youngest median age found in the NT (34) while the oldest median age is found in Tasmania (42).

Cultural Diversity – Growth in non-Anglo country of birth

  • Three states (NSW, VIC, and WA) now feature their ‘typical’ resident as a person who has at least one parent born overseas.
  • In NSW: China is now the top country of birth for residents born overseas, surpassing England since the 2011 Census.
  • In VIC: The top country for residents born overseas is India, which has surpassed England since the 2011 Census. A decade ago (2006) the top countries of birth for residents born overseas didn’t include India (They were England, Italy, New Zealand and Vietnam).

Housing affordability and home ownership

The typical person across all of the states and territories now no longer owns a home outright, but with a mortgage. Only NSW and TAS feature the typical person who owns a home outright, and in the NT, the typical person is renting their home.

Was #censusfail real?

No – despite some hiccups on 9 August 2016, the numbers show that the data is robust and up to the best-practice quality of previous census'.

  • 96% of Australians completed the Census (just slightly lower than in 2011, and higher than the required 93% for census quality data).
  • Just 11,000 refused to fill out the Census (lower than 13,000 who refused in 2011).
  • 58% completed the Census online (against an expected 65%) – yet this is twice the number from 2011

What's next?

Today's snapshot is just the start of the Census data release. On June 27, the official Census datasets will be released, with further data coming out in July, October and the final data to be released in early 2018.

The good news is that after discussions to relegate the Census to every ten years, the once-every-five-year Census is here to stay..
So it will all be on again on Tuesday 10 August 2021!


For any media enquiries please contact Kimberley Linco at kim@mccrindle.com.au, or call our offices on +61 2 8824 3422.



McCrindle Australian Small Business Champion Award Winner

Thursday, April 06, 2017

Australian Small Business Champion Award 

Over the weekend, we were honored to be announced as the winners of the 2017 Professional Services Small Business Award.

The Australian Small Business Champion Awards is a prestigious and comprehensive program that supports and recognises small businesses across Australia.

Offering a unique opportunity to highlight Australia's most outstanding small businesses, the awards seek to recognise the hard work that business owners contribute to the local community in generating employment for millions of Australians, as well as their contribution to the Australian economy.

Our Team Leader of Accounts, Geoff Brailey and his wife Krystol represented the McCrindle team at the black-tie gala dinner on Saturday 1st April 2017 at the Westin, where the winners were announced.

Industry award for our client, Filtered Media

We were also delighted to hear that our client Filtered Media recently won an industry award for the use of Insights in PR for the Dare to Dream Campaign we assisted with for the Financial Planning Association of Australia.

We were delighted to conduct this new research into Australia’s financial hopes and fears for the future. The visualised report, released in time for Financial Planning Week 2016, showed that one in two of us dream more about our future now than we did five years ago. View the full report here. 

About McCrindle

At McCrindle, we pride ourselves on the professional and innovative services that we provide to our clients. Our team is comprised of research and communications specialists who are innovative thinkers and solutions focused. As professionals in the fields of research, sociology, demography, communications, design and data visualisation, our team acts as an advisory to assist organisations in strategic planning, consumer insights, community engagement and effective communication.

We love what we do, and it was a privilege to be acknowledged as a finalist in the Australian Small Business Champion Awards alongside some other excellent businesses in Australia, and for our insights for Filtered Media to be recognised as well.

Click here to find out more about the research and communications based professional services we provide. If we can be of assistance in any of these areas, please get in touch with us at info@mccrindle.com.au.

Contiki Youth Evolution research

Thursday, March 30, 2017

We were delighted to partner with Contiki to conduct new research into the aspirations, behaviours and fears of young Australians (18-36 years of age). The Contiki 2017 Youth Evolution Report explores some of the key trends influencing their attitude and lifestyle.

Feeling left behind

There is a strong sentiment among young people, specifically those aged 18-21, that they are being left behind economically. Especially in an era of flat wages growth and huge increases in home and living costs. Two decades ago, the average Sydney house price was around six times the average annual full time income. Today this has skyrocketed to 14 times the average annual full time income.

Ten years ago, over a third (34%) of 18-34 year olds indicated they were saving for a home, while this has dropped to below a quarter (24%) today. A significant two in five (40%) 18-21 year olds fear they will never be able to own a home. “We think of younger generations as having a youthful idealism and optimism, but this research shows young adults are not feeling as positive”, says Mark McCrindle.

Financial fears

Over half (51%) of 18-21 year olds fear not being able to live out their dreams due to financial and time constraints and 42% already regret not saving enough.

“The students of today are going to be the most formally educated generation to date; it is predicted that one in two will obtain a university degree. However, so too will they have higher amounts of debt when they enter the workforce; in fact, they might be the first generation since the Great Depression who will end up economically worse than their parents,”. - Mark McCrindle

Travel is a priority

Despite financial constraints and complexities regarding an independent lifestyle, 76% of 18-21 year olds want to travel more. 

Although more than two thirds (69%) of this age group has the desire for financial freedom, just beyond this is their desire to travel and see the world (64%). 

Around a third are also willing to go into debt for travel (36% of 18-21, and 39% of 22-36 year olds).

Delaying traditional life markers

With a focus on lifestyle rather than just wealth accrual, the emerging generations are spending more time living at home. They are also delaying traditional benchmarks of adulthood such as buying their first home, marrying, or starting a family.

A third of Australians (32%) aged between 18-36 years old continue to live in the parental home. This is a mix of both those who have never moved out as well as those who have moved back in with their parents. This is often due to high costs of living; labelling them as the “boomerang generation”.

Even though they are happy to live with mum and dad, this generation is very aspirational, with two in five 18-21 year olds (41%) stating they would not be happy if they ended up in a similar financial situation and lifestyle as their parents (cf. 33% of 22-36 y/o).

More socially aware

Despite their daily struggles, young Aussies care about the world they live in and are more socially aware than previous generations. The research found that climate change (18-21: 26%), gender equality (15%) and racism (12%) are issues that are high on young millennials’ agenda. The report also revealed that almost one in five (18%) 18-21 year olds already regret not making more of a difference in the world (cf. 22-36: 12%; 37+: 10%).

The Fading Australian Dream

Thursday, March 23, 2017

Housing affordability is currently a key issue of discussion in Australia and while there are a number of factors at play, the main price driver is that demand for houses is exceeding supply. Population growth, a trend to smaller households (and so more homes needed relative to the population), and demand for homes not only from first home buyers but also from downsizers, overseas buyers, local investors, and self-managed super funds and trusts are all fuelling price rises.

While Australia’s current annual population growth of 1.4% may seem modest, this adds almost 340,000 to our population each year- which is one new Darwin every 20 weeks or a new Tasmania every 18 months.

Where population growth is strongest, house price rises are the highest

Sydney is growing much faster than this having averaged 1.8% per annum for the last five years. It will add almost two million to its population by 2037 – which is the equivalent of adding a new Perth into Sydney. Melbourne is currently Australia’s fastest growing city and based on the current growth trends, it will overtake Sydney to become the nation’s largest city around the middle of this century. Unsurprisingly where population growth is strongest, house price rises are the highest.

Earnings growth has not kept up with house price growth

In just twenty years, the average Sydney house price has increased more than five-fold from $233,250 in 1997 to $1,190,390 today while in Melbourne prices over the same period have increased by more than six times from $142,000 to $943,100 today. While it is true that wages have increased over this time, earnings growth has not kept up with house price growth. In 20 years, average annual full-time earnings have not quite doubled from $42,010 in 1997 to $82,784 today.

The impact of growing demand on house prices is most evident when comparing prices to average earnings. Twenty years ago, the average Sydney house was 5.6 times average annual earnings while in Melbourne it was an affordable 3.4 times annual earnings. Today Sydney homes are more than 14 times average earnings, and in Melbourne more than 11 times annual earnings. While the maxim that house prices double every 10 years is not always the case and growth fluctuates, since 1997 Sydney prices have in effect doubled every 8 years while Melbourne has managed this every 6 years.

If the growth metrics over the last two decades play out over the next two, the average home in both Sydney and Melbourne in 2037 will exceed $6 million. Clearly, the Australian dream of home ownership for the next generation is fading. Young people today need almost three times the purchasing power that their parents needed to buy the average place, so even double incomes will not quite do it. Additionally, today’s new households are starting their earnings years later than their parents, having spent longer in tertiary studies, and they begin their economic life not with zero savings like their parents, but well into the negative- with interest accumulating study debts to pay off. Even if today’s emerging generations start saving harder and earlier and live with their parents longer, home ownership is still not a given.

Policy settings around migration and baby bonuses have grown the population and policies around property tax incentives, self-managed superannuation and investment provisions have fuelled property demand therefore policy support will be required to bring the great Australian dream a little bit closer to reality.

Sources: Population at 2017 (ABS). 1997 prices: Macquarie University (Abelson). 2017 house prices: Core Logic. Analysis: McCrindle

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