Halloween is growing in Australia, but many are still spooked by the day...

Monday, October 22, 2012

Pumpkins | Halloween is growing in Australia | McCrindle Research BlogWith the scariest date in the Australian calendar on the horizon, research conducted by McCrindle Research in 2011 showed a quarter of Australians (26%) planned to celebrate Halloween last year, with 8% certain that they would. Over half of those (51%) with primary school aged children planned to get spooky last Halloween and 7 in 10 (71%) Australians said we are celebrating Halloween more than we used to.

Despite Halloween’s growing popularity, new research conducted by McCrindle Research in October 2012 showed that it still has a long way to go, with 2 in 5 (41%) seeing it as the “least meaningful” special event day of the year. In fact, just 2% of respondents rated it as the most meaningful to them.

Click here to download the Research Summary as a PDF.

Graph: Which of the following special days are the most or least meaningful to you?

Generationally speaking

Those in Generation Y (aged 18-31) were far more likely to have celebrated Halloween in the past than Generation X (aged 32-46) and the Baby Boomers (aged 46-65). When asked whether they had ever celebrated Halloween before, 53% of Gen Ys had, compared to 45% of Gen Xs and 40% of Baby Boomers.

An Australian Halloween

The 2011 research showed providing treats for trick or treaters is the most common Halloween activity, with 64% of those celebrating Halloween planning to take part in this activity, rising to 79% among families with primary school aged children. Even those who are anti-Halloween aren’t necessarily going to turn away a trick or treaters. While 64% of Australians weren’t planning on celebrating Halloween, a smaller number said they weren’t planning on giving anything to trick or treaters (46%), showing there are a number who would still give treats out despite their own personal view of Halloween.

Nearly a quarter (24%) of those celebrating Halloween planned to go trick or treating with family or friends, rising to 57% among those with primary school aged children.

Pie chart: Top three ways of getting involved in Halloween

And as for the uninvolved…

45% of those who did not intend to celebrate Halloween in 2011 would not do so because they saw it as an American tradition. This was a common belief, with 64% of all respondents selecting America as the origin of the holiday. Still, some did look further back, with nearly 1 in 5 (19%) survey respondents believing Halloween was a Celtic tradition.

“Halloween does have its challenges to becoming mainstream in Australia; firstly because of its American roots, secondly because of it’s dark themes, and thirdly because it involves Children knocking on strangers doors and requesting lollies to consume! However, despite these set-backs, Halloween continues to grow from a commercial perspective.” Social Researcher, Mark McCrindle

Click here to download the Research Summary as a PDF.

Post has no comments.
Comments (0) | Trackbacks (0) | Permalink 

Post a Comment

Captcha Image

Trackback Link
Post has no trackbacks.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 100 Articles


marriage crows nest Gen X darwin renter of the future cold tableau education Love shbc gen z princess charlotte marrickville household family trends omnibus litter resource public speaking social commentator millionth bondi eliane miles in the media research geomapping environment divorce not for profit living report generation alpha seasons christmas baby name world youth day anzac population milestone consumer victoria selfie brisbane generation Christmas presents wedding holiday urban living index media release high density living Australian Bureau of Statistics "know the times" holidays etiquette Royals organisational culture area sydneycity transport mccrindle research shopping World Water Day urban taskforce renting debt communication research pack gold coast the changing face of unemployment christianity growth cash demographer 2015 royal conference logan PSI gender sydneysiders online shopping Valentine’s Day future Mark McCrindle grandparents cultural diversity internet kate middleton generation Z celebration economy Wellington school huffington post cartodb slideshare affordable work-life baby boom capital cities hobart Myth financial moreton bay census politics Generation Y clothing optimistic 2013 Charlotte teleworking millenials ipswich families budget names business event new york times list builders small business Australia Day baby public holiday sentiments long weekend spend The ABC of XYZ Merry Christmas define optus social researcher water potts point weather marketing identity menai panel population interactive statistics prince george focus group royal family mccrindle australian communities forum friends urban equip 1975 youth 24 million royal baby high density apartments Christmas lunch news school satisfaction Word Up sports research visualisation language cost wolloomooloo Births mythbusters Population Clock snapshot Sydney analysis paying to work 2012 father's day mother's day sunburnt country royal influence lifestyle infographic 23 million survey design market research suburbs employment 1968 community Melbourne gen alpha child care stats Christchurch CBD social research English Adelaide easter online publication government social retirement ABS thought leadership Generation X baby boomers Christmas season 2014 global social researchers neutral bay Australians tattoos trend tuesday social trends brands rent culture ageing population housing mythbusting divorce rate happiness parenting lalor park survey business index Canberra social media data waverton graphs narcissism intern generations February 16 Scouts baby names suburb affordability hills shire work ACT winter New Zeland australia technology data visualisation perth 24,000,000 engage sector wide study acf15 monarchy manly tuesday australian communities trends report students 2016 video children media trend demographics blaxland marriages newspaper pyrmont Deaths leadership professional development couple Duchess of Cambridge church 40 million city Gen Y ultimo winter blues religion home hornsby