Halloween is growing in Australia, but many are still spooked by the day...

Monday, October 22, 2012

Pumpkins | Halloween is growing in Australia | McCrindle Research BlogWith the scariest date in the Australian calendar on the horizon, research conducted by McCrindle Research in 2011 showed a quarter of Australians (26%) planned to celebrate Halloween last year, with 8% certain that they would. Over half of those (51%) with primary school aged children planned to get spooky last Halloween and 7 in 10 (71%) Australians said we are celebrating Halloween more than we used to.

Despite Halloween’s growing popularity, new research conducted by McCrindle Research in October 2012 showed that it still has a long way to go, with 2 in 5 (41%) seeing it as the “least meaningful” special event day of the year. In fact, just 2% of respondents rated it as the most meaningful to them.

Click here to download the Research Summary as a PDF.

Graph: Which of the following special days are the most or least meaningful to you?


Generationally speaking


Those in Generation Y (aged 18-31) were far more likely to have celebrated Halloween in the past than Generation X (aged 32-46) and the Baby Boomers (aged 46-65). When asked whether they had ever celebrated Halloween before, 53% of Gen Ys had, compared to 45% of Gen Xs and 40% of Baby Boomers.


An Australian Halloween


The 2011 research showed providing treats for trick or treaters is the most common Halloween activity, with 64% of those celebrating Halloween planning to take part in this activity, rising to 79% among families with primary school aged children. Even those who are anti-Halloween aren’t necessarily going to turn away a trick or treaters. While 64% of Australians weren’t planning on celebrating Halloween, a smaller number said they weren’t planning on giving anything to trick or treaters (46%), showing there are a number who would still give treats out despite their own personal view of Halloween.

Nearly a quarter (24%) of those celebrating Halloween planned to go trick or treating with family or friends, rising to 57% among those with primary school aged children.

Pie chart: Top three ways of getting involved in Halloween


And as for the uninvolved…


45% of those who did not intend to celebrate Halloween in 2011 would not do so because they saw it as an American tradition. This was a common belief, with 64% of all respondents selecting America as the origin of the holiday. Still, some did look further back, with nearly 1 in 5 (19%) survey respondents believing Halloween was a Celtic tradition.

“Halloween does have its challenges to becoming mainstream in Australia; firstly because of its American roots, secondly because of it’s dark themes, and thirdly because it involves Children knocking on strangers doors and requesting lollies to consume! However, despite these set-backs, Halloween continues to grow from a commercial perspective.” Social Researcher, Mark McCrindle


Click here to download the Research Summary as a PDF.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

marriage Netflix recap domestic home ownership high density Kiwi social gold coast education future Melbourne socialites typical australian women shopping teachers future environment consumer visual seasons culture tea Northern Territory cold Real Estate education future report cloudy days Deaths divorce rate vegemite land of the middle class suburb sydneysiders global generations hornsby housing trends product annual income winter cash global conference trend goals life overcast demographer 23 million spend personalities 2020 celebration shopper's pick sports media release Australian Trends easter infographic megatrends Western Australia not for profit entrepreneurial child care apartment darwin ultimo Australian demographics tableau urban taskforce wages survey leader faux-cilising customer rent divorce Financial Planning Association of Australia neutral bay Assistant Store Manager children media cars renter of the future trends technology growth crime EFF social shifts demographic transformations suburban living poker master debate young people employment financial independence communicate house sydney speaker Res Vis sydney event educated research data finance anzac happiness friendship Tuesday Trends responsive princess charlotte public speaking Duchess of Cambridge weekly earnings housing communications careers futurist "know the times" mythbusting waverton 2014 future of work emerging trends Kirsten Brewer Tuesday Trend results ACF entrepreneurs of today investor resilience research pack community Territory case study authenticity motivate trends analyst event Australian Census repayments Adelaide paying to work work public holiday etiquette small business residents conference presentation publication population equip World Water Day rule keeper social commentator ease of travel potts point millenials ashley fell sunburnt country organisations holidays population growth participants optus my business awards Charlotte kate middleton father's day financial dreams growing population high density living digital Word Up religion demographic insights Hornsby Shire Council tv change English middle class optimistic work-life local communities social media researcher google debt sector wide 1975 staying in city group session geomapping baby names moderators guide Mark McCrindle education research collaboration System's Architect optus newspaper area low density keynote speaker housing market employers ACT living ACF 2016 winter blues focus groups qualitative research socialising Engineering Manager financial future household 24,000,000 ashley mckenzie in depth interviews ipswich professional development brand personal growth Northern Beaches politics schools students wolloomooloo panel earnings baby house price youth unemployment christmas vegetarian dream sustainable Queensland non profit students presentations social researchers cancelling plans Australian communities quote housing affordability criminal real 2015 Royals identity transport affordability Tasmania royal gender ethnography bondi generation Z faux-ciliser national private wealth new york times parents Australia Day retirement economy VIC mccrindle house prices lifestyle HSC australian communities trends report cost of living sunny days school satisfaction mentor IT Specialists tattoos know the times property market entertainment clothing SA media activity economic hills shire australian social research cartodb tertiary education JOMO 10 years Research Executive mccrindle in the media Canberra video world youth day charity graphs goal wedding wealth and income distribution year 12 learning buildings grandparents Gen X Valentine’s Day New Zeland Caregiver huffington post Generation Y data visualisation water hopes business workforce narcissism teaching social lives blaxland study census woolworths marrickville survey design communication long weekend data eliane miles market research future of education facts cost cancelling event high density apartments future proof New Zealand insight REIV National Conference generation alpha engage thrive energy February 16 community engagement affordable faux-cilise society Northern beaches Event not-for-profit selfie organisational culture mccrindle research forum 2016 The ABC of XYZ emerging generations research services population map households wealth NT proactive WA CBD award media commentary news going out australian communities forum owning a home fresh christianity Births government society trends workplace culture education high school capital city conference speaker Australian Bureau of Statistics year 7 Gen Y builders income presentation relational Aussies Wellington urban education sector 2013 wealth and income property gen z urban living 1980 townhouses names dessert menai earn work mates increasing densification rain demographic trends slideshare events New South Wales ageing population logan career statistics poor Australian Families schools couple Australian Communities Trends social enquiry acf15 mother's day resource men REIV Conference property price eliane commute generation greatness prince george university Christmas lunch snapshot internet Scouts litter summer wealth distribution Crime Rates mythbusters learning styles sector wide study online baby name national crime rates investment lalor park Australian Dream workplace generational trends rich Australian schools plans rising house prices focus group baby boom australia parenting teleworking mateship 2012 volunteers weather home urban living index mobile brands workshop Geoff Brailey interactive Love Christmas season community event stay home state thought leadership states balance social analysis tips data analyst in the media renting Sydney keynote speaker Australians ABS Christmas presents population milestone home owner priorities baby boomers world Population Clock keynote Education Future Forum staff global financial crisis church TAS university degree Australian Home social life easy rider marketing gen alpha cancel plans offenders Real Estate Institute of Victoria dreaming coffee royal family families school innovation local Northern Beaches Christian School leadership workshop mortgage national wealth training dare to dream shbc youth networking brand experience wellbeing stats entrepreneur South Australia hobart jobs Sydney millionth Financial Planning Association report skills financial The Daily Edition NEETs language Generation X social research crows nest sydneycity 24 million FOMO marriages 40 million social researcher perth mover and shaker young australians school students demographics royal baby holiday manly list Christchurch fears australians staying home more mining boom brisbane professional 1994 business index leadership Merry Christmas moreton bay McCrindle Speakers royal influence daily commute group Financial Planning Week define intern mccrindle tea suburbs pyrmont capital cities 1968 forecasting research daily telegraph shifts omnibus sun NSW emerging technologies friends social trends salary FPA the changing face of Social Trend relevant generations challenge future-proof online shopping Myth trend tuesday social change monarchy follow victoria analysis PSI family safe cultural diversity program Aussie click budget GPO housing growth jobs of the future tuesday sentiments research visualisation unemployment

Archive