Halloween is growing in Australia, but many are still spooked by the day...

Monday, October 22, 2012

Pumpkins | Halloween is growing in Australia | McCrindle Research BlogWith the scariest date in the Australian calendar on the horizon, research conducted by McCrindle Research in 2011 showed a quarter of Australians (26%) planned to celebrate Halloween last year, with 8% certain that they would. Over half of those (51%) with primary school aged children planned to get spooky last Halloween and 7 in 10 (71%) Australians said we are celebrating Halloween more than we used to.

Despite Halloween’s growing popularity, new research conducted by McCrindle Research in October 2012 showed that it still has a long way to go, with 2 in 5 (41%) seeing it as the “least meaningful” special event day of the year. In fact, just 2% of respondents rated it as the most meaningful to them.

Click here to download the Research Summary as a PDF.

Graph: Which of the following special days are the most or least meaningful to you?


Generationally speaking


Those in Generation Y (aged 18-31) were far more likely to have celebrated Halloween in the past than Generation X (aged 32-46) and the Baby Boomers (aged 46-65). When asked whether they had ever celebrated Halloween before, 53% of Gen Ys had, compared to 45% of Gen Xs and 40% of Baby Boomers.


An Australian Halloween


The 2011 research showed providing treats for trick or treaters is the most common Halloween activity, with 64% of those celebrating Halloween planning to take part in this activity, rising to 79% among families with primary school aged children. Even those who are anti-Halloween aren’t necessarily going to turn away a trick or treaters. While 64% of Australians weren’t planning on celebrating Halloween, a smaller number said they weren’t planning on giving anything to trick or treaters (46%), showing there are a number who would still give treats out despite their own personal view of Halloween.

Nearly a quarter (24%) of those celebrating Halloween planned to go trick or treating with family or friends, rising to 57% among those with primary school aged children.

Pie chart: Top three ways of getting involved in Halloween


And as for the uninvolved…


45% of those who did not intend to celebrate Halloween in 2011 would not do so because they saw it as an American tradition. This was a common belief, with 64% of all respondents selecting America as the origin of the holiday. Still, some did look further back, with nearly 1 in 5 (19%) survey respondents believing Halloween was a Celtic tradition.

“Halloween does have its challenges to becoming mainstream in Australia; firstly because of its American roots, secondly because of it’s dark themes, and thirdly because it involves Children knocking on strangers doors and requesting lollies to consume! However, despite these set-backs, Halloween continues to grow from a commercial perspective.” Social Researcher, Mark McCrindle


Click here to download the Research Summary as a PDF.

Comments
Post has no comments.
Comments (0) | Trackbacks (0) | Permalink 


Post a Comment



Captcha Image

Trackback Link
http://www.mccrindle.com.au/BlogRetrieve.aspx?BlogID=6453&PostID=312151&A=Trackback
Trackbacks
Post has no trackbacks.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 100 Articles


Tags

SA urban living index omnibus online builders urban taskforce Tasmania "know the times" New South Wales world youth day annual income mother's day shopping grandparents wedding millionth workforce snapshot South Australia ACT schools Northern Territory demographer marriage equip survey design Tuesday Trends employment christmas university pyrmont holidays coffee renter of the future research pack census shbc world society rent sydneycity facts 2013 crows nest Christchurch generation data visualisation leader collaboration debt social researchers crime Valentine’s Day Christmas lunch brisbane lalor park youth new york times career social trends menai sentiments presentations mortgage sector wide study urban living friends state WA national wealth Mark McCrindle income gold coast poor focus group global marrickville household winter blues clothing demographic government video acf15 cloudy days Scouts sunny days analysis jobs QLD baby capital cities Generation X unemployment Western Australia domestic the changing face of future results professional development high school school home ownership sydney speaker eliane miles mining boom Australian demographics tv social suburban living Sydney keynote speaker prince george cultural diversity intern resource year 7 mccrindle transport population growth potts point educated work business index australia wealth moreton bay students divorce rate royal influence home trends darwin summer high density apartments commute earnings GPO sustainable winter Queensland environment HSC cold Generation Y Australian Bureau of Statistics 24,000,000 Wellington 40 million tertiary education identity affordability Royals gen alpha February 16 list TAS 24 million slideshare church trend wages budget NSW cost social commentator Deaths Word Up data suburbs Crime Rates education cartodb marketing ashley mckenzie economy social research criminal australian communities trends report sunburnt country parenting gen z McCrindle Speakers media logan optus bondi monarchy innovation public holiday tattoos community affordable media release manly 1994 ageing population business fresh optimistic Territory sun PSI national private wealth rising house prices hornsby shopper's pick Christmas presents weekly earnings national crime rates Australian schools entrepreneurs of today vegetarian baby name Aussies New Zeland 1968 follow 2014 daily commute technology Australia Day newspaper families religion etiquette lifestyle social researcher Duchess of Cambridge event geomapping father's day ease of travel neutral bay city population woolworths CBD water narcissism generations infographic engage tableau royal baby population milestone survey hobart children holiday selfie Myth proactive internet define sydneysiders Australian Trends digital World Water Day mccrindle research demographic trends Gen Y perth social media future proof suburb sports offenders overcast waverton princess charlotte trend tuesday vegemite generation Z in the media urban small business consumer statistics marriages ABS divorce 2012 VIC high density living wolloomooloo victoria Sydney emerging generations states mythbusters Canberra repayments school satisfaction Australians long weekend renting work-life organisational culture Australian Home spend communication rain Gen X cash 2015 couple middle class anzac thought leadership rich leadership workshop housing teleworking Christmas season millenials online shopping celebration hills shire presentation seasons research visualisation weather litter retirement leadership baby names publication baby boomers graphs huffington post Melbourne tuesday panel The ABC of XYZ royal royal family house prices australian communities forum mythbusting politics NT family safe local news report public speaking paying to work wealth distribution ultimo Love 23 million gender interactive child care happiness year 12 growth Population Clock university degree Charlotte workplace culture land of the middle class English christianity cars housing growth Merry Christmas living households conference area names conference presentation quote culture blaxland entrepreneur keynote speaker 1980 careers research baby boom stats house language responsive Adelaide housing trends brands 1975 keynote easter not for profit market research ipswich demographics communications entertainment Births 2016 financial workplace kate middleton generation alpha

Archive