Halloween is growing in Australia, but many are still spooked by the day...

Monday, October 22, 2012

Pumpkins | Halloween is growing in Australia | McCrindle Research BlogWith the scariest date in the Australian calendar on the horizon, research conducted by McCrindle Research in 2011 showed a quarter of Australians (26%) planned to celebrate Halloween last year, with 8% certain that they would. Over half of those (51%) with primary school aged children planned to get spooky last Halloween and 7 in 10 (71%) Australians said we are celebrating Halloween more than we used to.

Despite Halloween’s growing popularity, new research conducted by McCrindle Research in October 2012 showed that it still has a long way to go, with 2 in 5 (41%) seeing it as the “least meaningful” special event day of the year. In fact, just 2% of respondents rated it as the most meaningful to them.

Click here to download the Research Summary as a PDF.

Graph: Which of the following special days are the most or least meaningful to you?

Generationally speaking

Those in Generation Y (aged 18-31) were far more likely to have celebrated Halloween in the past than Generation X (aged 32-46) and the Baby Boomers (aged 46-65). When asked whether they had ever celebrated Halloween before, 53% of Gen Ys had, compared to 45% of Gen Xs and 40% of Baby Boomers.

An Australian Halloween

The 2011 research showed providing treats for trick or treaters is the most common Halloween activity, with 64% of those celebrating Halloween planning to take part in this activity, rising to 79% among families with primary school aged children. Even those who are anti-Halloween aren’t necessarily going to turn away a trick or treaters. While 64% of Australians weren’t planning on celebrating Halloween, a smaller number said they weren’t planning on giving anything to trick or treaters (46%), showing there are a number who would still give treats out despite their own personal view of Halloween.

Nearly a quarter (24%) of those celebrating Halloween planned to go trick or treating with family or friends, rising to 57% among those with primary school aged children.

Pie chart: Top three ways of getting involved in Halloween

And as for the uninvolved…

45% of those who did not intend to celebrate Halloween in 2011 would not do so because they saw it as an American tradition. This was a common belief, with 64% of all respondents selecting America as the origin of the holiday. Still, some did look further back, with nearly 1 in 5 (19%) survey respondents believing Halloween was a Celtic tradition.

“Halloween does have its challenges to becoming mainstream in Australia; firstly because of its American roots, secondly because of it’s dark themes, and thirdly because it involves Children knocking on strangers doors and requesting lollies to consume! However, despite these set-backs, Halloween continues to grow from a commercial perspective.” Social Researcher, Mark McCrindle

Click here to download the Research Summary as a PDF.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


property criminal Netflix budget middle class selfie mythbusting TEDx Speaker mining boom recap shopping sydney event geomapping thrive micro apartments Australian schools parents lalor park growth of sydney marketing US brisbane renting social impact baby names mccrindle research ashley fell healthy future collaborative shbc vegetarian speajer REIV Conference mccrinlde mateship volunteers Lower Hunter Engineering Manager Channel 7 demographer choice workers global generaion cancelling plans #censusfail post rationalism NBRS Architecture children not for profit new york times Sydney’s south west earnings national private wealth Cobbitty-Leppington Queensland: QLD travelling property development visualisation government demographics meals internet the average aussie summer gold coast futurist growing population global generations average sydneysider rising house prices suburbs long weekend sports education sector census 2016 salary Australian Communities Trends aged care puzzle workplace culture Queensland New Zeland wage Charlotte aussie culture alpha Black Friday in Australia shopping centre Melbourne Generation Y spend infographics Retail easy rider friends conference Word Up food royal family australian real estate potts point wedding debate professional development global financial crisis daily telegraph Bathburst monarchy authenticity infographic wall online high density living 2016 census results bus conference presentation Australian Home suburb social shifts youth unemployment faux-cilise internships shifts McCrindle Keynote Speakers travel HR seasons mentor training REIV National Conference baby boomers medicine Business analysis conference speaker FOMO Duchess of Cambridge innovation Generation X group church 23 million research on coffee Australian Census do people still change their surname after marriage? NBRS deloitte financial housing growth 1968 australians staying home more wolloomooloo storytelling friendship Christmas Stats TAS Research Executive snapshot Tuesday Trend research grave decision life volunteering prince george social Northern Beaches affordability McCrindle Speakers in the media religion ageing wealth inequality sydney metro indonesia SA socialites sydney market food insecurity Territory huffington post etiquette media activity overcast google Australian demographics gen z repayments christian ACF17 global generation norwest market research education SMSF future of work Christmas lunch brand demographic trends plans resource story SRE Christmas day weather ease of travel national crime rates Australian Trends Aussies year 7 society emerging technologies 2017 demographic transformations communication engagement trend tuesday gig award population milestone Sydney keynote speaker tuesday education future google for education baby boom education research politics faith internship FPA future-proof 2013 hornsby aged care leadership Real Estate increasing densification bureau economic social researcher owning a home clothing Macquarie University marriages insight James Ward debt community engagement teach families conferences TED sunny days dessert apartment nfp investment Merry Christmas weekly earnings marriage tv small business professional presenters media ACF2017 resilience facts celebration future proof Christmas research social research Australians System's Architect brands women commute donation blaxland care support royal baby millenials culture cica litter collaboration January 26th NFP event ACT Report trends analyst Australian Population population growth 2009 public speaking visual results easter leadership workshop the lucky country publication house prices bondi tableau data analyst affordable Aussie changing face of sydney presentation tips volunteering data NSW public holiday research data future proofing research pack world youth day program future mccrindle tea brand experience employmer house price rise rise of local house volunteer Mark McCrindle in the media who is generation z office opening communicate home ownership households Valentine’s Day schools typical australian Work place states faux-ciliser Myth technology gen alpha the hills shire hello fresh Social Trend india area happiness Mark McCrindle students school satisfaction ultimo focus group Western Australia skills urban development ACF spirituality kate middleton business performance winter blues generation Z Australian communities australian communities forum Mount Annan-Currant Hill change Black Friday Sales ipswich marrickville cars teachers housing affordability Northern Beaches Christian School wealth sustainable equip not-for-profit sydney property market local community financial planning outsourcing maiden names 1980 customer Willowdale live the dream housing trends PSI schools students living sydney speaker money holiday Jura Australia future of education communities commuting social change screenagers renter of the future forum optus my business awards careers Do It Yourself young people demographic men the hills urban buildings workshop Hornsby Shire Council year 12 social researchers divorce rate financial fears unemployment McCridle average Australian emerging trends intern environment water video TED talk safe organisational culture belief learning styles going out cost baby names report generation alpha chairty social commentary teleworking darwin future of shopping Deaths land of the middle class home winter study case study residents analysis Canberra Gen Y Gen X sector DESTEL IT Specialists cold sydneycity 2012 mover and shaker interactive news annual income work-life Northern Territory financial independence professional ideas public speaker student consumerism social enquiry rental stress casual Lower Hunter Region social media christianity non profit ageing population insights Real Estate Institute of Victoria trends property market pyrmont pharmacies mother's day fears employers Population Clock know the times keynote personal growth community event VET mccrindle in the media stay home cost of living purpose population national wealth micro domestic urban living finance cartodb capital city personalities rule keeper Christmas season define supply and demand Financial Planning Association social analyst sydney hills Sydney population networking faux-cilising social issues office house price urban living index speakers cancel plans TDE family The ABC of XYZ USA ACF 2016 Australia Day learning forecasting engage megatrends sector wide baby name teaching Elderslie-Harrington park australian rich workforce dreaming career product newspaper Maxim Accounting local waverton trends of 2017 transport What is food insecurity? Christmas presents australian social research energy sector wide study census parenting princess charlotte Scouts 24 million English Love housing panel offenders online shopping business index victoria menai sun cloudy days Christmas day earn 24,000,000 data visualisation narcissism leader suburban living high density seasons greetings generation financial dreams moderators guide Understanding and Engaging with Generation Z list home owner Channel Seven Caregiver surnames qualitative research gig economy Kiwi Research Director hopes millennials cash graphs names school household christmas 2017 work research visualisation economy Tuesday Trends follow mortgage census fail wellbeing work from home responsive workplace EFF learner coffee anzac report sydneysiders impact village Australia street slideshare 2016 census population map office space priorities digital economy urban taskforce social lives acf15 business employmee employment GPO Sydney Hills Business Chamber townhouses fresh holidays dream social life teacher meetings New South Wales divorce NEETs educated ACT research services shopper's pick environmental scanning Education Future Forum JOMO goal Sydney Lifestyle Study Crime Rates Res Vis trend Andrew Duffin in depth interviews jobs of the future identity baby names australia report gender crows nest innovative generations the changing face of census data school students NT staff HSC focus groups happy holidays staying in SMART culturally diverse VIC Royals maiden optimistic real the australian dream CPI logan curiosity Sydney the great screenage perth Jura Coffee Geoff Brailey father's day tea digital tertiary education trades hobart showreel commuters income Financial Planning Week investor weather earning australian communities trends report learn hills builders train Gen Z Expert mccrindle youth survey new office manly lifestyle quote speaker paying to work media commentary 1975 young australians rent Kirsten Brewer Adelaide low density DIY community 40 million child care public transport Australia Day 2017 speakers pack cooking 10 years proactive retirement wealth and income christmas click housing market organisations events cultural diversity Skilling ashley mckenzie goals greatness social commentator demography 2015 financial future educhat hunger high density apartments trends of 2016 award winner researcher Performance Sentiment Index baby name trends eliane miles Hunter Valley sydneysider tattoos South Australia 2014 wealth distribution apartments neutral bay Assistant Store Manager Australian Bureau of Statistics education future report event cancelling event woolworths leadersip vegemite car professional speaker investing couple nativity scene high school university degree social trends social analysis charity socialising coffee lovers global retail average aussie Vocational education The Daily Edition sunburnt country australia motivate baby name predictions WA relevant TEDx dreams CBD daily commute Hills Shire Council statistics unaffordable eliane Christmas in Australia ethnography professional services optus 2020 census results thought leadership toys property price challenge entertainment breakfast February 16 Black Friday state wages grandparents 1995 hills shire emerging generations language Northern beaches Event Australian Families capital cities Australian community trends growth mythbusters participants experience baby "know the times" 1994 McCrindle Speaker millionth Births jobs balance china survey design communications local communities Wagga Wagga ferry ABS crime screenage entrepreneurs of today global donate presentations research report Australian Dream not for profit research younger generations VET sector sentiments society trends Christmas data poor christmas trees poker master rain media release world Christchurch keynote speaker infographic generational trends contiki relational Financial Planning Association of Australia Wodonga university Tasmania World Water Day wealth and income distribution entrepreneur dare to dream data surname giving city New Zealand pharmacy royal influence charities twentyseventeen forecast omnibus mobile australian community trends report moreton bay work mates royal 2016 group session Wellington food bank entrepreneurial stats cultural diveristy consumer