Halloween is growing in Australia, but many are still spooked by the day...

Monday, October 22, 2012

Pumpkins | Halloween is growing in Australia | McCrindle Research BlogWith the scariest date in the Australian calendar on the horizon, research conducted by McCrindle Research in 2011 showed a quarter of Australians (26%) planned to celebrate Halloween last year, with 8% certain that they would. Over half of those (51%) with primary school aged children planned to get spooky last Halloween and 7 in 10 (71%) Australians said we are celebrating Halloween more than we used to.

Despite Halloween’s growing popularity, new research conducted by McCrindle Research in October 2012 showed that it still has a long way to go, with 2 in 5 (41%) seeing it as the “least meaningful” special event day of the year. In fact, just 2% of respondents rated it as the most meaningful to them.

Click here to download the Research Summary as a PDF.

Graph: Which of the following special days are the most or least meaningful to you?


Generationally speaking


Those in Generation Y (aged 18-31) were far more likely to have celebrated Halloween in the past than Generation X (aged 32-46) and the Baby Boomers (aged 46-65). When asked whether they had ever celebrated Halloween before, 53% of Gen Ys had, compared to 45% of Gen Xs and 40% of Baby Boomers.


An Australian Halloween


The 2011 research showed providing treats for trick or treaters is the most common Halloween activity, with 64% of those celebrating Halloween planning to take part in this activity, rising to 79% among families with primary school aged children. Even those who are anti-Halloween aren’t necessarily going to turn away a trick or treaters. While 64% of Australians weren’t planning on celebrating Halloween, a smaller number said they weren’t planning on giving anything to trick or treaters (46%), showing there are a number who would still give treats out despite their own personal view of Halloween.

Nearly a quarter (24%) of those celebrating Halloween planned to go trick or treating with family or friends, rising to 57% among those with primary school aged children.

Pie chart: Top three ways of getting involved in Halloween


And as for the uninvolved…


45% of those who did not intend to celebrate Halloween in 2011 would not do so because they saw it as an American tradition. This was a common belief, with 64% of all respondents selecting America as the origin of the holiday. Still, some did look further back, with nearly 1 in 5 (19%) survey respondents believing Halloween was a Celtic tradition.

“Halloween does have its challenges to becoming mainstream in Australia; firstly because of its American roots, secondly because of it’s dark themes, and thirdly because it involves Children knocking on strangers doors and requesting lollies to consume! However, despite these set-backs, Halloween continues to grow from a commercial perspective.” Social Researcher, Mark McCrindle


Click here to download the Research Summary as a PDF.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

baby boomers NSW father's day income generations business index cash graphs public speaking employment national private wealth pharmacy education future Generation X Kiwi Education Future Forum growing population baby names report data analyst innovative Gen X professional services facts wealth and income research services 2016 toys builders states social lives ideas school ACT qualitative research Australia Day 2017 mobile easter emerging trends workforce proactive social impact cancelling plans 24,000,000 case study presentations sustainable dessert wedding presentation census results business weather mccrindle meetings social analysis financial brand experience home holiday Australian Communities Trends Gen Y criminal water christmas Northern Territory healthy future energy mortgage the australian dream Tasmania demographer australia marriage wealth school satisfaction census 2016 property travelling high density apartments award winner meals education sector increasing densification research online shopping average aussie Australian Home World Water Day prince george education research cloudy days celebration sector Territory McCrindle Speakers Crime Rates Generation Y event snapshot Melbourne residents Research Executive dare to dream Christmas presents learn social enquiry Love neutral bay social trends ashley mckenzie rise of local networking Tuesday Trend men System's Architect thought leadership financial dreams sydney event EFF names future future-proof baby boom Myth market research Scouts commute house price rain Financial Planning Week affordable christianity SA transport TDE hello fresh society trends social media mccrindle in the media students monarchy housing market housing affordability community engagement safe retirement city follow survey research visualisation moderators guide CBD post rationalism anzac urban Australian Families population map Australian Bureau of Statistics brand office opening society resilience women community event daily telegraph housing trends social wealth distribution child care etiquette HSC rule keeper crime staying in geomapping overcast cars personal growth product social life lalor park future proofing Sydney Hills Business Chamber typical australian mentor sun area train study VIC 2012 1994 google for education Queensland: QLD life learner domestic parenting Word Up australians staying home more victoria Wellington megatrends stay home friendship goals Real Estate car travel keynote speaker sports Netflix speakers Channel Seven waverton tea trend pharmacies South Australia teachers Adelaide children rich WA sentiments motivate Caregiver Assistant Store Manager New Zealand renter of the future young people organisational culture eliane miles holidays ease of travel student national crime rates high school tips aussie culture generation salary rental stress sydney metro the hills shire buildings households wage 2015 social commentator data visualisation family PSI Australian demographics brands hills shire bondi Christmas season rent urban taskforce researcher thrive Australians small business living social commentary careers trends of 2017 budget generation alpha resource australian communities forum population growth sydneysiders shopping TAS panel stats shbc employers housing growth Wagga Wagga balance financial independence visualisation participants trends of 2016 hopes university degree optus year 7 wellbeing educated household interactive optus my business awards long weekend world youth day Northern Beaches statistics suburbs know the times community global REIV Conference professional learning earnings gen z data hobart group session emerging technologies workplace royal baby work mates entertainment responsive research report engagement New South Wales supply and demand educhat changing face of sydney sydneycity poker master growth leadership Financial Planning Association of Australia suburb publication economy experience SMSF Mark McCrindle Tuesday Trends youth Royals organisations communicate housing 24 million demographics government consumerism university leader visual baby financial future socialising church investing business performance conferences parents clothing slideshare investment customer FPA tv Queensland debate infographic wall aged care urban living keynote change investor Canberra 2016 census urban living index Charlotte real NEETs friends baby name trends English population milestone darwin conference generation Z house house price rise workplace culture 2020 jobs media release socialites New Zeland millennials teacher infographic research pack survey design trends analyst forecasting social change personalities capital city forum christian dream 23 million cancel plans workshop Financial Planning Association sunburnt country ashley fell Merry Christmas outsourcing 1968 sydney speaker 2016 census results cultural diversity schools students Sydney keynote speaker demographic collaboration mccrindle tea GPO spend jobs of the future finance Social Trend national wealth debt technology February 16 low density financial fears annual income wages Aussie Population Clock wolloomooloo communities video collaborative in depth interviews eliane Geoff Brailey REIV National Conference shopper's pick future of education relevant princess charlotte the average aussie innovation woolworths new york times townhouses not for profit demographic trends results FOMO education future report intern mother's day Engineering Manager social shifts learning styles priorities school students analysis sunny days quote optimistic Hornsby Shire Council sector wide mythbusting cooking mining boom skills logan young australians mccrindle research Sydney equip plans Aussies litter crows nest millionth Christmas lunch group unemployment Valentine’s Day define royal 40 million vegetarian emerging generations Kirsten Brewer paying to work ethnography ultimo baby names australia report conference speaker internships Western Australia global financial crisis public holiday professional development earning royal influence news menai australian social research sydney hills relational forecast renting baby name predictions census fail not-for-profit goal Australian Census language the hills home owner poor affordability local Wodonga focus group shifts internship award 2013 repayments coffee ABS work-life offenders identity 10 years seasons Real Estate Institute of Victoria 2017 tableau summer year 12 insight house prices entrepreneur new office nfp royal family faux-ciliser Deaths staff newspaper mateship bureau selfie australian communities trends report mythbusters consumer program land of the middle class winter blues google acf15 faux-cilising communications earn fresh research data religion "know the times" baby name Births daily commute environmental scanning capital cities volunteers suburban living ferry marrickville fears youth unemployment Australian Trends the changing face of trends twentyseventeen gen alpha focus groups 1975 alpha cartodb rising house prices teaching deloitte in the media bus media commentary cost of living Res Vis pyrmont social issues 1980 events office hornsby professional speaker non profit grandparents culturally diverse home ownership media online demographic transformations mover and shaker baby names NT easy rider tattoos potts point schools January 26th teleworking marriages sector wide study storytelling trend tuesday aged care puzzle middle class global generations Hills Shire Council story entrepreneurial norwest culture ageing moreton bay #censusfail communication Channel 7 challenge career ageing population media activity weekly earnings The Daily Edition Do It Yourself commuters ACF report Bathburst future proof omnibus future of work office space engage happiness apartment divorce rate Northern Beaches Christian School training social researchers village generational trends recap owning a home work couple teach manly marketing lifestyle social research brisbane contiki winter perth cancelling event cold ipswich gold coast vegemite families IT Specialists ACF 2016 tertiary education click social researcher public speaker going out gender Australian communities world census list population high density living cost education property price digital wealth and income distribution 2014 tuesday state divorce medicine authenticity curiosity property market charity unaffordable entrepreneurs of today insights JOMO Duchess of Cambridge kate middleton environment blaxland Australia Day The ABC of XYZ narcissism futurist huffington post millenials Northern beaches Event politics DIY greatness faux-cilise leadership workshop Australian Dream dreaming high density internet Christchurch Australian schools economic conference presentation food local communities DESTEL

Archive