The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


NBRS rental stress social research workshop aged care Australian Families communication forecasting entrepreneurial ACF 2016 lalor park rule keeper mccrindle tea living travelling transport research data nfp land of the middle class NFP event thrive vegetarian Christmas research technology names mortgage cooking money couple 2020 donate product Mark McCrindle in the media the changing face of Australian communities winter blues future generations selfie conference logan entrepreneur baby boomers faith Adelaide supply and demand youth study DIY investment educated deloitte mentor mccrindle research Australian Census Queensland: QLD wealth and income distribution wealth and income indonesia twentyseventeen christmas 2017 coffee baby name gender Australian Home sydney hills anzac politics townhouses acf15 life cars gen z personal growth DESTEL 10 years Scouts demographic analysis keynote winter daily commute Deaths eliane tea generations middle class Business analysis global generaion changing face of sydney entrepreneurs of today ACF2017 manly forum dessert CBD staff education sector leadersip groceries social media baby names report social commentary environmental scanning debt generation Z screenage future networking weekly earnings pharmacies Tuesday Trends Christmas lunch property sydney market not for profit research easter food insecurity renter of the future Gen X coffee lovers baby apartments criminal spend marketing generational trends Hunter Valley business performance SA Netflix personalities australian social research society trends employmer sports HSC 1968 Real Estate food online shopping huffington post Crime Rates census fail purpose renting speajer 2015 optus my business awards mythbusting SRE live the dream teachers Christmas Stats social commentator salary wealth award goal #censusfail suburb Sydney Hills Business Chamber program house price Gen Y panel dare to dream VET sector SMART James Ward media tattoos seasons fears greatness work mates rent repayments rumbling tummies investor Charlotte Hills Shire Council who is generation z population growth 1994 post rationalism property development stay home office Australia street debate Royals in depth interviews sustainable area mover and shaker innovation TEDx sydneysiders geomapping Engineering Manager HR demographic trends publication slideshare builders consumerism priorities do people still change their surname after marriage? wolloomooloo leadership workshop global Territory small business group research on coffee recap omnibus authenticity mccrindle in the media Christmas day insight trends analyst REIV National Conference social shifts proactive apartment local Geoff Brailey digital work blaxland cultural diveristy global generation hills 1975 2016 census results office opening learning styles futurist ethnography baby name trends mobile happy holidays teach Real Estate Institute of Victoria rising house prices faux-cilising vegemite Love china JOMO 40 million plans report communicate google for education infographic sector wide urban living work-life VET growing population English population royal influence engage mythbusters business index What is food insecurity? new york times demographic transformations census data Myth world insights SMSF infographics conferences moderators guide local communities Christmas season collaborative high school non profit celebration australian real estate Tasmania faith and belief Northern Beaches results 2016 etiquette ACT Report rain crime women Christmas in Australia home ownership cartodb christianity giving Black Friday Sales survey design motivate cloudy days presentation annual income future of work breakfast TDE sydney metro define retirement Northern beaches Event training happiness research services 24 million media commentary care support average Australian university cash Financial Planning Association internship commuters Northern Territory 2016 census high density living commute maiden names data visualisation cost presentations financial fears global retail typical australian Retail ultimo charities communications Millennial research visualisation USA wedding healthy future australian community trends report demographics TEDx Speaker digital economy resilience Channel Seven social researchers Valentine’s Day CPI shopping centre facts food bank millenials news Christchurch ACT students capital city teaching customer participants hills shire Word Up social researcher economy father's day train change demographic Aussie offenders outsourcing Northern Beaches Christian School engagement national wealth Education Future Forum marrickville volunteer story easy rider alpha donation potts point dreams dream water FPA Sydney’s south west skills australians staying home more online Gen Z Expert EFF income Duchess of Cambridge summer Canberra pyrmont millionth religion sydneycity hello fresh woolworths Christmas data baby names australia report survey public holiday moreton bay research report housing trends car researcher rise of local Australian schools surnames follow family optimistic February 16 local community public speaker The ABC of XYZ statistics McCrindle Speakers domestic 23 million entertainment balance financial future population milestone Mark McCrindle Hornsby Shire Council The Daily Edition office space Andrew Duffin thought leadership social trends workforce Research Director Financial Planning Association of Australia January 26th home case study PSI McCrindle Speaker intern pharmacy tableau sentiments Understanding and Engaging with Generation Z finance clothing darwin investing 2009 Sydney keynote speaker cancelling event hobart future-proof McCridle visual Social Trend social analyst charity faux-ciliser megatrends innovative Lower Hunter poor belief environment NSW sydney event Wellington menai the future career professional development average sydneysider global generations click national private wealth education future Australian demographics maiden Elderslie-Harrington park Australian Population learner resource cancelling plans world youth day culture WA organisational culture parents NBRS Architecture staying in 1995 newspaper leader society responsive economic relational speakers buildings employmee Australians TED urban taskforce holidays year 12 trend ease of travel keynote speaker future of education paying to work speakers pack youth unemployment state overcast learning sunny days impact narcissism choice workers contiki Queensland divorce Vocational education socialising ipswich census year 7 Lower Hunter Region school Black Friday snapshot census 2016 earnings Sydney Performance Sentiment Index wealth distribution young australians social life household tv Australian Communities Trends growth events learn princess charlotte Christmas presents emerging generations waverton ACF travel teleworking housing affordability chairty volunteering Aussies demographer jobs financial educhat public transport gold coast Maxim Accounting aged care puzzle wages media activity earn visualisation organisations low density Wagga Wagga mining boom meetings Financial Planning Week New Zeland demography focus group increasing densification Population Clock interactive child care internships professional presenters medicine cultural diversity ashley fell future proof "know the times" gig bus growth of sydney crows nest victoria mateship showreel long weekend government faux-cilise poker master social analysis business focus groups shbc the lucky country royal family brand Jura Coffee royal conference speaker Foodbank Australia Cobbitty-Leppington city education research aussie culture brisbane workplace culture emerging trends REIV Conference culturally diverse baby boom Tuesday Trend Western Australia fresh volunteering data neutral bay baby name predictions norwest award winner eliane miles grave decision Australian Bureau of Statistics storytelling google jobs of the future shifts not-for-profit Births national crime rates housing ageing relevant education future report Kiwi quote generation alpha student wage Melbourne research mccrinlde South Australia earning schools urban living index Bathburst Skilling FOMO 2012 casual in the media financial planning forecast meals residents property price Jura Australia infographic wall monarchy the hills shire community event Australian Trends consumer bondi community social enquiry social issues professional services cost of living young people the australian dream the hills australian micro Christmas day weather stats future of shopping work from home public speaking daily telegraph research pack Australian community trends Merry Christmas bureau marriages prince george brands future proofing Sydney population IT Specialists Black Friday in Australia shopping suburban living gen alpha tertiary education weather christmas trees child hunger ashley mckenzie data analysis men home owner goals gig economy school students wealth inequality 2013 village global financial crisis emerging technologies house prices high density apartments collaboration millennials Res Vis sun sophie renton urban Australia Day friends cica sydneysider Mount Annan-Currant Hill rich System's Architect video sector wide study sector hopes spirituality social impact surname employment toys households VIC know the times hornsby ABS curiosity workplace data house price rise safe event NT graphs media release christmas Caregiver Do It Yourself careers internet speaker Australia Day 2017 mother's day average aussie schools students royal baby real education affordability trends of 2017 not for profit younger generations ideas Generation Y World Water Day nativity scene new office Willowdale capital cities qualitative research employers cold perth baby names litter seasons greetings shopper's pick equip experience social change owning a home urban development 2017 children conference presentation mccrindle australia house hunger challenge affordable suburbs group session New South Wales Kirsten Brewer property market community engagement Assistant Store Manager generation Sydney Lifestyle Study census results friendship Wodonga professional speaker financial independence teacher financial dreams data analyst TED talk trend tuesday 24,000,000 social lives housing market commuting india budget US divorce rate tuesday trades the average aussie Work place school satisfaction wellbeing identity NEETs leadership australian communities trends report Australian Dream 2014 families marriage states optus ACF17 energy trends of 2016 sydney property market brand experience McCrindle Keynote Speakers GPO parenting New Zealand Generation X communities professional church tips population map high density university degree going out Research Executive market research volunteers socialites 1980 screenagers Macquarie University australian communities forum TAS unaffordable cancel plans housing growth language Channel 7 analysis unemployment trends the great screenage holiday sunburnt country christian micro apartments grandparents ferry dreaming kate middleton sydney speaker social list lifestyle ageing population