A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Australian Dream tableau salary cartodb investing greatness social life sydneysiders socialising social issues Territory university degree ageing population Sydney Hills Business Chamber holidays choice workers selfie wage sydney metro healthy future chairty ease of travel sydney speaker sunburnt country organisational culture personalities sports conference speaker jobs visual Vocational education not-for-profit rain Caregiver Wellington christmas trees US Tuesday Trends online shopping home Assistant Store Manager australia digital economy organisations aussie culture ferry earn 40 million national private wealth public speaker CPI nativity scene future of shopping Tasmania Skilling child care qualitative research English christian click communications intern divorce rate Black Friday Australian Census 10 years geomapping speakers pack census ashley fell wolloomooloo home owner future proof woolworths wealth inequality NEETs cultural diveristy Sydney population eliane Wagga Wagga fresh Myth Love dreaming experience work from home christmas budget resource capital cities collaborative christianity NT slideshare etiquette summer future of work learning styles household New South Wales Crime Rates friends relevant mccrindle in the media housing growth mccrindle tea Word Up teach February 16 Christmas season challenge graphs event Lower Hunter Region Gen X USA presentations village 2015 growing population townhouses baby names report professional development who is generation z Aussie unaffordable victoria economic TED urban world youth day ashley mckenzie HR Foodbank Australia faux-cilise litter sydneycity responsive moreton bay residents DIY Hills Shire Council coffee lovers australian communities trends report dreams public speaking transport marketing social analyst national wealth public holiday showreel debt commuting future proofing DESTEL safe going out IT Specialists lifestyle ultimo Black Friday Sales urban living index high school Tuesday Trend language rental stress wealth Christmas presents Australian Home Channel Seven data visualisation groceries resilience insights presentation social lives the great screenage Wodonga millennials new york times local communities maiden trend gig economy Maxim Accounting indonesia Sydney Lifestyle Study income acf15 megatrends students gig food bank generations conferences financial planning winter blues Valentine’s Day christmas 2017 post rationalism hills engage women schools publication renting cancel plans finance HSC average Australian house prices housing Queensland 1980 Real Estate Institute of Victoria rumbling tummies the australian dream Hornsby Shire Council population milestone Social Trend baby name 2017 year 7 Financial Planning Association of Australia optus population map millionth Geoff Brailey cold the changing face of program Financial Planning Week The ABC of XYZ Financial Planning Association sunny days city innovation communities purpose Macquarie University supply and demand paying to work researcher communication omnibus CBD Australians 23 million Elderslie-Harrington park workplace data analysis seasons apartments Australian schools leadership workshop educated forum SMSF group Research Executive Australian community trends entertainment average sydneysider entrepreneurs of today Work place research on coffee Christmas Stats donation tertiary education JOMO urban development WA perth sydney market hills shire wellbeing Births potts point brand experience states workplace culture Royals future generations student Northern Beaches blaxland Willowdale parenting work visualisation volunteers professional car marriage australians staying home more TAS renter of the future focus groups hobart religion live the dream millenials do people still change their surname after marriage? careers men Christmas in Australia dare to dream social analysis faith kate middleton sector interactive stay home office facts housing market year 12 wealth distribution Western Australia McCridle house price priorities TEDx real train children unemployment The Daily Edition global follow tips repayments local community annual income environment ACF17 offenders mccrindle alpha builders suburban living not for profit research affordability forecasting households storytelling NBRS Architecture volunteering suburbs non profit speaker ABS australian community trends report global generaion skills 24,000,000 professional services australian communities forum World Water Day australian social research Business analysis grandparents ideas schools students rich huffington post media commentary System's Architect sentiments high density apartments research services typical australian norwest January 26th Mark McCrindle in the media SRE ethnography clothing pharmacy education sector trends of 2017 sustainable government shopping centre high density living family donate property development employers wealth and income distribution names video tuesday stats society trends in depth interviews dessert urban taskforce criminal Gen Z Expert global retail brands 2013 father's day VIC Understanding and Engaging with Generation Z life nfp commuters contiki low density environmental scanning statistics conference research data bureau Sydney’s south west money NFP event divorce shopper's pick happy holidays aged care puzzle NBRS financial fears society impact sydney event winter travel baby boomers Channel 7 What is food insecurity? trends of 2016 prince george belief hopes small business royal group session church demographic transformations sun research pack high density baby global generation SA celebration 2012 Australian Families Jura Coffee Charlotte forecast thrive investment 2016 census property price ACF2017 energy Adelaide wages communicate demography census fail trend tuesday demographic analysis marriages Canberra global generations financial collaboration crime thought leadership census 2016 work-life ipswich jobs of the future school students state employmee darwin market research education research domestic debate economy Christmas day weather deloitte young people global financial crisis rule keeper home ownership Retail mateship Mark McCrindle mining boom youth change social commentary Engineering Manager trends average aussie speakers NSW Australia street in the media ageing waverton toys india optimistic land of the middle class analysis Sydney keynote speaker social researchers royal family bondi affordable pyrmont staff Generation X tattoos mentor population school data 24 million Do It Yourself coffee social researcher vegetarian McCrindle Speaker professional presenters VET sector giving Merry Christmas learn business performance educhat manly sydney property market TDE the future daily telegraph not for profit story couple Christmas data demographer property 1995 surnames business index weekly earnings engagement child hunger McCrindle Speakers overcast cash futurist sydneysider community event speajer motivate relational Christchurch Generation Y cost of living the average aussie emerging technologies public transport monarchy volunteering data award Mount Annan-Currant Hill 2016 study financial dreams Bathburst data analyst authenticity apartment leader google for education mccrinlde New Zealand dream seasons greetings ACF 2016 Christmas research infographic wall Kirsten Brewer happiness Education Future Forum future Population Clock "know the times" infographic 1968 grave decision breakfast Deaths sydney hills property market outsourcing hornsby anzac case study sector wide study medicine mythbusters generation Z social impact product world the hills shire eliane miles news social trades Lower Hunter Australian demographics wealth and income long weekend brisbane sophie renton younger generations poker master office space ACT Report suburb local australian real estate learner PSI mother's day social change pharmacies demographics youth unemployment bus survey Andrew Duffin Christmas day faith and belief Northern beaches Event Scouts baby names australia report goal mover and shaker curiosity screenagers snapshot moderators guide 1975 generational trends trends analyst social commentator menai earning newspaper goals travelling Netflix easter results identity casual faux-cilising Research Director logan 2009 earnings 2014 Melbourne hello fresh education cars Performance Sentiment Index census results FPA learning Black Friday in Australia insight screenage rising house prices culturally diverse report neutral bay education future report REIV National Conference ACF cica daily commute emerging trends house national crime rates weather Northern Territory faux-ciliser events Real Estate Duchess of Cambridge 2016 census results social trends cloudy days survey design teacher VET shbc social enquiry princess charlotte population growth workforce changing face of sydney owning a home quote cost research mythbusting Christmas lunch internships capital city friendship staying in crows nest marrickville census data royal influence mortgage 2020 TEDx Speaker financial independence technology Northern Beaches Christian School sector wide focus group career Australia Day 2017 future of education tv holiday narcissism New Zeland australian #censusfail keynote 1994 the lucky country digital brand families cooking charity Cobbitty-Leppington Sydney royal baby twentyseventeen cancelling event generation cancelling plans infographics baby names spirituality FOMO meetings new office education future EFF internship demographic Jura Australia professional speaker James Ward vegemite rent financial future define proactive maiden names shifts easy rider teaching urban living culture housing affordability media activity growth Res Vis Gen Y the hills google micro apartments research report housing trends community engagement office opening consumer know the times generation alpha Millennial tea customer media Australian communities food GPO gen z shopping investor mobile charities commute parents social shifts baby name predictions award winner wedding REIV Conference optus my business awards aged care workshop meals fears TED talk politics care support baby boom gen alpha employment research visualisation entrepreneurial networking demographic trends surname South Australia socialites Australia Day Kiwi teachers equip gender emerging generations social media Australian Bureau of Statistics innovative school satisfaction retirement Queensland: QLD Australian Population lalor park online water business Australian Communities Trends list future-proof keynote speaker recap community rise of local Australian Trends micro middle class McCrindle Keynote Speakers participants entrepreneur baby name trends ACT work mates conference presentation teleworking buildings internet house price rise employmer hunger consumerism mccrindle research university gold coast plans training area Aussies personal growth panel food insecurity volunteer balance leadersip SMART cultural diversity china spend increasing densification poor social research Hunter Valley growth of sydney leadership living young australians media release

Archive