External Trends Impacting the NFP Sector in 2017

Wednesday, February 22, 2017

The year 2017 has begun in an environment of perplexed global sentiment. From Brexit to the election of President Trump, the last 9 months have been far from a smooth ride on the world stage, showing a trend towards growing isolationism and increasing uncertainty.

At the national level, for most advanced economies, this uncertainty has bred an increase in nationalism, and a move away from globalisation. In Australia, our response – in part fuelled by our strong work ethic and historic undercurrent – makes us all just want to ‘get on with it’ and get the job done.

For the not for profit sector, this means working hard at strategic initiatives, managing external risk, and taking bold initiatives to engage donors. Our conversations with the NFP sector at this time of year often involves developing strategic brand tracking to measure public engagement, or testing specific brand assets to develop powerful advertising campaigns.

Yet, before delving into the tools of marketing and communications, it is critical that NFPs grasp the trends and undercurrents taking place in the external environment, particularly those that impact donor giving. Here are three trends we feel are critical for the NFP sector to grapple with in 2017:

1. Charity saturation and the need for brand differentiation

According to JBWere’s Cause Report (2016), Australia has 56,894 NFP organisation, one NFP for every 422 individuals. The number of not for profit organisations has doubled every 20 years over the last 60 years – and despite cancelling and closure of some charities by the ACNC, there are still around 10 new charities established every business day.

2. Overall decline in public giving necessitating new fundraising initiatives

Charitable giving has been lower in Australia in 2016 than in years prior. The NAB Charitable Giving Index indicates that national giving is down, by a decrease of 0.3% growth in the 12 months leading up to Aug 2016. This compares to 5.1% growth a year earlier. While there has been resilience in the Australian economy during this time, consumers are more cautious than before, reflected by these figures.

3. Younger generations giving less and seeking experiential engagement

60% of Australian donors agree that charities will face a more difficult future as younger generations don’t seem to volunteer in an ongoing way or give as much as the generations before them (McCrindle Australian Communities Trends Report, 2016). NAB data shows that those aged 15 to 24 give just $135 on average, annually, to charities, compared to those over 65 who give $452 on average.

BEHIND THE TRENDS

A number of these trends are explained by a rise in the cost of living across Australia. Take Sydney housing as a case example of the growing cost of living pressures. In 1975, Sydney house prices were just 5x average annual earnings. By 1995 they had risen to 6x average annual earnings, but today – when taking the average annual salary of $80,000 per year and the median house price of well over $1 million – the average house price is 13x the cost of an average annual full-time salary.

Australian donors are finding it more difficult to give, and to give regularly. As the traditional, dependable, regular donor shrinks as a proportion of all donors, new types of donors are emerging –brand responders and opportunity givers.

ENGAGING AD-HOC DONORS


Brand responders and opportunity givers donate sporadically, in an ad-hoc way. These types of donors are still more likely to give to a single charity or cause than to multiple causes, and have a strong preference for a particularly cause or charity.

Through speaking with more than a dozen NFP experts, 54 donors face to face, and surveying 1,500 Australians, we have identified four key next steps for the charitable sector to take into account in 2017:

1. Develop Multi-Tiered Levels of Engagement

Donors want to be involved with charities, but on their own terms. Rather than fixed contracts, they desire flexible giving and varied involvement. The demand for personalisation is growing as donors expect charity engagement suited to their age and life stage.

2. Build Communities for Social Impact

Australian donors desire to be part of a community of activists that bring about social change. They want to be involved in something bigger than themselves, knowing that together they can make a difference. This is not just ‘clicktivism’, which is seen merely as a form of virtue signalling through web-based activist organisations. Globally, networks like Avaaz.org and Change.org have created opportunities for real-life engagement of social issues, facilitated first through online platforms.

3. Communicate Results in Real-Time

Donors want real-time results and transparent reporting of admin costs. Platforms such as GiveDirectly.org now enable donors to give directly to an individual living in extreme poverty via mobile giving. KIVA, a lending platform facilitating crowd-sourced micro loans across the globe, displays the giving of loans in real-time via an interactive world map. When donors have this type of visibility, trust and engagement follow.

4. Create Fun and Engaging Experiences

The donor of the future is looking for participation and memories created through experiences. Nearly half (46%) of 18-29 year-old Australian donors have volunteered for a charity (compared to 31% of 30+ donors), and they are looking to do so in new, fresh ways. This is not just contained to events and a physical presence at sporting events or music festivals. Many young donors (1 in 4 of those aged 18-29, compared to just 11% of 30+ year-old donors) prefer the creative challenge of conducting their own fundraising events, providing them with the opportunity to harness their unique gifts and talents for a great cause.

FOR MORE INFORMATION

For more information on Australian Donors, see the Australian Communities Trends Report Infographic.

Connect with us if you would like more information on environmental scanning for strategic forecasting.

Growing number of Australians moving to New Zealand

Monday, August 15, 2016


They are calling it a slice of heaven on a budget, with a growing number of Australian families packing their bags for a better life in New Zealand.

For the first time in about a quarter of a century, we have more Australians headed to New Zealand than New Zealanders heading to Australia. We aren't talking about people as retirees or as young people, but in those middle years, those family years and those key employment years, they are the ones making the move across the Tasman and heading to New Zealand.

Most of them are ending up in the Kiwi Capitol, Wellington, where you get much more bang for your buck compared to the much more expensive Auckland.

IT Specialists are in hot demand in New Zealand, and dominate the highest paying jobs. A System’s Architect have a median salary of $125,000 per year. Although an Engineering Manager isn’t all that far behind at $105,000 per year. The lowest paying jobs see Caregivers average $32,000 per year, while an Assistant Store Manager brings in $35,000 per year.

Australians are making the move because of jobs, affordable housing and a better quality of life. For a country that for so long has been tagged as Australia’s little cousin, it appears New Zealand is all grown up.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

storytelling food insecurity work from home coffee technology care support Christchurch staff hunger workforce innovation the hills outsourcing area Tuesday Trend 2009 demography Bathburst McCrindle Speaker repayments baby name trends sector baby name predictions panel environmental scanning social media balance Christmas season home ownership JOMO NEETs housing market Generation X work mates mccrindle tea christianity social analysis mccrinlde researcher global retail Christmas day tv speajer Sydney Lifestyle Study volunteering data faith and belief Assistant Store Manager digital economy ultimo train fresh Do It Yourself New Zeland mateship product brands living 2013 parenting population internship dreaming father's day program world teach paying to work property market social commentator ACF2017 professional services innovative Real Estate logan infographic wall The Daily Edition New Zealand Births relevant shopper's pick award real data india Tuesday Trends generation alpha increasing densification baby names sydney hills average sydneysider 2016 census Australian demographics Andrew Duffin speaker affordable rising house prices annual income menai TEDx Speaker world youth day events Myth priorities community holiday local volunteers Australian Trends CBD personal growth investor high density apartments SA tuesday trends of 2016 change employmer easy rider Melbourne wealth distribution digital 40 million cold households charities dream home owner spend 2016 census results Crime Rates office space resilience royal wealth and income distribution communications geomapping financial independence Hornsby Shire Council cica royal baby financial future stay home society trends forecast wealth inequality 1968 learn forum year 12 global long weekend divorce rate apartment domestic commuting christian sports growth of sydney faux-cilising holidays Understanding and Engaging with Generation Z engagement the australian dream fears purpose Aussies graphs VET mentor nativity scene social commentary hobart students year 7 financial dreams Maxim Accounting entertainment mining boom younger generations publication megatrends wages schools greatness the lucky country trend tuesday small business ideas dreams china media commentary NT Australian Dream Australian community trends community event etiquette Willowdale google for education Gen X workshop New South Wales future proof recap Netflix data analyst collaborative Financial Planning Week presentation australian community trends report entrepreneurial earning Gen Y work finance australian bondi poor seasons greetings quote dare to dream townhouses internships the average aussie Channel 7 youth unemployment ethnography SMSF trends financial millenials optus my business awards Financial Planning Association of Australia Love crime commuters responsive hello fresh research visualisation global generaion social enquiry SMART cash professional Mount Annan-Currant Hill market research mortgage families selfie australians staying home more school sun Geoff Brailey casual Education Future Forum poker master generations population milestone communities plans demographics cancelling event pharmacies brisbane Sydney population optus Northern Beaches Australian communities twentyseventeen lifestyle divorce retirement the hills shire Sydney Hills Business Chamber proactive Wellington entrepreneurs of today jobs of the future groceries Christmas data 2020 24,000,000 prince george affordability energy child care McCridle rent future of education pharmacy social researcher mythbusting click victoria who is generation z Australian Population The ABC of XYZ eliane wealth and income non profit baby boomers gig economy ACF 2016 safe house price average Australian Elderslie-Harrington park religion student social trends ageing DESTEL future of shopping city baby names australia report builders capital city Cobbitty-Leppington Wagga Wagga 2014 Merry Christmas consumerism food the future cancel plans Adelaide donate Scouts social know the times Lower Hunter Region study ferry national crime rates house mother's day salary education research perth group session IT Specialists social shifts royal family careers sydney metro Australian Home authenticity Jura Australia social research cost of living conference speaker meetings learning styles education unemployment mccrindle Hills Shire Council identity SRE ease of travel screenagers report suburban living faith cooking family millionth 2012 sydneysiders financial fears learning mccrindle in the media workplace Christmas day weather sydneysider narcissism TAS ashley mckenzie business Australia Day darwin blaxland visualisation national private wealth Deaths mobile demographic trends newspaper eliane miles goals January 26th typical australian census data ABS employmee ACF17 cars shifts business performance not for profit huffington post trades renting focus groups employers Lower Hunter deloitte offenders REIV Conference Hunter Valley buildings goal trends of 2017 the changing face of speakers Northern Territory Sydney keynote speaker capital cities high density analysis networking Sydney’s south west Sydney participants forecasting shopping centre event leadersip 1994 public transport demographic social researchers census 2016 entrepreneur future of work sector wide study engage unaffordable PSI employment baby names report winter Vocational education debate investment in depth interviews TED 24 million qualitative research data analysis young australians future money Caregiver conferences collaboration nfp educated gen alpha media release school satisfaction Gen Z Expert chairty university communicate 2015 norwest Christmas research economy grave decision census high density living in the media jobs not for profit research urban taskforce car donation global generations leadership workshop professional speaker professional presenters hopes gen z futurist gender post rationalism Northern Beaches Christian School facts media FOMO Black Friday state online shopping rumbling tummies children tertiary education Western Australia 2016 list HSC EFF impact learner mccrindle research System's Architect sydneycity media activity demographic transformations social impact Duchess of Cambridge future generations Engineering Manager renter of the future urban living index NBRS Architecture Financial Planning Association aussie culture australia alpha business index Canberra results transport residents ACF millennials keynote What is food insecurity? brand experience education future infographics NFP event culturally diverse sydney speaker Real Estate Institute of Victoria research coffee lovers sunny days Skilling future-proof sydney event emerging generations new office housing trends Research Director insights toys conference workplace culture Research Executive office wealth educhat Northern beaches Event internet ipswich case study land of the middle class indonesia presentations church US WA keynote speaker moreton bay contiki easter local community equip breakfast Tasmania Channel Seven overcast low density food bank school students seasons NSW Queensland: QLD high school water customer maiden christmas grandparents 1995 property development experience wolloomooloo not-for-profit public holiday aged care puzzle 10 years Australian Bureau of Statistics travelling growing population spirituality #censusfail marriages omnibus marriage survey states commute emerging trends hills Black Friday in Australia clothing the great screenage relational life marrickville Charlotte TEDx statistics Australians cloudy days woolworths hills shire vegemite South Australia curiosity vegetarian manly VIC home urban development brand house prices young people snapshot volunteering slideshare bus Black Friday Sales optimistic litter TED talk social issues Kiwi criminal environment cost budget local communities belief data visualisation public speaker supply and demand ACT Report neutral bay sydney property market government rise of local Australian schools weekly earnings personalities potts point sydney market research services English dessert Christmas presents cancelling plans community engagement speakers pack screenage Australian Census volunteer tableau February 16 baby boom trend wellbeing Population Clock McCrindle Speakers rental stress australian communities trends report do people still change their surname after marriage? teachers meals cultural diversity kate middleton google ACT census results REIV National Conference sophie renton research data interactive surnames parents social change baby thrive DIY debt trends analyst urban demographic analysis work-life Christmas Stats economic names Australian Communities Trends live the dream mover and shaker visual office opening story charity schools students wedding Foodbank Australia ashley fell rule keeper James Ward princess charlotte suburb royal influence USA society tattoos emerging technologies happiness Work place waverton thought leadership tea intern weather urban living christmas 2017 news daily commute staying in education sector ageing population teleworking earn Macquarie University training Social Trend insight showreel university degree sentiments Performance Sentiment Index wage Wodonga GPO HR property social lives consumer professional development faux-ciliser public speaking census fail Millennial motivate Word Up FPA women population growth mythbusters skills going out career McCrindle Keynote Speakers national wealth sunburnt country award winner define conference presentation healthy future generation Z friends housing affordability World Water Day organisational culture shopping couple 1975 infographic demographer VET sector travel Aussie language cultural diveristy anzac global generation hornsby CPI apartments baby name cartodb socialising tips Business analysis earnings choice workers middle class rain friendship acf15 Res Vis social life NBRS Generation Y TDE child hunger micro apartments village surname generation 23 million faux-cilise shbc resource Royals "know the times" household men australian real estate income future proofing financial planning group happy holidays culture Territory daily telegraph changing face of sydney Mark McCrindle global financial crisis focus group population map 1980 new york times research report marketing education future report Retail follow pyrmont housing growth Mark McCrindle in the media organisations australian social research gig sustainable average aussie monarchy online research pack Australia Day 2017 Christmas lunch micro Australia street Valentine’s Day politics gold coast survey design moderators guide social analyst medicine house price rise property price australian communities forum generational trends stats Kirsten Brewer challenge crows nest aged care youth suburbs leadership giving housing Christmas in Australia investing winter blues bureau teacher lalor park summer growth 2017 rich video teaching socialites Queensland sector wide celebration research on coffee leader maiden names communication owning a home christmas trees Jura Coffee Australian Families

Archive