Sydney at 5 million and the growth of The Hills Shire

Monday, April 24, 2017

Sydney has now officially hit a new population milestone of 5 million, and almost half of the population (2.2 million) reside in the 14 local government areas that make up Western Sydney of which The Hills is one.

If Western Sydney was a city in its own right, it would be the 4th largest city in Australia after Melbourne, the rest of Sydney, and Brisbane. While Western Sydney is just slightly smaller than Brisbane’s population of 2.3 million, it is growing 30% faster than Brisbane.

The population of The Hills is greater than the population of Darwin, and the two local government areas of Blacktown and The Hills have a combined population almost the same size as the entire state of Tasmania. This growth is evident in the increasing development seen around the Hills. The increasing urbanisation has raised the density of The Hills to 4.15 people per hectare, above Hornsby Shire’s 3.69 and well above Hawkesbury’s 0.24.

What differs the hills to the rest of Sydney?

The Hills Shire is now almost 10% larger than that recorded in the 2011 Census. Not only is the Hills population growing faster than the national growth rate, but the average household is significantly larger than the Australian average (3.1 compared to 2.6 people per household) and the district is home to a higher proportion of students, university educated adults and full time workers than both the national and state averages. The region is more culturally diverse with 3 in 5 residents having at least one parent born overseas compared to less than half of Australians nationally. The proportion of school-age children locally is 20% higher than the Sydney average, and those in their 40’s, 50’s and 60’s are similarly well above the greater-Sydney average.

Age gap in the Hills Shire

There is a hole in the Hills’ demographic, a 15-year gap in the numbers of locals aged 23 to 38. This missing group, neatly lining up with Generation Y, is a staggering 20% smaller than is average across the rest of Sydney. In fact, while there has been an increase in numbers of almost every age group over the 5 years between the last two Census reports, for the mid 20’s to mid-30’s there has actually been a decrease in numbers.

Entrepreneurial hotspot

The Sydney Hills is also an entrepreneurial hotspot, with 32,191 actively trading local businesses. So while the local population represents less than 0.7% of Australia, the number of businesses is more than twice this share at 1.5% of all Australian businesses. And with the new transport infrastructure, commercial constructions and emerging urban centres, the number of new business start-ups in the Hills will only grow.

The future of the Hills Shire

The future for the Hills will include more pockets of urbanisation which will create options for those looking for apartment living, walkable communities and a café culture. However, the size and diversity of the area will mean that the suburban and semi-rural nature of other parts will remain and the overall density will never reach the highs of local government areas like Parramatta which currently has 27.48 people per hectare. Not too many parts of Australia offer high-density living options just 10 minutes’ drive from acreage. Little wonder The Hills is one of the fastest growing regions in NSW.

Mark McCrindle will present the results of the 2017 Hills Business PSI, the third year of this study this Friday at the Sydney Hills Chamber of Commerce Chairman’s Lunch at which the Premier will deliver the keynote address.

If you would like a copy of the full Hills PSI Report please let us know and we will make it available after Friday’s launch.

Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.

Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.

Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.

New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


learner sydney hills politics volunteering McCrindle Speaker Skilling Kiwi Tuesday Trend goals food socialites sydneycity screenage city sun wage ease of travel Christmas lunch cooking crime Gen X Real Estate Institute of Victoria typical australian future-proof the hills shire marketing huffington post wealth distribution McCrindle Keynote Speakers national crime rates Tuesday Trends youth unemployment food insecurity cica Sydney keynote speaker greatness student mateship relevant Christmas Stats goal future of education gig home group teacher skills salary Australians mccrindle tea demographic NEETs groceries tableau friends internet sector wide changing face of sydney high school communication HR apartments study trend tuesday food bank australian google couple hills shire leadership urban development Deaths community event teaching Aussie research report school satisfaction educhat Sydney Hills Business Chamber Lower Hunter unaffordable business suburbs wedding new york times TAS clothing learn research employment gig economy post rationalism wealth daily commute social shifts market research high density learning Australian communities Crime Rates religion royal family DESTEL litter anzac event Hills Shire Council infographic wall intern moderators guide DIY hobart millenials cost of living coffee video list brisbane #censusfail personalities small business optus Sydney Financial Planning Association of Australia acf15 Christmas presents aged care puzzle interactive Social Trend waverton nativity scene church leadership workshop Christmas research global retail christian census future generations growth 2009 capital city Retail thrive australian real estate dreams faith thought leadership Cobbitty-Leppington TED bondi sector wide study social lives cultural diveristy the changing face of generation Z do people still change their surname after marriage? money future proof data visualisation demographic analysis Geoff Brailey affordable research data innovative optimistic sports Word Up jobs of the future TEDx unemployment students local mobile tuesday conferences royal baby identity marriages christianity business performance Charlotte overcast workplace daily telegraph Black Friday in the media states tattoos focus groups cancelling plans Scouts recap toys plans curiosity authenticity debate Netflix cartodb USA happiness affordability trend offenders hills father's day organisational culture Mount Annan-Currant Hill TEDx Speaker Foodbank Australia retirement victoria christmas trees shopper's pick program office volunteer manly innovation mccrindle research social trends society trends demographer Hornsby Shire Council 2015 leader friendship faux-ciliser staying in NFP event giving energy coffee lovers 2014 consumerism australians staying home more baby name entrepreneurial Duchess of Cambridge surname long weekend online shopping celebration participants sydney property market annual income digital economy 1968 Love volunteering data data non profit india Christmas day sydney event faux-cilise 2012 holidays bus Australian Home Mark McCrindle in the media mining boom digital wealth inequality sunburnt country Australian Bureau of Statistics alpha generation alpha demographic trends going out story community dream teleworking trends owning a home work from home engage contiki snapshot mccrinlde graphs millennials vegetarian Christmas day weather ACT capital cities mother's day Real Estate Merry Christmas SMART Tasmania US workplace culture ageing population renter of the future Australian Trends language suburban living sentiments future divorce Melbourne Western Australia living renting sydneysider group session ethnography economy visual global gen alpha ACT Report mythbusting qualitative research child care professional speaker investing housing Performance Sentiment Index rental stress transport year 7 responsive internships china Australia Day 2017 commuting future of work aussie culture weather care support financial fears internship financial independence staff princess charlotte children trades office space prince george parenting dessert speajer households World Water Day rent education sector baby meals GPO nfp public holiday spend faith and belief ACF17 January 26th employers baby boom micro apartments McCridle population map future proofing resilience moreton bay area "know the times" Maxim Accounting showreel school christmas high density apartments What is food insecurity? Black Friday in Australia communications Research Director employmer home owner education research Kirsten Brewer who is generation z purpose work home ownership surnames Financial Planning Association Australian schools report family optus my business awards census data potts point entrepreneur research pack Caregiver Business analysis Lower Hunter Region shbc earning professional presenters global generations new office spirituality winter equip business index statistics young people 24 million Elderslie-Harrington park Myth baby name trends cancelling event brand experience australian community trends report events Bathburst sydneysiders easter hunger schools faux-cilising social life demographic transformations ashley fell Australian Dream investment government ACF car conference rule keeper screenagers in depth interviews easy rider careers Sydney’s south west forum commuters Generation X Generation Y global generation meetings The ABC of XYZ The Daily Edition culturally diverse casual vegemite travelling marriage professional services shopping insights conference presentation Australian Families not for profit research rich ideas growth of sydney the future mover and shaker Territory priorities property market infographic domestic researcher pharmacies TDE 24,000,000 choice workers trends of 2016 teach volunteers resource wealth and income distribution crows nest tips average Australian perth 2020 data analyst work mates deloitte Adelaide woolworths 1980 australian communities forum jobs university Engineering Manager forecasting logan presentations McCrindle Speakers cost land of the middle class seasons greetings cash eliane workshop ferry Channel 7 collaboration sydney metro grave decision 23 million Wodonga rising house prices healthy future charity Australian community trends ACF2017 sydney market 40 million research on coffee men house price rise mortgage stay home holiday rain census 2016 media activity cold Millennial media PSI selfie shopping centre cultural diversity ageing professional development local community not-for-profit organisations NSW society sunny days chairty Financial Planning Week New Zealand rumbling tummies monarchy average sydneysider cloudy days demography population milestone culture entrepreneurs of today award winner baby names high density living youth analysis mentor sophie renton slideshare earnings dreaming pyrmont community engagement learning styles household financial planning summer Sydney Lifestyle Study royal year 12 belief English REIV Conference marrickville wealth and income housing affordability census fail megatrends news Vocational education Northern Beaches gender New South Wales millionth wellbeing generation population growth university degree James Ward forecast townhouses social impact property price experience social media release trends analyst social change housing growth australia teachers stats Canberra social commentator world youth day Andrew Duffin speakers pack divorce rate builders Understanding and Engaging with Generation Z Australia street emerging trends shifts speakers brand outsourcing 1975 ultimo gen z Australian demographics buildings New Zeland 1995 christmas 2017 2016 census donation sector networking Research Executive lifestyle aged care facts communities Macquarie University donate public speaking career young australians medicine social enquiry the australian dream maiden social researchers education future report proactive brands environment professional Northern beaches Event water futurist Valentine’s Day 2017 2013 weekly earnings keynote speaker financial future mccrindle in the media baby boomers Jura Australia lalor park apartment norwest Res Vis generational trends dare to dream Christmas data poker master Hunter Valley storytelling online personal growth residents 1994 google for education Wagga Wagga training child hunger Christmas in Australia live the dream the hills social issues future of shopping ashley mckenzie education future Queensland: QLD 2016 emerging technologies collaborative seasons baby names australia report house prices Willowdale Sydney population insight hopes cars Australian Census rise of local generations conference speaker micro Mark McCrindle charities baby names report happy holidays social researcher financial dreams state Education Future Forum know the times menai real public speaker employmee mccrindle communicate urban taskforce ACF 2016 local communities newspaper 2016 census results kate middleton panel Northern Beaches Christian School consumer Royals IT Specialists Australian Communities Trends baby name predictions global generaion SRE ABS 10 years work-life geomapping eliane miles South Australia product repayments indonesia VIC follow supply and demand FOMO not for profit NBRS Architecture social media economic publication Jura Coffee relational blaxland village Channel Seven survey design VET sector etiquette Northern Territory impact population Assistant Store Manager paying to work HSC CBD increasing densification fresh media commentary global financial crisis census results Australia Day national wealth commute Gen Y case study Aussies SMSF maiden names education mythbusters public transport narcissism younger generations educated award engagement pharmacy wages balance socialising NT change fears customer survey grandparents challenge research visualisation twentyseventeen parents house price infographics investor EFF click cancel plans JOMO motivate criminal tv presentation Australian Population housing trends house urban living index TED talk social commentary keynote urban living travel the average aussie visualisation FPA school students women finance environmental scanning australian communities trends report australian social research CPI income trends of 2017 darwin demographics VET Queensland suburb families middle class results neutral bay sustainable workforce technology leadersip train world define safe Black Friday Sales Wellington financial Population Clock gold coast poor property Christchurch office opening the lucky country hornsby breakfast Births property development the great screenage social analysis speaker Gen Z Expert debt urban earn average aussie SA data analysis winter blues Do It Yourself WA entertainment REIV National Conference quote Christmas season omnibus housing market Work place schools students research services names low density hello fresh focus group tertiary education System's Architect tea social analyst life budget NBRS February 16 sydney speaker bureau growing population national private wealth social research emerging generations royal influence ipswich wolloomooloo