Tattoos in Australia: Perceptions, Trends and Regrets

Monday, March 11, 2013

Tattoos in Australia: Perceptions, trends, and regrets | McCrindle ResearchThere is a niche of Australians who love tattoo sleeves and full image tattoos covering a large portion of their bodies, while others appreciate tattoos but have decided to keep their ink-loving small scale.  

Our latest research surveying 500 ordinary Australians revealed that 12% of individuals had one or more tattoos. Below are some insights we gained into the latest perceptions and trends Australians hold towards tattoos. 


Not just youthful rebellion


While a number of individuals reported getting tattoos when they were younger, 40% of people got their first tattoo aged 26 or older, and 1 in 10 Australians got their first tattoo aged mid 40s or older.

“It was a midlife crisis at age 45…a beautiful frangipani flower.”


Mainly one-offs or few tattoos


Of those who have tattoos, 54% only have one tattoo, 23% have two to three tattoos, and a further 15% have four or five tattoos.

The traditional approach of getting many tattoos is not the mainstream today, with only 8% of those with tattoos having more than 5. 


Tattoos of words or symbols increasing


For a third of tattooed Australians, the most recent tattoo was a word or symbol. Popular at the moment are names or initials of family members, children, or partners, as well as symbols that have personal meaning and Latin or Chinese character text.

“I have the phrase, ‘Never Give Up,” on my left wrist. I got it as a reminder because I suffer from depression.”

“It means a lot to me – it is a gift from one of my best friends and it has my children’s and husband’s name [in it].”

“I always wanted [a tattoo] to remember a happy time in my life.”


Not without regrets


One third (34%) of Australians with tattoos say that they regret, to some extent, getting a tattoo. One in 7 (14%) have commenced or looked into tattoo removal.

“It is my ex-boyfriends initials… now means little but serves as a reminder to think and then think again before I get another tattoo.”

“I really wanted it at the time – it’s been nice but now I would remove it.”

“I was young, only 18, and wasn’t thinking clearly at the time. I’m glad I only got one.”


General perceptions


Whether tattooed or not, 3 in 4 all Australians (76%) would discourage or strongly discourage their adult children from getting a tattoo. In fact, only 1 in 20 Australians would encourage their adult children to get a tattoo, and 1 in 5 parents would remain indifferent as to whether their son or daughter, if over 18, walked away with permanent memorabilia after visiting a tattoo artist.

Comments
Post has no comments.
Comments (0) | Trackbacks (0) | Permalink 


Post a Comment



Captcha Image

Trackback Link
http://www.mccrindle.com.au/BlogRetrieve.aspx?BlogID=6453&PostID=329909&A=Trackback
Trackbacks
Post has no trackbacks.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 100 Articles


Tags

bondi mythbusters generation alpha emerging generations kate middleton capital cities mccrindle market research australia workplace winter graphs survey design parenting stats QLD cold the changing face of keynote growth facts eliane miles 1968 holidays rich tuesday overcast Australians area employment happiness menai darwin Wellington marriages analysis 1980 housing trends hobart conference presentation Christmas season entrepreneur spend neutral bay wedding builders winter blues social media urban living follow city 24 million environment Duchess of Cambridge keynote speaker geomapping mother's day pyrmont data religion economy Australian Home Canberra couple poor Territory manly christmas victoria state CBD affordability "know the times" millenials public holiday Melbourne acf15 Australian Trends educated cost identity divorce rate Gen X woolworths NT infographic ageing population PSI Generation X hornsby quote mortgage students royal influence innovation crime global prince george Tasmania high density apartments affordable generation Z future proof WA holiday baby names consumer public speaking media royal family report income financial baby The ABC of XYZ middle class data visualisation gold coast presentations Merry Christmas culture mccrindle research weekly earnings tv selfie year 7 Valentine’s Day Australian schools social English waverton GPO organisational culture South Australia mining boom vegetarian statistics schools publication leadership language Scouts demographic tattoos new york times grandparents New Zeland renter of the future urban baby boom news Western Australia sustainable australian communities trends report university national private wealth conference tertiary education research blaxland 2016 retirement university degree business index lalor park results VIC families ashley mckenzie Word Up millionth population house prices demographer politics internet teleworking small business cartodb demographic trends NSW technology high density living Adelaide suburb collaboration list responsive not for profit land of the middle class sentiments panel Tuesday Trends resource debt ACT monarchy brands proactive in the media world youth day 2014 social commentator states intern society huffington post sun Generation Y thought leadership fresh baby name Australia Day cars daily commute marriage workplace culture sydneycity jobs offenders define ultimo social researchers Gen Y snapshot church coffee Australian Bureau of Statistics weather national wealth cultural diversity unemployment households work Mark McCrindle equip Love trend tuesday gen z national crime rates wealth distribution Christmas lunch suburbs wolloomooloo christianity Northern Territory New South Wales shopper's pick careers criminal cash school easter media release 2013 communications Population Clock Sydney keynote speaker earnings newspaper event Deaths research pack trend wealth presentation business focus group clothing population growth demographics sector wide study gen alpha potts point names home repayments 24,000,000 narcissism crows nest Sydney father's day royal children social research child care ease of travel divorce shopping budget interactive Royals work-life future school satisfaction rising house prices generations logan hills shire cloudy days domestic Queensland etiquette sunburnt country baby boomers 2015 February 16 sydney speaker video litter Australian demographics brisbane trends World Water Day royal baby generation workforce summer leader marrickville friends Myth 1975 tableau youth housing anzac rent social researcher social trends home ownership entrepreneurs of today entertainment household local shbc perth mythbusting family urban living index omnibus living world vegemite TAS rain sydneysiders Crime Rates safe water optus professional development year 12 princess charlotte sunny days housing growth Aussies 23 million urban taskforce digital lifestyle Births wages transport community seasons education australian communities forum annual income moreton bay survey McCrindle Speakers census renting SA high school 40 million online Christmas presents leadership workshop long weekend celebration slideshare suburban living ABS Christchurch career population milestone optimistic house online shopping 2012 government HSC gender engage marketing paying to work research visualisation 1994 communication Charlotte sports ipswich commute

Archive