Tattoos in Australia: Perceptions, Trends and Regrets

Monday, March 11, 2013

Tattoos in Australia: Perceptions, trends, and regrets | McCrindle ResearchThere is a niche of Australians who love tattoo sleeves and full image tattoos covering a large portion of their bodies, while others appreciate tattoos but have decided to keep their ink-loving small scale.  

Our latest research surveying 500 ordinary Australians revealed that 12% of individuals had one or more tattoos. Below are some insights we gained into the latest perceptions and trends Australians hold towards tattoos. 


Not just youthful rebellion


While a number of individuals reported getting tattoos when they were younger, 40% of people got their first tattoo aged 26 or older, and 1 in 10 Australians got their first tattoo aged mid 40s or older.

“It was a midlife crisis at age 45…a beautiful frangipani flower.”


Mainly one-offs or few tattoos


Of those who have tattoos, 54% only have one tattoo, 23% have two to three tattoos, and a further 15% have four or five tattoos.

The traditional approach of getting many tattoos is not the mainstream today, with only 8% of those with tattoos having more than 5. 


Tattoos of words or symbols increasing


For a third of tattooed Australians, the most recent tattoo was a word or symbol. Popular at the moment are names or initials of family members, children, or partners, as well as symbols that have personal meaning and Latin or Chinese character text.

“I have the phrase, ‘Never Give Up,” on my left wrist. I got it as a reminder because I suffer from depression.”

“It means a lot to me – it is a gift from one of my best friends and it has my children’s and husband’s name [in it].”

“I always wanted [a tattoo] to remember a happy time in my life.”


Not without regrets


One third (34%) of Australians with tattoos say that they regret, to some extent, getting a tattoo. One in 7 (14%) have commenced or looked into tattoo removal.

“It is my ex-boyfriends initials… now means little but serves as a reminder to think and then think again before I get another tattoo.”

“I really wanted it at the time – it’s been nice but now I would remove it.”

“I was young, only 18, and wasn’t thinking clearly at the time. I’m glad I only got one.”


General perceptions


Whether tattooed or not, 3 in 4 all Australians (76%) would discourage or strongly discourage their adult children from getting a tattoo. In fact, only 1 in 20 Australians would encourage their adult children to get a tattoo, and 1 in 5 parents would remain indifferent as to whether their son or daughter, if over 18, walked away with permanent memorabilia after visiting a tattoo artist.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Australian Bureau of Statistics Australian communities land of the middle class woolworths cancel plans Canberra post rationalism states financial independence ACF social media prince george non profit Population Clock school students capital city hopes census visual Financial Planning Week storytelling Kiwi keynote speaker suburb optus my business awards litter tuesday house price rise celebration REIV National Conference church housing growth geomapping office opening environmental scanning Real Estate gold coast mccrindle in the media interactive anzac twentyseventeen South Australia royal baby product case study SMSF financial rich statistics plans GPO offenders social life learner builders Merry Christmas suburbs New Zealand youth names google for education politics mythbusters learning styles population milestone grandparents ageing System's Architect futurist world youth day retirement socialites Love forecasting demographic trends ipswich australia social trends men aged care puzzle investor CBD Australian Families blaxland clothing social royal influence salary medicine office space ACF 2016 Australian Dream educated Netflix spend tableau divorce innovation norwest food couple domestic sun fears learn typical australian cartodb internet workforce earning February 16 paying to work local communities summer sunburnt country low density visualisation Christmas presents learning global financial crisis toys gen z shopping leadership workshop dreaming acf15 event 2016 community area Christmas lunch forum living stay home group award small business focus group mccrindle tea insights Sydney middle class shbc wages property meals generations personalities 1975 resource communication volunteers snapshot professional Northern Beaches Christian School ABS meetings affordable Tuesday Trends ultimo victoria slideshare hello fresh Charlotte housing trends ethnography Queensland Geoff Brailey Tuesday Trend young australians demographic transformations research data baby name work shifts Deaths millennials innovative McCrindle Speakers lalor park society trends megatrends culture school satisfaction home ownership city public holiday long weekend winter blues teacher FPA proactive child care australian social research pyrmont social commentary staff cost of living moreton bay Wodonga identity baby name trends workplace employers internships engage huffington post cancelling event parents jobs of the future year 7 TDE future-proof report follow SA easter state workshop researcher 1968 hills shire hornsby transport Assistant Store Manager motivate australian communities trends report teach trends equip authenticity cooking rise of local easy rider organisational culture Engineering Manager Sydney keynote speaker cold australian communities forum January 26th year 12 children Australian Home Social Trend population growth urban living mythbusting pharmacies poor father's day wolloomooloo logan urban taskforce WA Australians renting survey social change networking media overcast debt entrepreneur social commentator goal 23 million trend tuesday media release data analyst Tasmania national crime rates rising house prices community event Wagga Wagga Wellington education sector national private wealth leadership waverton forecast customer sector not for profit challenge ashley fell presentations new office public speaking 2013 economy media activity economic Caregiver growing population cloudy days community engagement christianity royal sydneycity DESTEL sydney speaker university presentation speakers communicate Word Up Northern Territory christmas earnings cars social impact tea Births women energy renter of the future seasons baby boom neutral bay shopper's pick engagement change education future recap educhat marrickville 2020 2017 wealth Kirsten Brewer youth unemployment staying in cancelling plans Royals The ABC of XYZ FOMO Generation X Education Future Forum selfie gen alpha Adelaide gender trend Valentine’s Day video capital cities Do It Yourself leader greatness New South Wales Northern Beaches technology click unaffordable royal family fresh Australian Communities Trends sydney event work-life lifestyle manly digital results conference presentation income infographic conference average aussie The Daily Edition Financial Planning Association of Australia wealth distribution data visualisation mother's day research pack urban living index teleworking "know the times" earn trends of 2017 world quote schools students young people household Gen Y office unemployment dream aussie culture supply and demand future proofing vegetarian group session pharmacy ACT events EFF professional speaker priorities Res Vis conference speaker winter millenials insight eliane miles faux-ciliser google urban career facts happiness Mark McCrindle TAS princess charlotte high density living NEETs education future report personal growth market research real teaching weather coffee menai 2015 newspaper population home NT sentiments business Australian Trends dare to dream housing market kate middleton marketing millionth students budget Aussies keynote baby boomers daily commute tattoos qualitative research resilience apartment friends residents outsourcing faux-cilise potts point tv holidays online shopping religion training optus REIV Conference high density apartments moderators guide Channel 7 Australia Day socialising households village consumer wealth and income investing social enquiry repayments ideas Queensland: QLD house price collaborative university degree cost responsive life IT Specialists parenting Duchess of Cambridge home owner social researcher commute Christchurch entertainment Bathburst healthy future the changing face of graphs mccrindle research brand demographic marriages organisations 24,000,000 alpha Australian demographics cultural diversity 40 million financial future tips finance optimistic crime 10 years brand experience student families English research visualisation monarchy education online mining boom sector wide study property price perth mobile owning a home survey design generation Z know the times wealth and income distribution marriage brisbane research services Western Australia PSI research Generation Y social researchers family divorce rate baby names 1994 environment Melbourne house bureau ashley mckenzie internship jobs participants publication Territory Christmas season analysis house prices high school workplace culture generation schools hobart study trends of 2016 deloitte social shifts generation alpha curiosity collaboration going out high density townhouses sector wide darwin cash suburban living entrepreneurial growth australians staying home more population map holiday social research focus groups emerging technologies water weekly earnings goals future proof Northern beaches Event debate bondi wage HSC Scouts rain government language World Water Day vegemite housing stats define baby name predictions relevant local list skills omnibus sydneysiders property market thought leadership business index future affordability sunny days generational trends mateship wedding social analysis 1980 entrepreneurs of today NSW 2012 balance nfp friendship Myth demographics tertiary education society faux-cilising emerging generations teachers financial dreams future of education emerging trends 2014 daily telegraph poker master global intern aged care school safe ease of travel experience mover and shaker ageing population infographic wall criminal rule keeper VIC Australian Census New Zeland education research Australian schools Aussie mortgage professional development Crime Rates etiquette global generations mentor housing affordability national wealth mccrindle thrive charity narcissism baby rental stress rent JOMO data trends analyst program employment Real Estate Institute of Victoria Financial Planning Association in the media 24 million communications in depth interviews DIY panel communities careers sustainable not-for-profit crows nest consumerism buildings sports news future of work demographer increasing densification annual income conferences Hornsby Shire Council Research Executive brands relational wellbeing Channel Seven social lives dessert the australian dream Australia Day 2017 work mates eliane media commentary investment new york times Gen X

Archive