The McCrindle Blog

We’ve conducted a lot of research for students and the education sector today and have found very strong trends from the traditional, structured auditory left-brain learner who learns sequentially through repetition and auditory processes to the right-brain creative, engaging, participative, and collaborative learner of today.

Schools and classrooms have responded effectively to this trend through the implementations of learning stations, deploying the teaching as facilitator, endorsing group work, providing real world case studies, and teaching through kinaesthetic learning methods. This, to the credit of schools is how they’ve been able to engage with a changing learner needs while maintaining educational excellence.

The big question for businesses is how they are responding to these key trends. The workplace is full of Generation X who have stepped into leadership and management roles and Generation Y who want to be active in leadership from the start of their careers. New generations do not want to sit and listen but are entrepreneurial, enjoy taking responsibility, and learn through collaborative, hands-on interactions.

Therefore, whether for a staff meeting, training session, or organisational conferences, it is essential that delivery involves collaborative means that are visual in output. Through interactive technologies such as voting hand-sets, data can be gathered, displayed, and discussed in real-time. While there has been some discussion about ‘death by powerpoint,’ presentations that are not visually communicated lack their capacity to fully engage with attendees in a visual way – using relevant visuals to communicate insights is now more important than ever.

– Mark

As researchers, getting the opinions of stakeholders and influencers is a key part of our focus and is readily achieved through the research technology Mark McCrindle utilises before and during his presentations.

Find out more about the innovative output methods we utilise and Mark’s professional presentations, and download Mark's speaking pack.

Today’s educated audience and increasingly informed business world need research based content. In a 140 character tweet-based, You-Tube type world, data and information must be presented in innovatively delivered ways.

Our time-poor, busy, practically outcome driven and competitive economic landscape demands discussion and content that must be strategically focused.

Emerging Segments

Ten years ago the issue of new generations first emerged into the business psyche and the conference circuit. Back then it was around Generation X as this generation of cohorts was the emerging generation of youngsters.

The clock has turned and today, in 2013, Gen Ys are now in their early 30s, starting families, moving into leadership roles and, as today’s wealth accumulators are the new generation of opportunists. The discussion of engaging with a diverse society is not just limited to the emerging generations, however, but the ever-changing customers.

The ever-changing consumer landscape is revealing new customer segments and showing the decline of some traditional categories. Understanding these emerging customers, the influence of new generations and the use of new technology on today’s consumers is essential for today’s business leaders.

Only by responding to the demands of these fast-moving segments and tracking the emerging consumer cohorts can brands and businesses remain relevant in these fast-moving times.

Mark McCrindle delivers cutting-edge topics on new consumers and the diverse generations. His presentation on Emerging Segments: Engaging with the Ever Changing Customer highlights the generational shifts and trends, including the their impact on the consumer market. 

For more information on Mark's speaking download his speaking pack and professional presentations pack, visit markmccrindle.com or contact us on +61 2 8824 3422 or info@mccrindle.com.au

Click here to download Mark’s Professional Presentations Pack

In a 140 character tweet-based, You-Tube type world, data and information must be research based and presented in innovative ways to meet the growing expectations of today’s educated audience and increasingly informed business world. Our time-poor, busy, practically outcome driven and competitive economic landscape demands discussion and content that must be strategically focused.

Social Business 3.0

The hottest topic over the last few years has been social media, which has become a mainstream channel of communication. The first evolution of social media created social networking for fun and friends, which evolved into the second evolution social media platforms used by businesses for both positioning and brand building.

Businesses have now entered the social media 3.0 incarnation which is all about becoming a social business geared around social platforms. The way we connect and communicate with staff and the way we engage with our customers is now through the social media platform.

Today’s business leaders must be able to utilise the power of social media to the same extent that they are able to read a balance sheet and manage a team. It’s one thing to use the emerging platforms and technologies, but another to have strategies to effectively deploy them for business outcomes.

There is a clear and compelling business case around the need for social media 3.0 – social business. By leveraging the power of social validation and utilising the global social communication channels – while simultaneously avoiding the pitfalls and reputation challenges that these new platforms create – organisations can become social business leaders.

- Mark McCrindle

Today’s educated audience and increasingly informed business world need content that is compelling, engaging, and informative. Traditional methods of communication, delivery, and input no longer suffice, but must be replaced by research based material that is innovatively delivered and strategically focused.

For more information download Mark's speaking pack, visit markmccrindle.com or contact us on +61 2 8824 3422 or info@mccrindle.com.au.

Click here to download the PDF document.

1. Research Based

Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. To increase sales, a deeper understanding of customers is imperative; to develop product innovations, an understanding of the changing trends and expectations is required; and to drive productivity, analysis of staff and their motivations is essential.

2. Innovatively Delivered

In a 140 character tweet-based, YouTube world, data and information must be eye-catching and presented in innovatively delivered ways. Data visualisation through infographics and visual presentations enable leaders to interpret the data and communicate the trends to make strategic decisions. Interactive technologies and live-feedback sessions can engage audiences like never before.

3. Strategically Focused

Communicating the trends and insights to decision-makers and influencers is key in our time-poor, complex, and outcome driven world. Our current economic landscape demands discussion and content that is strategically focused.

Mark McCrindle delivers cutting-edge topics on the demographic shifts, social trends, emerging technologies, and diverse generations. His sessions can help you derive new business strategies, engage with new consumers, and understand the trends and insights of the business landscape into 2020 and beyond.

Click here to download the PDF document.

Australia hit its population milestone of 23 million residents last week on the 23rd April. We kept a keen eye on the ABS' Population Clock in the lead-up, and have pulled together some stats and facts which contributed to this milestone. It has received a wide range of media coverage, listed below.

Read the full summary about Australia's population growth.
Take a look at our infographic on the Population of Australia.
Watch the video of Mark McCrindle explaining Australia at 23 million

For a more comprehensive look at McCrindle Research in the media, click here to go to our Media page.

7 NEWS	ABC NEWS
Financial Review	The Morning Show | Channel 7
Tony Eastley | ABC AM	The West Australian
ABC Radio Australia	ABC News 24

With Australia's population growth rate having just increased from 1.6% to 1.7%, the population milestone of 23 million will be reached today, Tuesday, 23 April at 9.57pm Sydney time.

While this doesn't sound like much in percentage terms, it is a population increase of 382,500 in the last year. Our current population increase is the equivalent of one new Coffs Harbour every 8 weeks, or one new Gold Coast every 19 months!

Want to know more?

• Click here to see our Australia at 23 Million Infographic.
• Click here to see Mark on ABC News 24 on this topic.
• Click here to read the full research summary.

Seven years ago McCrindle Research began in a spare room of Mark and Ruth McCrindle’s house. With a psychology background, market research experience, and a passion to conduct world class research, Mark began the McCrindle Research story. 

Since then we’ve been commissioned by scores of clients, completed hundreds of projects, interviewed thousands of people, analysed hundreds of thousands of online survey responses, and interpreted millions of data points for our demographic summaries. Our research has been disseminated through hundreds of media articles, more than 10,000 of Mark’s books, and more than 100,000 of our acclaimed A5 population maps.

As Australia’s leading data visualisation researchers, our infographics, slide decks, whitepapers and research summaries have been meeting quite a need for world class research and analysis communicated in relevant, innovative ways. Our analytics tells us that they’ve been getting thousands of views and downloads each day. 

So if you are looking to analyse your market, identify consumer segments, understand the demographics, engage with diverse generations, or respond to the emerging trends, then check out our research packs, Mark’s speaking pack or get in contact for a quote. Through commissioned research projects, focus groups and online surveys, demographic reports, strategic workshops, and keynote presentations, we help organisations know the times.

In one week on the 23rd of April 2013 Australia's population will hit 23 million. Social researcher Mark McCrindle appears on Weekend Breakfast on ABC News 24 to give a bit of insight into how we reached this milestone, and how Australia will looking moving into the future...

Traditionally, those living in Great Britain would slot into one of three classes: Working Class, Middle Class and Upper Class, defined primarily by education, income and wealth.

“...In Australia there's far more mobility across those class systems, and income is no longer a key factor that defines it.”

New research conducted by social scientists in the UK have built a new model of class structures, in which citizens are divided into seven groups. This research takes into account variables such as one's social and cultural capital. How are these measured? The survey includes questions about whether social media is being used, whether a person attends a gym or plays sport, and the kinds of music they might enjoy.

This model reveals that 6% of Britons are in the Elite, and 15% are on the other side of the spectrum, under the banner of the Precariat, who have very little money, social, and cultural life.

So what about Australia? Does the average Aussie aspire to being in a 'higher' class? And how has the notion of class systems changed in 21st Century Australia?

Mark McCrindle shares some trends insights in our nation on ABC News 24. Check out the clip!

Here are some of our latest media activities. For a more comprehensive look at McCrindle Research in the media, click here to go to our Media page.

	Extra hours don't lead to promotion Social commentator Mark McCrindle said the shrinking importance of time in the office is a sign of the flexibility and teleworking opportunities that exist today. "From Skyping and phone conferences, to emailing on smartphones and working across multiple locations, changing work hours to cut down on travel time, or just general work/life balance expectations - we've seen a big shift in what leaders expect," he said. Click here for the story.
	Australian population jumps by 1028 a day Social commentator Mark McCrindle said the population was growing by 1028 people a day, so the 23-million mark would be reached about Anzac Day (April 25). "When looking at who the 23 millionth person might be, it is more likely it could be a migrant than even a baby," he said. Click here for the story.
	Are good manners dead? Researcher Mark McCrindle said it wasn’t a case of traditional manners simply disappearing, but rather them being replaced by new social rules. "Manners are not set in concrete, we don't operate like they did in 19th century England,'' he said. Click here for the story.
	Louise Simpson celebrates divorce Social researcher Mark McCrindle said the trend towards celebrating divorce reflected a wider change in attitude. "People are thinking, 'rather than be the victim of a situation, I'll embrace it'. And where there's a function, there will be products to match it... Click here for the story.