Q and A: The Sandwich Generation

Thursday, May 14, 2015

What is the ‘triple decker sandwich’ Baby Boomers are facing and what are the solutions?

Social and demographic changes, including the rising cost of living and house prices has led to changes in family configurations and living arrangements. The children of Baby Boomers, Generation Y, have significantly delayed the life marker of marriage, with the median age of first marriage now at 29.9 for a male and 28.3 for a female, as well as childbirth, with the median age of parents now 33 for a male and 30.8 for a female.

They are also delaying other lifemarkers of leaving home, starting their career and obtaining a mortgage more than ever before, and for the first time an entire generation of parents are entering their 60s while still providing financial and personal support to their children. Whilst the “couple with kids” household remains the most common household type in Australia, making up a third of Australia’s 9.1 million households, household structures are changing with a noticeable rise of the multi-generational household.

Generation Y have also been labelled the Boomerang Kids, as once they leave their family home, they often boomeranging back again, sometimes with a few kids in tow. Many Baby Boomers are not therefore downsizing the family home, but creating space for their adult children and grandchildren to live under the one roof. This type of arrangement is a significant financial advantage for Gen Y KIPPERS (Kids In Parents’ Pockets Eroding Retirement Savings) who may be saving $15,000 per year on rent alone by living with their parents. For mum and dad, however, retirement plans are delayed and retirement savings significantly decrease.

In addition to this, many of today’s Baby Boomers have an additional caring role of supporting their ageing parents, ‘sandwiching’ them between their adult children (and grandchildren) as well as their parents’ generation who are living longer – which is why they have been labeled the triple decker sandwich generation.

THE SOLUTIONS:
  1. Multigenerational households can provide great support networks for raising the next generations, but so that the pressure doesn’t fall unequally on the shoulders of one generation, have a plan to share the load of household jobs and responsibilities.
  2. Plan ahead for aged care options so the best care can be provided at each stage.
  3. Separate living spaces in the one house can provide opportunity for each generation to have their independence and space whilst still having shared time together.

FOR MORE INFORMATION:

More on generational characteristics and transitioing can be found in Mark McCrindle’s book The ABC of XYZ: Understanding The Global Generations.

McCrindle in the media

Tuesday, May 12, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

We assist our clients in identifying newsworthy media angles in their research to assist them in communicating the insights effectively with the broader public.

Here are some of our recent media appearances:

McCrindle in the Media

A record 5 million Visas will be issued in 2015. The 5 million short term arrivals is great news for anyone in the tourism and education sector. But with this increase in population we need to make sure the investment is there in the cities as that's where the permanent arrivals are going to be, that is where the students are going to study and that's where the tourists are going to go.


Click here to watch Mark McCrindle address the topic on Weekend Today.

Australia is currently the fastest growing developed nation on the planet and by the end of this year we will hit 24 million – twice as many people we had in 1968. For the last decade numerically we’ve had the most growth we’ve ever had and in the next 5 years we will add nearly 2 million people to our population as well as nearly a million households. We’re currently adding a new Adelaide to our population every 3 years! (more than a million people; 355,000 each year).

Click here to watch social researcher Eliane Miles discuss the topic on Weekend Today.


What does the Australia of today really look like? With the typical length of employment being 3.3 years and Australians today working on average 17 jobs in their lifetime, we are seeing a shift from job stability to job flexibility. The rise of the couple only household means the nuclear family is on the decline. Because kids are staying at home longer, they've been named the KIPPERS (Kids in Parents Pockets Eroding Retirement Savings). And in the midst of the current baby boom, Australian's are having children later in life.

Click here to watch Research director Claire Madden give insight into these trends.



Forget the name Jack, now it's all about Jaaxxon. The McCrindle boys' list shows how times are changing. Although the same boring old names like Jack and Tom are right up the top, there's a spate of new names like Jayden (38), Tyler (41), Chase (56), Kai (58) and Braxton (77).

Click here to read the full article.




Most members of Generation Y are 'fiscally conservative' and have more money than debt, a new study has found. Generation Y were particularly vulnerable to current economic challenges and these had exacerbated existing inequalities, demographer Mark McCrindle of McCrindle Research said. "Generation Y are the new householders; they're emerging into their careers, they're right in the wealth accumulation life stage . . . so what's happened in the last decade has really hit them hard," he said.

Click here to read the full article.



Australia was a very different place 100 years ago. In 1915, you could buy a block of land for 200 pounds and milk was three pence per litre. Social research company McCrindle dug into the Australian Bureau of Statistics archives to see just how far we’ve come on the eve of the ANZAC Centenary.

Click here to read the full article.


Population Boom [in the media]

Thursday, May 07, 2015

This year a record 5 million VISA’s will be issued to foreign students, tourists and workers, with many of them choosing to call Australia home for good. The unprecedented boom is being likened to the influx that Australia experienced in the aftermath of WWII.

The 5 million short term arrivals are great news for anyone in the tourist and education sector. These sectors are two of our biggest export earners, they keep the economy going so to have more tourists and more students here is fantastic.

Adding an extra 2 million people, even short term is significant.

If you look at just permanent arrivals coming in to Australia and staying for 12 months or more, we are talking about the equivalent population of a new Gold Coast every 15 months.

6 of the Top 10 countries of permanent arrivals are in Asia so we are more connected to that part of the world and it is certainly a big change from the focus on Europe that we had a few decades ago.

The way we really grow in Australia has been by growing our existing cities, our existing population centres by expanding those. We need to make sure the investment is there in the cities because that is where the permanent arrivals are going to be, that’s where the students study and that is where the tourists go.

Largely, the skill VISA program is employing people who are working in fields that Australians aren’t working in or there is a shortage in. So it would be great to think that isn’t actually taking jobs away from those looking for jobs.

Australia will finish this year at 24 million, which is a new milestone. Next year, Sydney will hit 5 million. We know based on the current growth trends that we are going to hit about 40 million people by the middle of this century, and that is based on the current growth we are seeing. So that is a lot of new people that we need to house and again that we can make sure the quality of life is maintained for.

Watch Mark McCrindle address the topic on Weekend Today

The Role of Career Practitioners in Our Schools

Tuesday, April 28, 2015

Young Australians today are faced with an increasing challenge to transition successfully from school to further education, training or employment.

Research released today by the Career Industry Council of Australia (CICA) and McCrindle shows that while the most effective forms of career support for a young person is face-to-face contact with qualified career advisors and work experience, time and financial resources available to career practitioners in schools are currently inadequate to equip Australian school students in these capacities.

Cuts to key resources impact career decision-making

Research shows that the three most utilised resources by career practitioners to assist young people in making quality career decisions, including Job Guide, will cease to be produced or be severely diminished by the end of 2016 due to government funding cuts.

Executive Director of CICA, David Carney said “Quality career guidance inspires pupils toward further study, training or employment and enables them to make informed career decisions. It gives them invaluable insight into the world of work and what education and training paths they need to take to achieve their career goals. Contact with career and industry professionals is critical when teaching pupils how to network and open up their options for the future”.


Career practitioners need greater connection with Industry

Changes in technology and in the labour market have produced new vocational options, which, at present, are not well understood by many young people or their classroom teachers, increasing the need for contact with industry professionals.

Australia is approaching the biggest intergenerational employment transition ever and what is needed for students about to commence further study or work, in addition to world’s best education is world’s best careers advice,” says Mark McCrindle, principal of McCrindle. “Today’s school students will have more careers, and complete more courses than any previous generation and so career education in these complex times is more essential than ever.”

Research shows that career advisers need and want greater contact with employers and industry. 76% of career advisers who have been in their role for less than 2 years see industry connections as a critical aspect of enhancing their role.

Industry and schools need to find more innovative ways of developing these educational tools to respond to both the diminishing resources available as well as the limited time and financial resources of career advisors. Over 52% of career practitioners undertake their role part time and more than 4 in 5 (80%) schools have 1 or less fulltime equivalent career practitioners.

Research shows that over the past three years, career practitioners have been 1.75 times more likely to have had their time decreased rather than increased.

In 2014, CICA published a School Career Development Service Benchmark Resource. This resource has been developed for Principals and leadership teams of schools to help them achieve the best value and outcomes from their career development services. For a copy of the benchmark visit www.cica.org.au/quality-benchmarking.

Download the Infographic

Download the Infographic which features the findings of a national survey conducted by CICA of 937 career practitioners working in schools across Australia

For more information

For more information or media commentary, please contact Ashley McKenzie at McCrindle on 02 8824 3422

100 Years of Change

Monday, April 27, 2015

As Australia's social researchers, we love research that takes the pulse of the nation and reveals something of who we are. We are passionate about research that is engaging and that tells a story. So here are 35 interesting statistics about Australia, highlighting how much we have changed over the last 100 years!

100 years of change: 1915 to 2015

  1. In 1915 Australia was a young nation in more ways than one — our average age was just 24 compared to 37 today.
  2. Back then it was the Northern Territory which the census showed had the oldest median age (41.7) with Tasmania the youngest (with a median age of 22.4). A century later this has completely reversed with Tasmania being our oldest state (median age of 40.8) and the NT at 31.5 — the youngest.
  3. In 1915 men outnumbered women by more than 161,000. Today it is women who outnumber men in Australia by more than 105,000.
  4. In 1915 men outnumbered women by more than 161,000. Today it is women who outnumber men in Australia by more than 105,000.
  5. In Australia in 1915, those aged 65 were classified as being of ‘old age’. Less than one in 20 Australians was aged 65 or over compared to almost one in five today.
  6. The number of aged pensioners has increased by more than 31 times in a century from 72,959 in 1915 to 2.3 million today.
  7. The percentage of the Australian population aged under 15 has halved over the last 100 years. While the under 15’s comprised 31 per cent in 1915, today they comprise just 15 per cent.
  8. Amazingly in 1915 there were 4,289 Australians ‘born at sea’, which meant that the 10th most likely birthplace for Australians born overseas was actually born at sea.
  9. Remarkably the top five birthplaces of Australians born overseas has hardly changed: In 1915 it was, in order UK, Germany, New Zealand, China and Italy. Today it is UK, New Zealand, China, India and Italy.
  10. Over the last 100 years Australia’s population has increased almost fivefold from just under five million to almost 24 million today.
  11. The average household today has two less people in it than in 1915: from an average of 4.5 people to just 2.6 people today.
  12. In 1915 there were 45,364 marriages registered per year while a century on there are 2.6 times more marriages registered at around 119,000 per year.
  13. However while marriages have increased by 2.6 times, divorce numbers are up 95.7 times. 1915 saw just 498 divorces recorded compared to today’s annual numbers exceeding 47,000.
  14. Back in 1915, Sydney was the city where most Aussies resided. However, Adelaide today has twice the population of Sydney back then.
  15. As many people live in Sydney today (4.9 million) as lived in the whole of Australia in 1915.
  16. Melbourne is seven times larger today than it was in 1915. In fact the Gold Coast has a larger population today than Melbourne had back then when it was home to the Commonwealth Parliament.
  17. Australia’s population growth rate has almost halved in a century from more than 3 per cent per annum to 1.6 per cent today. However it remains the second fastest growing nation in the developed world — in 1915 it was beaten only by Canada, and today only by Luxembourg.
  18. The population of Perth has seen the greatest growth rate of any Australian capital in a century. In 1915 the population of Perth was 106,792 while today it is 2,107,000 which is almost 20 times the size!
  19. Brisbane has also experienced great growth over the last century, increasing by 16.6 times its population of 139,480 back in 1915 to 2,329,000 today.
  20. The population of Adelaide has also experienced steady growth over the last 100 years from 189,646 people in 1915 to 1,318,000 today, which equates to 6.9 times its size of the century.
  21. Hobart has experienced the least growth of all Australia’s major cities, only increasing by 5.5 times its 1915 population of 39,937 to its current population of 220,000.
  22. In 1915 most of Australia’s population growth came from natural increase (births minus deaths) which accounted for almost three fifths of growth with just two fifths coming from net migrations (permanent arrivals from overseas minus permanent departures). Today this statistic is reversed with two fifths of our growth from natural increase and three fifths from immigration.
  23. In 1915 there were just 2,465 university students in Australia while today there are almost 1.2 million — an increase of 480 times!
  24. While a loaf of bread would have cost you 3½ pence in 1915, today a loaf could cost you around $2.50 and milk has gone from 3 pence per litre to $1.50 today. However land price rises have been even more significant with for example land blocks in newly developed suburbs such as Asquith for £200 compared to more than $600,000 today.
  25. Back in 1915, the vast majority of the population (96 per cent) associated themselves with the Christian faith, while today this has dropped to 61.1 per cent.
  26. A century ago the biggest religion after Christianity was Judaism (0.38 per cent) then Confucianism (0.12 per cent), Islam (0.09 per cent) and Buddhism (.07 per cent). Today Buddhism (2.5 per cent) has the most Australian adherents after Christianity followed by Islam (2.2 per cent), Hinduism (1.3 per cent) and Judaism (0.5 per cent).
  27. While all the mainstream religions other than Christianity have increased their share of the population, the option with the biggest increase has been “no religion” and “agnostic” having gone from 0.6 per cent a century ago to 22.5 per cent currently, an increase of more than 37 times.
  28. Today we have 4 times more students attending a state school than we did 100 years ago. Back in 1915, 593,059 students attended a state school compared to 2,406,495 today.
  29. There are also a lot more students attending private or catholic schools then there were 100 years ago, eight times more in fact. Back in 1915 only 156,106 attended a private or Catholic school, compared to 1,287,606 today.
  30. 100 years on, due to increased migration capacity, less residents of our population are Australian born than they were a century ago. Back in 1915 more than four in five (82 per cent) people were Australian-born. Over the century this figure has decreased to 71 per cent of the population.
  31. Australia’s European-born population has also decreased from 15 per cent of the total population in 1915 to 10 per cent 100 years later.
  32. In the last 100 years Australia has only planted two new cities: places that had no population base and are now stand-alone cities: Canberra (our 8th largest currently) and the Gold Coast (6th largest).
  33. By the end of World War 1, 420,000 men had enlisted which was around 39 per cent of the population of men aged 18 to 44. In 1915 there were 367,961 males aged 18 to 26.
  34. When WW1 began in 1914, there were 161,910 more males than females in Australia. By the end of 1918 there were 83,885 more females than males nationally.
  35. In WW1 there were 219,461 Australians killed, captured or injured in battle which was a casualty rate of almost two thirds of all those who embarked, and is the equivalent of one in five of the total 1915 Australian male population aged 18 to 44.
  36. The total Australian soldier casualties in WW1 exceeds the total number of adult males currently living in the state of Tasmania.

See the full article here


100 Years on from the ANZAC Sacrifice

Thursday, April 23, 2015

It was predicted that 2015 would be a year of reflection as the country remembers the centenary of the ANZACS at Gallipoli and the military sacrifices of the 100 years since. A recent survey conducted by McCrindle Research demonstrates the high regard in which modern day Australians hold the ANZACS and their impact on shaping the identity and values of Australia today.

A Year of Reflection

The lucky country is in 2015 being transformed into the reflective country. This is largely attributed to the centenary of the ANZAC landings, and on which rests the anticipation of record attendance at ANZAC services around the country as well as the big events at Gallipoli. But it isn’t only April 25th that will be big in the calendar, the entire year is set to have centenary reflections of Australians involvement with WW1, causing us to reflect on sacrifice, loss, duty and the makings of modern Australia.

‘2015 will see Australia unusually reflective. Self-analysis is not part of our national psyche yet the year ahead will see us looking back, looking in, and remembering. It will not be a year of sadness – just sombreness – the ‘no worries’ attitude subdued for a while. Australians love a celebration and this land of the long-weekend is good at enjoying the journey – but the year ahead will bring some heaviness to the journey, and some healthy introspection as well’.Mark McCrindle

ANZAC Spirit Alive Today

By the end of World War 1, 420,000 men had enlisted to serve at war, which was around 39% of the population of men aged 18 to 44. As we approach the centenary of ANZAC Day we take a look at the likelihood with which Aussie’s today would enlist to serve at war today.

Gen Y Men Most Likely To Enlist

While 1 in 4 (25%) Australians would enlist for a war today mirroring the global conflict of WW1, this figure increases to 1 in 3 (34%) among the male population across the country.

Gen Y males (aged 21-35) would be the most likely generation to enlist with more than 2 in 5 (42%) indicating so and mirroring the same representation of males aged 18 to 44, 100 years earlier (39%). As Australian males get older, the likelihood of them enlisting for war decreases.

There are 2.59 million Gen Y males in Australia today (those born 1980 to 1994). In this survey, 13% have stated that ‘yes definitely’ they would enlist in such a scenario, which equates to 335,482 from this age group (21-35 year olds) and is equivalent to the number that signed up in this age group a century ago.

ANZACS Influential in Shaping Australia’s National Identity

The characteristics which define us as a nation – mateship, freedom and respect have all been heavily influenced by the ANZACS and their sacrifice at Gallipoli 100 years ago according to modern day Australians.

Nearly all Australians surveyed consider the ANZACS to have been influential in shaping Australia’s ‘sacrifice for others’ characteristic (98%) and the Australian expression of ‘mateship’ (97%). More than 3 in 4 (78%) of those who indicated this felt the ANZACS were extremely or very influential in this regard, highlighting the formative role of the ANZACS when it comes to these components of Australia’s values and national identity.

Majority of Australians also believe that the Anzacs were heavily influential in shaping the following components of Australia’s character:

100 Years of Change in Australia


For More Information

For all media enquiries please contact the office on 02 8824 3422 or ashley@mccrindle.com.au.

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Q and A: Fatherhood

Wednesday, April 01, 2015

Where is fatherhood going, and how far has it really come?


1 in 5 Australians are dads. There are approximately 4.6 million fathers in Australia, with an estimated 2.2 million of these have children aged under 18. The median age of a first-time dad today is 31, so today’s emerging generation of dads are Gen Yers and are parenting Generation Alpha, born since 2010.

Gen Alpha are the first generation of children to be shaped in an era of portable digital devices, and for many, the pacifiers have not been a rattle or set of keys but a smartphone or tablet device. A key role of fathers has always been to create a safe and supportive environment in which their children can thrive, and today this involves more than providing a physically secure home, but also a cybersafe one with 96% of households with children having internet access, and with Gen Alpha using personal digital devices at an ever younger age. However, Generation Y parents have been shaped in the digital world and so are better equipped to respond to new parenting challenges of managing cyberbullying, watching out for screen addiction, and ensuring child-friendly content. In the year that the oldest Gen Ys first became fathers in record numbers (2010), the iPad entered the market, “app” was the word of the year and Instagram was launched.

Our research has also found that Gen Y dads are not as competent or confident as their fathers were to change the oil in their car, repair a punctured bicycle tyre or fix a leaky tap, but in many ways, in an outsourcing era, they’re able to buy replacements or outsource those services. While they may have lost some of these traditional skills, they have picked up some new ones. Our research showed they are far more likely to be confident in changing a baby’s nappy, doing a grocery shop, buying clothes for their children and cooking a meal for their family.

Our analysis of Gen Y fathers has shown that they are parenting in ways that are responding to the changes relevant to these times and importantly, very relational with their children. This is important for this generation that was born in the 20th century, have entered parenthood in the 21st century and are shaping the first gen of children that will live into the 22nd century.


More on effective parenting strategies can be found in Mark McCrindle’s book The ABC of XYZ: Understanding The Global Generations.

Purchase it here.

The Intergenerational Report

Monday, March 30, 2015

Earlier this month the Australian Government's Intergenerational Report was released, ‘outlining and assessing the long-term sustainability of current Government policies and how changes to Australia’s population size and age profile may impact on economic growth, workforce and public finances over the next 40 years’. (Aust Gov).

Social researchers and demographers Mark McCrindle and Claire Madden have given thought, analysis and media commentary on the report’s content, as well as implications this has for Australia moving forward.

Mark McCrindle on the Intergenerational report

Claire Madden on the Intergenerational report


1. Is increased immigration the answer to work participation shortages?

Currently, three fifths of our population increase is through migration with only two fifths from natural increase, so it’s already pretty high by historic levels. Also, migration doesn’t necessarily reduce the average age, since it is 37 for both an Australian and similarly a migrant coming in. So while increased migration meets the immediate workforce need, it will also add to the ageing population. Certainly it has been critical to Australia’s growth and will remain important into the future however it is just one part of the solution. The Intergenerational Report addresses the three P’s – population, productivity and participation. Participation refers to how the workforce can allow people to work later in life, as well as how workforce options and flexibility can build the participation of more young people and women. So apart from population factors, participation and productivity hold the key to future economic prosperity.

2. What jobs will help and pop up over time?

With the decline of manufacturing and the whole industrial base in Australia, there has always been talk of Australia moving to this knowledge economy and service jobs. I think from an older Australian perspective, if we do want to work through our 60s and 70s it is going to have to be in more technology-type roles rather than manual roles. But that’s part of the problem of the third P – productivity – we must ensure that we add the jobs to accommodate this and jobs that older people, students and others want to take up.

3. What does this mean for our cities?

Australia’s capital cities make up a significant proportion of Australia’s population. Because we are adding more than a million people every three years, we need to accommodate and plan for that – the infrastructure has to be there. People are not moving further and further out they are moving into the infill, into vertical communities. Infrastructure investment is critical to maintain the quality of life that Australians have come to expect.

4. Are intergenerational households set to increase?

Due to the increase in the cost of housing, we are going to see intergenerational households increase. Young people who can’t afford the $900,000 median house price in Sydney will be staying at home longer, as well as older Australians that don’t want to move into supported aged care, who will move back in with their families. So we are going to see a lot of change in household structures – where we are living and how we are living.

5. Will 2055 present a better experience of living in Sydney than today?

If you look at Sydney now it’s as good as it’s ever been. In fact the lifestyle is such that people are moving into the inner suburbs and we are seeing the renewal of areas that just a decade ago were not desirable. So I think we can find solutions. As this report says we do have to work, not harder – people don’t want to work longer or harder – but smarter. We’ve got to find some innovation skills and technology skills to solve the 21st century problems.

6. What challenges do Gen Y face in the wake of Australia’s Ageing Population?

It is certainly a challenge with the ageing population, the impact on government budgets, meeting the growing service demands, workforce shortages, leadership succession, wealth transfer and generational change. Keep in mind that the ageing of our population is a good news story. We are living longer, active later and able to work and contribute far more than any previous generation. But expectations will have to be managed. We have found in our research that some in Gen Y have a lifestyle expectation that they will be able to start their economic life in the manner which they have seen their parents finish theirs but such growth and gains are not always possible and should not be expected.

7. How does Gen Y’s situation differ from that of Gen X and the Baby Boomer generation?

The Baby Boomers certainly benefited from the post war boom, an increase in house worth and have had four decades of an economic boom. They’ve had stable economy and rising incomes over that time. And while we are at a point where the earnings have increased over the last couple of decades, wages have not kept up with the pace of house prices. So four decades ago the average earnings were $7600 in a year, while today it is around $72,000 so quite an increase, almost tenfold. But over that same period of time houses have increased by thirtyfold.

8. Considering the difficulty for Gen Y to become first home buyers, will we see a big preference shift among young Australians with regards to buying their first home?

The desire to buy a home is deep in the Aussie psyche, it’s the Aussie dream to have a place of your own but not necessarily a detached house with a backyard and a shed and a hills hoist. The Baby Boomers could pick up an average house in Sydney for $28,000 a couple of decades ago – now the average Sydney house price is over $850,000 so that is a dramatic change. Apart from the affordability challenge of such a home, there are changing lifestyles as well with new generations seeking not just a suburban life but an urban one, closer to public transport and more walkable communities. We are witnessing in Australia right now massive generational transitions.

A Snapshot of Career Practitioners in Australia

Tuesday, March 24, 2015

Preparing young Australians for an ever-changing workforce is a growing challenge. Research released today by the Career Industry Council of Australia and McCrindle shows that over half of all career practitioners are working part time in their role. Of those, just 1 in 3 are able to devote the entirety of their time to career education and guidance.

Career practitioners increasingly under-resourced

What career professionals provide is key to getting young people into the workforce. When career practitioners are under resourced and time poor, this affects young Australians’ ability to enter the workforce.

Mark McCrindle, principal of McCrindle says, “Today’s school leavers are the most digitally supplied and globally connected generation in history but also have more post-school options to consider than any previous generation – they need help transitioning from education to participation. We know that school leavers today need life and career skills which can future-proof their employment in this changing, multi-career era and this is exactly what career practitioners provide.”


The top areas where career practitioners spend most or some of their time often involve things other than career counselling, such as subject selection:


Research shows 1 in 3 career practitioners are provided with less than $1000 annually to undertake career development activities across their entire school. 1 in 2 schools with a population of over 1000 students have less than $3 per student to spend on career education.


One in five unemployed Australians today is a teenager

These figures are especially of concern as 1 in 5 unemployed Australians today is a teenager.

290,000 young Australians aged 15 to 24 were categorised as unemployed in January 2015. The hardest hit were the 15 to 19 year olds, with the unemployment rate for this group hitting 20 per cent – a level not seen since the mid-1990s. Nearly 160,000 Australians aged 15 to 19 were unemployed in January, out of an overall pool of more than 780,000 unemployed.

“If we expect 15-19 year olds to be independent and resilient contributors to our society, it is important to provide them with quality career education programs whilst in school and give them access to high quality career advice, assisting them to make informed decisions about future study and work. This advice should come from qualified career advisers who meet the industry’s professional standards and have been registered by CICA,” says David Carney, CICA Executive Director.


Download the Infographic

Download the infographic which features the findings of a national survey conducted by CICA of 937 career practitioners working in schools across Australia.

For more information

For more information or media commentary, please contact Ashley McKenzie at McCrindle on 02 8824 3422 or ashley@mccrindle.com.au

Discontent Brewing Among Australia's Social Media Users

Monday, March 16, 2015

Social media is a part of Australian life with 84% of Aussies now logging on to social networks. But concerns about personal privacy, cluttered newsfeeds and “meaningless posts” have brewed a hangover of over-connectedness with frustration towards social media platforms now rife. The findings were revealed in a national study on Australia’s attitudes to social media by research company McCrindle in partnership with Australian social media start-up Incogo.


Frustration and discontent with social media platforms

  • 90% of Australians express some level of frustration with having their personal information sold to advertisers and being flooded with too many advertisements on their news feed
  • 90% express some level of frustration over the confusion about their personal privacy and uncertainty about how to control their privacy
  • 78% express some level of frustration about the superficial way social media is used
  • And with more likes, posts, links and shares than ever before, 72% express some level of frustration with the proliferation of content clutter on their newsfeed/timeline

Aussies social media consumers rather than contributors

As a result of the above findings, Australians are increasingly unwilling to post much about themselves online, with 88% saying they post little or nothing of their real life on social media, but instead passively consume content others are creating.

Privacy concerns and lack of meaningful content plague most Australians


  • 97% of Australians expressed some level of importance on being able to protect their personal information from advertisers
  • 96% expressed some level of importance on the need for simpler privacy settings
  • 91% expressed some level of importance to content on their newsfeeds/timelines being more personally relevant to their lives
  • With social media creating an epidemic of over-connectedness, 83% of Aussies expressed some level of importance on the ability to have deeper connections with others online

Mark McCrindle, Principal of McCrindle says “Our research shows that although Australians are using social media in record numbers, there is a huge bubble of discontent brewing in this country. Australians are overwhelmingly frustrated with fears about their personal digital privacy and how social networks use their information as well as the lack of meaningful content on their newsfeeds/timelines. These frustrations are making people less comfortable to post to their social networks and causing the rise of a passive social media culture in Australia.”


Dan Millin, founder of new Melbourne-based social media start up Incogo says he commissioned McCrindle to conduct the research as part of his company’s strategy to better understand trends in social media. The findings supported the principles behind Incogo. “A few years ago, I started to question the value that existing social networks were bringing to my real life. I wanted somewhere more personal and private for my life where I could come together with others around the things I was doing or pursuing – just like I do in my real life.

For more information:

Daniel Millin – Founder of Incogo

daniel.millin@incogo.com


Mark McCrindle – Social Researcher at McCrindle

ashley@mccrindle.com.au (contact: Ashley McKenzie)

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