The Fastest Growing Suburb in NSW

Wednesday, October 18, 2017


Willowdale in Sydney’s south-west is a suburb that has emerged from rural acreages in just a few years. It sits in the Cobbitty-Leppington area which is the fastest growing region in NSW, Australia’s largest state.

In 10 years, the population of Cobbitty-Leppington has tripled, from 6,000 to around 18,000 currently. Yet it sits in the south-west growth corridor which comprises three of the 10 largest growth areas in NSW. These large growth areas include Elderslie-Harrington park, Mount Annan-Currant Hill and Cobbitty-Leppington, and together they have grown by almost 30,000 people in the last decade.

One of the reasons for the population growth of these areas is the more affordable new housing on offer.

The median house price in this new suburb is around $650,000 compared to the Sydney median house price of almost $1.3 million.

“The Aussie Dream is still alive in Sydney. People can afford not only a house with a back yard in a new community, but one at half the median Sydney house price” - Mark McCrindle



About Mark McCrindle

Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Download Mark's full speakers pack here.

Food Insecurity in Australia

Monday, October 16, 2017

It was a pleasure teaming up with Foodbank Australia, to conduct new research into the hidden problem of food insecurity in Australia.

What is food insecurity?

Food insecurity can be defined as “a situation that exists when people lack secure access to sufficient amounts of safe and nutritious food for normal growth and development and an active and healthy life” - Food and Agriculture Organisation of the United Nations.

Despite our reputation as the “lucky country”, the issue of hunger exists in Australia but is largely unnoticed

The reality is that 3.6 million Australians (15%) have experienced food insecurity at least once in the last 12 months. Three in five of these individuals experience food insecurity at least once a month.

Food insecurity impacts a wide range of groups in the community, and is not restricted to the unemployed or homeless. In fact, almost half of food insecure Australians (48%) are employed in some way, whether full-time, part-time or casually.

Our youngest members of the community are also impacted, as dependent children live in 40% of food insecure households.

The study shows how easy it is for someone to fall into food insecurity, given the rising cost of living

Financial pressures can create difficult choices, such as choosing between heating and eating. Two in five food insecure Australians (41%) have not paid bills in order to have enough money to buy food.

The experience of food insecurity is incredibly challenging and can cause a significant decline in quality of life for individuals and families. Skipping meals in these instances is quite common, and 28% of food insecure Australians report going for an entire day without eating in times where they have run out of food.

Download the full report here

Download the full infographic here

Australian Community Trends Report

Wednesday, September 27, 2017

The sector that most directly and deliberately improves and supports Australian communities is the not-for-profit sector. 

Charities are in many ways the heart of Australia. Their value to this nation is demonstrated by the almost $135 billion given in the last year, most of it by the community rather than government.

The esteem of this sector is demonstrated by the size of the charity workforce, which employs one in every ten Australian workers. This is second in size only to retail. In addition to the 1.2 million Australians employed by not-for-profits are the 3.6 million volunteers, all of which makes charities by far Australia’s largest labour force.

While one in five Australian adults has volunteered for a community organisation in the last year, four in five adults have given financially to such organisations, of these one in four give at least monthly.

The landscape for charities is rapidly changing, with generation change, demographic shifts and technological transformation. For the average charity, half of their supporters have joined them since this decade began – and over the same period of time, the nation has grown by almost three million people.

Report

The purpose of this annual Australian Communities Report is to equip leaders in the sector to respond with relevance to the changing external environment and the emerging trends. This 2017 study builds on the results from the 2016 and 2015 research and offers insights to help Australia’s not-for-profit leaders continue to create ripples of change that over time will build the capacity of communities locally, nationally and indeed globally.

Click here to download your free copy. 







Infographic



About McCrindle 

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Feel free to Contact us to find out more about our research services.

Are the rich getting richer?

Friday, September 22, 2017


Australia has long been considered the land of the fair go. It is a nation regarded as a classless society where the suburbs were the social equalisers- a melting pot of lawyers and labourers, teachers and tradies.

The ‘great Australian dream’ where people on average incomes near the start of their working life could afford a home is fading and the latest data reveals a widening wealth gap.

What are the drivers of this wealth stratification?

Property prices and ownership

The latest HILDA data from the University of Melbourne showed that two decades ago, one in three young people aged 18 - 39 owned a property, compared to today, where just one in four young people own a property.

The impact of growing demand on house prices is most evident when comparing prices to average earnings. Twenty years ago, the average Sydney house was 5.6 times average annual earnings while in Melbourne it was an affordable 3.4 times annual earnings.

Today, Sydney homes are more than 14 times average earnings, and in Melbourne more than 11 times annual earnings.

Generational challenge

The generational financial inequities are even more pronounced when analysing net wealth by generational cohort.

While Gen Y have a household net worth of $268,800, it is less than half that of the Gen Xers who are just a decade older. The highest net worth generation in Australia are the Boomers aged 55-64 who not only have a net wealth almost 5 times that of the generation of their children (Gen Y) but they still have a decade or more of earnings and wealth accumulating ahead of them.

How can we level the playing field?

Policy has partly created the rising house prices through migration settings and therefore population growth. Policy settings have also created the SMSF demand for property and tax settings such as negative gearing have been a boon for property investment. Therefore policy could also assist in bringing a solution such as assisting in intergenerational wealth transfer or allowing superannuation fund access for first-home buyers. For a generation finding it harder to get a foothold in property, further research into possible policy adjustments is a worthwhile approach.


About Mark McCrindle

Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Download Mark's full speakers pack here.

2017 Australian Communities Forum Recap

Tuesday, September 19, 2017

Last Friday, McCrindle and AlphaSys were proud to present the Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 14 brilliant speakers and 4 jam-packed sessions. We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from Councillor Jess Miller on behalf of our event sponsor, the City of Sydney.

SESSION 1 – RESEARCH AND CENSUS RESULTS

Eliane Miles opened Session 1 with a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Eliane provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, the top 8 causes Australians are supporting and the 5 charity essentials.

Mark McCrindle continued the theme of presenting results by exploring some of the key insights from the 2016 Census results. Australia’s population is growing, ageing and changing. Mark also explored how not-for-profit organisations can respond to our changing nation.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

SESSION 2 – KEYNOTES

After a networking break over morning tea Lalita Stables, head of strategic business at Google shared an engaging keynote presentation on strategy essentials that can be applied in local communities. Lalita spoke to leadership in an organisation, how Google have both a culture of innovation and information, and encouraged organisations to have a mission, transparency and a voice.

Our next keynote, Justin Yoon – founder and director at AlphaSys who was our event partner this year, delivered an engaging keynote address on how when building authentic communities, technology isn’t always the answer. Justin encouraged us to get ‘SLOSH-ed’ – or in other words, to ensure organisations Strategise, Listen, Orchestrate, Start simple and value Human experience.

Our final keynote was delivered by Jonnie Farrell, founder of start-up Adventure Squad and previously a product designer at Airtasker. Jonnie inspired and challenged us to think like a start-up and to trust our instincts, work hard and have a pure intent. From his experience in start-ups and entrepreneurism, Jonnie encouraged delegates to build, measure and learn.

STREAMS


STREAM 1: TECHNOLOGY INTEGRATION

In this stream, Richenda Vermeulen, CEO at ntegirty, began the session by challenging our audience with research-based insights on the four keys to achieving digital success. Ben Littlejohn from Act for Peace then spoke about promoting a start-up campaign using social and mainstream media, from Act for Peace’s Ration Challenge. Our final speaker for tis stream, Andrew Hill who is the community and fundraising director at The Salvation Army, shared how The Red Shield Appeal recently incorporated electronic giving into its appeal.

STREAM 2: COMMUNITY TRENDS

Graham Catt, CEO of the Australian Veterinary Association (AVA) began our second stream on community trends by sharing how the AVA uses environmental scanning to identify the trends taking place in the external environment and how to respond to them. Tony Holland, the CEO of OzHelp, then shared the inspiring story of how OzHelp’s tune-up program is reaching people where they live and work. Josh Crowther then concluded our second stream by sharing valuable insights from research conducted by Dunham+Company into donor trends and Australians giving behaviours.

SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Andy Meier from Strategic Minds Communication and Sam RefShauge from batyr.

Andy Meier, director of Strategic Minds Communications kicked off our afternoon session by giving us some key insights into the power of video storytelling. Andy shared how a good story has a narrative, and that stories inspire us towards action.

Our last speaker of the day was Sam Refshauge, the CEO and executive director at batyr. Sam shared the inspiring story of how batyr came to be, and how to engage and communicate with Generation Z, we need to be innovative, create communities, encourage and empower, and utulise peer-to-peer interaction for this emerging generation.

THANK YOU

We would like to thank all of our speakers and delegates for making the 2017 Australian Communities Forum a fantastic event. A big thank you to our primary sponsors Database Consultants Australia and the City of Sydney for your support in making this happen.

Why 30-somethings are leaving mainstream work

Monday, September 04, 2017

Generation Y, those born between 1980 and 1994, are changing careers more than previous generations. They are post-linear in their job outlook, and will work across multiple jobs and sectors throughout their career.

They are an entrepreneurial generation, largely because they have the technology enablement to start businesses or to find new roles. They are able to plug back into education more regularly to upskill or retrain.

The flexibility of this life stage enables Generation Y to try new endeavours. They have a little more financial backing during this particular life stage, and they don’t have the same commitments as they move into their thirties as their parents did at the same age, like children and mortgages. This has enabled them to be more career mobile than their parents were at the same age.

The downside of heading out from a stable job to try something new is that it might not work out financially. The challenge of not having a mortgage to pay is that it can leave the thirty-somethings, perhaps when they are in their forties, further behind financially than where their parents were at the same age.

And so while it’s not as exciting to join the career ladder and climb the rungs, it does provide the benefit of long term earnings. Locking into the mortgage does have the asset-appreciation benefit, and therefore a retirement vehicle that we know is important as Australians move into the later years of their life. 

You can find out more about Mark McCrindle here, or to have him present at your next event, please get in touch

McCrindle Speakers professional presenter showreel

Thursday, July 20, 2017

Our McCrindle Speakers are experienced researchers and engaging presenters, delivering over 150 keynotes, strategy workshops and executive briefings to a range of audiences each year. 

 

Find out more about their most requested topics, past clients and testimonials in the below speakers pack.




The McCrindle Speakers team

Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Download Mark's full speakers pack here. 

Eliane Miles is a social researcher, business strategist and Director of Research at the internationally recognised McCrindle. She is a global trends analyst who not only studies the megatrends, but has herself been shaped as a global citizen. Download Eliane's full speakers pack here. 

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences. Download Ashley's full speakers pack here. 

Recap from the 2016 Census Results

Wednesday, July 05, 2017

Rolling around only every 5 years, the Australian Census provides us all with vital information about our nation’s population growth, infrastructure and future-planning needs. The Census has been conducted every 5 years since 1911, and is the biggest democratic activity in Australia.

Last week, the results of the 2016 Census results were released and revealed a picture of our changing nation. Australia is larger, older, more culturally diverse and less religious than at any other time in history.

At McCrindle, our social researchers are passionate about communicating the insights in clear, accessible and useable ways.

Census media activity

Here is a recap of our media activity from last week’s census release:

   
 

Australia Street Infographic

If you lived on an average sized street in Australia comprised of 100 households, and these households were exactly representative of the Australian population, did you know that in a year, your street would see 1.2 marriages, 1.7 deaths and 3.3 births? These 100 households comprise 260 people, 49 dogs and 39 cats! There are 180 cars owned on the street, which each drive, on average, 14,000 kilometres each year.

We are delighted to present the brand new Australia Street infographic based on the just-released census data.

Click here for a summary of the findings from the Census data.

The Average Sydneysider

Thursday, June 15, 2017

Sydney is home to more than one in five Australians and having just officially broken through the five million population milestone we thought we should consider statistically what the average Sydneysider looks like.

In a city with 103 females for every 100 males, the average Sydneysider is a woman aged 36- slightly younger than the national average age of 37.

She is married (half of all adults in Sydney are) and has two children. While she was born in Australia (like three in five Sydneysiders), households with both parents born in Australia are actually in the minority in Sydney with the country of birth for overseas born local residents most likely to be China (or one of its territories).

The average resident works full time, most likely around 40 hours per week (longer than the state and national average) and lives in a household with an income around one-fifth higher than the NSW average.

She most likely works as a professional (like one in four workers in Sydney) in the education sector and she gets to work by car, in one of the two household vehicles. Our average local lives in a three-bedroom house which is owned but with a mortgage and on which she spends around 14 hours per week doing domestic duties in addition to her parenting role.

While her two children are currently at a local government primary school, her oldest will soon attend a non-government secondary school and both of them will most likely achieve a tertiary qualification- probably a university degree.

So the average resident of Australia’s largest city is a Gen Xer, and a parent, with a mortgage, a career and a very busy life.

Micro Apartments: Could this be a tiny solution to a big problem?

Friday, June 02, 2017


Micro-apartments are a new wave of affordable housing that is close to the city, and makes use of every square-centimetre of space.

In Sydney there is more demand for homes than there is supply and that is a key factor of what is driving the house prices up. Could micro apartments be the tiny solution to one, very big problem?

Micro apartment are attracting young people, Generation Y, to moving into the city. But they are also attracting the down-sizing Baby Boomers, who are moving from the 'emty nest' house in the suburbs, downsizing into apartment living.

Social Researcher, Mark McCrindle, says with a rapidly growing population and the housing demand far out-weighing demand, we need to follow in the footsteps of the world’s global cities and embrace a more compact style of living.

The future suburbs will be the vertical communities, not the horizontal ones that we used to know.

Sydney has just hit the 5 million mark and it’s going to add 2 million people in the next 20 years. Melbourne is going to do the same. Each of these cities will add a Perth to their population by 2037.

Watch the full segment on micro apartments here

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award-winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

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