The McCrindle Blog
Australia is indeed the lucky country, but is life in Australia really getting better? The statistics say it is.
The Australian Bureau of Statistics’s Measures of Australia’s Progress report indicates that overall, Australia is doing better than ever when it comes to health, education, economic opportunities, and even political participation.
Over the last 10 years of time the average Australians' life expectancy has increased by 2 years. In fact, over the last 40 years of time our life expectancy has increased by 10 years. Two thirds of Australians now have a qualification after completing school, with one third of Australians having a university degree.
The economy is on a steady increase, even despite a recent global economic crisis. Cash flow is increasing with the net disposable income for everyday Australians now $10,000 more than it was a decade ago.
Social researcher Mark McCrindle joins Nine’s Today Show to talk about the latest figures.
The Australian Communities Forum 2013, ‘From Generation to Generation,’ was a sold-out event featuring a packed line-up of engaging speakers and contributors.
Delegates were challenged, engaged, and inspired to move forward in their engagement with communities – whether local communities, staff communities, constituent communities, membership communities, customer communities, and special interest communities.
Sectors represented on the day included not-for-profits and charities, education and aged care providers, property and building organisations, financial institutions, and marketing and communications teams from a range of other industries and sectors.
“The event was fantastic! There was a broad range of topics covered, it was well-spaced and incredibly thought provoking.”
A Snapshot of the Forum
The morning began with a warm welcome from the City of Sydney Deputy Lord Mayor Robyn Kemmis, on the need to engage our local communities, followed by Mark McCrindle’s presentation, Australian Communities Defined: The Issues, the Challenges, and the Trends, featuring the Triple A’s of community engagement – awareness, affinity, and activity, and four trends facing Australian Communities.
Andrew Duffin then engaged us with Placemaking: How to Create Engaging Community Spaces.
Following morning tea we were engaged by communications and creative consultant Greg Low through The Power of Story: How Your Organisation’s Story can be the Ultimate Engagement Tool.
Next-gen expert Claire Madden then developed the generational space with From Builders to Alphas: Meeting the Needs of Multigenerational Communities, followed by an urge to engage with our local communities, from community development expert Jon Owen in his session, Community Building: Enhancing the Capacity and Resilience of Communities.
“The event was very engaging and a great snapshot of Australian communities – there is a lot to reflect on and share with my team!”
After lunch, the Australian Communities Forum featured an ideas marketplace where experts were able to share useful skills and practical tips. Delegates participated in a number of 15 minute practical buzz groups to be equipped with practical insights:
- ENGAGING: Developing advocacy to create activity and action [Alicia Crawford, Global Poverty Project]
- INFLUENCING: Building a movement and changing a culture. [Jamie Moore, Hello Sunday Morning]
- ADVERTISING: Getting basic cut-through by communicating the essence of who you are in 30 seconds. [Gavin Brett, Hope Media]
- COMMUNICATING: Telling your story by capitalising on the essence, passion, and visio of your organisation. [Greg Low, R2L]
- DESIGNING: Enhancing places and transforming spaces [James Ward, NBRS]
- MARKETING: Digital Branding & Communicating through Social Media [Ainsley Freeman, Digerati Solutions]
- STRUCTURING: The most common legal pitfalls and essential governance strategies for NFPs. [Luke Scandrett, Emil Ford Lawyers]
“Very interesting and high level information which was all new but could be incorporated into my work situation – I enjoyed the short and sharp presentations.”
The day was wrapped up with the Australian Communities Environmental Scan, featuring results from a future forecasting tool covering six key trend areas (Demographic, Economic, Social, Technological, Amenity, and Legislative Trends).
We also heard from CanToo’s founding director, Annie Crawford, on creating a culture of engagement through inclusiveness and turning the negatives into positives.
It was a wonderful, inspiring, and packed day!
Thank you to the speakers and contributors who shared their thoughts and expertise. We wish you all the best in engaging with your communities!
“Excellent, insightful, and challenging event.”
Mark McCrindle recently spoke at TEDxCanberra 2013. Here are some of his reflections on this landmark event:
Mark, you speak at a lot of conferences, what was it like to be invited to speak at a TEDx event?
Well it was a great honour. TED has an amazing brand and the production qualities and process associated with TEDx events are world class. It was amazing to be part of TEDxCanberra with poets, performers, thinkers and difference-makers – each of them leaders across a wide array of fields.
How did it differ from other conferences?
Being a TEDx event, the content, the ideas worth sharing had to be there, but more than this – the style was different to other corporate events. For a start you get a maximum of 18 minutes, not the standard 45 to 60 minutes for a keynote session. And there’s no lectern, which means no notes – which means knowing your talk well enough to get by without prompts!
What was the feel of the event?
An event with a producer and stage manager rather than a conference organiser is going to have a different feel. Additionally, the attendees are not there as corporate delegates but a diverse audience ready to be engaged, informed & entertained and so this creates quite a different dynamic.
From acrobats and artists to rehearsals pre-event and a party post-event, it was not the normal business conference, and it was a delight to be part of it.
What was the focus of your speech?
My theme was making research relevant through not just what methodologies are used but how we communicate the findings. In a world of big data we need visual data. In a world of information overload we need infographics. We don’t need more long reports as much as we need research we can see. When we see it, we are influenced by it and we act upon it. It’s how it always was – and how it still is!
Check out Mark's presentation or find out more about what McCrindle Research does in the world of research visualisation at researchvisualisation.com.
A recent McCrindle Research report, Australia: The Digital Media Nation, reveals that Australians are spending 10 hours and 19 minutes each day on digital media platforms.
While over 10 hours of media consumption per day might seem like an incredibly long period of time, social researcher Mark McCrindle in this live radio interview, explains that it is not, in fact, almost an entire day.
Chronologically the time is in fact more like 7 hours, created by multiscreening behaviours. Australians might spend time on their smartphone while watching TV, or answer phone calls while browsing the internet.
Mark also explains that Australians don’t segment their time – that is why Australians have the ability to package such a large number of digital media hours each day. We don’t plan on setting aside 7 hours per day on digital media, but might use social networking at lunchtime or browse the web sporadically throughout the day. Timeshifting and multitasking are adding to our digital media hours of consumption.
Mark delves into the differences in findings across the generations from the McCrindle Research report. Older generations tend to prefer the TV, while the younger generations prefer online browsing via PCs and their smartphones.
While there are a number of benefits with the range of digital media channels available, Australians also seem to be addicted to digital media consumption – people can lose time for reflection and forward planning, and a hyper-drive pace of life can be created which can interfere with sleep and normal patterns of life.
Mark comments on the changing face of media including the fragmentation of digital mediums – while broadcast media has struggled as individuals move to new platforms, viewers are being empowered to interact with programs at a whole new level – tweeing while watching television or reposting news articles to social media platforms.
Listen to the full interview as Mark McCrindle discusses Australia’s digital media consumption on Brisbane’s 96.5 FM on 13 August 2013.
On the surface it looks like Australians all speak the same language, the Aussie brand of English. Yet historically we’ve come together from different colonies featuring unique histories which have affected our use of words regionally. To illustrate, while those in New South Wales might eat a devon sandwich for lunch, South Australians having the very same meal would be eating a fritz piece. This leads us to the following questions:
What is a nanger? Is hectic fully sick really a positive phrase? Are festy and feral the same thing? What about a stobie pole?
These questions answered plus more as Mark McCrindle joins Larry and Kylie on Channel 7’s morning show today, unraveling the regional use of language and thus helping us better understand ourselves as Australians.
Mark McCrindle joins the Daily Edition team on 11 July 2013 to unravel the best and worst industries to consider when looking for work.
In June, Australia's unemployment rate rose to 5.7% (up 0.2% from May figures), with the number of unemployed people in Australia rising by 24,000. More companies are shifting full-time roles for part-time roles, and household budgets are increasingly getting tighter. In these times it is crucial for employees to identify future areas of growth and areas of job decline.
Jobs that are struggling include those that require a low skill base and those phased out by technology, especially as retail trade takes a hit on the sale of discretionary items. New jobs evolve as emerging sectors take off – in Australia, opportunities are being created by the latest baby boom, our ageing population, and the global opportunities presented by proximity to Asian markets.
Future-proofing your career comes through diversifying skills and upskilling, choosing multiple career options, and skilling in economic growth areas that will continue to thrive.
Slang and language varies from one region to another. Even in one nation, people use different words to describe the same thing. A number of regions, cities, and schools have their own slang terms which baffle people even from neighbouring areas! Words that are understood more or less nationwide can be much more prevalent or popular in some parts than elsewhere.
To illustrate, the afternoon in the east coast (ViC, NSW, and QLD) is arvo whereas in South Australia it is aftie. The kid’s chasing game – i.e. being ‘safe’ – is bar in New South Wales, whereas it is barleys in Western Australia, South Australia, and Victoria.
Similarly, an unsophisticated person in the outer suburbs of Sydney and Melbourne is a westie, whereas in the more affluent areas of Brisbane’s western suburbs this person is called a bogan or bevan, and in places where the western suburbs are coastal (i.e. Perth and Adelaide) such a person is called a boonie.
For more than a decade, author Mark McCrindle has been researching the emerging generations and the words they use, which both create and define their sub-cultures. For further linguistic analysis, check out Word Up – a comprehensive lexicon of 21st century youth slang featuring an overview of the factors shaping language, literacy, manners, and social interactions, and a guide to bridging communication gaps.
Click here to purchase your copy.
While the confidence that Australians have in their politicians is at a low ebb, it’s not a lack of trust in what they do as much as why they do it and what they say that are the biggest issues.
Social researcher Mark McCrindle joins Sally, Tom, Kris and Monique on the Daily Edition, a new afternoon entertainment show on the Seven Network, to discuss The Trust Report 2013, a recently released study on the perceptions held by Australians towards their political and national leaders.
The study showed that the largest percentage of Australians (47%) state their main reason for distrust of public figures and national leaders is directly linked to a lack of truth and transparency.
When asked to list the most trusted, respected, and innovative thinkers on the Australian leadership landscape, Australians listed their Top 5:
Most Trusted Leaders
1. Kevin Rudd (tie)
3. Malcolm Turnbull
4. Julia Gillard
5. Quentin Bryce
Most Respected Leaders
1. Tony Abbott
2. Kevin Rudd
3. Julia Gillard
4. Malcolm Turnbull
5. Quentin Bryce (tie)
5. Joe Hockey (tie)
Most Innovative Thinkers
1. Tony Abbott
2. Malcolm Turnbull
3. Kevin Rudd
4. Dick Smith
5. Christine Milne
For more info download the Trust Report 2013. Click here to download the full report.
A recent McCrindle Research study conducted in June 2013 reveals that Australians have a greater sense of national identity than regional identity, local identity, and even global identity.
National identity trumphs all other geographic identities
When asked how strongly they connect and identify with a range of geographic and political areas, over half of Australians (55%) connected extremely or very strongly to Australia as a whole, whereas only 46% of Australians expressed this same strength of connection to their locality or town, and 37% expressed this same strength when it came to their state and territory.
According to rank, Australia’s strength of identity and connection to geographic and political areas is as follows:
- Australia as a whole (1.0)
- Our locality or town (1.25)
- Our state or territory (1.48)
- Our region or council (1.76)
- The world as a whole (1.87)
- Asia-Pacific as a whole (2.15)
"These findings are fascinating and show that the Australian’s primary identity is being ‘Australian’ at a national level, far more than any state allegiance,” says social researcher Mark McCrindle. “There is more of a connection with even their local area than at the state level."
Australians therefore connect strongly both nationally and locally, but not globally nor regionally.
In fact, there is almost no identification with the ‘Asia-Pacific’ region, nor ‘The Pacific,’ ‘Australasia,’ ‘Greater Southeast Asia,’ or ‘Oceanaia.’ Less than 1 in 6 expressed a passionate connection to our broader geographical region.
For more information, download The Trust Report 2013. Click here to download the full report.
We’ve conducted a lot of research for students and the education sector today and have found very strong trends from the traditional, structured auditory left-brain learner who learns sequentially through repetition and auditory processes to the right-brain creative, engaging, participative, and collaborative learner of today.
Schools and classrooms have responded effectively to this trend through the implementations of learning stations, deploying the teaching as facilitator, endorsing group work, providing real world case studies, and teaching through kinaesthetic learning methods. This, to the credit of schools is how they’ve been able to engage with a changing learner needs while maintaining educational excellence.
The big question for businesses is how they are responding to these key trends. The workplace is full of Generation X who have stepped into leadership and management roles and Generation Y who want to be active in leadership from the start of their careers. New generations do not want to sit and listen but are entrepreneurial, enjoy taking responsibility, and learn through collaborative, hands-on interactions.
Therefore, whether for a staff meeting, training session, or organisational conferences, it is essential that delivery involves collaborative means that are visual in output. Through interactive technologies such as voting hand-sets, data can be gathered, displayed, and discussed in real-time. While there has been some discussion about ‘death by powerpoint,’ presentations that are not visually communicated lack their capacity to fully engage with attendees in a visual way – using relevant visuals to communicate insights is now more important than ever.
As researchers, getting the opinions of stakeholders and influencers is a key part of our focus and is readily achieved through the research technology Mark McCrindle utilises before and during his presentations.
Welcome to our blog...
We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.The McCrindle Team :)
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Last 100 Articles
- Top Trends of 2013 [in the media]
- Top 13 Trends of 2013
- McCrindle presents GenerationZ.com.au
- Aussies are Living Better than Ever [in the media]
- Research Visualisation: Using Big Data to Tell Your Story
- Generation Rent [in the media]
- Research Visualisation: Moving from Clichés to Playing with Data
- The Australian Communities Forum 2013 Event Recap
- Australia's Ever-Changing Communities [Interview]
- Placemaking: Creating Engaging Community Spaces [ACF 2013]
- The Australian Communities Forum 2013: Exclusive Speaker Line-Up
- Robot Domination: Are Jobs at Risk of Becoming Automated? [in the media]
- Bringing research data to life: Mark McCrindle at TEDxCanberra
- Research Visualisation: From Ancient Symbolism to Customer Engagement
- Local Communities: The Heart of Australia
- Australia's Kidult Phenomenon
- Research Visualisation: Research You Can See
- How Research Happens
- The Loneliness Epidemic [in the media]
- The Downageing Generation
- Leadership and Generation Y: Managing Generational Change and Bridging Gender Gaps
- Community: The Heart of Australia
- Australia’s Changing Household Landscape
- From House-Hubbies to On-Duty Dads, Australian Fathers are Actively Parenting
- Housing Price Push in Australia’s Capital Cities due to Population Increase
- Family changes, household trends [media]
- 10+ Hours of Digital Media [Interview]
- Australia: The Digital Media Nation
- Generation Z: Understanding and Engaging the Emerging Generations
- Gen Y at Work: Rewarding the Global Generation
- Royal names and their impact on baby name trends
- Slanguage in Australia [MEDIA]
- Rise of Unemployment in Australia + Future-proofing your job [MEDIA]
- Aussie Slang by Region [INFOGRAPHIC]
- Working from home: The benefits and the cost
- Paying to work: What's your job costing you?
- Emerging Population Segments [in the media]
- Who do Australians go to for Advice?
- Who Australians Most Trust [MEDIA]
- Generation Alpha [in the media]
- Future Proofing Careers: Embracing the Ever-Changing Job Market
- Australia's National Identity
- The Trust Report 2013: Who Australians Most Trust
- The Challenge of Conferencing
- Good Versus Evil: Good Wins
- Top Leadership Styles: Today's Ideal Leader
- What makes a great leader? [in the media]
- Our Strategic Research Model
- Thanks for the Views!
- Kindness and the Aussie Character
- The McCrindle Consumer Trends Wheel
- Teleworking in Australia: Latest Trends and Perceptions
- Australia, the Small Business Nation
- Baby Names Take Religious Roots
- Australia in 2034: The World of Generation Alpha
- Today's Interactive Learner
- Aussie slang: Top words, phrases, rhymes, and similes
- A Dozen Demographic Did You Knows
- Hot Conference Topics for 2013
- The Kindness of Strangers
- Emerging Segments: Engaging with the Ever Changing Customer
- The Baby Bonus Generation
- Fast Facts: Volunteers in Australia
- Everyday money saving tips
- Cost of Living: Still the Number One Issue
- Older Workers, Downagers, and Redefining Retirement
- 1 in 5 Aussie mums to go without gifts this Mother's Day
- Australian Mums Speak: Worst Mother's Day Gifts
- Top 5 Best & Worst Jobs [MEDIA]
- Data Visualisation: Research You Can See
- Sounds, Syllables & Spellings [Baby Names]
- Social Business: Emerging Technologies, New Strategies
- Baby Name No Nos
- Mark McCrindle Professional Presentations
- Australia's Population at 23 Million [in the media]
- Australia's Population Milestone [VIDEO]
- Top Australian Baby Names [in the media]
- Anzac Day: Second Only to Christmas
- Mark McCrindle defines Australia's population growth at 23,000,000 [VIDEO]
- Top 10 Baby Names
- Top 5 keys to worlds-best research visualisation [RESOURCE]
- Australia Turns 23 (million)! [INFOGRAPHIC]
- What we do and how we do it at McCrindle Research
- Australia to hit 23 million. Mark McCrindle on ABC News 24
- 23 million on 23 April 2013
- Public Speaking Tips 101 [RESOURCE]
- 5 tips for an effective online survey [RESOURCE]
- 23,000,000 on 23 April, 2013
- Youth In Australia: A Demographic Analysis during National Youth Week
- Social class systems in Australia & the UK [MEDIA]
- Australia's demographics in a bite sized piece
- Working hours, population boost, good manners, social trends in marriage and divorce [MEDIA]
- Church Attendance in Australia [INFOGRAPHIC]
- Easter, Australians and Christianity [INFOGRAPHIC]
- Losing It: Aussie Etiquette on the Wane
- Population growth rate of Australia & the world [VIDEO]
- The Water Report: 20 Years of World Water Day [INFOGRAPHIC]
- Managing Generation Y: Top 5 Attraction and Retention Factors [RESOURCE]
- Education in Australia McCrindle Research Future Forum [RESOURCE]
- Australia Hits 23 Million!
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