Why organisations should participate in our ACT Study

Monday, May 09, 2016

Invitation for organisations to participate 



The Australian Community Trends Report is a not-for-profit sector wide study that began in 2015.

For smaller organisations research can be expensive. This project enables not-for-profit organisations to conduct research and also to bench mark organisations against the sector in a very cost effective way. The process is simple, a survey link and guide email is sent to organisations which is deployed within communications, with the analysis and a comprehensive research report returned to the organisation. All information is kept confidential for each organisation involved.


What participating organisations will receive from the study

  • An understanding Australian’s attitudes and behaviours towards engaging with you. What are regarded as giving blockers and enablers? How satisfied are your supporters?
  • Your organisation’s specific data - benchmarked against the national average. Net Promoter Score (NPS) – What is the probability of a supporter recommending your organisation to family and friends? Net Culture Score (NCS) – What is the level of satisfaction and engagement for staff and volunteers?
  • A strategically focused report with infographics, enabling you to easily communicate these insights

Overview of the study; Research methodologies

For further information

This study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.


For more information, please contact Kirsten Brewer on:

E: kirsten@mcrindle.com.au

P: 02 8824 3422


W: australiancommunities.com.au

Australian mums speak: Guidance on gifts this Mother's Day

Friday, May 06, 2016

As Australians, we love the chance to give back to our mothers, especially on Mother’s Day. For many Australians, Mother’s Day is regarded as the most meaningful special day, superseding the importance of Valentine’s Day and Father’s Day.

Choosing the right gift on Mother’s Day isn’t always an easy task. Our time-poor schedules often act as a deterrent to activating the genuine, heartfelt generosity we feel towards our mums. In a recent nationwide study of 1,008 respondents, we asked 323 mothers around Australia what they really want this Mother’s Day.

Mums most desired gift is ‘something for her’


This Mother’s Day, mums would most like to receive something for them personally (20%) or something hand-made (15%). This aspect highlights the non-materialistic nature of mums generally, and that for mums, Mother’s Day isn’t about getting more stuff but about the experience and about the thought and intention behind the gift.

The least desirable categories of Mother’s Day gifts according to mums themselves is something for the home (5%) and least of all, something that can be used for cooking or cleaning (2%).

“Interestingly, flowers, which people often think to buy when Mother’s Day approaches, is one of the least desirable gifts for mums, so we may need to reconsider. Mums also don’t want something that will just sit around the home, and they certainly aren’t hoping for another appliance related to domestic duties.” – Mark McCrindle.

Aussie’s on point with gifts for mum


This Mother’s Day, Australians will most likely be gifting their mums with something for her (10%), which we know is what most mothers would like to receive. We will also be gifting our mums with something for her home (10%), however we know this is lower down on her wish list. At least only 5% plan on buying our mums an appliance she can use!

Avoid gifts that create more work!


When asked about the worst gifts ever received for Mother’s Day, mothers repeatedly said that the worst ‘gifts’ they had received are ‘no-gifts’ – having their spouse/children give unappealing or dying flowers, not receiving a gift or receiving only a card.

In a more tangible sense, there were a number of gifts that mothers received that were undesirable, including:

“A Toilet Seat.”

“Toiletries gift basket.”

“A pet rock.”

Gifts that show you don’t know your mother, such as buying her earrings when her ears aren’t pierced, gifts that show it was a last minute purchase and gifts that create more work for her are also likely to be listed on the ‘worst received list’ by Aussie mums.

“I gave her flowers- she is allergic.”;

“I forgot [Mother’s Day] and just took something from my grandmother’s collection.”

“[I gave] some flowers that were not as fresh as they could have been, they were limp by Sunday and died within a couple of days.”

“I gave her a saucepan – it was very expensive but she hated it!”

Mums are gracious, after all


What showcased itself most clearly in our research is that mothers are unconditional in their love and appreciate every gift. Mothers also noted that oftentimes, while not being overly enthusiastic about a particular item, they treasure any gift as an expression of their children/spouse’s love for them:

“I love every gift given to me as it's specially chosen for me by my precious children and hubby.”

“No gift is bad because it is something the kids think is great hence you think it’s great regardless – they buy it out of love.”

“Anything given with love is fantastic.”

Top 5 tips for engaging the next generation of charitable givers

Thursday, April 21, 2016


Today’s emerging generations are global, social, visual and technological. They are the most connected, educated and sophisticated generations ever with influence beyond their years. They are the early adopters, the brand influencers, the social media drivers, the pop-culture leaders, and they don’t just represent the future, they’re creating it.

To understand the trends, to respond to the changes, and to be positioned to thrive in these changing times, it is essential that not-for-profit organisations understand these next generations and how to involve them. So here are 5 of our top tips for engaging the next generation of charitable givers, derived from our 2015 ACT study of the not-for-profit sector.

1. Developing trust is key

The Australian Community Trends report in 2015 found that trust is key to engaging with the next generation of donors. Potential supporters need to trust the organisation and believe in the work they are doing before they will open up their wallets to donate.

2. Utilise peer to peer fundraising

Generations Y and Z respond well to peer to peer fundraising campaigns. This could include sponsoring a friend in a fun run or giving through a specific landing webpage tailored to the fundraising efforts of a friend or family member. Equipping existing supporters to engage with their own networks is key to connecting with potential supporters.

3. Focus on the relationship, not the transaction

To engage charitable givers with an organisation, those in Gen Y and Z appreciate a giving relationship rather than giving that focuses on transactions. This could include engaging with supporters through social media, in a non-invasive way that still builds the relationship. Thanking supporters for their donation is also key to having an ongoing relationship with them.

4. Be upfront about financial costs

Due to the media exposing charities that have not been transparent with their finances, charitable givers are becoming savvier and concerned about where their money is going. Charities that provide regular communication and measurable results of where donations are going and what is being achieved through them will be preferred by the next generation of charitable givers.

5. Offer flexible giving options

The ACT report in 2015 found that Australians are moving more from regular to sporadic giving and are moving away from giving with a longer term commitment in favour of giving when it suits them or when they have a bit of extra money in their budget. Providing a number of options of how to give is key to engage current supporters.


About the Australian Community Trends Report 2016 Study

This study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.


For more information, please contact Kirsten Brewer on:

E: kirsten@mcrindle.com.au

P: 02 8824 3422


W: australiancommunities.com.au

Does Generation Y have it easier than the Baby Boomers?

Thursday, April 14, 2016

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

Our Research Director, Eliane Miles, chats to Tony Delroy from ABC Nightlife about the future of Generation Y and whether we need to stop giving Gen Y a hard time.

Eliane, can you compare the wealth of the baby boomers at 25, to Gen Y at the same age – what story do the figures tell?

Well earnings have certainly increased, with average annual full-time salary in 1984 at $19,000 compared to $80,000 today. However houses were also cheaper, with the average price of a residential property costing just $64,000 compared to more than 10 times that across the nation today. In 1975, the median house price was just 5 times the average full-time earnings, but in 1996 this increased to 6 times and today it currently sits at 13 times! Property was cheap, and while it was more difficult to borrow, Baby Boomers were raised with a saving mindset so made the most of their hard work.

There has been a stereotype of Generation Y being demanding in the workplace, not being prepared to put in the hard yards at the bottom of the rung, of not holding loyalty towards employers – to what extent do you think any of those stereotypes ring true?

These stereotypes are the same stereotypes that were made 15 years ago towards Gen X. That somehow the economic mishaps of Gen Y are their own moral failure (lazy, expect too much, spend too much time on social endeavours). Yet there’s a lot of other factors at play and it’s not entirely bad. They’re not locking into a job the same way as their parents (average tenure is 2 years and 8 months for Gen Y compared to 6 years and 8 months for Baby Boomers) but it’s not all bad. Enduring education longer, staying at home longer, the reality of formal education and global connectedness means they’re more equipped and resourced to collaborate in the 21st century, more able to engage in a diverse workforce and lead in collaborative ways.

The fact that Gen Y’s value work-life balance is a good thing, they are less likely to get burned out, more relatable to life, not just saving their leave for one day in retirement but bringing life. Older generations bring experience and structured thinking, younger generations bring innovation, 21st century education, and greater cultural diversity to the working world.

Eliane, do you think there are certain expectations that Gen Y grew up with that they’re suddenly wondering if they’re actually going to happen?

Yes certainly. Gen Y’s saw the miracle wealth accumulation that their Baby Boomer parents had, and expect to start their economic lives in the same way their parents are ending theirs. Now, there’s a realisation that all of the factors that set up the Baby Boomer generation probably won’t be on-side for Gen Y. They’ve dreamt of having it all – the house, the car, the annual overseas trips, the dining out … but the reality of what they’ve been handed is that one or perhaps more of those things need to go.

How was the economic environment different for young baby boomers compared to young Generation Y’s?

Baby Boomers were handed a series of fortunate events. Rather than looking at income in the mid-20s let’s compare the two environments in which they became wealth accumulators.

Firstly, the path begins with their birth (1946-1964), a period of time or remarkable economic development after WW2 (post-war rations, high rate of savings). Beliefs about what the government should provide (health care, education, unemployment, and tax benefits) have reflected the priorities of this generation and the environment that they were raised in.

Then they benefited from the good economic times in the late 1990s and early 2000s, as they were already in the property market. Baby Boomers had a 27 year period of uninterrupted economic boom (from the recession in the early 1990s to 2008) which is likely to be unprecedented and never again seen among Australians of any generation.

Now the tables have turned.

Gen Y didn’t get access to free education, cheap rent while saving or union-protected and secure jobs. Young people today have little prospect of owning a home, so consumer spending improves their quality of life. Baby Boomers have a larger share of the pie while Gen Y, nor any other generation following the Baby Boomers for that matter, will reach a similar landmark. They benefited from advantageous tax systems and modest taxes. Their generation thrived in a unique, economic miracle.

But it’s not all bad news for Gen Y.

Australia is one of the few wealthy countries which has seen disposable income growth be higher for those aged 25-29 than those aged 65-69, with 27% growth compared with 14% growth between 1985 and 2010.

When it comes to homeownership amongst Gen Y members, how do they compare to the generations before them at a similar age?

In 1981, 61% of those aged 25-34 owned their own home and in 2011, this figure had dropped to 47% of those in the same age bracket. Across the board (not just in the younger years) we’ve seen a decline in home ownership. 20 years ago, 42% of Australians owned their home outright, which has decreased to less than 30% today. Furthermore, just 26% were renting, which has grown to almost a third today (31%).

So why this decline? This can be attributed to the emergence of single-person and single-parent households, the growing gap between house prices and average weekly earnings and tax concessions to owner occupiers. With government policies being geared towards home ownership, this means that Gen Y’s who start their earning lives later risk spending more of their income on housing costs when they retire.

Let’s set the crystal ball 50 years into the future – Eliane what do you see for Gen Y in 2066?

Demographically, Australia’s population will certainly have grown – Australia will have over 40 million people, Sydney over 8.4 million and Melbourne 8.5 million, having overtaken Sydney as Australia’s largest city by 2056. Migration will continue to drive growth, and with increasing cultural diversity and greater influence from Asia, the population growth will continue to drive house prices upwards.

Australia’s population will also be ageing. 58% of the population will be in their 50s or older in 2066, one quarter will be over 65 and 1 in 6 will be over 75. In a nutshell, there will be more people aged over 60 than under 20.

And lastly, we will have changed a lot in that time as well. In 2066 Gen Y’s will be aged 72 to 86, and Gen Z’s (those now aged 7-21), of whom there are already 4.43 million in Australia (comprising 18% of the population), will be nearing their retirement years (57 to 71). So by 2066 we’ll have seen 3 more generations emerge after Gen Alpha and we can be sure that these individuals will be shaped in completely different times.

ABOUT ELIANE MILES

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth and the ageing workforce to social trends such as changing household structures and emerging lifestyle expectations, from generational change to the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

With academic qualifications in community engagement and postgraduate studies in international development and global health, Eliane brings robust, research-based content to her engaging presentations and consulting. As a social researcher, she has been interviewed on these topics on prominent television programs such as National Nine News and Today, as well as on radio and in online media.

DOWNLOAD ELIANE'S SPEAKERS PACK HERE

To have Eliane present at your next event, please feel free to get in touch via email to ashley@mccrindle.com.au or call through to 02 8824 3422

Faith, belief and churchgoing in Australia

Thursday, March 24, 2016

While it is a stretch to describe diverse, 21st Century Australia as a Christian country, the national data on religious identity from the 2011 Census shows the majority of Australians (61.1%) identify their religion as Christianity, a slight decline from 63.9% in the 2006 Census. More than a quarter of the population (25.3%) identify as Catholic, with the second most common Christian affiliation being Anglican (17.1%) and third is the Uniting Church (5%).

The most common non-Christian religions were Buddhism (2.5%), Islam (2.2%) and Hinduism (1.3%). Not only is the total proportion of Australians identifying with a Christian denomination 24 times larger than the second most common religion (Buddhism), but Christianity is 8 times larger than all non-Christian religions combined (7.2%).

The rise in no religion

The fastest growing religion as identified over the two last census’ has been Hinduism, which increased from 0.7% to 1.3%, an increase of 127,410 adherents. However, the biggest growth in total numbers has been the rise in no religion from 18.7% in 2006 to 22.3% in 2011, which represents an increase in more than 1 million people over this time from 3.7 million to 4.8 million. Such has been the rise in Australians selecting no religion, it is now the most common “belief” category in 5 of Australia’s 8 states and territories (Western Australia, South Australia, Tasmania, the Australian Capital Territory and the Northern Territory). Yet in both Victoria and Queensland, Catholic (26.7% and 23.8% respectively) comes ahead of no religion (24.0% and 22.1%) while in NSW- Australia’s most religious state, both Catholic (27.5%) and Anglican (19.9%) are ahead of no religion (17.9%).

Not only is NSW the most religious state but Sydney is Australia’s most religious capital city, with those selecting no religion (17.6%) significantly lower than is found in Brisbane (22.8%), the city of churches – Adelaide (28.1%), Canberra (28.9%) and Hobart, Australia’s least religious capital, (29.4%).

Majority believe in God

Not only does most of Australia identify with Christianity, but more than half (55%) of the population believes in God, as defined as the Creator of the universe, the Supreme Being.

However, there are signs of fading belief in God with the majority of the oldest generation aged over 70 believing in God (61%) along with the majority of the fifty and sixty-something Baby Boomers (53%) compared to a slight minority of late thirties and forty-something Gen Xers (46%) and Generation Y (41%) but less than 1 in 3 Gen Z’s (31%) who are today’s teenagers and early twenties.

The most common category for Australians’ belief in God is that they are believers, who believe now and always have (47%) and second are non-believers who don’t believe in God and never have (26%). Although, changers, who used to believe and now don’t (18%) are twice as common as converters, who believe in God now but didn’t used to (8%).

1 in 6 Australians are church-goers

Regular church attendance has also been declining over the past few generations and has more than halved in around 4 decades from 1 in 3 Australians (36% in 1972) to 1 in 6 currently (15%, National Church Life Survey 2011). While in decline, the total numbers of church goers nationally total around 3.6 million Australians, which makes church much more attended than the other Australian religion - professional sport. In fact, when thinking about this Easter weekend, 13% of Australians say they will definitely go to church with an additional 10% stating that they probably will- and if they all do, that’s more than 4 million adults, plus many kids in tow.

The Healthy Futures Report

Monday, March 21, 2016

We’re proud to launch today, The Healthy Futures Report, commissioned by the Pharmacy Guild of Australia and data visualisation by the McCrindle team.

On Friday Mark McCrindle was delighted to present a summary of the results at the Australian Pharmacy Professional National Conference.

The research showed that Australians place a high level of trust in their health professionals, with GPs and pharmacists topping the ‘most trusted’ list. In this era of Dr Google, the internet is now the third most trusted source of medical information, but in an era of information overload medical products information and medicine brochures are not highly accessed as trusted sources (just 17%).

While Australians are comfortable with their medical records being checked on an eHealth platform (46% have already registered or are very comfortable), with 55% of Australians happy for their full health records to be uploaded, there is still some work to be done to engage with the other half of health consumers.

The summary results are in infographic form here:

To access part one of the full report, please click here.

To access part two of the full report, please click here.


This national study was a great example of how robust research, when visually designed and printed, and effectively presented at a national conference can engage a wider audience and ensure that the insights get understood and acted upon.

Image source: Australian Pharmacy Professional Conference 2016

The Top 10 Baby Names from 2015

Friday, March 18, 2016

This just in, Charlotte and Oliver are the top baby names for 2015! Data released by Births, Deaths and Marriages has been analysed by McCrindle Research to reveal the top 10 most popular names of choice for babies born in the last year.

Charlotte regains her position as the top baby girl name

Charlotte is, once again, the top baby name for 2015, regaining her position from Olivia who was the 2014 top baby girl name. Charlotte was the most popular girls’ name from 2011-2013, and has regained first position following the birth of the Princess Charlotte of Cambridge in May of 2015.

Traditional over trendy

There is a ‘Hundred-Year Return’ theme taking place, with many of the top names of today also amongst the top names a century ago, while names of a few decades ago have fallen out of favour. Today’s parents are not choosing names of their own generation, rather, century-old names dominate the Top 10 Baby Names list. William is an example of the ‘hundred-year’ return, having ranked 2nd overall in NSW in the 1910s and ranking second in 2015. Jack climbed up to 5th place in the 1920s before seeing a steep decline from the 1940s to 1970s, with a marked resurgence over the last decade and making it to top ten, and Oliver, Ethan and Thomas have similarly returned to popularity. Grace was a popular girls’ name at the turn of the 20th century, becoming almost extinct from the 1910s to 1970s but climbing significantly in popularity since the 1980s with the rise to the Top 10 with Charlotte and AVA having followed similar trends.

Flowing girls names, short boys’ names

Parents are choosing softer-sounding girls’ names and firmer sounding boys’, through the use of vowels and consonants. Half of the top 10 girls names end with the letter ‘a’ (Olivia, Amelia, Ava, Mia and Sofia). On the boy’s list, however, majority of the top 10 end with a consonant sound (all apart from Noah).

A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names. Prince William’s popularity first placed William in the Top 10 in 2001 and the name’s popularity has grown significantly since then. In 2011, the year of the royal wedding, William became the most popular boy’s name Australia-wide and maintained this position until 2012 when Oliver took the top spot.

The birth of the royal princess in May of last year, Charlotte Elizabeth Diana, has also contributed to the royal baby name trend. Like George’s rank, which increased from 71st to 42nd in 2014, we have seen the name of Charlotte regain first position for baby girls born in 2015.


Download the Top 10 Baby Names media release here


Sources

Baby Names Australia is produced from a comprehensive analysis of all of the registered baby names across the 8 Births, Deaths and Marriages offices in Australia (NSW, VIC, QLD, WA, SA, TAS and NT). Because NSW and SA have only released their top 10, we have only provided the top 10 list of baby names for 2015.


Media Contact

For media commentary, please contact ashley@mccrindle.com.au or the office on 02 8824 3422.


in the media


Tattoos in Australia

Friday, March 11, 2016

If it seems like there are more Australians with tattoos currently that’s because there are. Australia is experiencing growth in the proportion of the nation opting to ‘inked’. This growth has been particularly evident among women with the proportion of Australian women with a tattoo now exceeding that of men. Here is the key summary from our research into Australians and their attitudes and behaviours regarding tattoos, based on a national survey of 1,011 representative Australians.

1 in 5 Australians has a tattoo

1 in 5 (19%) Australians has one or more tattoos. And with females it is almost in 1 and 4 (24%).

Not Just Youthful Rebellion

While a number of individuals report getting tattoos when they were younger, over a third (36%) of people got their first tattoo aged 26 or older, and 1 in 5 (20%) Australians got their first tattoo aged mid 30s or older.

Most tattooed Australians have more than one

Of the Australians who have tattoos, almost half (48%) only have one tattoo, 30% have two to three tattoos, and a further 15% have between four and nine, with another 7% having 10 or more tattoos.

Words almost as popular as symbols

While for the majority (72%) of tattooed Australians their most recent tattoo was a picture or symbol, for 1 in 5 (19%) it was a phrase or a word. The biggest growth in tattoo design is in the phrase or word category which has seen a massive increase over the last few years.

Not Without Regrets

More than 1 in 4 (27%) Australians with tattoos say that they regret, to some extent, getting a tattoo. 15% have commenced or looked into tattoo removal.

Tattooed parents, tattooed children?

Of tattooed Australians, 17% would discourage or strongly discourage their adult children from getting a tattoo. However, almost a third would encourage them to get a tattoo, and just over half of parents would neither encourage for discourage their adult children to get a tattoo if asked for advice.

Happy 24 millionth Australia!

Tuesday, February 16, 2016

Early this morning, Australia passed a significant population milestone. At 12.51 am on Tuesday, 16 February 2016, Australia officially has a population of 24 million people. But who was the 24 millionth Australian, and what does a population of 24 million mean for our country? Because not everyone is glued to the ABS population clock like us, we thought we'd break down what it all means. We're futurists, after all. Find out more below.


Here's who we are and what we look like:


more analysis of australia at 24 million:

A new population milestone

12 vs 24 million

Myth busting

24 facts about australia at 24 million

View the Australian Bureau of Statistics population clock here.

in the media

  

Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


 

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