Social researcher Mark McCrindle:
It is imperative that we observe the shifts, respond to the trends, and so make the changes to remain relevant for our communities, our customers, and our organisations.
The speed of change today, the scale of the trends, and the impact of the shifts have accelerated in recent times.
It's only occasionally in history that massive demographic change collides with rapid technological shifts and huge social trends, so much so that within the span of a decade society altogether alters. Today we are living amidst one such transformation.
We not only have new technologies in our pockets, but we have new words in our lexicons. 'Tweets', 'tablets', and the 'cloud' have changed their meaning in the last 5 years, and to 'share' or 'like' something now requires technology.
Demographically we’re also fast-changing, with our population now sitting at 23.5 million and our national growth rate (1.8%) well above the world’s growth rate (1.0%). With a natural increase of 160,000 people per year (births minus deaths) and net overseas migration at 240,000 people per year (arrival minus departures), it is no doubt that we will continue to see an ever-growing, ever-changing, and ever-diverse cultural landscape.
Our households are changing, with the nuclear family soon to be overtaken as Australia’s most common household (by couple-only households), and an increase in multi-generational households emerging. We’re an ageing society with a median age of 37.3 compared to 30.5 just a generation ago.
The way that we absorb, digest, and communicate information is changing in this post-structural, post-category, and post-linear era. Teachers, educators, HR professionals and trainers are needing to respond to changing learning styles, shorter attention spans, and the message saturation of today.
Our world is experiencing the biggest generational change since the birth of the post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. The attitudes, values, and expectations of today’s workforce are changing through these generational shifts.
It is imperative that organisations respond to these changing times by rethinking the way they engage their customer communities, connect with their key stakeholders, and communicate their core message. Forecasts and strategic plans based on insightful research and customer segmentation is essential to help leaders understand the times.
Mark McCrindle is a social researcher with an international renown for tracking emerging issues, researching social trends and analysing market segments. His understanding of the key social trends and his engaging communication style places him on high demand in the media, at national conferences and in strategic boardroom briefings.
Mark is able to tailor his expertise, research, and analysis to suit your organisation’s specific needs. His latest topics include:
• Social networking, social media, social business: Emerging technologies, new strategies
• New consumers, diverse generations, emerging segments: Engaging with the ever changing customer
• Demographic shifts, social trends, future forecasts: Connecting with today’s communities
• Know the times, shape the trends: Engaging with key trends redefining our society
• Communication skills for the 21st century: Getting effective cut through in our message saturated society
• Leading teams in changing times: Motivating & leading teams in 21st century times
• Strategic trends forum: Strategic analysis of the external environment