Launch of the The ABC of XYZ: Understanding the Global Generations- Third Edition, by Mark McCrindle

Tuesday, April 15, 2014
The ABC of XYZ - Understaning the Global Generations

Change is not unique to this era, but the speed, the size and the scope of the change that defines our times is unprecedented. It is through the frame of the generations that we can best understand the shifts, analyse the trends and know the times.

Based on more than a decade of research, The ABC of XYZ is designed for educators, business managers and parents who want a short and lively introduction to the global generations. The book explores what a generation is, how its definition has changed over the years, and the trends that are emerging for the future. It examines generational conflicts in the school, home and workplace, and the ways in which they can be understood and resolved, and what lies beyond Z.

Beyond social research, this book gives insights and practical strategies to help parents, teachers and managers bridge the gaps and engage with each generation. However, this book is more than a research-based reference work or valuable ‘how to’ guide – it is also a very interesting read with facts and lists to which members of each generation will reminisce. The book also answers the question, “Who comes after Generation Z?” by giving a future snapshot of Generation Alpha.

Written by Mark McCrindle, one of Australia’s foremost social researchers, this fully expanded and updated, third edition of The ABC of XYZ reveals the truth behind the labels and is essential reading for anyone interested in how our current generations live, learn and work.

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Australia's Top Baby Names 2014 Revealed

Wednesday, April 02, 2014

McCrindle Baby Names Australia 2014 ReportAustralia is setting new records in the number of babies born per year – 2013 saw over 315,000 births in Australia! Nearly two fifths (39%) of babies born in Australia each year are named one of Australia’s Top 100 baby girl or boy names – that’s 124,624 babies taking a Top 100 name!

What are the Top 100 baby names for boys and girls in Australia in 2013? Through the nation’s only comprehensive analysis of all the registered births across all eight states and territories, McCrindle reveals the Baby Names Australia 2014 report.

Oliver rises to the top as Charlotte continues her strong lead

Charlotte and Oliver Top Baby Names AustraliaFor the first time in Australia’s history, Oliver has become the nation’s most popular boy’s name, overtaking William who has been at the top of the ranks for the last several years.

While Oliver was the top boy's name in three states/territories (QLD, SA, TAS) and William topped the list in four states/territories (NSW, ACT, VIC, and NT), numerically there were 37 more occurrences of Oliver than William across the nation.

Charlotte continues to be the favoured name among girls, remaining strong in 1st place and the choice for 1,969 girls in Australia.

More babies, less convergence

More Babies, Less ConvergenceAs record births taking place in Australia, parents are being more original in the baby names they choose with fewer babies being given one of the Top 100 names and this naming originality is even more evident amongst the naming of girls than boys.

40.6% of babies born in the 2012 calendar year were named one of the Top 100 baby names, with this figure reducing to 39.6% for the 2013 calendar year.

Names are seeing a ‘Hundred-Year Return’ in Australia

Hundred-Year Return of NamesThe trend in baby-naming in Australia is for the traditional over the inventive. There is a ‘Hundred-Year Return’ theme taking place in Australia, with many of the top names of today also in the top names of a century ago, while names of a few decades ago have fallen out of favour.

There’s a ring to it, and boys feature less syllables

Sounds of Baby NamesThe trend towards short and solid-sounding names for boys and longer flowing names for girls continues strongly in Australia.

Most of the Top 100 boy's names have two or fewer syllables, while almost 2 in 5 of the top girl's name have 3 or more syllables – twice as many as for boys. Additionally, while most of the boy's names end in a consonant, most of the girls’ names end in a softer sounding vowel or Y sound.

The influence of the royals – 12 in 22 current royal names are top baby names

Influence of the Royals on Baby NamesThe original category of celebrities – the royals – have not only captured the interest of modern Australians but continue to significantly influence their choice in baby names.

The new generation of British royals with their traditional names yet celebrity power are influencing baby naming trends in Australia currently. William is the top boys’ name in four states and territories and has been Australia’s number 1 name since 2011. The naming of Prince George has already had an impact, raising the rank of this boys’ name to its highest level since the 1970s.

Access the Baby Names Australia 2014 report below for the latest trends in baby names, state by state analysis, the influence of celebrities on Australian baby names, and analysis of New Zealand baby names.

Download Baby Names Australia 2014. Click here to download the full report.


Australia Street 2014

Tuesday, March 25, 2014

If you live on an average sized street in Australia comprised of 100 households, did you know that of those on your street there is a marriage every 9 months, a death every 7 months and a birth every 14 weeks? These 100 households comprise 260 people, 45 dogs and 27 cats! There are 162 cars owned on the street, which in total drive more than 2 million kilometres each year.

Based on the latest ABS data and other sources, and using this theme of Australia shrunk down to be a street of 100 households, we have developed the below infographic. You can also see the animated video version of it here

So, welcome to Australia Street.

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Mark McCrindle on the Pulse of the Nation

Monday, February 24, 2014

Social Researcher Mark McCrindleSocial researcher Mark McCrindle:

It is imperative that we observe the shifts, respond to the trends, and so make the changes to remain relevant for our communities, our customers, and our organisations. 

The speed of change today, the scale of the trends, and the impact of the shifts have accelerated in recent times.

It's only occasionally in history that massive demographic change collides with rapid technological shifts and huge social trends, so much so that within the span of a decade society altogether alters. Today we are living amidst one such transformation.

We not only have new technologies in our pockets, but we have new words in our lexicons. 'Tweets', 'tablets', and the 'cloud' have changed their meaning in the last 5 years, and to 'share' or 'like' something now requires technology. 

Demographically we’re also fast-changing, with our population now sitting at 23.5 million and our national growth rate (1.8%) well above the world’s growth rate (1.0%). With a natural increase of 160,000 people per year (births minus deaths) and net overseas migration at 240,000 people per year (arrival minus departures), it is no doubt that we will continue to see an ever-growing, ever-changing, and ever-diverse cultural landscape.

Our households are changing,  with the nuclear family soon to be overtaken as Australia’s most common household (by couple-only households), and an increase in multi-generational households emerging. We’re an ageing society with a median age of 37.3 compared to 30.5 just a generation ago.

The way that we absorb, digest, and communicate information is changing in this post-structural, post-category, and post-linear era. Teachers, educators, HR professionals and trainers are needing to respond to changing learning styles, shorter attention spans, and the message saturation of today.

Our world is experiencing the biggest generational change since the birth of the post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. The attitudes, values, and expectations of today’s workforce are changing through these generational shifts.

It is imperative that organisations respond to these changing times by rethinking the way they engage their customer communities, connect with their key stakeholders, and communicate their core message. Forecasts and strategic plans based on insightful research and customer segmentation is essential to help leaders understand the times.

-Mark McCrindle

Social researcher Mark McCrindle

Mark McCrindle is a social researcher with an international renown for tracking emerging issues, researching social trends and analysing market segments. His understanding of the key social trends and his engaging communication style places him on high demand in the media, at national conferences and in strategic boardroom briefings.

Mark is able to tailor his expertise, research, and analysis to suit your organisation’s specific needs. His latest topics include:

• Social networking, social media, social business: Emerging technologies, new strategies

• New consumers, diverse generations, emerging segments: Engaging with the ever changing customer

• Demographic shifts, social trends, future forecasts: Connecting with today’s communities

• Know the times, shape the trends: Engaging with key trends redefining our society

• Communication skills for the 21st century: Getting effective cut through in our message saturated society

• Leading teams in changing times: Motivating & leading teams in 21st century times

• Strategic trends forum: Strategic analysis of the external environment

To see examples of Mark’s recently delivered speaking sessions, click here, and contact us to check a date or enquire further about Mark’s presentations.

Australia's Population Map and Generational Profile

Thursday, February 20, 2014

We are pleased to present our hot-off-the-press 2014 Population Map and Generational Profile!

Australia’s Population Map

Population MapThe population map is a handy resource that outlines Australian demographics – city by city, state by state. Australia’s eight capital cities are contextualised by population size amidst many of Australia’s other major cities, and population growth is analysed from state to state.

It takes just one handy glance to determine that while Tasmania’s population growth is just 0.1%, Western Australia leads the charge at 3.4%, compared the national average of 1.8%.

And while the ACT’s total fertility rate is just 1.79, slightly under the 1.9 national average, the Northern Territory’s is much higher at 2.21 births per woman.

The employment and population break-out boxes deliver insights of demographic and social change over the last 30 and 100 years. Australia’s workforce has grown by 2.8 million full-time and 2.4 million part-time workers since 1984, and unemployment rates have decreased by almost 3%.

Over the last century, Australia’s population has grown by 18.5 million people. Our national growth rate is well above the world’s average at 1.0%, caused by a steady growth in annual births and net overseas migration.

Australia’s Generational Profile

Generational ProfileThe generational profile delivers a concise snapshot of Australia’s generations by their years of birth, population size, percentage make-up of the workforce, and education levels.

While the Baby Boomers currently make up over a third (34%) of the total workforce, by 2020 they will comprise of less than 1 in 5 workers. Australia’s workforce is increasingly made up of Generation Y (which will grow from 21% today to 35% in 2020) and Generation Z (comprising just 2% of workers today but rising to 12% in 2020).

Visit our online cart to order the double side printed 420gsm gloss artboard, A5-sized infographic for your desk, your next event, or your clients! You can also download the free digital version here

Australia's Population Map

Australia's Generational Profile

Man Drought

Tuesday, February 11, 2014
Man Drought McCrindle

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The so-called “man drought” is an expression that has been used to describe the demographic reality in Australia of the population of women exceeding that of men. In Australia there are almost 100,000 more women than men, with 6 out of our 8 states and territories experiencing a man drought, while the Northern Territory and Western Australia have a significant male surplus. Currently there are almost 105 baby boys born for every 100 baby girls and so while there are more male than female children and teenagers in Australia, the gender gap dissipates in the twenties and by age 35, there are more females than males.

The regions in Australia with no “man drought” are those with significant mining operations (particularly Western Australia) and large military bases (most notable in the Northern Territory). In the NT there are almost 111 males for every 100 females, and WA has 102 males for every 100 females, with 27,389 more men than women in the state.

Victoria is the state with the highest ratio with females to males (98 males to every 100 females), with 58,399 more women than men. In Victoria there are no population centres not currently experiencing a man drought. However, suburb by suburb reveals gender disparities. Footscray has a man surplus (13% more males than females), whereas a few suburbs away in South Melbourne, the man drought is very evident with 5% more females than males.


NSW: Singleton is living up to its name with not only almost 5% more males than females, but with a median age of just 33 (well below the national average age of 38), many of these males are indeed single. Interestingly, just 90 minutes south is Wyong, where there are almost 7% females than males (almost 5,000).

Sydney makes for a fascinating study in populations by gender, with Pyrmont having 3.6% more males than females whereas the next suburb over the Anzac bridge lies Balmain with 8.7% more females than males.


QLD: While Queensland is suffering a man drought at an overall state level, the drought has more than broken in many of its inland cities, particularly where there are mining activities and Mt Isa is a classic example with almost 12% more males than females (an oversupply of 1137 men). However 1,000kms north east is Cairns with a man drought (1537 more women than men).

In Brisbane, the river represents a man drought divide with Yeronga experiencing the man drought (almost 5% more women than men), while Spring Hill has a man over supply (a whopping 27% more men than women).


SA: In South Australia, Whyalla is home to one of the state’s few places not experiencing a man drought with 241 more men than women. While West Lakes (along with most suburbs in Adelaide), is in man drought with almost 8% more women than men.


WA: Many of WA’s towns have no man drought – Kalgoolie a leading example with almost 10% more men than women, while Bunbury, south of Perth, like many of WA’s costal towns has more women than men (1.3%).

In Perth, Midland has 2% more men than women but just half an hour to the west lies Stirling with 1561 more women than men (almost 3%).


TAS: Every city and town in Tasmania is experiencing man drought – however Central Hobart has more men than women (1%), but just 2km west is West Hobart which has 9% more women than men.


ACT: And in the National Capital, Commonwealth Avenue acts as a man drought conduit with South Canberra experiencing man drought (530 more women than men), but on the other side of Commonwealth Ave bridge in North Canberra, there are 592 more men than women. 

Big Australia [in the media]

Friday, February 07, 2014

Big Australia McCrindleOur country has grown more than 50% since 1984, up from 15 million people to 23 million in just three decades. Recent research shows that if this growth pattern continues, we could hit a population of more than 40 million by 2050!

What does this mean for us and future generations? Mark McCrindle joins Network Ten’s Wake Up to discuss the trends and implications of Australia’s rapid population growth.


Behind the record-breaking growth are increasing births, decreasing birth rates, and greater migration than ever. We’re setting record births (300,000 births per year), and we have half as many deaths as births as we are living longer.

The natural increase accounts for only 40% of the growth, however, while 60% is the result of net migration with 500,000 arrivals per year (and half as many departures). These numbers, added together, equal a total growth of 400,000 per year.

While many Australians fear that a growing population is only increasing the strain on our roads and access to services, population growth isn’t all bad news. Domestic demand that is being created by a growing population has kept Australia from entering economic depression. With more people buying goods and services than ever before and more workers available for the labour force, the economy keeps a steady hold despite a rapidly ageing population.

To keep things in perspective, America with a similar landmass has 311 million people, and, with a bit of planning, Australia too can cater for a growing population.

Planning for future growth is key – including adequate infrastructure, town planning, and improving the availability and access to health care and education services. It is by looking ahead at the trend-lines that Australia will effectively cope with a rapidly increasing population, especially across our densely populated urban centres.




See our Big Australia and Australia at 23 Million infographics on this topic:


Big Australia infographic | Population and size comparison with other countries Australia at 23 million infographic | a mid sized country, but world beating growth

How do Australians get to work? [in the media]

Wednesday, February 05, 2014

Mark McCrindleAustralia is growing by 300,000 cars each year and is currently home to 13.3 million registered passenger vehicles – an all-time record high.

Social researcher Mark McCrindle joins ABC’s News Breakfast to talk through the latest social analysis on transport and how Australians get to work.


9 in 10 Australians use a car for some purpose, and 7 in 10 Australians use a car to get to work. Just 1 in 10 Australians use some form of public transport to get to work.

When asked why Australians don’t use public transport, 54% say it’s because public transport options are not readily available to them. In fact, for 1 in 5 that do use public transport, they also use a car to access their bus or train stop.

These figures explain why Australians place such an emphasis on government tax dollars being spent on improving road systems rather than investing in public transport infrastructure.

The urban sprawl that has marked our cities is evident in these figures. Tune in to the segment as Mark discusses the latest social analysis:



ABC News Breakfast also takes an in-depth look at McCrindle's Getting to Work figures across the nation's capitals.

When comparing cities and regions, Sydney has 1.1 million drivers on the road, and while Melbourne has less commuters, it actually has more car drivers than Sydney.

Almost 40% of all female cyclists get to work in Melbourne.

Sydney has declined in the number of people taking passengers to work, whereas Hobart leads the charge with people dropping someone to work.

The Northern Territory is the place where people are more likely to walk to work than any other state or territory with 1 in 10 walking to work.

Queenslanders are most likely to use a motorcycle than any other city, and Canberra is also big in push bike riding.

Tune in to ABC reporters as they discuss how Sydney and Melbourne commuters compare in the way they get to work:



Jobs of the Future: Where will we be working in 2030? [in the media]

Thursday, January 23, 2014

The jobs of today will not be the jobs of tomorrow. It is not just young people who are affected by economic shifts as they consider their area of study, but all working Australians will experience the demographic shifts and technological trends taking place over the coming decades.

To future-proof careers, looking at the big picture trends to define future growth areas is essential.

Technological influences are creating massive jobs and opportunities, bringing other jobs to an end. From manufacturing becoming automated, robotic processes replacing jobs, driverless vehicles and the emergence of unmanned aerial vehicles (UAVs) replacing human navigation, and automated pickers reducing the demand for some plant operators, new technologies are replacing old roles. However, technology also creates new careers and opportunities. For example, in less than a decade, cloud computing, social media, and wireless devices have created roles such as teleworking coordinators, app developers, social media managers, and digital analysts.

Demographic changes such as Australia’s ageing population is creating new demand and opportunities, not just for the aged care sector but also for retirement service agents. Australia’s record birth rates and more affluent parents are creating new childcare services and carer roles. From cultural diversity to changing family structures, population shifts create new demands and industries.

Today’s average school leavers will have 17 employers in 5 industry sector across their lifetime. Traditionally, even a generation ago, people stayed 10 years in a career, but today’s average work tenure is just 3 years and 4 months per job.

Mark McCrindle joins Tarsh and James live from Manly beach on Network Ten Wake Up. Mark describes that the key for tomorrow’s employee is being innovative, not thinking in terms of a ‘career-for-life,’ but pursuing a broad range of easily-adaptable skills.

“Being nimble is key,” Mark says, “As all of us will be living longer and working later than ever before.”


Generation Rent [in the media]

Friday, November 15, 2013

The amount of first time buyers taking out home loans has fallen to its lowest level in almost a decade.

Compared to 30 years ago, there’s now twice as many Australians renting, and for many Generation Y's now in their 20’s and 30’s, buying their own home will now seem almost unattainable.


Mark McCrindle joins Today Tonight on the topic of Generation Rent – outlining how difficult it is today for young people to break into the property market.


Today it is twice as hard for young people to buy their first property compared to when their parents were starting out, because they’re not just competing with other first home buyers but also with investors, self-managed super funds, trusts and overseas buyers.

Four decades ago, an average home in a capital city was 5 times the average annual earnings, and today it’s 10 times average annual earnings.

It’s not all bad news – in many areas, particularly in the inner city suburbs, it is much cheaper for young people to rent than buy, and as long as they’re investing and not spending everything on lifestyle pursuits, young people will get ahead even without home ownership.


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