Q and A: Offline Parenting in an Online World

Friday, October 02, 2015

What are the key strategies to offline parenting in an online world?

Parents today are faced with an unprecedented challenge of raising their children to be engaged offline in a world dominated by online options. A recent study conducted by McCrindle Research showed that whilst 44% of the older generations see the benefit of technology to children in enhancing learning and productivity, two thirds (65%) said that they believe that school aged students today spend too much time on technology.

In a society where digital is default, parents often feel the tension of raising their children in these technologically saturated times yet ensuring that they have the timeless characteristics and qualities to thrive in the offline environment. Parents see firsthand the extraordinary opportunities that technology facilitates, yet their experience tells them that managing their children’s screen time and ensuring they gain life skills and social skills is also essential.

We often forget how quickly this great screen age has emerged. Facebook went public just a decade ago and the tablet devices which facilitate so much learning and interaction such as the iPad arrived just half a decade ago. While many of the benefits to this first-ever digitally-based, wif- connected, social-media driven, global generation are evident, so are some emerging challenges. 1 in 4 Australians aged 15-17 have not participated in any form of physical recreation or sport in the last 12 months and for those aged 18-24 it is 1 in 3. These “screenagers” have a propensity towards increased sedentary lifestyles and based on the current overweight trends amongst Australia’s youth, by 2027, when all of Generation Z have reached adulthood, 78% of males and 62% of females in this generation are likely to be overweight. Young people spending hours in front of screens is not new. Today’s parents averaged around 3 hours of TV time per day during their formative years. However the TV screen is a “lean back” screen and did not generate the same levels of time use, sleep impediments and addictive patterns of the portable, interactive and connected “lean forward” screens of today.

Parents are the key influencers when it comes to shaping the priorities and lifestyle habits of their children, so households where active offline activities are modelled, prioritised and encouraged are likely to see the rewards of these behaviours established in the next generation. Parents have the opportunity to encourage their children to engage in physical recreation not just virtual entertainment, in offline communities’ not just online networks, and face to face interaction not just screen-based communication. And if the modelling and encouraging is too subtle, parents ought remember that they are paying the internet and mobile accounts and they are in charge. Oh, and every modem comes with an off switch!

More on effective parenting strategies can be found in Mark McCrindle’s book The ABC of XYZ: Understanding The Global Generations.

The Changing Face of South East Queensland

Wednesday, September 30, 2015

Brisbane, capitol of the sunshine state and Queensland’s river city. It’s fascinating to see how far Brisbane has come and where it’s heading. In 2004, Brisbane’s population was at 949,935, today that number reaches 1,140,000, in 2036 that number is expected to hit 1,400,000 and greater Brisbane will explode to 3,300,000.

Brisbane is adding 40,000 new people every year, that’s adding one new Rockhampton every two years! Brisbane is certainly more culturally connected and more globally influenced than it used to be.

70.5% of residents are aged 15-64, 11.9% are aged 65 and over, 17.6% are children aged 0-14 and just under a third of Brisbane’s population is aged 25-44. There are 40 retirement and aged care facilities under construction worth more than 800 million dollars.

Immigration is also changing Brisbane, more than a quarter (28.3%) of the population of Brisbane’s residents are immigrants. In Springhill, the number one language other than English is Spanish.

Residents living in Dutton Park and Fairfield have increased their use of public transport from 7% to 23% in the last 10 years and Brisbane has one of the highest rates of car ownership in the country with 54% of all households having at least two cars.

THE CHANGING FACE OF Brisbane Part one:

The Changing Face of brisbane part two:

The Changing Face of the gold coast:

The Changing Face of IPSWICH:

The Changing Face of logan:

The Changing Face of Moreton bay:

Australia and the First Australians

Monday, September 28, 2015

Currently there are more than 720,000 indigenous Australians – around 3% of the total population. The indigenous population is increasing at 2.3% per annum- significantly faster than national population growth of around 1.4%. By 2026 the number of indigenous Australians will be almost 940,000 and in 2030 the number will exceed 1,000,000.

The proportion of the population that is indigenous varies significantly from less than 1% in some areas of the larger cities, to more than 70% in the Northern Territory- in Arnhem Land.

The largest proportion of Australia’s indigenous population lives in NSW (31%) followed by Queensland (28%) and then Western Australia (13%). While the Northern Territory has a higher proportion of indigenous people than any other state or territory, it is home to just 10% of the total indigenous population.

Based on the faster growth trends of the Queensland indigenous population (2.5%) compared to that of NSW (2.1%), by 2037, the state with the largest indigenous population will be Queensland (356,000). While all states and territories are experiencing natural increase of indigenous Australians through births, NSW is experiencing an annual net loss of more than 500 indigenous persons per year to other states while Queensland is experiencing an interstate net gain of around 300. Additionally the remote and very remote areas of Australia are losing almost 900 indigenous Australians each year as they move to the larger regional areas (600 person gain) and major cities (300 person gain).

For an in-depth visual look at Australia’s indigenous population simply click on this interactive map, zoom in to look at specific regions across Australia, or hover over an area to read the data.

About McCrindle Research Services

Utilising the right tools and methods and analysing the data is just half of the research process. Because the goal is implementation, the findings need the skills of visualisation and communication. As researchers we understand the methods, but we’re also designers and communicators so we know how to present the findings in ways that will best engage.

Geomapping is a new tool we have and we will be releasing more information and blog pieces on this exciting new output.

Let us know via social media if you have any topics you would like to be geomapped!

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Technology, Innovation & Collaboration: The future of work with Claire Madden

Wednesday, September 23, 2015

GENErational transition in the workplace

We’re on the brink of significant generational transition in the workforce, as the Baby Boomers (born 1946-64) who make up a quarter of today’s workforce and hold a lot of the leadership roles are reaching retirement age and will be just 8% of the workforce in a decade’s time. 

At the other end of the spectrum, as the Baby Boomers are phasing out of the workplace, the most materially endowed, technologically literate, formally educated, globally connected generation to ever grace the planet enter the workforce – Generation Z. 

Future Workforce Generations

Generation Z, born 1995-2009, make up 18% of our population, 9% of the workforce but in a decade’s time will make up 31% of the workforce.

Whilst they will spend 14,000 hours in face to face classes in their schooling and for a degree, they’ll spend 6 times this in the workforce – an estimated 84,000 hours.  But what will the future of work look like?

Generation Z bring new approaches to work, problem solving, innovation and collaboration.  They have been born into an era of unprecedented change – this will be reflected in their approach to their careers. Today’s annual turnover rate is 15% per annum which equates to people staying in their roles for approximately 3 years 4 months. Projected over the lifetime of a school leaver today it is estimated they will have 17 jobs across 5 careers in their lifetime. 

social trends transforming the future of work

The Intergenerational Report by the Australian Government outlines three major social trends which will transform the future of work as we know it- population, participation and productivity.


Australia’s population is growing at 1.4% per annum, and we will reach 24 million people by the end of 2015.  We have doubled both our national and our global population since 1966.

However our population is not only growing but also ageing.  Our population pyramids visually communicate our growth – in 1985 it was a pyramid as there were more younger people than older people, however today it is becoming more rectangular and demonstrates how we are on the brink of massive ageing.   As we project to 2045 our population pyramid will start to become inverted as we will have more people aged over 60 than under 18 for the first time.

There are not only more older people but we are living longer than ever before, having added 10 years of life expectancy in the last four decades.

Our population is also changing, and we are more culturally diverse than ever before with 58% of Australia’s growth attributed to net overseas migration. We are increasingly generationally diverse with six generations represented in our communities today. 


In the years ahead we will see the female workplace participation rate continue to increase.  And we will be working later in life with the retirement age being pushed back. Even so, because of the impact of the aging population our workforce participation rate will actually decline, with today’s participation rate at 65.1% projected to decline to 62.4% in 2055.

The ratio of Australians in the workplace to retirees is also radically changing.  In 1975, there were 15 people of working age (aged 15-64) for every couple of retirement age (aged 65+).  Today there are just 9 people of working age for every couple of retirement age, and by 2055 it is projected to be just 5.4 people of traditional working age for every couple of retirement age. 


Due to the declining ratio of people of working age to those in retirement, there is going to be a greater need for productivity from the labour force.  The workforce of the future will need to do more with less.  This final defining social trend, productivity, is the only one not based on demographic realities.  

The Intergenerational Report outlines that for every hour an Australian works today, twice as many goods and services are produced as they were in the early 1970s. One of the contributors to this is technology which has enabled greater efficiencies. 

the future of work

It is not just technology which has increased productivity outcomes over the years.  Productivity is maximised by people and organisations who can innovate, and communities who can collaborate.  Effectiveness, innovation, productivity comes when it is in the hands of people who can see solutions, generate ideas, solve problems and facilitate innovations. 

Technology, innovation & collaboration 

Sectors have been transformed where there’s the intersection of technologies with innovation and collaboration. 

For example, AirBnB has challenged the traditional approach to accommodation solutions.   Their innovative approach to accommodation has been released to the collaborative power of the community to become accommodation providers, and has been leveraged through the technology platforms.   

Similarly, the network transportation company Uber has transformed the approach to transportation.  Launched internationally in 2012, Uber is in 58 countries, worth an estimated $50 billion yet doesn’t own one car.  An innovative approach, released to the collaborative community, leveraged through technology. 

Cancer Research UK provides another creative example of this.  They created a computer game Play to Cure: Genes in Space’. By playing it you analyse significant amounts of genetic data which would have taken scientists hours to do and can help beat cancer sooner. Leveraging technologies, fostering innovation and embracing collaboration.

effective leaders of the future

The effective leaders of the future will not be those necessarily with the most developed skill set but those who can effectively create a culture of collaborative innovation. 

Traditional leadership models have been based on position, hierarchy, command and control.  Whilst leadership remains essential, the styles of leadership the emerging generations respond best to are those that foster a context for them to connect, create and contribute. 

A workplace culture of collaborative innovation is inclusive of a multicultural, multigenerational, multigifted community – it draws on the strengths of the diversity through positioning people in contexts which foster growth, innovation and collaboration.

creating a culture of collaborative innovation

A culture of collaborative innovation requires focusing on the people not just the process. On shaping a team not just spending on technologies. It requires building on a foundation of shared values such as humility, respect and honesty.  It’s where leaders create autonomy supported inclusive multigenerational workplaces. 

Productivity and outcomes are important.  Essential in fact.  But perhaps as we shift our focus from process to people, from transactional to transformation leadership, and create vibrant, healthy, dynamic workplace communities – the productivity, innovation and output is likely to be greater than ever and flow simply as by-product - of people investing the 84,000 hours of their working lives in a rewarding way and in a thriving culture of collaborative innovation.

ABOUT claire madden 

Claire Madden is a TedX speaker, social commentator, futurist and Director of Research at the internationally recognised McCrindle. Claire effectively bridges the gap between the emerging generations and the business leaders and educators of today. She is a next-gen expert, fluent in the social media, youth culture, and engagement styles of these global generations, and a professional in interpreting what this means for educators, managers and marketers. With academic qualifications in communications and postgraduate studies in leadership, Claire brings robust, research-based content to her engaging presentations and consulting.

Visit Claire’s website to find out more.

Download Claire’s updated speaking pack for more on her most requested topics, recent engagements and media exposure.

If you would like to inquire about having Claire at your next event, please contact ashley@mccrindle.com.au or our Sydney office on 02 8824 3422.

A decade of Australian transformation

Monday, September 14, 2015

Only occasionally in history do massive demographic changes combine with huge social shifts, ongoing generational transitions and unprecedented technological innovation so that within the span of a decade society altogether alters. Australia is currently in the midst of one such transformation.

Constant change can sometimes lead to change fatigue where the response can be to become worried about change, or equally negatively it can lead to change apathy which can create an indifference to change. However by understanding the emerging trends, we can be more prepared for the changes and so rather than becoming defensive or blasé we can confidently respond to the shifts and so remain ever-relevant.

5 Megatrends Reshaping Australia:


While Australia’s population growth rate has recently slowed, we are still adding more than a million people every 3 years. Australia’s largest city, Sydney will also be the first Australian city to hit 5 million (by the end of 2016) however it is our second largest city, Melbourne which is growing the fastest and will take Sydney’s title in 2053 with both cities expected to reach a population of 8 million in 2055. In fact Melbourne is growing by more people every 5 days than the state of Tasmania adds in an entire year (1,400). Our third and fourth ranked cities will also change order over the next decades with Perth’s rate of growth set to see it overtake Brisbane in 2029 when they both reach a population of 3 million. While only these 4 cities currently exceed 2 million people, Adelaide will join the 2 million club but not until 2055, almost a century after Sydney reached this milestone in 1959.


This population growth is leading to more densified living. While 3 in 4 households currently live in a detached home, almost half of all new housing approvals are in the unit, apartment or townhouse category. Australia’s communities are undergoing significant transformation from the horizontal suburbs to the growth of these vertical communities, and as people rent more, move more frequently, and transition across more communities than ever before. The average renter in Australia stays just 1.8 years per abode and even those who have bought a home are not putting their roots down deeply and staying for several decades like their parents did. Those with a mortgage stay on average just 8 years before they sell. While this growth, density and mobility is evident in the capital cities and larger coastal cities, Australia’s top 30 cities now include many inland regional cities that have a growth rate exceeding that of some of the capitals. It is the tree change and not just the sea change that rising capital city house prices is currently facilitating.


Cultural diversity is foundational to Australia- part of the DNA of our communities. More than 1 in 4 Australians was born overseas and almost half of all households (46%) have at least one parent born overseas. And our population mix is now more connected to our region with the top 7 countries of birth of Australians born overseas shifting in three decades from mainly European countries to now include China, India, Vietnam and the Philippines. There remains a deep affection for the traditional Aussie qualities of mateship, ironic humour and the larrikin spirit alongside the richness of our lifestyle which comes through the input of so many cultures. In a nation of world cities and global connectivity, gone is the cultural cringe, replaced with an international perspective that looks out not in.


Three decades ago Australia’s average age had only just moved out of the 20’s to reach 30, today it exceeds 37 and in three more decades it will be 40. This ageing population though is a good news story- it means we are living longer, and consequently active later and able to work later in life than was previously the norm. In the last generation, Australians have added an average decade to their life expectancy at birth. Along with the ageing population goes an ageing workforce- which means that there are more generations in the workforce than ever before and leading teams in diverse times requires better people skills to bridge more gaps than ever before.


Australia’s generations of Baby Boomers and Generation Xers are now sharing the leadership and workforce roles with the emerging Generations Y and Z. These new generations, born and shaped in the late 20th Century are increasingly becoming lifelong learners, multi-career workers with a focus on work-life balance, participative leadership models and a more varied job description. Along with this, the next generation of technology has, in less than a decade, transformed almost every area of business and consumer interactions. How we shop, where we get information from, when we connect and where we work from have all been fundamentally changed in this Wi-Fi-enabled, device-driven, app-based, social media-influenced decade. While it is self-evident that every business, product or idea is just one generation away from extinction, such is the speed of change today, we are now just a decade or perhaps a few years away from this point. While such change impacts us all, those who understand the trends can drive the change and shape the future.


Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


The Future of Sydney Report

Tuesday, September 08, 2015

Sydney is changing. It is growing, densifying and expanding. This McCrindle Research study surveyed 1,007 Sydneysiders in August of 2015 on their attitudes and sentiments towards the future of Sydney with regards to current population size and growth, infrastructure, planning, the house price boom and challenges moving forward.

Demographic Snapshot

Sydney is Australia’s largest city, and home to more than 1 in 5 Australians. More people live in Sydney than in the whole country of New Zealand, and its population is larger than the whole of Australia was a century ago. In addition to being Australia’s largest city, it is also the most culturally diverse with 2 in 5 Sydneysiders born overseas. While European settlement of Australia began in Sydney, the city now has connections closer to the region with 6 of the top 10 countries of birth of Sydneysiders born overseas being located in Asia.

63% of the current New South Wales population is living in Sydney, compared to 48% of Queensland’s population that lives in Brisbane. Western Sydney is growing faster than the rest of Sydney currently, and the total population of the areas that comprise greater western Sydney (2.3 million) is larger than the nations of Fiji, Luxemburg, Iceland, Vanuatu, Samoa, Tonga, Greenland, Lichtenstein and Nauru combined! By 2030, the population of Greater Western Sydney will be larger than the rest of Sydney, at almost 3 million.

Sydney’s Size

Sydney is Australia’s largest city and was the first to hit 2 million, which it reached in 1959, followed by Melbourne in 1975, Brisbane in 2008 and Perth in 2014.

Based on current growth trends, Sydney will reach a population of 8 million in 2055, the same year that Australia’s 5th largest city Adelaide reaches a population of 2 million. In fact Sydney adds 1,400 people every 6 days which is more than the entire state of Tasmania adds in a year.

While Sydney will hit the 5 million milestone in the next year and 8 million in 2025, more than a third of Sydneysiders (37%) currently think that Sydney’s population is 3 million or less. Only one third of Sydneysiders (35%) correctly identify Sydney’s population as being close to 5 million.

Sydney’s Infrastructure

More than 4 in 5 Sydneysiders believe that the public transport, roads, hospitals and infrastructure is not keeping up with the population growth, with almost half (47%) saying it is nowhere near keeping up. Just 1 in 5 (18%) say that the infrastructure development is keeping up with the population growth.

Sydney’s House Price Boom

While Sydneysiders experience higher wages than the Australian average, the wage growth has not been keeping up with the house price growth. Four decades ago the average Sydney house price was 5 times the average annual full time earnings. Two decades later, house prices had outstripped earnings to be 6 times annual wages. Such has been the house price boom that today the average Sydney house price is more than 13 times the average annual full time earnings of $77,000.

Sydneysiders don’t believe the current house price growth is being driven by first home buyers or owner occupiers, but rather by investors. 2 in 5 (41%) Sydneysiders say that Australian property investors are driving the current house price boom, while 81% say that it is overseas property investors that are key to the price increases.

Sydney’s Challenges

Clearly Sydney is an expensive place to live, and when Sydneysiders were asked what the greatest challenges of Sydney are, the top 2 responses were the cost of living (73%) and the cost of housing (59%). The third biggest challenge is the traffic and commute times (52%) followed by job / employment challenges (29%) and the pace and stress of life (29%).

These challenges for Sydneysiders are such that more than two thirds of local residents (66%) have considered moving out Sydney, with a quarter of all Sydneysiders (23%) saying they have seriously considered it.

The latest demographic data from the Australian Bureau of Statistics quantifies this by showing that Melbourne is now Australia’s fastest growing city, exceeding Sydney’s growth by more than 10,000 people per annum, and while Victoria and Queensland have consistently been experiencing net interstate migration gains for the last decades, New South Wales has over the same period been losing more people to other states than it has been gaining from other states.

Of the Eastern States, Victoria had a net interstate gain of 9,336 last year, Queensland’s gain was 5,598, while New South Wales over the same period had a net loss of 5,572.

From Sea Change and Tree Change to City Change

When Sydneysiders are considering exiting Sydney, a quarter of them are looking at a sea change or tree change within New South Wales, with another 1 in 20 (5%) considering moving to a rural or regional area interstate. However, more than half of all the would-be leavers (53%) are happy with city living, just not the Sydney life and are looking for another city interstate (32%) or in New South Wales (21%).

Sydney’s Sentiment

Sydney residents are not convinced about the direction in which their lifestyle is headed. Less than 1 in 5 (16%) say that Sydney is better than it was 5 years ago and will be even better in 5 years’ time. Overall, Sydney residents are pessimistic about the current realities and future forecasts. Almost two thirds (64%) say that Sydney is worse than it as 5 year ago, with an even larger percentage (66%) believing that it will be worse in 5 years’ time. In fact half of all Sydneysiders (50%) say that Sydney is worse than 5 years ago and will be even worse in 5 years’ time.


Watch Mark McCrindle on Channel 7 News speak about the research:

Home is where the heart is

Monday, August 31, 2015

McCrindle is delighted to partner with NRMA Insurance to produce and launch the ‘Celebrating Our Home’ report. The study of 1,203 Australians reveals what home means to Australians and what it is that makes a house a home.

The great Australian dream is still alive and well, with nine out of 10 Australians still aspiring to own their own home.

Across age groups and ethnicities, when it comes to home 82 per cent say it is the family, or the people they share a house with, that make a house feel like a home while further 78 per cent said their furniture was an integral part of making the space feel like their own.

NRMA Insurance Head of Marketing Jane Merrick said; “We commissioned this unique study because we wanted to better understand what homes really mean to Australians. What we found is that for most of us creating a home is less about the building itself and more about an emotional connection.”

“Above all, home is still where the heart is and a sense of belonging, safety and security are the main things that make a house feel like home.”

Social Researcher Mark McCrindle said; “We’re a contented nation because whether we own or rent our homes, two thirds of us (65%) state that we love our homes.”


Despite the perception of an ‘always-on’ culture of over-achievement, technological distractions and 16 hour work days, almost half of all Australians still find the time to eat together at least once per day with an astounding four in five eating together at least once per week. Meals are most often shared at the dining table (45%) or in the lounge room (34%).

“It’s warming to see that despite Australians’ increasingly busy lifestyles, people are still finding time to sit down together and enjoy each other’s company and share their news from the day.

We are a house proud nation with the majority of Australians (96%) prioritising time in their busy lives to keep their homes clean. As many as four in five Aussies made changes to their home since moving in, which may contribute to the fact that one in five people are planning on staying in their homes for more than 20 years.

The kitchen is often referred to as the heart of the home, however according to the research the living or lounge room (47%), followed by the bedroom (19%) are seen to be the most important rooms in the home.

“When asked why the living room was so important, respondents said it’s where the family spends most of their time together – yes on screens but also for relaxing, playing games and gathering for a family pizza and movie night,” Mr McCrindle said.


RESEARCH IN THE MEDIA: Soaring prices have not deterred aspiring homebuyers


Aussies come clean on national littering habits

Thursday, August 27, 2015

McCrindle Research is delighted to highlight some of the key findings from our recent Litter in Australia Report commissioned by Keep Australia Beautiful.

This week is Keep Australia Beautiful Week so there is no better time to highlight the attitudes Australians have towards litter.

It’s official – almost everyone hates litter (99% state that it bothers them) however more than 1 in 4 (29%) confess to littering!

The main excuses offered are that there were no bins/overflowing bins, the litter was biodegradable, or that it was very small.

More than 8 in 10 Australians (83%) state that litter is a problem in their own community yet less than 1 in 10 Australians (7%) participated in an organised clean up event in the last year. And while almost 62% of Australians have witnessed someone litter in the last year, we are less likely to point it out.

KAB Chief Executive Officer Peter McLean has launched Keep Australia Beautiful Week with the theme, It’s Everyone’s Backyard, designed to prompt Australians to match their words with actions.

For more information on KAB Week visit - http://kab.org.au/keep-australia-beautiful-week/

Mark McCrindle and The Changing Face of Sydney

Thursday, August 20, 2015

Sydney, the place many of us call home, is Australia’s economic powerhouse. We are adding almost 90,000 people to our city every single year, and the 5 fastest growing areas in New South Wales are all located in Sydney. Back 50 years ago Sydney had just hit 2 million people, we are going to finish next year at 5 million people.

Sydney is a fascinating and complex landscape where old ways and old attitudes are disappearing. We used to have a cringe factor of, “this part of the city is better than that part of the city” and people would perhaps be embarrassed if they weren’t closer to where the action was. That’s all changed. People in Greater Western Sydney embrace that as their moniker, proud of being a Westie.

And when it comes to work the CBD is no longer the cities undisputed top dog. Sydney is undergoing an opportunity revolution, with entrepreneurial hotspots sprouting up just about everywhere. You’ve got the media and communications hubs around Surry Hills and Ultimo, and high-tech emerging in areas of Parramatta and even in Penrith. It’s not all just happening in the CBD alone.

NSW also has the highest migration of any Australian state, and Sydney – a global city, receives most of this growth. In this city of diversity, the city’s newest citizens form new tribes in its oldest suburbs.

Sydney has many faces, but what binds us, the one thing we all have in common is this often complex, always beautiful, ever-changing city.

The Changing Face of Sydney; Urban Sprawl Goes Vertical

The Changing Face of Sydney; A closer look at Parramatta

The Changing Face of Sydney; Is the Sutherland Shire the new boom town?

The Changing Face of Sydney; The Changing Face of Liverpool

The Changing Face of Sydney; The big Development Flying Under the Rader


Q: Just wondering how many have first language of English?

A: Sydney is one of the most culturally diverse places in Australia. Almost two in three households have at least one parent born overseas, and China may soon overtake England as the country Sydneysiders born overseas were most likely born in.

Q: My children – aged 11 and eight – and I just watched the Changing Face of Sydney. They would like to know how our suburb, Loftus, has changed over the years. Or anything exciting you can tell them about our great suburb.

A: Well it is a fascinating suburb – home to far more families with kids than the state and national average. Averaging two children per household (well above the average) and with more stay-at-home parents than average. Earning more, volunteering more, and with a higher proportion of children than most Sydney suburbs – sounds like a nice, family-friendly place to live.

Q: What does the future of Blacktown look like as a part of the changing face of the western suburbs?

A: Blacktown has consistently been the fastest growing areas in the whole of NSW over the last decade. The Blacktown City area is home to more than 300,000 people, which means it is home to more people than the whole of the Northern Territory!

Q: We have just moved to Mosman from Adelaide, what can you tell me about Mosman, its demographic and its history?

A: Mosman is home to far more females than males - average age is 40, well above Sydney’s 36 and the residents’ earn more and work longer than the NSW average. Three in five of those in the labour force in Mosman work more than 40 hours per week. It is also home to twice the proportion of professionals and managers than the state average.

Q: What are your views on Sydney property growth in the short term? Is this boom likely to continue? NSW future infrastructure projects are encouraged by this strong stamp. What would be the result if the interest rates increase?

A: Yes Sydney’s property prices are no bubble. They are underpinned by more demand (population growth) than supply (new home builds). Not only is Sydney growing around 85,000 people per year, but households are getting smaller so the housing demand is even outstripping population growth. However, Sydney prices will no doubt plateau at some point, as they have before.

Q: Which suburbs have big potential for growth? Where will be more infrastructure developments?

A: Greater Western Sydney is where the population growth is and where there will be a lot of new infrastructure over the decades ahead. Plus prices are beginning from a lower base than the east. And keep in mind that by 2032 Western Sydney will be larger than the rest of Sydney (2.9m compared to 2.7m).

Q: My partner and I are planning to buy a house. What is the quietest place in Sydney?

A: The quiet suburbs on the urban fringes – Shanes Park, Cranebrook, Marsden Park, Badgery’s Creek – are acreage at the moment but will be development central in a few years. So the quiet may just be temporary.

Q: Where is the best place to invest, which suburb?

A: Really depends on budget and also having a long-term view. Suburbs change: Redfern, Balmain, Newtown, Campberdown were once not considered desirable suburbs and are now very expensive. So it is good to look at population growth trends and emerging infrastructure. A suburb not “hot” at the moment if it is in Sydney will be a winner long term.

Q: What are the reasons for different ethnicities to settle in the respective suburbs? (Chinese in Hurstville and Chatswood, British in Manly, etc.)

A: Often it is where they have connection/family and so various suburbs end up with strong ethnicities. For example, traditionally Greeks settled in Kogarah, many from Vietnam called Cabramatta home and more recently a strong connection of those from India to Harris Park.

Q: What proportion of the Hills district is evangelical and also now the Shire?

A: The ABS census data shows religion by denomination and it shows that for example the Hills have less than 19 per cent while the Shire has more than 25 per cent Anglicans.

The latest #TuesdayTrends

Tuesday, August 18, 2015


As Australia’s social researchers, we take the pulse of the nation. We research communities. We survey society. We analyse the trends. And we communicate the findings.

Every Tuesday we release a trend about Australia for #TuesdayTrend. Here are some of our recent #TuesdayTrends, highlighting fun facts about Australia. Be sure to follow, share and interact with us on Instagram, Twitter and Facebook.


In a world of big data- we’re for visual data. We believe in the democratisation of information- that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods but we’re also designers and we know what will communicate, and how to best engage. We’re in the business of making you look good and your data make sense.

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Melbourne work-life survey design generation Z huffington post school satisfaction anzac winter blues 24 million education snapshot community report Mark McCrindle youth Australia Day housing language social media parenting trend tuesday Adelaide capital cities moreton bay Word Up stats brands Gen X children gold coast engage baby names consumer 2015 census public speaking holiday grandparents ipswich economy Gen Y seasons sector wide study retirement define winter work hornsby geomapping cost child care world youth day hobart trend narcissism 2014 gen z Sydney ageing population tuesday social demographer home financial business resource data visualisation politics event market research Canberra marketing research pack focus group selfie Claire Madden wedding royal environment 23 million happiness transport litter budget list father's day logan research debt 1975 the changing face of The ABC of XYZ 2013 new york times publication population perth church mother's day global social commentator builders 2012 mccrindle professional development social research not for profit school teleworking technology sports family monarchy employment baby boomers World Water Day social researcher identity intern gen alpha darwin cold unemployment organisational culture leadership ABS ACT "know the times" graphs demographics infographic easter australia etiquette christianity slideshare media release christmas Scouts media survey water omnibus future generations paying to work research visualisation government brisbane video thought leadership internet culture gender marriage interactive equip