Sydney Vs Melbourne Rivalry [infographic]

Sunday, December 07, 2014

Sunday 7 December, 2014 – Melbourne has been named the world’s most liveable city for the fourth year in a row, but what is it about this city that make’s living there so wonderful, and how does Sydney, which ranked 7th on the same list, compare?

Off the back of the rivalry that exists between these two cities, McCrindle Research decided to gather, analyse, compare and present the most significant data of Sydney and Melbourne in a visualised infographic to show how these global cities measure up.

Sydney Vs Melbourne Infographic

Sydney is larger, but Melbourne is growing faster

While Sydney is larger, with a population of 4,879,000 Melbourne is growing at a rate that is 18% faster, meaning it will be Australia’s largest city by 2050.

“While people tend to think that Sydney is by far Australia’s largest city, its population is only 9% larger than that of Melbourne and the gap is closing. Melbourne added 70,000 more people than Sydney did over the last 5 years and based on the current growth trends, soon after mid-century, Melbourne will be Australia’s largest city”, said Mark McCrindle.

Sydney - home to more international guests

Sydney is more culturally diverse than Melbourne – less Sydneysiders (58.1%) were born in Australia than Melbournites (62.6%). Ancestry also comes into play here, with slightly less Sydneysiders being of Australian ancestry than those living in Melbourne.

Tourism is also more popular in the city of Sydney, with 12,753,000 international arrivals last year, that’s almost twice as many as recorded to have visited Melbourne (7,000,000).

Iconic landmarks and transport

While driving is the most popular commute option for both cities, more Melbournites drive to work than Sydneysiders – an extra 105 025 to be exact. Comparatively, more Sydneysiders walk to work than their fellow Melbournites.

Cycling is more common amongst those living in Melbourne, with 18% less Sydneysiders using this form of transport in their commute to work.

The harbour is a huge feature of Sydney – home to the Sydney Opera House and facilitating the harbour Bridge as well as ferry transportation in and out of the city, it is iconic both visually and practically.

While Sydney’s iconic landmark and mode of transport are facilitated by water, Melbourne’s are firmly set on the ground and have a much older history. Flinders Street Station opened in 1854, 119 years before the Sydney Opera House. On census day, 72,862 Melbournites caught a tram to work, becoming Melbourne’s second most popular commute option (with driving a car being the first).

The weather debate

Perhaps one of the most contentious issues around the Sydney vs. Melbourne debate is the weather. Despite varying temperatures and public perception that Melbourne is worse for the weather, Sydney is the city that receives more rainfall – a total of 1223 mm on average while Melbourne receives less than half of that (603 mm).

However, it seems the perceptions aren’t entirely false as Sydney has hotter temperatures, less cloudy days and a greater number of clear days on average than Melbourne.

Melbourne - home to more passionate sporting fans

It would seem that Melbournites are more involved with their sport, considering Melbourne has larger stadiums and more passionate club members! While Sydney’s largest club is the Sydney Swans with just over 40,000 members, Melbourne’s Collingwood club has double that number of memberships (80,793).

Melbourne and Sydney also play different sports, with 9 Melbourne AFL teams compared to Sydney’s 2, and 9 Sydney NRL teams compared to the one Melbourne Storm team.

Sydney home to ‘the best Olympic games ever’

Melbourne hosted Australia’s first Olympics in 1956, however Sydney’s was dubbed ‘the best Olympic games ever!’ The 2000 Summer Olympics in Sydney also gained 23 more medal placing’s than Melbourne’s Summer Olympics, held 44 years before.

Sydney more expensive than Melbourne

While Sydneysiders earn more on average than Melbournites, they also pay 37% more for their houses, with the average house price in Sydney costed at $843,994 compared to just $615,068 in Melbourne.

While the debate for who makes the best coffee is strong between the cities, Melbournites are paying an extra 9 cents per cup than the average Sydney-sider.

The verdict

“Few nations have two cities which dominate the national demographic and economic landscape as Australia has in Sydney and Melbourne. 1 in 5 Australians live in Sydney and another 1 in 5 call Melbourne home. There are as many Australians who live in the two cities of Sydney and Melbourne as there are people in the whole of the states of Queensland, Western Australia, South Australia and the Northern Territory combined”, states social demographer Mark McCrindle.

But regardless of the rivalry, one thing we can all agree on is that both Sydney and Melbourne are global cities, with a rich history, diversity, opportunity and amenity of which all Australians can be proud.

McCrindle in Melbourne

From our base in Sydney, McCrindle has worked with clients from across Australia and the world. Knowing the constantly changing nature of society today we are always looking for ways to increase our capacity to provide innovative social research solutions to our clients, spanning a multitude of sectors and locations.

With that in mind, we at McCrindle are excited to have extended our offering to our clients by establishing an office in Melbourne.

Feel free to give our Melbourne office a call on 03 9691 3579 or email nathan@mccrindle.com.au for more information.


Sydney Vs Melbourne Infographic

INFOGRAPHIC AND MEDIA CONTACT

Please see the infographic for a visual representation of the data.

For further information, interviews, or images, please contact the McCrindle Research office at 02 8824 3422 or ashley@mccrindle.com.au.

Sources: Australian Bureau of Statistics, Bureau of Meteorology, McCrindle Research


The Duke of Edinburgh Youth Pulse Research

Thursday, November 06, 2014
Claire and Kirsten at Youth Pulse Research Event

It was a privilege for our research to be featured at the KMPG Melbourne Cup Luncheon on Tuesday.

In attendance was Prince Edward, the Earl of Wessex, to commemorate more than 50 years of the Duke of Edinburgh Award in Australia.

As part of the Youth Pulse Research for The Duke of Edinburgh’s International Award in Australia, two of our team, Claire Madden and Kirsten Brewer were also honored to attend.

Youth Pulse Research

The Youth Pulse Research was designed and conducted in September 2014 on behalf of The Duke of Edinburgh’s International Award in Australia. As an annual survey, involving 879* Australian young people aged between 14 and 19 years of age from every state and territory in Australia, it seeks to better understand their attitudes, opinions and sentiment towards leadership, well being and community among young Australians.

The Top Findings

• Relationships and family the highest priority for young Australians today (68%)

• Influence over others considered for greater impact than a position of power

• Change starts locally, with young Australians taking ownership of their contribution for influence on those around them and within their local community

• Empowering leadership styles take precedence over traditional models

• Youth of today optimistic about Australia’s future (55% are Expectant Optimists)

• Nelson Mandela named the most inspiring leader from recent history, with 92% agreeing that leadership is about influence not authority, and 90% agreeing that leaders building teams is more important than managing tasks


Youth Pulse Research


The full report will be made available on the 17th November 2014.

*879 respondents aged 14-19 with 603 fully responding and 279 partially responding.


For more information on research visualisation, click here.

What comes after Generation Z? Introducing Generation Alpha

Friday, August 01, 2014

Gen Zeds are the most formally educated generation in Australian history – not only have they started their schooling younger, they are also projected to stay in it for longer. Whilst 1 in 10 of the Builders generation have a university degree, 1 in 5 Baby Boomers, 1 in 4 Generation Xers and 1 in 3 Gen Ys, it is projected that 1 in 2 Gen Zeds will be university educated. With the increased focus on formal education and the increased time spent behind screens and on digital devices, it is unsurprising that they live largely indoors; after all, their parents place priority on homework, coaching and extra-curricular activities over a carefree childhood. These sedentary lifestyles are having an impact on our Gen Zeds – based on the current trends, it is projected that in 2027, when all Gen Z have reached adulthood, 77.9% of males and 61.2% of females will be overweight or obese.

However when it comes to getting outdoors and getting active, Gen Zeds have their favourite sports – with Gen Z males top sports being soccer (17%), AFL (15%) and Basketball (10%), and for Gen Z females, their top sports are netball (21%), dance (15%) followed by swimming (9%).

The Zeds are up-ageing because they are growing up faster. In less than a century, the onset of puberty in girls has gone from 14.6 years (1920) to 10.5 years today, with the trend similar for boys, with puberty on setting before the age of 12. They are also in education earlier and are exposed to marketing younger. Despite the environmentally conscientious times, the Zeds are the most marketed-to children of all time and the biggest consumers of any generation of children.

This Internet-savvy, technologically literate generation has been shaped to multitask. They move quickly from one task to another, often placing more value on speed than accuracy. They have only known a wireless, hyperlinked, user-generated world where they are only ever a few clicks away from any piece of knowledge. The world is an open book to Gen Z.

Over the lifetime of a Gen Zed, technology has transformed our society. When the oldest Gen Zeds were 2 years of age in 1997, Google.com was registered as a domain, and when they turned 5, USB flash drives and Nokia 3310 mobile phones were on the market.

Here’s a summary technology timeline in the life of a Gen Z:

Technology Timeline 1995 to 2014

  • 1997: Google.com is registered as a domain
  • 1998: Portable MP3 players enter the market
  • 2000: USB flash drives become available, Nokia 3310 launched
  • 2001: Wikipedia is launched
  • 2003: MySpace is launched
  • 2005: YouTube is launched
  • 2006: Facebook opens to the public
  • 2006: Twitter is launched
  • 2007: Dropbox founded
  • 2007: First iPhone released
  • 2009: Whatsapp founded
  • 2010: iPad is launched
  • 2010: Instagram launched
  • 2012: Facebook has 1 billion active users
  • 2014: Google Glass launched

Gen Alpha

The launch of the iPad in 2010 coincided with the beginning of our current generation of children, Generation Alpha – and there are now 2.5 million Gen Alphas being born around the globe each week. They were born into a world of iPhones (in fact the word of the year in 2010 when they were first born was “app”), YouTube (there are now 100 hours of YouTube videos uploaded every minute, and in this environment they are more influenced by the visual and the video than the written and the verbal), and Instagram (where life is photographed and shared instantly and globally).

It’s a world where for the first time in history the average age of first marriage (29.7) is older than the average age of first birth (27.7) across OECD countries.

It’s a world of Screenagers where not only do they multi-screen and multi-task, but where glass has become the new medium for content dissemination and unlike the medium of paper, it is a kinaesthetic, visual, interactive, connective and portable format.

It’s truly the millennial generation, born and shaped fully in the 21st century, and the first generation that in record numbers will see in the 22nd century as well.

And that’s why we’ve called them Generation Alpha. And so, after Generations X, Y and Z, it’s not a return to the beginning but the start of a whole new nomenclature for an entirely new generation, in this new millennium.

See our latest infographic on Gen Z and Gen Alpha below. To find out more about these Generations, order your copy of Mark McCrindle's newly updated book, the ABC of XYZ


Population Growth, Boat Arrivals & Australia's Humanitarian Program

Monday, June 23, 2014

In June 2014 McCrindle analysed the data on population growth (ABS), migration numbers (Department of Immigration) and we hope the infographic below is useful for an understanding of the drivers behind Australia’s population growth.

Creative Commons Licence
This work is licensed under a Creative Commons Attribution 4.0 International License.

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Australia’s Population Increase (last 12 months):

  • Australia’s annual growth rate is 1.8% which equates to 405,400 people over the last year. In 2008 net overseas migration was 459,904 (therefore population growth numbers in the last year were 54,504 less than they were 5 years ago). 
  • Annual growth is comprised of two factors: natural increase (births minus deaths) and net overseas migration (permanent arrivals minus permanent departures). A permanent arrival is defined by someone living in Australia for 12 months or more (or 12 months over a 16 month period).  The same time frames apply to permanent departures. 
  • 59% of Australia’s population increase is through migration which was 241,000 people last year.  In 2008 net overseas migration was 315,700 which equates to 74,700 fewer last year than 5 years ago. 41% of Australia’s population growth was through natural increase which was 164,400 people.    
    • Natural increase: 164,400 (41% of population growth)
      • Births: 310,600
      • Deaths: 146,200
    • Net overseas migration: 241,000 (59% of population growth)
      • Arrivals: 511,600
      • Departures: 270,600
  • The net overseas migration rate for the last decade has been hovering around 1% per annum (that is, it is the equivalent of about 1% of our population while the natural increase is equivalent to about 0.8% to our population).
  • 42% of those migrating are given permanent visas which was 101,230 in the last year.  Therefore those given permanent visas account for 25% of Australia’s population growth.
  • Of the net overseas migration, 58% are granted temporary visas (students, working holiday makers, visitors staying 12 months or more, 457 work visas), and 42% are granted permanent visas (skilled, family and humanitarian).
  • 20% of these are part of Australia’s humanitarian program- a total of 19,930 (with the remainder being skilled visas, 43%, and family visas, 37%), and so Australia’s humanitarian program accounts for 5% of Australia’s growth.
  • Of the humanitarian visas, 63% are granted offshore (as part of the UNHCR program in operation, particularly in the Middle East, Africa and Asia), 12% are granted to existing visa holders who are already in Australia, and 25% are granted to people who have arrived into Australian territorial waters by boat and are processed in detention centres (a total of 4,949 in the last year).
  • Therefore asylum seekers account for 1.2% of Australia’s population growth.

Immigration Detention and Community Statistics Summary

As at 31 May 2014, there were 4016 people in immigration detention facilities, including 2779 in immigration detention on the mainland and 1237 in immigration detention on Christmas Island.

Of these people in detention, 89% had arrived by boat (3566 people).  The number in detention facilities currently is less than half the number that were in detention facilities a year ago (In May 2013 there were 8521). 

Boat Arrivals in Australia (Irregular Maritime Arrivals):

Here is a summary of the Boat Arrivals in Australia (Irregular Maritime Arrivals) over the last 10 years as provided by the Parliamentary Library:

Year Number of boats Number of people (excludes crew)
2005 4 11
2006 6 60
2007 5 148
2008 7 161
2009 60 2726
2010 134 6555
2011 69 4565
2012 278 17204
2013 300 20587
2014 (to 23.6.14) 0 0

Sources: Department of Immigration (immi.gov.au), Australian Bureau of Statistics (abs.gov.au), Parliamentary Library, Parliament of Australia.

If every asylum seeker who arrived by boat since 2005 (52,017) was granted entry to Australia (and many have returned voluntarily, others have been deported, and still others are yet to have their cases determined), the total number when compared to Australia’s population growth over this 9.5 year period (3,514,300) would account for less than 1.5% of Australia’s population growth. So total arrivals by boat over almost 10 years is the equivalent of less than 9 weeks of Australian births.

Research that tells a story

Friday, May 30, 2014

Our passion is conducting research that lives and tells a story. 

Only when research is seen and interacted with does it truly makes a difference, and none have made research come alive better than the visionary team at Freedom Foods and the creative geniuses at Analog Folk, bringing the Good Food Karma Index to life based on McCrindle's mathematical algorithm, national surveys, data analysis and research visualisation.

We love seeing our research tell a story – and who doesn't like a story about food? Check out the infographic below for state versus state and male versus female stats, Australia's latest food facts, and a description of Australia's four food personalities. 

Embed this infographic

Watch the Good Food Karma Video

In a world of big data-we’re for visual data. We believe in the democratisation of information-that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations.

As researchers, we understand the methods, but we’re also designers and know what will communicate and how to best engage.

Visit researchvisualisation.com for more info, and click here to discover how the Good Food Karma Index was derived.

Demand Vs. Supply: Australia's Aged Care Puzzle

Tuesday, May 06, 2014

With Australia’s ageing population, increased life expectancy and longevity, there are growing demands for aged care in our nation.

Australia’s aged care sector is under pressure to meet this growing demand while at the same time facing significant recruitment and workforce challenges with half of the current aged care workforce reaching retirement age in the next 15 years.

McCrindle crunches the numbers in the latest infographic, the Aged Care Puzzle, to determine the magnitude of the demand versus supply gap.

Embed this infographic

THE CHALLENGE OF DEMAND

Australia as an ageing nation

Australia is experiencing a baby boom, with births exceeding 315,000 a year, as well as an increasingly ageing population. The over 65s make up 15% of our population today, and forecasts project that this cohort will make up 17% in 2024, and by 2044, 1 in 5 Australians (20%) will be aged over 65.

Australia’s population pyramids visually show the growth of our ageing population, and in 2044 our population pyramid will become inverted with the number of over 60s outnumbering the under 18s for the first time. Our median age is also increasing – three decades ago the median age of an Australian was 30.5, today it is 37.3 and in 2044 it is projected to be 40.

The over 85s, where there is an even greater need for aged care services, are growing at an even faster rate than the over 65s. In 1984 there were 120,862 Australians aged over 85, today there are 4 times as many, and in 2044 there will be 14 times as many.

Not only are there more older people in our nation but Australians are living longer than ever before. Life expectancy at birth in 1984 was 75.8, whereas today it exceeds 80 for a male and 84 for a female. In 2044, it is projected to be 90.4.

Health advancements are increasing longevity

The primary enabler of this increased and ongoing longevity gain has been the health system rather than individual behaviour. Life expectancy increases will continue because of improved medical technologies, public health infrastructure, better public health measures, new and improved medical interventions and the improved survivability rates of major illnesses and cancers.

The health system is also what will keep us living longer in the future. With Australians living longer than ever before, there will be an increasing need for procedures and medical intervention, and a growing expectation from the public that these services will continue to be provided.

A decade ago, dementia and Alzheimer’s disease were the 6th largest causes of death in Australia, accounting for 4,364 deaths in 2002. Today they are the 3rd leading causes of death with the number of deaths having more than doubled to 9,864. Over the same period of time, deaths due to the first and second causes of deaths (heart disease and brain disease) have been decreasing. If today’s current trend continues over the next decade, by 2021 dementia and Alzheimer’s disease will be the leading cause of death in Australia.

With little change in the retirement age and an increase in longevity, the retirement years have increased and the years for which supported care is needed has also increased. Not only is our population larger, our population is also living longer.

Exponential growth of centenarians will keep the Queen busy

In 1952, the year that Queen Elizabeth II became sovereign, 40 letters of congratulations would need to have been written for Australians turning 100. This year, 2,643 Australians will turn 100 and in 30 years the number of congratulatory letters written to Australians turning 100 will increase to 18,567 in the year 2044.

THE CHALLENGE OF SUPPLY

Not only is there an increasing demand on the services provided by the aged care sector with the growing number of over 85s, there is also a workforce supply challenge.

Ratio of Workers to Retirees Declining

The ageing population will place greater demands for productivity on the labour force. In 1970, for every couple of retirement age there were 15 people in the working age population, by 2010 there were just 10 people of working age for every couple of retirement age, and this is projected to decline to just 5 people of working age for every couple at retirement age by 2050.

An Ageing Workforce

Along with our ageing population, we also have an ageing workforce. Today the median age of an Australian is 37.3 and the median age of a worker is 40. However this varies across sectors – for example, the median age in the retail sector is 33.4, finance 37.3, construction 38.5, health 41.1, education 42.1. However in the aged care sector this ageing is even more pronounced – the median age for a residential direct care worker is 48 and community direct care workers is 50 years which makes it the sector with the highest median age of an employee.

Impending retirements

Because of the high median age of an employee in the aged care sector, half of the aged care workforce will be of retirement age in 15 years. There are 240,445 workers in the aged care sector, so this equates to an average of 8,015 retirements per year for the next 15 years, which averages to 668 farewell lunches per month.

If we are to keep the current ratio of aged care workers to people aged over 85 in our nation, we need to add 77,976 workers in the next 10 years, which equates to recruiting 650 new workers per month, in addition to replacing the 668 retiring staff per month.

A Growing Need

In the next 30 years Australia will see an unprecedented rate of growth of the over 85s in our nation. In 2044 there will be 1.2 million more people aged over 85 than there are today, and the average older Australian will live 5 years longer than today which equates to adding 6 million more years of care just for the increased number of over 85s and just to manage their increased life expectancy.

Download the analysis and the infographic.

Click here to download this file


Generation Z: Living Longer, Costing More

Tuesday, April 22, 2014

It has often been said that today’s young people will be the first generation of children who won’t live as long as their parents because of the rise in childhood obesity, increased “screen-time”, sedentary lifestyles and the increased intake of high fat and sugar foods. 

 It is true that young Australians regularly eat fast food more than the average Australian, obesity rates have risen significantly in a generation, and based on current trends almost 3 in 4 Generation Z will be overweight or obese by the time they reach adulthood. Additionally young Australians consume more screen time than ever before – on average this total screen time exceeds 10 hours per day.

However, the proportion of Australians with long term health conditions and lifestyle risk factors such as smoking has declined significantly over the last decade and the survivability of morbid illnesses continues to rise. Australians are not only amongst the longest-living in the world, they have seen life expectancy increase continuously for more than a century. A boy born in Australia today can expect to live to 80 years, while a girl can expect to live to 84. Having survived to age 60, men can expect to live another 23 years and women another 26 years. Australians have added 10 years of life expectancy in the last 40 years and this longevity increase is still continuing.

This remarkable increase in life expectancy is the product of public health measures, medical improvements, pharmaceutical advancements, and astonishing increases in survivability rates across all age groups. For example, in 1990, the mortality rate for children this age was 0.4 deaths per 1,000 yet it has since declined by more than half! Regardless of youth trends concerning sedentary lifestyles and higher calorie intake, Generation Z will on average outlive their parents, as has been the case with every Australian generation since record keeping began.

This longevity is not without its downsides. Just because a generation has seen improvement in the length of life, doesn’t mean there will be improvement in the quality of those additional years. Additionally, the costs of funding retirement have dramatically increased in the last few decades, not only because of the cost of living but also due to the length of life. By the time Generation Z begin to retire (beginning in 2063) the average median capital city house price will exceed $2 million and the average retiree will need at least $600,000 more to achieve a comfortable retirement than the average required today.

– Mark McCrindle

Discover this emerging generation at GenerationZ.com.au and see our latest infographic for the stats.

Australia Street 2014

Tuesday, March 25, 2014

If you live on an average sized street in Australia comprised of 100 households, did you know that of those on your street there is a marriage every 9 months, a death every 7 months and a birth every 14 weeks? These 100 households comprise 260 people, 45 dogs and 27 cats! There are 162 cars owned on the street, which in total drive more than 2 million kilometres each year.

Based on the latest ABS data and other sources, and using this theme of Australia shrunk down to be a street of 100 households, we have developed the below infographic. You can also see the animated video version of it here

So, welcome to Australia Street.

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Mark McCrindle on the Pulse of the Nation

Monday, February 24, 2014

Social Researcher Mark McCrindleSocial researcher Mark McCrindle:

It is imperative that we observe the shifts, respond to the trends, and so make the changes to remain relevant for our communities, our customers, and our organisations. 

The speed of change today, the scale of the trends, and the impact of the shifts have accelerated in recent times.

It's only occasionally in history that massive demographic change collides with rapid technological shifts and huge social trends, so much so that within the span of a decade society altogether alters. Today we are living amidst one such transformation.

We not only have new technologies in our pockets, but we have new words in our lexicons. 'Tweets', 'tablets', and the 'cloud' have changed their meaning in the last 5 years, and to 'share' or 'like' something now requires technology. 

Demographically we’re also fast-changing, with our population now sitting at 23.5 million and our national growth rate (1.8%) well above the world’s growth rate (1.0%). With a natural increase of 160,000 people per year (births minus deaths) and net overseas migration at 240,000 people per year (arrival minus departures), it is no doubt that we will continue to see an ever-growing, ever-changing, and ever-diverse cultural landscape.

Our households are changing,  with the nuclear family soon to be overtaken as Australia’s most common household (by couple-only households), and an increase in multi-generational households emerging. We’re an ageing society with a median age of 37.3 compared to 30.5 just a generation ago.

The way that we absorb, digest, and communicate information is changing in this post-structural, post-category, and post-linear era. Teachers, educators, HR professionals and trainers are needing to respond to changing learning styles, shorter attention spans, and the message saturation of today.

Our world is experiencing the biggest generational change since the birth of the post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. The attitudes, values, and expectations of today’s workforce are changing through these generational shifts.

It is imperative that organisations respond to these changing times by rethinking the way they engage their customer communities, connect with their key stakeholders, and communicate their core message. Forecasts and strategic plans based on insightful research and customer segmentation is essential to help leaders understand the times.

-Mark McCrindle

Social researcher Mark McCrindle

Mark McCrindle is a social researcher with an international renown for tracking emerging issues, researching social trends and analysing market segments. His understanding of the key social trends and his engaging communication style places him on high demand in the media, at national conferences and in strategic boardroom briefings.

Mark is able to tailor his expertise, research, and analysis to suit your organisation’s specific needs. His latest topics include:

• Social networking, social media, social business: Emerging technologies, new strategies

• New consumers, diverse generations, emerging segments: Engaging with the ever changing customer

• Demographic shifts, social trends, future forecasts: Connecting with today’s communities

• Know the times, shape the trends: Engaging with key trends redefining our society

• Communication skills for the 21st century: Getting effective cut through in our message saturated society

• Leading teams in changing times: Motivating & leading teams in 21st century times

• Strategic trends forum: Strategic analysis of the external environment

To see examples of Mark’s recently delivered speaking sessions, click here, and contact us to check a date or enquire further about Mark’s presentations.

Australia's Population Map and Generational Profile

Thursday, February 20, 2014

We are pleased to present our hot-off-the-press 2014 Population Map and Generational Profile!

Australia’s Population Map

Population MapThe population map is a handy resource that outlines Australian demographics – city by city, state by state. Australia’s eight capital cities are contextualised by population size amidst many of Australia’s other major cities, and population growth is analysed from state to state.

It takes just one handy glance to determine that while Tasmania’s population growth is just 0.1%, Western Australia leads the charge at 3.4%, compared the national average of 1.8%.

And while the ACT’s total fertility rate is just 1.79, slightly under the 1.9 national average, the Northern Territory’s is much higher at 2.21 births per woman.

The employment and population break-out boxes deliver insights of demographic and social change over the last 30 and 100 years. Australia’s workforce has grown by 2.8 million full-time and 2.4 million part-time workers since 1984, and unemployment rates have decreased by almost 3%.

Over the last century, Australia’s population has grown by 18.5 million people. Our national growth rate is well above the world’s average at 1.0%, caused by a steady growth in annual births and net overseas migration.

Australia’s Generational Profile

Generational ProfileThe generational profile delivers a concise snapshot of Australia’s generations by their years of birth, population size, percentage make-up of the workforce, and education levels.

While the Baby Boomers currently make up over a third (34%) of the total workforce, by 2020 they will comprise of less than 1 in 5 workers. Australia’s workforce is increasingly made up of Generation Y (which will grow from 21% today to 35% in 2020) and Generation Z (comprising just 2% of workers today but rising to 12% in 2020).

Visit our online cart to order the double side printed 420gsm gloss artboard, A5-sized infographic for your desk, your next event, or your clients! You can also download the free digital version here

Australia's Population Map

Australia's Generational Profile

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