Mark McCrindle Talks: Business, consumer behaviour and how to remain relevant

Wednesday, March 04, 2015

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

What trends are transforming the business landscape at the moment?

The first would have to be demographic trends, for as our population changes so too does our customer and client base as well as our employment pool. Not only is Australia’s population growing, but with that comes increased densification, new household structures and increased cultural diversity. So from a business perspective we need to make sure that we are resonating with that diversity in our own teams and obviously connecting with a very changing Australia. We are also in the midst of generational change as the Baby Boomers and Gen X’s maintain their leadership, Generation Y are the emerging leaders while Generation Z begin their employment. Thirdly we’ve also got technological change which is phenomenal and which permeates every area of life. Occasionally you get one or two big changes coming together, but now we have four or five colliding and transforming our society in a significant way.

How have you seen these changes impacting consumer behaviour?

Well if we look just over the last 5 years, we’ve seen not only an economic downturn which we remember as the GFC, but which continues on and with that a changing consumer attitude which has become the new norm. Australians are now using new technologies to buy smart, shop around and be more empowered. They’re using technology and the power of social networks to find out ‘what do you think of this brand’, ‘what about that product’, or ‘has anyone got an idea on this?’ We’re even changing where we are buying through the emergence of online buying platforms and use of smart devices on which we can shop or at least investigate what we are going to buy wherever we are. So where we buy, what we buy, how we buy, the brands, discount shopping, the buying on price, the informed consumer – it’s all come about through technology.

How can a business thrive during these times of unprecedented change?

It’s firstly important to observe the changes that we see. Most businesses are primarily focused on their particular industry or sector, which is great and is obviously important – people have to have that domain knowledge and expertise. But we also have to be experts in looking outside the walls of our operation and area to the external environment in which we operate, to observe the trends that are taking place out there, because if something is happening out there then it’s going to impact us in here. If something is happening overseas in the globally connected world then it’s going to hit Australia as well. When we observe the trends, and then understand the trends and thirdly hopefully respond to the trends, that’s when we can thrive.

What are the new keys to communicating with clients, staff or stakeholders in general?

Digital technologies have certainly changed the way we communicate, and I think embracing this is key to effective cut through. If we look at how Generation Z who are now starting work have been shaped, it has been in this great screenage that is transforming our society. As a generation they have only ever known this world of screens, and interestingly their preferred search engine is YouTube not just Google, simply because they don’t want to read an article about something when they can watch a video on it. So that changes the whole communication pattern, and not just for Generation Z but for all generations alike. If we think about a visual, screen based, mobile, video-based generation emerging, then we’ve got to adapt to that, and a lot of people have. So communicating in a way that makes sense visually is key – using the power of symbols, pictures and the power of communicating relationally not just rationally. Using images not just words, information or data. The power of a brand these days is to connect not just with the head but with the heart – a visceral connection beyond just ‘here’s why our product is better’.

How are the emerging generation of leaders going to take into account the needs of others beyond themselves, when they have grown up in such a ‘me’ generation?

For the emerging generations there has certainly been more of a self-focus than previously. The introduction of the selfie stick and even of just the world ‘selfie’ in the Oxford English Dictionary does point to an era of narcissism, as some have called it. But if we think about it, while at first it seems a bit self-obsessed to put photos up on Instagram of the lunch we are about to eat or yet another selfie, actually there is more to it than that. People are taking photos of themselves to share that experience with others, in other words it’s just keeping in touch, it’s trying to connect and communicate. A lot of “selfies” are more “groupies”, there’s a few people in the photo. So it turns out that what’s going on is a lot of social behaviour and a lot of connectivity, highlighting that we aren’t as isolated or self-focused and some of those terms might suggest.

Additionally we have a generation of young people emerging now who are global in their identity and their outlook, who are actually more open and interested in what’s happening in the world. When they get their news feed it’s not just what’s happening in their local area, their state or their nation, but globally what’s happening. So we could actually argue they are more aware in a global sense. They are more aware of the bigger things, they are certainly more connected with others and I think with that connection, they can have an influence. Some have called it slacktivism, where they just click and like this, but it turns out that they are getting involved and are active on different campaigns, having a voice, having a vote, having an influence. This social connectivity, this broader global outlook and this cultural diversity that defines them today is bringing a renewed spirit to democracy and engagement. They are not perhaps as self-focused as we think. Even when it comes to spending money they’re not so much saving up to buy the home or the tangible asset, they’re spending money more on the experience, on travel, on connecting and while saving and planning is important for their future at least it shows an attitude of connecting with others and of experiencing the lives of others rather than it all just be about me and getting my asset base together.

For More Information:

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, ABC News 24, A Current Affair, and Today Tonight. He is also regularly commissioned to deliver keynote addresses at conferences, as well as workshops for strategic board meetings among other events.

His professional speakers pack below provides more information, or you can get in touch with ashley@mccrindle.com.au for specific enquiries.

40 Years of Change: 1975 to Today

Thursday, February 26, 2015

Since 1975 Australia has seen four decades of massive change – demographically, socially, economically, politically, globally, culturally and technologically.

In such an area it is important to not just observe the changes but to understand the trends and respond, so that we can thrive in these massive times of change.

In this video below Social Researcher and Demographer Mark McCrindle outlines these changes.


Australian population bigger and older

In 1975 the Builders generation was firmly in control, the Baby Boomers were emerging and Generation X were still kids. More than half of Australia’s population wasn’t born in 1975 and since then we’ve seen massive generational change. We’ve also seen massive population change. Back then Australia’s population was 13.7 million and today it’s almost 24 million people, an increase of more than 10 million in four decades.

In the 1970s, the average age of an Australian was in the late 20’s, while today it’s in the late 30’s, such has been the ageing of our population in that time.

Our life stages have also changed in the past 40 years. People were getting married in their early twenties back in the seventies, while now the median age of marriage is approaching the thirties, indicating great social change as well.

Earning more, costing more

Australians are also earning a lot more now than we were back then; the average full time earnings in 1975 was $7,600 per year, today the annual average earnings exceed $72,000 per annum.

And while we are earning more, costs are a lot more today than they were back then. The cost of a loaf of bread today is more than 10 times the price it was in 1975, while a litre of milk today is 3 times the cost it was 4 decades ago.

Four decades ago Sydney had the highest house cost, averaging $28,000 while today it exceeds $850,000. So while earnings have gone up, by almost tenfold, house prices have gone up by more than thirtyfold in that same period of time.

The year of the Dismissal and an end to the Vietnam War


1975 was a year of massive political change as well. The year began with Gough Whitlam as Australia’s Prime Minister, but it was the year of the Dismissal and so it ended with Malcom Fraser as Prime Minister.


Gerald Ford was the president of the United States and it was the year that the Vietnam War ended, a time of massive global change.

Jaws vs The Lego Movie

From a popular culture perspective it was quite a different era. We had harsher tastes back then perhaps because Jaws was the movie of the year compared to The Lego Movie of today. ACDC had the album of the year back then compared to Taylor Swift currently.

1970: The Beatles break up.


1972: M*A*S*H Show premieres.


1972: Terrorist attack at the Olympic Games in Munich.


1973: U.S pulls out of Vietnam.


1975: Pol Pot becomes the Communist Dictator of Cambodia and the Cambodian Genocide begins.


1975: Gough Whitlam is dismissed and Malcom Fraser elected.


1975: NBC's Saturday Night (later known as Saturday Night Live) debuts.


1976: Jimmy Carter is elected President of the United States.


1979: Margaret Thatcher becomes the first woman Prime Minister of Great Britain.


1979: Mother Theresa awarded the Nobel Peace Prize.


1979: The World Health Organisation certifies the eradication of smallpox.


Popular Movies:


Technological advancements that changed the world


1970: Computer Floppy Disks are introduced.


1971: VCRs introduced.


1975: Microsoft is founded by Bill Gates and Paul Allen, who develop a BSIC program for the Microcomputer Altair 8800, and is released the same year.


1975: The world’s first digital camera is created by Steven Sasson and Kodak Company.


1975: The laser printer is invented.


1977: The first personal computers (PC) are introduced.


1979: Sony introduces the Walkman.


1979: Cell phones are invented.


The speed and impact of these changes remind us to not just observe the changes but to understand the changes and respond so that we can thrive in these times of massive change.

To find out more about how we can help your organisation remain relevant:

Fast Facts on Marriages in Australia

Tuesday, February 17, 2015

Research Director Claire Madden shares insights and quick facts about marriage in Australia, based on our 2015 Marriage and Weddings Report.

  • Whilst the marriage rate has been slowly declining over the decades, as our population grows, there are still more weddings now than there were a decade ago. We hit the peak number of weddings in 2012 with over 123,000 weddings that year.
  • The average female is getting married at 28.3 today and males at 29.9, this has been pushed back by about 5 years over the last 3 decades.

  • The total number of divorces has been declining - there are fewer now than any time in the last 20 years, as both the divorce rate and divorce numbers have been declining. 10 years ago the divorce rate was 2.7 per 1,000 people, one year ago it was 2.2. and it is now 2.1 per 1,000 people.
  • Whilst 1 in 3 marriages end in divorce, they are lasting longer than 2 decades ago. In 1993, the average length of marriages that ended in divorce was 10.7 years, today they are lasting 12.1 years on average.

  • There are on average 326 weddings across Australia per day. This swings between over 2,000 weddings on a popular Saturday to just 37 weddings on Christmas Day!
  • 77% of Australian couples cohabitate before getting married.

  • Most popular times to get married during the year are Spring and Autumn, in the months of November and March.
  • The least popular months are June and July each of which only hosts 5% of yearly marriages.
  • Popular wedding dates are on the increase, with 923 marriages held on Australia Day.

Marriages and Weddings in Australia [Infographic]

Friday, February 13, 2015

Analysis of the latest ABS marriages data (ABS cat 3310.0) shows that there are more weddings today than a decade ago. And with the ‘in-between’ seasons (Autumn and Spring) deemed the most popular times of year to tie the knot, wedding venues in Australia should brace for a few busy days over the coming months.

Marriages on the decline?

While the number of marriages taking place each year in Australia has been rising for more than a decade, recent figures show that marriages are on the decrease, with an average of 118,962 marriages taking place per year, a figure that is down 4,282 since 2011.

This means that we see an average of 326 marriages occurring per day across Australia, with the most happening in New South Wales, followed closely by Queensland.

Bride and Groom getting older

First time Brides & Grooms are getting older: The average age of first time brides is now over 28 and around 30 for first time grooms. There are now less than half as many grooms aged 20-24 as there were in 1993. And while brides we most commonly aged 20-24 in 1990 today they rank third after those aged 25-29 and 30-34. In 2013 there were 77 Australians that married for the first time who were aged over 75!

Cohabitation still dominant, but decreasing

Up until recently, the number of Australians living together prior to marriage had risen every year since records on this began more than a decade ago. In 2010 this figure peaked at 79%, but has since decreased slightly to 77%. While on the decline, this still means that currently, almost 4 in 5 Australian couples live together before marrying.

Culturally Diverse Marriages

55% of couples married are both born in Australia, while the remainder (45%) have one or both partners born overseas.

Autumn and spring the time to wed

November (spring) and March (autumn) are the most popular months to get married, each hosting 12% of Australia’s yearly marriages. October is also quite popular, hosting 11% followed by April (10%).

The least likely month to wed in Australia is the dead of winter – June and July – each hosting 5% of Australia’s yearly marriages.

Saturday Weddings most popular

Saturdays are by far the most popular day to get married, on which 56% of all weddings take place. Sunday is also a popular day, with 15% of weddings taking place on a Sunday, a figure that is up from 13% in 2011.

Time and money challenges may be the factors influencing couples to get creative with their marriage date. Some interesting choices in 2013 included, 59 marriages on New Year’s Day.

Social Researcher Mark McCrindle said Australia is seeing a migration away from wedding in the hot Summer months ‘due to greater competition for venues, higher venue prices and the increased flexibility with taking leave from work outside these months, which influence couples as they choose a date. Like the travel industry, shoulder seasons are beginning to replace the summer months as a more desirable option when it comes to tying the knot’.

Close to 3 in 4 (73%) weddings are conducted by a civil celebrant, while the remaining 27% are religious.

"The trend to civil weddings is also driving the season. With church attendances declining, the one-time Australians were likely to pass through the church doors was for a wedding, but now just 27% of all weddings are conducted by ministers of religion. This has led to a trend of more varied locations for ceremonies, many of these with an outdoor aesthetic where the climate matters more than for the church wedding,” said Social Researcher Mark McCrindle.

First marriage, remarriage and divorce

72% of all marriages are first marriages, with the remaining 28% remarriages.

Divorces have slowed to 48,000 per year, with the median age of females getting divorced 42.9 and 47.0 for males.




For media enquiries please contact the office on 02 8824 3422 or ashley@mccrindle.com.au

#TuesdayTrend

Tuesday, February 10, 2015

#TuesdayTrend


As Australia’s social researchers, we take the pulse of the nation. We research communities. We survey society. We analyse the trends. And we communicate the findings.

Every Tuesday we will release a trend about Australia for #TuesdayTrend. Be sure to follow, share and interact with us on Instagram, Twitter and Facebook.

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ABOUT RESEARCH VISUALISATION


In a world of big data- we’re for visual data. We believe in the democratisation of information- that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods but we’re also designers and we know what will communicate, and how to best engage. We’re in the business of making you look good and your data make sense.


For more information, please get in touch – we’d love to hear from you:

W: researchvisualisation.com

E: info@researchvisualisation.com

P: +61 2 8824 3422

Australia's Population Map and Generational Profile Update

Monday, February 09, 2015

Here at McCrindle we love Australia and everything about it - the people, Aussie spirit, weather and community. As 2015 kicks off we bring to you a visualised overview of Australia’s Population and Generational Profile, to help you understand the demographics of this great country and so you can blitz that next trivia night!

The Population Map

  • This year Australia’s population is predicated to hit 24 million!
  • Our population growth rate (1.6%) means that we are growing by 364,800 people each year! Net overseas migration accounts for more than half (58%) of this growth, while the remaining 42% is accredited to natural increase.
  • Sydney is home to the most Aussie’s (almost 5 million), followed by Melbourne, Brisbane, Perth and Adelaide.
  • There are 9.1 million households in Australia, and on average 2.6 people live in them.
  • The median age of Australian’s today is 37.3, and our life expectancy is around 82 years old.
  • Aussie’s are most likely to get married in their late twenties (29.1) and become parents in their early thirties (31.9). Our fertility rate (1.9) is even higher than the OECD average (1.7)!

Our Generational Profile

Australia is made up of 6 generations, spanning those in their 80’s and above (the Builder’s) to our newborns today (Generation Alpha). Each generation has grown up in a definitive time of unique challenge and opportunity, and how the times have changed! For example, while just 1 in 10 Builders obtained a university degree, half of our emerging generation Alpha’s are predicated to do the same.


What we do

At McCrindle, our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically in changing times. As social researchers we help organisations, brands and communities know the times.


If we can assist you with communicating insights or visualising data, please get in touch, we’d love to hear from you:

E: info@mccrindle.com.au

P: 02 8824 3422

Gen Z and Gen Alpha Infographic Update

Wednesday, February 04, 2015

CHARACTERISTICS OF THE EMERGING GENERATIONS

We are in the midst of a generational landmark, as Australia’s “Digital Integrators” (Generation Z) began sitting their final school exams last year, and the first Generation Alpha’s begin their schooling career this year. Below we provide an explanation about each of these generations, and some interesting facts about them.


GEN Z

The students of our world today who are currently at school and university are the children of Generation X, the cohort that follows Generation Y, and who are born between 1995 and 2009. They are Generation Z.

Generation Z are the largest generation ever, comprising around 20% of Australia’s population and almost 30% of the world’s population. Globally there are almost 2 billion of them.

They are the first fully global generation, shaped in the 21st century, connected through digital devices, and engaged through social media.


GEN Z FACTS

  • AKA ‘generation connected’ or ‘dot com kids’
  • 1 in 2 predicted to obtain a uni degree
  • By 2025, will make up 27% of the workforce
  • Predicted to work 17 jobs, 5 careers and live in 15 homes in their lifetime
  • 2,000,000,000 Gen Zs globally
  • Use slanguage like ‘Cray cray’, ‘Defs’, ‘Fomo’ and ‘YOLO’

GEN ALPHA

Following our Gen Zeds are our pre-schooler and kindergarteners of today – Gen Alpha.

Born since the year 2010 they are aged 0-5, they are the children of Gen Y, and there are 1.6 million of them in Australia. They are truly the millennial generation, born and shaped fully in the 21st century, and the first generation that we will see in record numbers in the 22nd century as well. They are logged on and linked up – known as ‘digital natives’. They are the most materially endowed and technologically literate generation to ever grace the planet!


GEN ALPHA FACTS

  • 2.5 million Gen Alpha’s born around the globe each week
  • Most popular boys names: Oliver, William, Jack, Noah, Jackson
  • Most popular girls names: Charlotte, Olivia, Ava, Emily and Mia

What will Australia look like in 2034, the year when first cohort of Generation Alphas are in their early 20s?

  1. The population of Melbourne will be 5.9 million (that’s larger than the whole of Victoria today).
  2. Australia will have reached 32 million (up from 23 million currently).
  3. The global population will be 8.8 billion (that’s twice what it was when the parents of Generation Alpha were born in the early 1980’s).
  4. India will have surpassed China as the world’s most populous nation.
  5. There will be more Australians aged over 60 than under 20 for the first time in our history (a sign of our ageing population).
  6. Australia’s median age (where half the population is younger and half is older) will be 40. It was 29 when the parents of Gen Alpha were born.
  7. The most common household type will be the couple, no kids households, for the first time ever eclipsing the nuclear family of today (couple with children).


For a visual representation of the data, please see our Gen Z and Gen Alpha Infographic.

Market and Social Research Solutions

Wednesday, January 28, 2015

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them 
understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends. 

For us research is not a list of survey methods but a passion to find answers. It is more than a matter of questionnaires and focus groups – it is a quest to make the unknown known. The best research clarifies the complex and reveals insights in a way that can be seen and not just read. 

Only when the findings are visually displayed, engagingly presented and strategically workshopped can they have maximum impact – and be implemented effectively.



For a more in-depth and detailed description of our Research offerings, please download our Market and Social Research Solutions Pack by clicking here.

Australia's Defining Traits

Friday, January 23, 2015
As a nation, there are traits that have defined Australia for decades, but as the times shift and trends emerge we take a look at the extent to which these are still relevant in defining us today.

1. The Lucky Country


Statistics show that Australia is doing better than ever when it comes to health, education, economic opportunities, and even political participation.

The economy is on a steady increase, even despite a recent global economic crisis. Cash flow is increasing with the net disposable income for everyday Australians now $10,000 more than it was a decade ago.

We value independence but in a community-minded way. As Aussies we recognise that individual achievement rarely occurs without a helping hand from others. After all we call this the lucky country—we don’t take the credit for it all ourselves. Despite our differences we know that when adversity strikes, whether in the form of personal tragedy, natural disasters or international conflict, there’ll usually be a fellow Aussie there to help out. It’s the tradition of the digger, the character of mateship, and it’s still the essence of the Australian community.
Fast Facts
  • Compared to the unemployment rate of the US, UK and France, Australia’s unemployment rate is lowest at just 5.8
  • The EU, G20, OECD and USA have all experienced a recession during the last 7 years, whereby Australia has not
  • Over the last 10 years Australia’s life expectancy has increased by 2 years
  • Over the last 40 years our life expectancy has increased by 10 years

2. Big Australia


Australia’s population exceeded 23 million on 23 April 2013. Having doubled since 1966, this rise is fuelled by an increase in birth rate, life expectancy and migration. These factors have allowed Australia to grow at a rate of 1.7% per year, above the world average of 1.0%. Not only is Australia the fastest growing OECD nation, but its population is increasing faster than Indonesia, India, and Malaysia.
Fast Facts
  • Australia’s population is growing by 1.7% annually
  • Australia currently has a population of 23 million people, with an increase of 397,200 people
  • Natural increase accounts for 40% of growth, adding 154,500 people to the population
  • Net overseas migration accounts for 60% of the population increase, increasing Australia’s population by 228,000 people
  • Australia’s population density is 2.99 people per km2
  • Vertical communities - with record population growth comes increase densification, where we now live up and not out
  • Traditional detached homes vs housing approvals. More new homes in greater Sydney are medium density than detached homes

3. The Clever Country


The Top 5 industries 30 years ago were all industrial (mining, utilities, manufacturing, construction, and transport) whereas today there has been a shift to professional industries (Top 5 are mining, technical, IT, financial, and utilities).

While once derogatorily referred to as the world’s quarry, it turns out that we are the clever country after all with more people than ever employed in science and technical roles. The Australian workforce has undergone significant structural change and we’ve moved from an industrial base to a knowledge base.
Fast Facts
  • The average years of schooling Australian’s engage in is 12 years
  • The number of patents granted by Australia annually is 17,877
  • 1 in 5 Baby Boomers, 1 in 4 generation X’s, 1 in 3 generation Y’s have a university degree and 1 in 2 generation Z’s will have a university degree

4. The Land of the Middle Class


Australia is the land of the fair go, where people are taken at face value and class and values based on where people are from or where they were educated don’t rate highly in interactions. Lifestyles are busy and our lives are complex but our culture is down-to-earth, and mainstream recreations are simple. Regardless of income or social status, there are rich pleasures offered in Australia, and these are all the more appreciated in times of rising living costs.

It is a collaborative rather than individualistic culture and this teamwork, a mix of mateship and altruism, creates a context where neighbourhoods and communities are defined by diversity and connecting rather than class and hierarchies.
Fast Facts
  • Australia’s median household income is $47,736. This is 2.6 times Spain’s average household income and 47 times the income of more than 30 other countries with household income below $1,100 (Spain’s is $18,531, Greece $15,823)
  • The average capital city house price in Australia is $2.5 million

5. The Small Business Nation


Australia has always been an entrepreneurial nation, with small business the backbone of the economy and the labour force. The Australian spirit of independence, a DIY attitude and the courage to give things a go are strongly demonstrated in these latest business statistics. The tough economic times and the terrain in which small business operates is having an impact, however, with only half (51%) of new business starts surviving 4 years in operation. For many Australians, the entrepreneurial dream is still alive but as demonstrated by the survival rates of new businesses, without better support, only a minority will achieve success.
Fast Facts
  • There are 2.1 million businesses in Australia
  • Just 39% are employing businesses
  • 69% of employing businesses are micro and have 1-4 employees, 6.2% are small (5-19 employees), 24.3% are medium (20-199 employees) while just 0.5% of businesses are large and employ over 200 employees
  • 50% of new businesses cease operation within 3.5 years of establishment
  • 1 in 10 cease operation every year

6. Land of the Long Weekend


Australians enjoy between 11 and 12 public holidays in addition to the 4 weeks annual leave for employees, which is more public holidays than many countries, and twice the annual leave of the average worker in the US. However Australians also work amongst the longest hours when compared to other developed nations and some of the most years of schooling. The “no worries” attitude is strong but it is more “no worries- we’ll sort it out” rather than “no worries- she’ll be right”. The “can-do” culture balances the “long weekend” mindset to shape a people who enjoy time off and know how to holiday- but work hard to earn the break.
Fast Facts
  • Australians enjoy 11 to 12 public holidays a year
  • Full time workers receive 4 weeks annual leave
  • On average, Australians work 38 hours per week, (41.0 for males and 35.8 for females)

7. The Tyranny of Distance


While Australia is warmly referred to as the land down under, the isolation and distance that the term once communicated is not the case today. While Australia is geographically a long way from the UK, it’s historical and population links with the “old country” remain strong. More importantly, it is closely located to the new epicentre of economic growth in Asia. Australia is a regional hub for many multinational organisations with operations in Asia, and is in its own right a globally connected, business influencer, cultural exporter and regional leader. The cultural cringe has given way to sophistication, cultural diversity and global influence.
Fast Facts
  • Australia’s region of Asia is home to 60% of the global population and the fastest growing nations on earth
  • China, India, Vietnam and the Philippines are all in the top 7 birth countries of Australians born overseas
  • In a 12 month time period Australia chaired the UN Security Council, hosted the G20 and will host the Cricket World Cup


For more on the facts and figures of Australia, be sure to check out our Australia Street Video Animation and Infographic.

THE AUSTRALIA STREET VIDEO ANIMATION


THE AUSTRALIA STREET INFOGRAPHIC


Research Solutions for the Education Sector

Tuesday, January 20, 2015

We have a passion for helping schools and tertiary institutions thrive in today’s changing times. The education sector sits at the very heart of our diverse Australian communities and is also at the cross-roads of today’s biggest trends – dealing with massive technological change and engaging with the youngest generations.

21st Century students are being shaped in different times and have different characteristics, expectations, and communication styles – therefore engaging effectively with today’s students and their families requires new strategies, solutions, and approaches.

At McCrindle, we provide a range of innovative research solutions to assist schools and tertiary institutions in understanding their student, parent, and staff communities. From school satisfaction research to future of education model testing, from professional development sessions to executive strategic planning sessions, and from annual report design to infographic visualisation, we are able to assist education providers to know the times.

School Satisfaction Research

We conduct research for government, independent, and the Catholic sector and specialise in creating the context for the research by benchmarking it against demographic and national education data. Our comprehensive education research process includes the deployment of surveys to all stakeholders in the school community, gaining insights of the local community towards the school, as well as qualitative methods such as focus groups, student and staff forums, and in-depth discussions of groups such as past, current, or prospective parents.

Future of Education Modelling and Strategic Planning

While the strength of an organisation comes in part from its history and legacy, the relevance of an organisation flows from its ability to adapt, engage, and respond. Our future of education process helps organisations become future-proofed by better understanding the emerging generations of parents, the learning styles and expectations of students, and how to best recruit and retain their staff. To assist in the strategic planning process, we conduct demographic analysis, future of education modelling, and social and technological trend forecasting, and then input these insights into facilitated workshops, environmental scan reports, and boardroom strategic planning meetings.

Research Visualisation & Communication of Data

In a sector swamped with education data – we focus on visual data. As researchers we understand the research methods, but we’re also designers and know what will communicate and engage stakeholders across the entire school community. Satisfaction surveys should be about more than just compliance – the insights will not only make the organisation make improvements, but they are an important brand and communication tool in themselves. We are passionate about not just the gathering of the data but the communication of it, and in an era of social media and digital platforms, the annual reports, strategic plans, and satisfaction summaries that can be clearly communicated and quickly deployed will be those that get shared and so have an impact.

Staff, Parent, or Executive Seminars

Our key researchers have delivered professional development sessions for school leaders and teachers internationally and across every state and territory in Australia. We hold seminars for students on future-proofing their careers, for parents on parenting the i-Gen, for teachers on the future of education and engaging with today’s students, and for boards and executives on understanding the trends and recruiting, training, and retaining today’s new generations of staff.


Find out More

Download our Research Solutions for the Education Sector Pack for recent case studies and more information on our work with schools and tertiary providers.


For enquiries please contact McCrindle’s education contact:

Eliane Miles
P: 02 8824 3422
E: eliane@mccrindle.com.au

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