McCrindle Research Pack Update

Wednesday, October 26, 2016

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate, and to assist them in identifying and responding to the key trends.

Our forecasts identify trends, our strategy informs decisions, and our research futureproofs organisations. In our most recent Research Pack you can find out information on what we do and how we do it. The pack provides an outline of our research focus, tools, output, solutions and research rooms. Additionally, the pack also includes information on our research-based communication services including media commentary and our McCrindle Speakers team, as well as an overview of our clients and case studies.

To find out more about what we do and the services we offer, check out our most recent Research Pack!

Contact us

If you have any research or speaking enquiries, please feel free to get in contact us via:

E: info@mccrindle.com.au

P: 02 8824 3422

The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Digital Thumbprint; Social Media Trends Study

Monday, July 04, 2016

We were delighted to have been commissioned by Optus to conduct research into the increased use and implications of online selfies with a focus on the role played by parents in guiding their children’s online behaviour. This national research has been launched in partnership with Optus and their Digital Thumbprint Education Program, and revealed some interesting insights into the attitudes of Australia's next generations towards online safety and selfie regret.

Social media has taken the world by storm, with Facebook reaching 1 billion active users in 6 years. Today, Facebook has already exceeded the population of China at 1.4 billion users, while YouTube boasts 4 billion views per day. The report reveals that young adults (aged 18-25) and parents in Australia share in this statistic, with over 9 in 10 (93% and 92% respectively) of those who have at least one active social media account being active on Facebook.

The research found that one in four parents (25%) own a social media account to monitor their child’s online activities.

It also found that teens say they obsessively compare their life and achievements with others, with one in three admitting they regretted one or more selfies they had shared online. A quarter of 18 to 25-year-olds said they were affected by FOMO – the fear of missing out – and so were hooked on social media. 

"While at first it may seem self-obsessed to put photos up on Instagram of yet another selfie or the lunch we are about to eat, there is actually more to it than that. Individuals are taking photos of themselves to share their experience with others – it’s keeping in touch, trying to connect and communicate.” - Mark McCrindle.

 Find out more about the findings of the study in the below infographic:



Top 5 tips for engaging the next generation of charitable givers

Thursday, April 21, 2016


Today’s emerging generations are global, social, visual and technological. They are the most connected, educated and sophisticated generations ever with influence beyond their years. They are the early adopters, the brand influencers, the social media drivers, the pop-culture leaders, and they don’t just represent the future, they’re creating it.

To understand the trends, to respond to the changes, and to be positioned to thrive in these changing times, it is essential that not-for-profit organisations understand these next generations and how to involve them. So here are 5 of our top tips for engaging the next generation of charitable givers, derived from our 2015 ACT study of the not-for-profit sector.

1. Developing trust is key

The Australian Community Trends report in 2015 found that trust is key to engaging with the next generation of donors. Potential supporters need to trust the organisation and believe in the work they are doing before they will open up their wallets to donate.

2. Utilise peer to peer fundraising

Generations Y and Z respond well to peer to peer fundraising campaigns. This could include sponsoring a friend in a fun run or giving through a specific landing webpage tailored to the fundraising efforts of a friend or family member. Equipping existing supporters to engage with their own networks is key to connecting with potential supporters.

3. Focus on the relationship, not the transaction

To engage charitable givers with an organisation, those in Gen Y and Z appreciate a giving relationship rather than giving that focuses on transactions. This could include engaging with supporters through social media, in a non-invasive way that still builds the relationship. Thanking supporters for their donation is also key to having an ongoing relationship with them.

4. Be upfront about financial costs

Due to the media exposing charities that have not been transparent with their finances, charitable givers are becoming savvier and concerned about where their money is going. Charities that provide regular communication and measurable results of where donations are going and what is being achieved through them will be preferred by the next generation of charitable givers.

5. Offer flexible giving options

The ACT report in 2015 found that Australians are moving more from regular to sporadic giving and are moving away from giving with a longer term commitment in favour of giving when it suits them or when they have a bit of extra money in their budget. Providing a number of options of how to give is key to engage current supporters.


About the Australian Community Trends Report 2016 Study

This study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.


For more information, please contact Kirsten Brewer on:

E: kirsten@mcrindle.com.au

P: 02 8824 3422


W: australiancommunities.com.au

Australia's Kitchen Revolution

Monday, March 14, 2016

We were delighted to partner with Mitsubishi Electric to produce and launch the "Kitchen Revolution" report.


Canvassing more than 2,000 household grocery buyers across the country, the survey reveals the cooking and grocery purchasing habits of modern Australian families.


A change can be seen throughout Australian kitchens, relating to how often Australians cook at home, to how often they read ingredient labels and buy fresh produce. Today, cooking is not just about food provision but social connection, nutrition and expression.


Our research found three key findings:


1. Cooking and the Modern Man

Traditional gender roles are blurring thanks to men’s increasing interest in preparing meals at home and entertaining guests. The result is greater equality in the kitchen than in previous generations.

2. Generation Y Leading the Home Cooking Revolution

Generation Y is among the nation’s biggest cooking show fans, which may be impacting the generation’s evolving cooking values and habits.

3. Desire for Healthier, Family-Centric Homes

Australian families show a propensity for traditional, family-centric values with a growing preference for fresh, home cooked meals and the desire to know more about their food.


Bringing the research to life

Research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see. World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood. It was fantastic to see this research being launched and explored at an event. Research is best when it is brought to life.

  

About McCrindle Research Solutions

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output. Check our our Research Solutions pack to see how we can assist your organisation today.

Sydney's Rising Star Suburbs

Monday, January 04, 2016

Analysis of the Urban Living Index shows the
top 3 growth areas to watch


The Urban Living Index rates each of Sydney’s suburbs based on five key liveability factors: Community, Employability, Amenity, Accessibility and importantly, Affordability.

While some of Sydney’s most glamorous suburbs such as Bondi, Neutral Bay and Manly did very well on the first four measures, they did not do well in the affordability category. The cost of living and the cost of housing are currently red-hot issues for Sydney siders and so affordability is in many ways the priority issue with the other lifestyle measures remaining purely theoretical for those priced out of an area.

The majority of Sydneysiders (51%) believe that their area will be even less affordable in three years’ time than it is today- which is almost five times as many as those who believe their area will become more affordable. And most strikingly, almost 9 in 10 Sydney residents (88%) state that housing affordability will be a massive or significant challenge for the next generation.

With this in mind, we have analysed the Urban Living Index data of all Sydney suburbs to find the areas that have excellent affordability- but also rate very well on the other lifestyle measures.

While there are 25 suburbs that score 15 or above (out of 20) for affordability, there are three areas in this list that have great results in the other liveability categories as well.

1st Lalor Park

Lalor Park and the adjoining Kings Langley toped our hot spotting list. The affordability score (15) was excellent, and these suburbs have an amenity score (a measure of the number of shops, restaurants, arts and recreation facilities and educational options in the suburb) which was very good. In fact these suburbs scored higher on the local amenity provisions than suburbs including Newport, Wahroonga and Frenchs Forest. Similarly Lalor Park and Kings Langley scored well on accessibility (a measure that looks at public transport, employment access and walkability of an area) and above beach and harbour side suburbs like Avalon and Rose Bay.

While the overall score for Lalor Park-Kings Langley is in the “Very Good” category, its excellent affordability ranking makes it a suburb likely to boom.

2nd Menai

Menai and the adjoining suburbs of Lucas Heights and Woronora are the next suburbs set to take off based on this analysis. Relative to other Sydney suburbs, the affordability is in the excellent category and this is matched by the employability category. So the combination of good employment numbers, a significant local economy and access to housing more affordable than much of Sydney, this area in Sydney’s south is a clear hotspot.

3rd Blaxland

The third most rated area from this affordability and liveability analysis is Blaxland at the foot of the Blue Mountains and the adjoining suburbs of Warrimoo and Lapstone. Just 8 minutes from the M4 motorway, and less than 10 minutes from the Western Sydney suburbs of Penrith and Emu Plains, this area has become part of Sydney’s greater west yet the affordability, along with the community and amenity scores lift it above many areas in the outer western Sydney ring.

As the urban living index data shows, liveability depends on more than just water views and beach access- the practical factors of educational options, employment access, public transport and other built amenity and of course affordability all make an area desirable and facilitate lifestyle. That is why each of these areas have rated on the Index above the well-heeled suburbs of Palm Beach, Belrose and Vaucluse and it is why they stand out as rising stars.


This research we conducted for Urban Taskforce Australia is an example of robust research generating significant media activity and reader interest. This particular piece was summarised in the Sydney Morning Herald here, and as you can see from the image below was in the top 5 most read columns on the day in the Sydney Morning Herald, the Melbourne Age and the Brisbane Times.

For more information

The Urban Living Index was developed by McCrindle for Urban Taskforce Australia. More information and interactive maps are available at www.urbanlivingindex.com

The Australian Communities Forum Video

Monday, November 23, 2015

On Friday 13th November, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum. The ACF featured 13 brilliant speakers and 4 jam-packed buzz-group sessions. Overall it was a brilliant and packed day. Thank you to all the expert speakers who contributed and those who attended and shared their thoughts and expertise.

Check out this video from Power Creative for a recap of the day and some of the highlights:

Australian Communities Forum, Sydney November 13, 2015 from Power Creative on Vimeo.


We then heard from Mark McCrindle on the Australian Community Trends Report where he shared the results from the national research study. This inaugural national study is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector.Some of these results included the National Giving Macro Segments, Giving Blockers and Enablers, the Giving Sentiment Matrix, Donor Priorities, the Donor Participation Scale, the Engagement Hierarchy, and the sector's Net Promoter Score. All delegates were given a copy of the Australian Community Trends Infographic, visualising the results below. Image of Mark by Power Creative.

Melbourne Australian Communities Forum 2015


We are now busily preparing for our Melbourne Australian Communities Forum, on Thursday 3rd December 2015. Our keynote speakers include:

View the full program here.


Sydney's most liveable suburbs: The urban living index

Thursday, November 19, 2015

With Sydney’s population set to reach 5 million next year, there are significant densification trends underway. Sydneysiders are increasingly embracing medium and high density housing, 7 in 10 either have lived in a unit/apartment or are currently living in one. Of Sydneysiders who have never lived in a high density setting, 50% would consider unit/apartment living and this rises to 63% for Generation Y.

“Over the last decade there has been a big swing in Sydney to more urban living generally in apartments. To gain a clearer understanding of urban living patterns and satisfaction Urban Taskforce Australia commissioned McCrindle, experts in researching demographic data to develop the Urban Living Index.”, said Urban Taskforce CEO, Chris Johnson.

Mark McCrindle, Principal of McCrindle Research says, “The challenge for Sydney’s future is to ensure that it responds to population growth yet maintains its world-beating lifestyle and that its liveability rises to match its increasing density, and that is why we have developed the Urban Living Index.”

CHECK OUT THE URBAN LIVING INDEX WEBSITE HERE, TO DOWNLOAD THE FULL REPORT

Measuring the liveability of areas across Sydney

The Urban Living Index is an ongoing measure of the liveability of suburbs in Sydney. This instrument considers the affordability, community, employability, amenity and accessibility of an area to determine how liveable it is.

The Planning Regions of Sydney

The NSW Planning Regions were developed by the NSW government to allow for cohesive and integrated planning under A Plan for Growing Sydney. Exploring the Index across the six regions assists in understanding how they are equipped to respond to a high density population and where there are opportunities for improvement in the quality of urban living.

Sydney’s most liveable suburbs

This analysis of Sydney’s 228 suburbs shows that Surry Hills and Crows Nest - Waverton are Sydney’s leaders with the top rated Index of 85. In the Central planning region after Surry Hills was Marrickville with 83, in the North it was North Sydney – Lavender Bay with 82, West Central was Parramatta – Rosehill 80 followed by North Parramatta 75, South was Hurstville 76 followed by South Hurstville – Blakehurst 74, South West was Liverpool – Warwick Farm 66 followed by Cabramatta – Lansvale and West was Springwood – Winmalee 59 followed by Blaxland – Warrimoo – Lapstone 59. The results show a strong correlation between high density housing and urban liveability with seven of the top ten rated suburbs in the top twenty highest density suburbs in Sydney.

Sentiment toward housing affordability

One of the key drivers of the growth in high density housing is Sydney’s housing affordability challenge. When Sydneysiders were asked if they had to start over and buy into the current property market, more than 3 in 5 (61%) of Sydneysiders would probably or definitely be unable to do so. Sydneysiders are also not convinced that the affordability challenge will change with 51% saying that in three years’ time their area will be less affordable than it is today, and only 11% saying it will be more affordable. This is even higher in the West planning region where 56% say it will be less affordable. It is also higher amongst Generation Y (56%) than Baby Boomers (47%). More than half of all Sydneysiders (59%) say that Sydney’s housing affordability is a massive challenge for their children’s generation with an additional 29% saying it is a significant challenge.

More than half of all Sydneysiders (57%) state that the construction of units and apartments assists affordability. More than a third of Sydneysiders support the idea of allowing first home buyers to access their superannuation to buy a home (37%) and increasing unit/apartment construction (36%) while only 1 in 5 (22%) supports the tightening of bank lending rules as a solution to affordability.

The most valuable assets of Sydneysiders

When it comes to housing, Sydneysiders prioritise the intangibles (location and community) above the tangibles (buildings and fittings) by a factor of 2 to 1. They also prioritise current liveability above long term price growth, also by a factor of 2 to 1 and value walkable communities above more mobile lifestyles by a factor of 6 to 1. Sydneysiders generally like their local community assets such as shops and cafes with more than half (52%) saying they totally love or really like them compared to just 6% who are indifferent to this amenity. Twice as many (32%) believe that amenities in their local community will increase over the next 3 years compared to those who think there will be a decrease (16%). Sydneysiders are also positive about the growing infrastructure, transport and accessibility of their local area, with 37% expecting it to increase over the next three years compared to 14% expecting a decrease.

The Urban Living Index report, interactive maps and further details on Sydney’s six planning regions are all available at www.urbanlivingindex.com. The Urban Living Index results and rankings will be launched at a breakfast event at Clayton Utz, Level 5 1 Bligh Street, Sydney on the 10th December 2015, 7:30am for 8am start. Speakers will be Chris Johnson and Mark McCrindle.


The Australian Communities Forum Sydney Recap

Monday, November 16, 2015

Last Friday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum. The ACF featured 13 brilliant speakers and 4 jam-packed sessions.


Claire Madden opened the event with a session on understanding the power of collaborative communities. She gave a snapshot of our changing communities, how we can understand and interpret the emerging generations and best utilise the power of collaborative communities.

Image by Power Creative


We then heard from Mark McCrindle on the Australian Community Trends Report where he shared the results from the national research study. This inaugural national study is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector.

Image by Power Creative


Mark’s session revealed the fascinating results including the National Giving Macro Segments, Giving Blockers and Enablers, the Giving Sentiment Matrix, Donor Priorities, the Donor Participation Scale, the Engagement Hierarchy, and the sector's Net Promoter Score. All delegates were given a copy of the Australian Community Trends Infographic, visualising the results:

R2L & Associates co-founder Jon Rose then shared the implications of these findings on the not-for-profit sector and attendees were given practical steps on how to strategically respond to these illuminating findings.

Image by Power Creative



Our keynote speakers

Partner and lawyer at DibbsBarker Fay Calderone shared key insights on how to create engaging workplace communities, and that inspiration, vision and motivation is key. Fay reminded us that in an organisation, culture will eat compliance for breakfast every time, and reiterated the need for us to build healthy and values-based workplace culture.

Image by Power Creative



Glen Gerreyn from the Hopefull Institute spoke brilliantly on the need for hope, inspiration and motivation in our teams and lives. Glen reminded us that we need to have more dreams than memories, that failing is a part of the process and encouraged us to fail forward.

Image by Power Creative



Amanda Rose from Western Sydney Women shared how we can be strategic connectors in our online and offline worlds, and how our attitude can make or break our cause.

Image by Power Creative



Equipping our delegates

The Australian Communities Forum was an interactive day based around an innovative format. After a hearty buffet lunch, delegates participated in a number of 15 minute practical buzz groups to be equipped with practical insights about engaging their communities.

Creating compassionate commercialism, Tim Surgenor, DataMotive

The power of visual storytelling, Greg Low, R2L&Associates

Using brand to engage your community, Fran Avon, Wesley Mission

Transforming communities through cultural change, Karen James, On-Purpose Hub

Putting care back into community through quality CRM, Justin Yoon, AlpaSys

Data visualisation – bringing research data to life, Ben Duffin, McCrindle


To further explore the research component of the Australian Communities Trends Report, our Future communities workshop presented the results from the environmental scan of the not-for-profit sector, where a panel of experts gave an overview of the emerging trends, challenges and opportunities which will impact Australian communities overt the decade ahead.



It was also a privilege to have Sarah Prescott, head of marketing and communications at Thankyou wrap up our conference and share with us about the inspiring Thankyou story and the journey her organisation has been on. She inspired our delegates to know the why behind what they do, and challenged us with ‘who says we have to do things the way they have been done before’?




Overall it was a brilliant and packed day. Thank you to all the expert speakers who contributed and those who attended and shared their thoughts and expertise.

Melbourne Australian Communities Forum 2015


We are now busily preparing for our Melbourne Australian Communities Forum, on the 3rd December 2015. Our keynote speakers include:

Watch this space for the program, which will be released very soon!

What attendees will hear at the Sydney Australian Communities Forum

Thursday, November 05, 2015

The Australian Communities Forum is happening again in Sydney in just over a week's time!

DOWNLOAD THE FULL EVENT PROGRAM HERE


Attendees are in for an excellent, informative and interactive day. Check out our event line up below:

KEYNOTE SPEAKERS



CLAIRE MADDEN | Research Director, McCrindle

Understanding the power of collaborative communities

Responding to the megatrends transforming Australia will ensure that organisations remain relevant in these changing times. From demographic change to generational transitions, from new technologies to emerging consumers, communities are changing and so is the workforce. This introductory session will give leaders insights into how to respond to this and create a culture of collaborative innovation.





MARK MCCRINDLE | Principal, McCrindle Research

Australian Community Trends Report; Results from the national research study

This inaugural national study reveals is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector. This session will reveal the fascinating results including the National Giving Macro Segments, Giving Blockers and enablers, the giving sentiment matrix, donor priorities, the donor participation scale, the engagement hierarchy and the sector’s Net Promoter Score. In addition to sharing the key insights, attendees will be given practical steps in how to strategically respond to these illuminating findings.


FAY CALDERONE | Lawyer and partner at DibbsBarker

Engaging workplace communities

Fay is a legal specialist in workplace and employment engagement. In this session she will outline how to create engaging workplace communities and effectively manage cultural change. An increasingly central community in Australian society is the workplace community and Fay will deliver insights into how to harness talent, drive purpose and alignment, and create a thriving and healthy workplace.






GLEN GERREYN | Director of the Hopefull Institute & nationally renowned youth expert & communicator

Creating community amongst the emerging generations

Hear from one of Australia’s most prolific youth communicators as he defines the key challenges facing the emerging generations and the most effective strategies to engage, inspire, influence and lead this emerging generation of supporters, volunteers and staff members.





STEPH PRESCOTT | Head of Marketing and Communications, Thankyou

The Thankyou story

Thankyou is an Aussie success story, not only because of the growth of this water, food and products company, but the business model it utilises to impact and fund impoverished communities. In this inspiring closing session, Sarah will outline the Thankyou model for empowering everyday Australians to change the world through simple choices in their everyday life. She will share what has made Thankyou a household name through creating effective, fresh and motivating marketing that cut through the noise and achieved something great.



AMANDA ROSE | CEO of The Business Woman Media & Founding Director of Western Sydney Women

Growing communities through strategic connections and social communications

Amanda is an expert strategic connector and uses the power of social media and digital technologies to create communities, empower individuals and network organisations. In this session she will discuss the power of strategic connections, how to build an online presence and how to grow relationships to build staff, customer and client communities.





BUZZ GROUP SPEAKERS



TIM SURGENOR | Founding Director, DataMotive

Creating compassionate commercialism

One of Australia’s most important community trends is the rise of social enterprises; entrepreneurial organisations which operate to empower communities and make a difference for those in need. As the founder of DataMotive, Tim will share his story of building a business that transforms communities as well as highlighting how other organisations can utilise “impact-sourcing” and ethical buying to not only manage their costs but support ultra-poor communities.



GREG LOW | Co-founder, R2L

The power of visual story telling

Greg is an expert at helping organisations tell their story, especially through visual communications. With professional skills both behind the camera as well as in shaping campaigns and advising not-for-profits, he has a depth of experience in helping organisations create engaging content and telling their brand story.



FRAN AVON | Executive Manager, Communications, Fundraising and Volunteering, Wesley Mission

Using brand to engage your community

In this session, Communications Manager Fran Avon at Wesley Mission has just led the organisation through a significant rebrand. As one of Australia’s leading charities, this process for Wesley was complex and the insights that has come from the journey are very useful for other organisations.



KAREN JAMES | Founder, CEO & author of On Purpose Hub

Transforming Communities through Cultural Change

Karen is an expert in creating cultural change in business communities and was instrumental in the establishment of CommBank’s Women in Focus community. In this session she will share how to manage change, build community and shape the business world through contagious leadership.



JUSTIN YOON | Director, AlphaSys

Putting the care back into community through CRM

Justin has founded one of Australia’s leading Salesforce CRM implementation and integration specialists with a strong focus on the non-profit sector. His consultative approach helps organisations use the right technologies to drive effective acquisition, engagement and achievement of mission.



BEN DUFFIN | Research Visualisation Manager, McCrindle

The 5 essentials to visualise reports and bring research data to life

In an era of big data and information overload, the challenge for organisations is to deliver quality content in a compelling way. In this session, Ben Duffin, who leads the renowned research visualisation output of McCrindle, will provide insights into how to effectively communicate using visual tools.

CLICK HERE TO PURCHASE YOUR TICKET TO THE SYDNEY AUSTRALIAN COMMUNITIES FORUM

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