The McCrindle Blog
Compared to 30 years ago, there’s now twice as many Australians renting, and for many Generation Y's now in their 20’s and 30’s, buying their own home will now seem almost unattainable.
Mark McCrindle joins Today Tonight on the topic of Generation Rent – outlining how difficult it is today for young people to break into the property market.
Today it is twice as hard for young people to buy their first property compared to when their parents were starting out, because they’re not just competing with other first home buyers but also with investors, self-managed super funds, trusts and overseas buyers.
Four decades ago, an average home in a capital city was 5 times the average annual earnings, and today it’s 10 times average annual earnings.
It’s not all bad news – in many areas, particularly in the inner city suburbs, it is much cheaper for young people to rent than buy, and as long as they’re investing and not spending everything on lifestyle pursuits, young people will get ahead even without home ownership.
Mark McCrindle recently spoke at TEDxCanberra 2013. Here are some of his reflections on this landmark event:
Mark, you speak at a lot of conferences, what was it like to be invited to speak at a TEDx event?
Well it was a great honour. TED has an amazing brand and the production qualities and process associated with TEDx events are world class. It was amazing to be part of TEDxCanberra with poets, performers, thinkers and difference-makers – each of them leaders across a wide array of fields.
How did it differ from other conferences?
Being a TEDx event, the content, the ideas worth sharing had to be there, but more than this – the style was different to other corporate events. For a start you get a maximum of 18 minutes, not the standard 45 to 60 minutes for a keynote session. And there’s no lectern, which means no notes – which means knowing your talk well enough to get by without prompts!
What was the feel of the event?
An event with a producer and stage manager rather than a conference organiser is going to have a different feel. Additionally, the attendees are not there as corporate delegates but a diverse audience ready to be engaged, informed & entertained and so this creates quite a different dynamic.
From acrobats and artists to rehearsals pre-event and a party post-event, it was not the normal business conference, and it was a delight to be part of it.
What was the focus of your speech?
My theme was making research relevant through not just what methodologies are used but how we communicate the findings. In a world of big data we need visual data. In a world of information overload we need infographics. We don’t need more long reports as much as we need research we can see. When we see it, we are influenced by it and we act upon it. It’s how it always was – and how it still is!
Check out Mark's presentation or find out more about what McCrindle Research does in the world of research visualisation at researchvisualisation.com.
Mark McCrindle joins the Daily Edition team on 11 July 2013 to unravel the best and worst industries to consider when looking for work.
In June, Australia's unemployment rate rose to 5.7% (up 0.2% from May figures), with the number of unemployed people in Australia rising by 24,000. More companies are shifting full-time roles for part-time roles, and household budgets are increasingly getting tighter. In these times it is crucial for employees to identify future areas of growth and areas of job decline.
Jobs that are struggling include those that require a low skill base and those phased out by technology, especially as retail trade takes a hit on the sale of discretionary items. New jobs evolve as emerging sectors take off – in Australia, opportunities are being created by the latest baby boom, our ageing population, and the global opportunities presented by proximity to Asian markets.
Future-proofing your career comes through diversifying skills and upskilling, choosing multiple career options, and skilling in economic growth areas that will continue to thrive.
While the confidence that Australians have in their politicians is at a low ebb, it’s not a lack of trust in what they do as much as why they do it and what they say that are the biggest issues.
Social researcher Mark McCrindle joins Sally, Tom, Kris and Monique on the Daily Edition, a new afternoon entertainment show on the Seven Network, to discuss The Trust Report 2013, a recently released study on the perceptions held by Australians towards their political and national leaders.
The study showed that the largest percentage of Australians (47%) state their main reason for distrust of public figures and national leaders is directly linked to a lack of truth and transparency.
When asked to list the most trusted, respected, and innovative thinkers on the Australian leadership landscape, Australians listed their Top 5:
Most Trusted Leaders
1. Kevin Rudd (tie)
3. Malcolm Turnbull
4. Julia Gillard
5. Quentin Bryce
Most Respected Leaders
1. Tony Abbott
2. Kevin Rudd
3. Julia Gillard
4. Malcolm Turnbull
5. Quentin Bryce (tie)
5. Joe Hockey (tie)
Most Innovative Thinkers
1. Tony Abbott
2. Malcolm Turnbull
3. Kevin Rudd
4. Dick Smith
5. Christine Milne
For more info download the Trust Report 2013. Click here to download the full report.
Research has shown that more than half of Australian workers want to leave their job this year. The main reason for this is 'not being able to grow professionally'.
Social researcher and Research Director of McCrindle Research Claire Madden joins Larry and Kylie on Channel 7's The Morning Show to give us an overview of what we consider the best and worst jobs.
The criteria used in this study examined 200 different vocations and ranked them on factors including salary, environmental, stress, and physical demands.
So while salary plays its role in employee retention, other aspects of a role including workplace culture, work-life balance and opportunities for development are influencers which keep people in their jobs.
Top 5 best jobs
- Biomedical engineer
- Software engineer
- Financial planner
Top 5 worst jobs
- Newspaper reporter
- Wood chopper
- Enlisted military personnel
- Oil rig worker
With Australia's population growth rate having just increased from 1.6% to 1.7%, the population milestone of 23 million will be reached today, Tuesday, 23 April at 9.57pm Sydney time.
While this doesn't sound like much in percentage terms, it is a population increase of 382,500 in the last year. Our current population increase is the equivalent of one new Coffs Harbour every 8 weeks, or one new Gold Coast every 19 months!
Want to know more?
- Click here to see our Australia at 23 Million Infographic.
- Click here to see Mark on ABC News 24 on this topic.
- Click here to read the full research summary.
Seven years ago McCrindle Research began in a spare room of Mark and Ruth McCrindle’s house. With a psychology background, market research experience, and a passion to conduct world class research, Mark began the McCrindle Research story.
Since then we’ve been commissioned by scores of clients, completed hundreds of projects, interviewed thousands of people, analysed hundreds of thousands of online survey responses, and interpreted millions of data points for our demographic summaries. Our research has been disseminated through hundreds of media articles, more than 10,000 of Mark’s books, and more than 100,000 of our acclaimed A5 population maps.
As Australia’s leading data visualisation researchers, our infographics, slide decks, whitepapers and research summaries have been meeting quite a need for world class research and analysis communicated in relevant, innovative ways. Our analytics tells us that they’ve been getting thousands of views and downloads each day.
So if you are looking to analyse your market, identify consumer segments, understand the demographics, engage with diverse generations, or respond to the emerging trends, then check out our research packs, Mark’s speaking pack or get in contact for a quote. Through commissioned research projects, focus groups and online surveys, demographic reports, strategic workshops, and keynote presentations, we help organisations know the times.
In the light of Yahoo's CEO Marissa Meyer placing a ban its employees from working from home, as well as a leading executive of Google stating their preference to have their staff in the workplace, the video below takes a look at the advantages and disadvantages of telecommuting.
Mark McCrindle, social researcher of McCrindle Research shares some insights on Sunrise.
"...businesses know that for productivity purposes, they need to have clear communication with staff, they need to have that one vision they're pulling towards, they need to have values alignment, and that team culture, and that of course is hard to do when everyone is working from home."
"...people who work by themselves do say that they feel isolated, that they sometimes feel alone, and they need that interaction as a human driver."
Accessible almost anywhere, at any time, Australia's young people are alarmingly addicted to their phones. Are we surprised?
New research shows a growing concern of smartphone addiction, revealing that 76% of Generation Y Aussies compulsively check their phones every few minutes compared with a global figure of 60%. Research behind the story in the video below shows that people are admitting to checking their smartphones while in bed, on the toilet, and while driving, with 1/6 admitting to texting while driving.
So why is this?
"We used to have a more diversified life so we would have a lot of devices to achieve a lot of different functions. Now that one device with all the apps does it all", says social researcher Mark McCrindle.
That being said, because we are immersed in our digitally connected world via our phones, the risk of lower engagement with the people around you is noticeable. Mark McCrindle says, "I think there is a danger that you can pick up technology skills but lose those social skills, and lose the traditional skills".
Interested in this topic? Read the App-Happy Australia report by McCrindle Research for our analysis of smartphone and tablet use in 21st century Australia.
While we can't understand each of the world's 7 billion people, or Australia's 23 million, we can come to understand people, our community, and our world in a nuanced way through methods of segmentation. Mark McCrindle, social researcher and director of McCrindle Research explains in this video about generational analysis and what defines a generation.
For more videos click here to visit the McCrindle Research YouTube Channel.
Welcome to our blog...
We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.The McCrindle Team :)
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Last 100 Articles
- Tight pockets are moving Aussies away from gift-giving this Christmas
- Top Trends of 2013 [in the media]
- Top 13 Trends of 2013
- McCrindle presents GenerationZ.com.au
- Aussies are Living Better than Ever [in the media]
- Research Visualisation: Using Big Data to Tell Your Story
- Generation Rent [in the media]
- Research Visualisation: Moving from Clichés to Playing with Data
- The Australian Communities Forum 2013 Event Recap
- Australia's Ever-Changing Communities [Interview]
- Placemaking: Creating Engaging Community Spaces [ACF 2013]
- The Australian Communities Forum 2013: Exclusive Speaker Line-Up
- Robot Domination: Are Jobs at Risk of Becoming Automated? [in the media]
- Bringing research data to life: Mark McCrindle at TEDxCanberra
- Research Visualisation: From Ancient Symbolism to Customer Engagement
- Local Communities: The Heart of Australia
- Australia's Kidult Phenomenon
- Research Visualisation: Research You Can See
- How Research Happens
- The Loneliness Epidemic [in the media]
- The Downageing Generation
- Leadership and Generation Y: Managing Generational Change and Bridging Gender Gaps
- Community: The Heart of Australia
- Australia’s Changing Household Landscape
- From House-Hubbies to On-Duty Dads, Australian Fathers are Actively Parenting
- Housing Price Push in Australia’s Capital Cities due to Population Increase
- Family changes, household trends [media]
- 10+ Hours of Digital Media [Interview]
- Australia: The Digital Media Nation
- Generation Z: Understanding and Engaging the Emerging Generations
- Gen Y at Work: Rewarding the Global Generation
- Royal names and their impact on baby name trends
- Slanguage in Australia [MEDIA]
- Rise of Unemployment in Australia + Future-proofing your job [MEDIA]
- Aussie Slang by Region [INFOGRAPHIC]
- Working from home: The benefits and the cost
- Paying to work: What's your job costing you?
- Emerging Population Segments [in the media]
- Who do Australians go to for Advice?
- Who Australians Most Trust [MEDIA]
- Generation Alpha [in the media]
- Future Proofing Careers: Embracing the Ever-Changing Job Market
- Australia's National Identity
- The Trust Report 2013: Who Australians Most Trust
- The Challenge of Conferencing
- Good Versus Evil: Good Wins
- Top Leadership Styles: Today's Ideal Leader
- What makes a great leader? [in the media]
- Our Strategic Research Model
- Thanks for the Views!
- Kindness and the Aussie Character
- The McCrindle Consumer Trends Wheel
- Teleworking in Australia: Latest Trends and Perceptions
- Australia, the Small Business Nation
- Baby Names Take Religious Roots
- Australia in 2034: The World of Generation Alpha
- Today's Interactive Learner
- Aussie slang: Top words, phrases, rhymes, and similes
- A Dozen Demographic Did You Knows
- Hot Conference Topics for 2013
- The Kindness of Strangers
- Emerging Segments: Engaging with the Ever Changing Customer
- The Baby Bonus Generation
- Fast Facts: Volunteers in Australia
- Everyday money saving tips
- Cost of Living: Still the Number One Issue
- Older Workers, Downagers, and Redefining Retirement
- 1 in 5 Aussie mums to go without gifts this Mother's Day
- Australian Mums Speak: Worst Mother's Day Gifts
- Top 5 Best & Worst Jobs [MEDIA]
- Data Visualisation: Research You Can See
- Sounds, Syllables & Spellings [Baby Names]
- Social Business: Emerging Technologies, New Strategies
- Baby Name No Nos
- Mark McCrindle Professional Presentations
- Australia's Population at 23 Million [in the media]
- Australia's Population Milestone [VIDEO]
- Top Australian Baby Names [in the media]
- Anzac Day: Second Only to Christmas
- Mark McCrindle defines Australia's population growth at 23,000,000 [VIDEO]
- Top 10 Baby Names
- Top 5 keys to worlds-best research visualisation [RESOURCE]
- Australia Turns 23 (million)! [INFOGRAPHIC]
- What we do and how we do it at McCrindle Research
- Australia to hit 23 million. Mark McCrindle on ABC News 24
- 23 million on 23 April 2013
- Public Speaking Tips 101 [RESOURCE]
- 5 tips for an effective online survey [RESOURCE]
- 23,000,000 on 23 April, 2013
- Youth In Australia: A Demographic Analysis during National Youth Week
- Social class systems in Australia & the UK [MEDIA]
- Australia's demographics in a bite sized piece
- Working hours, population boost, good manners, social trends in marriage and divorce [MEDIA]
- Church Attendance in Australia [INFOGRAPHIC]
- Easter, Australians and Christianity [INFOGRAPHIC]
- Losing It: Aussie Etiquette on the Wane
- Population growth rate of Australia & the world [VIDEO]
- The Water Report: 20 Years of World Water Day [INFOGRAPHIC]
- Managing Generation Y: Top 5 Attraction and Retention Factors [RESOURCE]
- Education in Australia McCrindle Research Future Forum [RESOURCE]
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